THE NU RECRUITS
FRANCO: UNL WILL STAND BY HOUSING Vice chancellor for Student Affairs responds to RA’s testimony about being asked to lie by Housing, DN editorial Page 3
• Nebraska picks up defense-heavy lineup of 17 players from across the nation PAGE 10 • Profiles of Cotton, Rose, Westerkamp PAGE 10 thursday, february 2, 2012
volume 111, issue 093
DAILY NEBRASKAN dailynebraskan.com
Bedbug-sniffing dog to visit all dorm rooms, Franco says Frannie Sprouls Daily NEbraskan
News outlets gathered around nine University Housing administrators Wednesday morning, waiting for answers about the bedbug situation on the University of Nebraska-Lincoln campus. Sue Gildersleeve, University Housing director, sat in the middle of the long table. “We believe that we have done everything we could possibly do,” Gildersleeve said. Gildersleeve returned to Lincoln late last night from an undisclosed conference and left many of the answers to her colleagues.
The purpose of the meeting was to update the media about the bedbug situation on campus, said Vice Chancellor of Student Affairs Juan Franco. “Our goal is to inspect every room in all the residence halls on the campus,” Franco said. “We know this is a big enterprise … so how long will it take us to do that? It depends on our resources.” Glen Schumann, associate director of facilities, estimated the time at a month to a month and a half. The bedbug-sniffing dog, Spots, is the only dog qualified in the state of Nebraska, and Housing is looking at out-of-state agencies to
bring in a couple more to search all rooms, Franco said. Cassie Olson, a senior communication studies major, said Housing has done a really good job informing students. “Housing doesn’t want this to be an issue,” Olson said. “They’re doing their best to resolve this stressful situation.” But bringing the dog around to check out the rooms isn’t 100 percent effective. Schumann stated the dog is 95 percent effective and Spots has been able to identify rooms with bedbugs. There is another issue
with dogs: allergies. Elizabeth Johnson, a senior Spanish and Russian major, said she’s extremely allergic to dogs and found it annoying when the dog came around her floor in Selleck Quadrangle. Johnson lives in the Selleck 5100-6100 block of rooms and Spots came to sniff her resident assistant’s room. She said she heard the dog did not positively identify bedbugs at first. “They knew the RA had bites,” Johnson said. “They had to cut into the futon before they found the bugs.” While Housing addressed how it was going to treat
Representin’ Story by emily nitcher | art by ian tredway
UNL students take advantage of opportunities to serve as campus ambassadors for variety of companies
When companies hire students to market their products on campus, it seems to be the textbook example of a successful merger of corporate America and academia. Companies reach a large audience for relatively cheap, and students make money while expanding their resumes. The University of Nebraska-Lincoln has several of these so called “brand ambassadors.” Students are hired, often as interns, to canvas the campus, spreading awareness for big name brands. “Companies like MTV, Sun Drop and Verizon Wireless, among others, recognize the power of word of mouth,” said Laura Bundrick, vice president of University Relations for South Carolinabased Campus Entertainment. “Students get their information from peers, and by utilizing college students companies see a return on their investment.” Campus Entertainment acts as a liaison between students and companies on more than 900 college campuses around the country. They pay students, on average, $125 a week, although it depends on what product they’re representing. Lauren Andrews, a sophomore advertising and public relations major at the University of Nebraska-Lincoln, made $1,000 during her sixweek internship with Sun Drop. Andrews worked with Lauren Goodell, a sophomore marketing major, to distribute 15 cases of Sun Drop a week at various events. According to Goodell, they did events outside of the Nebraska Union and sponsored various greek events to distribute the soda each week. But Andrews’ and Goodell’s experience is also an example of the possible problems in the seemingly perfect merger between
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companies and universities. Sun Drop is a Dr. Pepper/ Snapple product, and UNL is a Pepsi-sponsored campus. According to Kelly Bartling, news director for University Communications, handing out Sun Drop would be in violation of the university’s “pouring rights” agreement with Pepsi.
