Bloom - Winter 2018

DECEMBER 2018/JANUARY 2019

Holiday Edition

A Gift For

Success Betty Newell Is Driven To Help Others

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DECEMBER 2018/JANUARY 2019

Staff

Bloom is a publication of the Daily News-Record Copyright © 2018 231 S. Liberty St., Harrisonburg, VA 22801 For advertising information, call 540-574-6220.

Daniel Lin

Jeremy Hunt, editor Shelby Mertens, staff writer Daniel Lin, photography Alyssa Antonio, photography Jennifer Dehoff, design Rhonda McNeal, advertising director

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Cover photo: Daniel Lin Cover: Betty Newell, Way To Go board president, poses for a photo outside the organization’s downtown Harrisonburg office.

Giving The Keys To Success: Betty Newell Created ‘Way To Go’ To Address Transportation Needs In The Community

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Original Ideas For Gifting And Your Holiday Home your HOME

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Loree Landes (left) and Felicia Wade of Fishersville, look at ornaments at the Christmas Shoppe at the Village Garden Center in Fishersville in early November.

INSPIRATION FOR CREATING YOUR HOLIDAY HOME

By Shelby Mertens any people decorate their own home during the holiday season with trees, wreaths and ornaments, but holiday decor can also make for a gift that’s unique and personable.

The Village Garden Center in Fishersville transforms into a winter wonderland when its seasonal Christmas Shoppe opens for two months starting in November.

“Everything that’s associated with Christmas we have something of it,” said Jef Naunchik, a garden designer.

Naunchik recommends shopping for friends and loved ones as soon as possible because the longer you wait, the less likely you will be able to find that

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perfect gift. “Try to find something that’s unique that matches their personality,” he said.

The Christmas Shoppe at The Village Garden Center sells indoor decorative lanterns that can be easily customized. Instead of putting a traditional candle inside the lantern, Naunchik said you can pull together other materials to create a scene of your choice, whether it be a nativity, Santa and elves, or a snowman surrounded by a sea of fluffy cotton balls.

“You just try to make a little vignette scene that tells a story,” he said. “It’s something different instead of it just being your traditional lantern with a candle in it.”

October/November 2018

The shop sells several different types of lanterns that are antique, metal or rustic. “They’re easy to build and they’re fun,” Naunchik said. “We sell those all the time for gifts.”

The lanterns, which are mostly for indoor purposes but some can be used outdoor, have LED lights and can be battery or plug-in operated. Prices start around $20 for lanterns that are 18 inches high and can range up to more than $100 for ones that are two or three feet tall.

You can build the vignette scene yourself or The Christmas Shoppe staff can assist you. “You’re not going to find it anywhere else,” he said. “It means something more to your friend or

loved one. It’s much more personable.”

The Christmas Shoppe is most known for its posable elves, which it begins selling as early as September.

Naunchik said he had sold about 80 in a recent one-week span. “They’ve been extremely hot,” he said.

“They’re really fun to work with. We’re almost sold out this year.”

The posable elves are sold individually and sold in a variety of different themes, from country to Mardi Gras.

The New Year’s Eve elf is wearing black and gold, while another is in glossy red and sparkly green. A solid white is meant to have an icy, wintry theme while another sports gray and flannel.

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Jef Naunchik, a designer at the Christmas Shoppe at the Village Garden Center, puts together a Christmas lantern.

The elves can be creatively placed around the home, from sitting on a fireplace mantle to sliding on a staircase railing. “What the homeowner can do is, you can take an elf and sneak it up behind a curtain rod, or have it hanging from a lamp,” Naunchik said. “It makes the elves look like they’re decorating the house.” The prices of the elves start at $32 each.

A new product The Christmas Shoppe has in stock is Stony Creek glass vases that are frosted with wintry designs of Santa, snowmen or birds. “They make a great stocking stuffer,” Naunchik said.

The glass vases come in different shapes and sizes, and can be paired with a matching ornament with the same design. The vases range from $10 to $110, and the ornaments are priced at $10. The winter scenes may be ideal so your friend or loved one can leave it up past Christmas.

