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MISSISSIPPIAN
THURSDAY, JUNE 16, 2011 | VOL. 100, NO. 144 | THE STUDENT NEWSPAPER
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Ole Miss Alumni start business in NYC BY CAROLINE DANIELS Special to The DM
For 2009 Ole Miss graduates Shallon Hunter and Barrett Beard, New York City is a place where dreams come true. In early June, Beard and Hunter introduced SoCreo, a creative fashion house that provides a variety of services ranging from event production to editorial placement. SoCreo, which made its official launch earlier this month, is more than a place for one simple service, and according to Beard, SoCreo has the tools to take on almost any challenge. “I am not saying we provide any one service because we have the creative resources to tackle anything,” he said. “We are a one-stop shop when it comes to promoting, shaping and bettering a brand.” A native of Memphis, 24-yearold Beard said carrying out his dreams in the Big Apple has been nothing short of daunting and fast paced, but it’s a lifestyle that he loves. “I love the quick nature and the need to think fast and progressively,” he said. “I paid my dues for two years, and I figured this was my chance to do something for myself.” Beard and Hunter met through
a mutual friend as undergraduates while attending Ole Miss. The two have known each other since their sophomore year in 2006 and recently began their creative journey together last May. Beard said Hunter is a real driving force behind much of the company’s early success. “Shallon is a really smart girl,” he said. “She keeps me in check and reminds me of what is important.” Hunter said she feels very blessed to have Beard as a partner. “His warm, inviting personality makes him the perfect person for this industry,” she said. “A lot of our success is because of him.” Hunter, who is originally from Austin, Texas, received her journalism and public relations degree in 2009 from Ole Miss. She spent many summers in New York throughout college and admitted always wanting to take permanent residence in the city. “New York has always been my favorite city and the ideal place to work in our industry,” Hunter said. “I love New York.” In a time where most companies are shutting down, SoCreo has gained six new clients since its launch, including Del Torro shoes, Kiel James Patrick, Dickies Skate, a division of Isaac Morris, Bootlegz and Urban Cricket.
Neither Hunter nor Beard have ting up phone lines along with ignored the economy, but both in- surprise delays when their web dividuals will argue that SoCreo is designer came down with pneunot your average PR company and monia. possesses things that most New “I have learned to just take one York PR companies lack. day at a time,” Beard said. “A lot of PR companies aren’t “It’s important to remember making it,” Hunter said. “SoCreo that though we are building and is the breath of fresh air that this new, we do represent and work for industry needs. We understand people.” the importance of social media It’s easy to question the experiand never limiting ourselves.” ence and qualifications these two SoCreo is a company that was young entrepreneurs hold in the built from hard work and a lot of industry. basics. According to Beard, it is a However, Beard, who earned a new day every day. bachelor’s degree from Ole Miss Along with long nights of brain- along with a master’s from Columstorming and client balancing, bia University, is quick to counterHunter and Beard were also faced with the ground root tasks of set- See ALUMNI, PAGE 4
PHOTO COURTESY BARRETT BEARD
1911 to 2011: a history of The Daily Mississippian BY JACOB BATTE News Editor
In 1911, students at the University of Mississippi attempted to publish a student newspaper for the third time, and on Oct. 14 — almost a month before the start of the Chevorlet Automobile company — The Mississippian was born, with Forrest Cooper and Rad H. Reed as the first editors-in-chief. Since then, The Mississippian has survived through 18 presidents, six wars and countless other events. Groups of editors from The Mississippian created the student Hall of Fame in 1930 and the Miss University Pageant in 1949.
The 1960s enjoyed some of the biggest transformations in the long history of one of the oldest student newspapers in the Southeast. In 1961, The Mississippian became a daily publication under the leadership of editor James Robertson. Sidna Brower nearly won a Pulitzer Prize after asking the students to stop rioting during the integration of James Meredith as a student in 1962. In the spring of 1968, The Mississippian would have its name changed to what we know it as today: The Daily Mississippian. Before 1990, all of the editorsin-chief had to campaign and be elected by the student body for the opportunity to lead the newspaper,
but at the turn of the decade a new system was chosen to determine who would run the paper. Potential editors now had to apply for the job and be selected by a committee. The result of this was the first African-American editor-in-chief in the history of The Daily Mississippian, Lee Eric Smith. The ‘90s also produced the first family of The Daily Mississippian. Kenneth Robertson, editor-in-chief of The DM from 1996-97, married Jenny Dodson, who would be the editor-in-chief from 1997-98. Kenneth Robertson’s father, James Robertson, was editor-in-chief from 1961-62 and his mother was the managing editor in 1962-63.
In 2004, The Daily Mississippian moved into Bishop Hall and became part of the Gale S. Denley Student Media Center. Meek School of Journalism and New Media Dean Will Norton predicts a bright future for the Student Media Center. “My whole view has been that the Student Media Center has been the key to building a great career,” he said. “I think you will find that is the direction we have tried to go and this administration will do everything we can to help the student media center be a place of quality because if it’s a place of quality, then students will get jobs in the media.”
ILLUSTRATION BY PETRE THOMAS | The Daily Mississippian
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OLE MISS SPORTS INFORMATION
Ole Miss Softball Team Receives SEC Sportsmanship Award The Ole Miss softball team and University of South Carolina track and field athlete Louis Day have been named recipients of the fourth annual SEC Sportsmanship Award, SEC Commissioner Mike Slive announced Wednesday. The winners will be forwarded for nomination to the NCAA for its national sportsmanship awards, to be announced in July. The two were chosen by a vote of the SEC directors of athletics. “Participation in sport teaches life’s lessons that benefit our student-athletes,” Slive said. “Demonstrating good sportsmanship is something that will benefit studentathletes for years after their playing careers are over. I congratulate the Ole Miss softball team and Louis for showing good sportsmanship and earning this prestigious honor.” After the tornadoes that struck Alabama and Mississippi in April, the Ole Miss softball team felt it was important to reach out to the University of Alabama to help in any way possible. The Rebels and the Crimson Tide were scheduled to play a three-game series in Oxford just nine days after the devastation hit Tuscaloosa. During the week leading up to the matchup, members of the team, led by captains Brittany Barnhill and Amanda Hutcheson, went to the coaching staff and decided that a contribution to the tornado relief efforts would be the best way to rally around their friends. Before the series opener, Barnhill and Hutcheson presented the Alabama softball team with a donation for the University of Alabama’s tornado relief efforts on behalf of the entire team. The donation, presented to Crimson Tide seniors Kelsi Dunne and Whitney Larsen, was designated for the University of Alabama’s Acts of Kindness Fund that provided financial assistance to employees and students who qualify under the guidelines of this emergency-assistance program. “The recent tornadoes in Mississippi and Alabama demonstrated to us that softball is just a game,” Barnhill said. “We may be competitors on the field, but we are all members of the SEC and that makes us a family.” “The team felt compelled to help their fellow SEC students and should be congratulated on receiving this honor,” said Lynnette Johnson, executive associate athletics director. “I think this award shows the type of student-athlete we have at Ole Miss. They are competitors on the field but understand that there are more important issues off See SOFTBALL, PAGE 4