Andrews and Goodell were surprised to learn they had violated the agreement because they found the internship on Husker Hire Link. “I was never asked to stop by university officials,” Goodell said. “A few actually took Sun Drop and thanked me for it. I was not aware of the university policy until recently, after our campaign was over.” The line between what’s acceptable on campus and what’s not isn’t always clear. “We don’t endorse or assist vendors in soliciting on
campus,” Bartling said. “To raise awareness is one thing, to sell a product is another. A gray area would be using a brand ambassador to raise awareness.” And it is the gray area companies depend upon. Erin Carey said she was hired by Verizon Wireless to “create awareness” for the
company, and the senior advertising and public relations major enjoyed “bringing the brand to life.” Carey said she believes having brand ambassadors around campus can be a good thing. “I think having brand ambassadors can be a positive experience if they don’t heckle students,” Carey said. “We weren’t trying to sell phones. I think it can be a good thing until it’s taken to a level of trying to sell things, then it becomes something bad.” Perhaps the greatest
Performing Arts page 5
example of students bringing a brand to life is the TOMS representatives at UNL. Toms currently has 16 students working to spread its message, and all of them receive no compensation of any kind. Instead, they said their reward comes from knowing they’re helping others. “I’m really passionate about what they do and how they help people for all the right reasons,” said Chelsea Stromer, a sophomore journalism major. TOMS is a shoe company that gives a pair of shoes to a child in need for every pair sold. The group at UNL brings the most attention to TOMS when they participate in a “One Day Without Shoes” campaign every April. “Obviously TOMS makes a profit, but you have to remember it’s for a good cause,” said Laura Yeramysheva, a junior psychology major. She started working for TOMS after she saw several students walking barefoot around campus during last year’s campaign. Students who wish to work for TOMS have to apply through the company’s website, but Yeramysheva said the company just wants to make sure the people representing them are passionate about the message and mission of TOMS. Bartling said the use of brand ambassadors is nothing new she remembers first seeing them around campus five or six years ago, although she acknowledges it could have been going on longer. According to Bartling, the university is taking a “wait and see basis” approach to monitoring these brand ambassadors. For now, companies and students will continue to enjoy the mutually beneficial relationship. EmilyNitcher@ DailyNebraskan.com
bedbugs, administrators didn’t fully answer other questions. When the story of Amanda Wekesser, a Selleck resident assistant, was brought to the table, Gildersleeve labeled the issue a sensitive topic. “It’s pretty clear that what was shown in the emails was not the whole story,” she said. “It doesn’t give the full context.” The issue was directed to Keith Zaborowski, Residence Life associate director, on whether Wekesser was informed not to say anything to her residents. “Whether it’s an RA or a student, our protocol with
bedbugs: see page 2
ASUN passes bill to allow vote on grad student fee elias youngquist daily nebraskan
Graduate students will vote Feb. 22 and Feb. 23 on the increase of graduate student fees by $1 per credit hour to create a graduate-student travel fund. The Association of Students of the University of Nebraska approved this, and five other bills at its meeting Wednesday. The majority of the evening’s discussion focused on Bill #20 and a potential amendment that would change the student fee associated with it from a per-credit-hour basis to a flat fee of $6. “Of course, ASUN could pass the bill as is and show that ASUN respects the graduate student task force,” said Christopher Gibilisco, a philosophy graduate student and an outside speaker in objection of the amendment. “There’s always another way to lobby the way funds are levied, but don’t do it on this bill.” LJ McElravy, a human sciences graduate student and senator, argued that since the grants were available to any student regardless of how many graduate credits they were taking, the fee should be the same across the board. “We have some that take 15 and there’s some that take one,” McElravy said. “There is this giant disparity between what people are paying and what people are getting.” Despite McElravy’s protests, the amendment did not pass and shortly later Bill #20 passed. Absent from the meeting’s agenda was anything relating to the bedbug issue on campus, something executives felt was unnecessary after the steps taken by the university earlier in the day.
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them has always been it’s your choice what you chose to disclose,” Zaborowski said. “I can tell you I have never instructed anybody to say anything different.” Corrine Gernhart, resident director of Selleck, was not present at the briefing to answer any questions. Zaborowski, who said he meets with all the residence directors once a week, said there has not been a meeting recently to discuss protocol. When the topic of Housing reporting “one single dead bedbug” was brought
ASUN approved six of seven bills this week. For full voting results visit www.dailynebraskan.com. “We’re not taking an official stance after today’s press conference and the steps the university is taking, even if they are a little retroactive,” said Lane Carr, ASUN president and a senior history and English major. Carr also mentioned, aside from the meeting, that ASUN is currently revising the student rights and responsibilities and taking a special look at the rights of student university employees. During the meeting, ASUN also passed a bill to re-open conversations between the Nebraska Athletics Department and student groups about making sporting events more sustainable in the future. “We just want to get the ball rolling again, renew communication lines about the issue,” said Matan Gill, a senator and junior construction management major. The final four bills of the evening were three bills acting in the support of legislation running through the state capitol and one bill in opposition of a piece of legislation that could allow concealed weapons on campus. “It’s smart of us to oppose this,” said Emily Schlichting, a senior communication studies and political science major and the ASUN speaker
ASUN: see page 2
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