For someone who wants their holiday decor to be practical and maintenancefree, the store is selling a candle with an LED bulb on top that comes with a timer that will light the candle for six hours, say from 4:30 to 10:30 p.m., and turn off for 18 hours. “You’re done then for the rest of the year. You’re set,” Naunchik said. “They usually last about 30 to 40 days. That should get you through the whole holiday season.”

The LED light is directional, so once you screw in the light bulb, turn the bright side to face the window so it shines outside, allowing the room to stay dimmer.

For $15, these candle lights come in brass, silver and black.

The Christmas Shoppe at the Village Garden Center is located at 1362 Jefferson Highway. The shop is open from 8 a.m. to 5 p.m. Monday through Saturday and 10 a.m. to 5 p.m. on Sunday.

December Worship

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• Dec. 23 at 10:00am Worship • Dec. 24 at 3:30pm and 6:00pm Christmas Eve Services • Dec. 30 at 10:00am Worship

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Visit our Christmas Bake Sale on December 15th for your Christmas Baked Items

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December 2018/January 2019

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Betty Newell, Way To Go board president, works with executive director Benjamin Craig in his Harrisonburg office.

Photo Daniel Lin

A Gift For Success Retirement Did Not Stop Betty Newell From Helping Others

By Shelby Mertens

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lendalys Ruiz smiled ear to ear as Betty Newell, founder of Way to Go Inc., handed her the keys to her new car, a 2008 Suzuki SX4, at Village Auto Center in Harrisonburg on a recent rainy day in November.

Ruiz, a mother of three, moved to the Shenandoah Valley from Puerto Rico seven months prior. Up until that point, Ruiz had been walking to and from work every day. The crossover SUV will provide Ruiz and her children a new mode of transportation to get around town, “to get to work so I don’t have to walk, especially when it’s cold, and to buy groceries,” she said through her Spanish interpreter. “I’m very excited.”

Ruiz was connected to Way to Go, a nonprofit that helps provide used and donated vehicles to low-income individuals and families, through Social Services. She said the nonprofit plays an important role in the community, especially in helping immigrants and refugees start new lives.

Newell founded Way to Go in 2002 as a program of Community Association for Rural Transportation. When CART suspended operations in 2005, Newell formed Way to Go as a separate nonprofit.

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December 2018/January 2019

Since its inception, Way to Go has helped provide 309 vehicles. “I always feel like Santa Claus when we go to get a car. You’ve got this person who gets these keys to a nice, shiny car, and they’re so happy,” Newell said. “That is incredibly satisfying, just to know that you’re helping somebody. You’re making it possible for them to get to work and take care of their family.”

Newell, 76, spent most of her career in health care, but she said health care is what led her to transportation, an issue she’s developed a passion for. “I always consider myself a health care person, but transportation is so essential to good health,” she said. “You can’t really think of people enjoying good health if they don’t have a way to get anywhere — to the doctor, to the grocery store, to take care of their basic business, for recreation, to see family — so health care and transportation are, in my mind, very closely related.”

If one thing’s certain, it’s that she’s spent a lifelong career serving others. Born in Washington, D.C., Newell and her husband moved around the country a bit before settling in Virginia. She was a stay-at-home mother until her children were in middle school, and she decided to go to college. She first earned an associate degree

Photo Shelby Mertens

“I always feel like Santa Claus when we go to get a car.”

– Betty Newell

Betty Newell hands Glendalys Ruiz keys to her new vehicle. Ruiz moved to Harrisonburg from Puerto Rico seven months ago and walked to work every day until Way To Go helped her get a car on Nov. 2.

in business administration from Piedmont Virginia Community College, followed by a bachelor’s degree in medical technology from Old Dominion University and a master’s in clinical ethics from the University of Virginia.

In 1974, Newell became a clinical laboratory supervisor at the Central Virginia Community Health Center in New Canton. She was promoted to director of support services and then director of a public transportation project in cooperation with other local entities.

“It was real easy to see what an important role transportation played at that community health center,” she said. “That got me interested in transportation on a larger scale.”

In 1986, Newell became the executive director of Home Care Inc., at what is now Sentara Martha Jefferson Hospital, a role she served until 1990. She then served as director of marketing for Our Lady of Peace Retirement Community in Charlottesville for a year.

Meanwhile, she was also an adjunct instructor in clinical laboratory at Piedmont Virginia Community College, as well as in U.Va.’s School of Nursing, Community Health and Home Care from 1986 to 1990 and an instructor in clinical ethics from 1994 to 1995.

She founded the Charlottesville Free Clinic in 1992 and served as its executive director until 1997. Newell was the only full-time staff member, while the rest were part-time volunteers. “Running a free clinic is probably like putting on a Broadway play three nights a week with a different cast each night,” Newell said. “It was one of the most satisfying things I’ve done, but it was a lot of work.”

Newell had little time to spend with her husband, who had just retired, so she decided to join him in retirement in February 1997.

After traveling a bit, they found their way to the Valley in April 1998, buying a home in Massanutten.

But Newell wasn’t one to turn sedentary in retirement. She soon became involved with CART, which was established in 1996 with no paid staff at the time. The nonprofit, she said, contracted with a local taxi company to provide rides for people with disabilities. “I got real

interested in it because they were looking to expand, because they got a lot of calls, as you can imagine, people other than those with disabilities, just people who were older, people who didn’t own a car but lived out in the county and had no way to get to work,” she said.

“There was a lot of demand to expand.”

In 2003, CART added public bus lines on U.S. 33 from Harrisonburg to Elkton and to Broadway and Timberville, as well as to Charlottesville, according to a 2005 Daily News-Record article.

But in June 2005, the Rockingham County Board of Supervisors decided to end its support. The DN-R article said county officials were concerned about the nonprofit’s debt and said the group “underestimated the financial support it needed to expand services.”

CART suspended its operations soon after the county withdrew from being the organization’s fiscal agent. “It’s still sort of my worst nightmare,” Newell said.

But there was, of course, public outcry from residents who relied on CART for transportation to the hospital, so the county created its own transportation program to shuttle Rockingham County residents to their medical appointments, which still operates today.

Newell, however, recognized that there were still people in the community without disabilities or medical needs who needed transportation. “Even if you have a really good transportation service, there’s going to be some people who aren’t served well by it, because they can’t go everywhere all the time,” she said. “So I talked to a group of people who were involved in different programs in the community, and we decided we needed something that could help people who could drive or who could learn to drive but just didn’t have a car. There were a lot of people who — with a vehicle — could take care of their own mobility.”

When CART ceased operations in 2005, Newell and the others on the advisory committee decided they didn’t want the vehicle donation program to end, so they incorporated Way to Go as a new, separate nonprofit.

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Way to Go started out with funding from TANF, Temporary Assistance to Needy Families, a federal cash-assistance program for low-income families with children under 18. Its funding has since expanded to include grants from other state and local sources, including United Way and The Community Foundation.

Newell serves as the president of the board, and as of September, Benjamin Craig is the executive director. Craig was initially hired as an independent contractor in January 2015 as the nonprofit’s first paid staff member.

“You can’t really think of people enjoying good health if they don’t have a way to get anywhere – to the doctor, to the grocery store, to take care of their basic business, for recreation, to see family – so health care and transportation are, in my mind, very closely related.”

– Betty Newell

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December 2018/January 2019

Newell had served as the sole volunteer for so long, Craig said his position was created to ensure that the organization was sustainable and that Newell had time to enjoy her retirement years. “She was the face of Way to Go in all capacities. She did the whole thing,” he said.

“She’s worked fairly tirelessly to improve transportation services for families in Harrisonburg and Rockingham County.”

The Harrisonburg Rockingham Healthy Community Council, a coalition of representatives from government, business, health care, education and nonprofit sectors, conducts a quality of life survey every five years. “Within that assessment transportation was the No. 1 issue that our community faces,” Craig said. “It’s a complex issue that impacts everyone in the community, whether they realize it or not.”

All of Way to Go’s clients fall below 200 percent of the federal poverty level. The nonprofit requires that clients are residents of Harrisonburg or Rockingham County, must be able to prove employment of at least 30 hours a week, and must be referred by a social worker or case manager.

Way to Go offers three different vehicle programs. The WorkCars program provides used cars that are financed through Farmers & Merchants Bank, a partnership forged in 2015. The clients, who typically don’t have good credit, are able to obtain low-interest loans.

“They agreed that if Way to Go referred someone to them, they would finance the vehicles at bank rates and that has just opened a whole new world for us,” Newell said. Farmers & Merchants will finance for up to 36 months, and the person cannot be actively in bankruptcy or had any repossession within the last 12 months. Way to Go’s finance committee reviews the client’s written budget in detail before approving their application.

“They’re trusting us to do a really good screening in the first place,”

It may be harder for some people to see the impact the organishe said. “You don’t want to help somebody finance a car if they can’t zation has in the community, Newell said, when they just help afford it. You’re not doing anybody a favor. We’re pretty careful who someone fix their brakes or put in a new windshield. “You’re helping we send for financing.” the whole community when you help a young family make it, The bank typically finances up to $3,500 to $4,000 for clients, typically from one payday to the next payday,” she said. “With Way Newell said, and Way to Go will contribute $500 to $1,000 for a to Go, you know for sure that what you’re doing every single day is down payment. They try to keep the monthly payments under $125 making life better for families here in our community. That’s a pretty a month. “We start them out. We pay to get it on the road,” Newell powerful feeling. It makes you realize how something so simple as a said. “We pay the first couple of month’s insurance; we pay the tax; spark plug or a battery can really change a life.” then, we need to be comfortable that they’ve got enough money that Newell has focused her attention on securing grants with organiwhen their insurance comes due they can pay it.” zations like the National Center for Mobility Management, which Clients who can’t afford to make a monthly car payment can helps keep the organization afloat. “I think she has a unique ability to receive a vehicle through Way to Go’s WorkCars program that gives identify needs, build partnerships and secure resources,” Craig said. away cars donated by members of the community. There is no cost “She puts us ahead of the curve. She’s always looking other than the regular costs associated with owning a car, for opportunities for funding to address such as maintenance, gas, insurance and registransportation challenges we have tration. Newell said the group usually Glendalys Ruiz (center) walked here.” receives 15 to 20 donated cars each to work every day until Way To Her goal in the next year, which include any type, Go helped her get a car. couple of years is to from Hondas, Toyotas and continue building Fords to BMWs and Way to Go’s funding Lincolns. sources. To her, it’s a Not only does the no-brainer that the program use a local nonprofit should bank, but it also be supported by supports local auto the community. mechanics when “What we Way to Go assists contribute to this with car repairs. community and Way to Go particithe importance of pates in the Vehicles it, we really shouldn’t for Change program, have to struggle for which is part of a funding,” she said. national organization that Outside of Way to Go, refurbishes cars for those who Newell has volunteered her have received TANF benefits time to a host of other organizations within the last two years. Those cars Photo Shelby Mertens and causes. She is a former president and are all priced at $800 and guaranteed for six current board member of Massanutten Property months. The monthly payment is between $70 and Owners Association, a former board member of Harrisonburg $80.

Community Health Center, a former board member and vice “Between those three programs, we placed 46 cars last year with president of Harrisonburg Free Clinic, a former board member and families,” Newell said. “That’s almost one a week. It’s just been chair of Blue Ridge Area Health Education Center and a former amazing.” regional director and board member of Virginia Association for Other services Way to Go provides includes gas vouchers, driving Home Care. She’s even a volunteer driver for the Harrisonburg Free lessons, insurance payments, state inspection fee, Department of Clinic and the Rockingham County Transportation Program.

Motor Vehicles fees, and taxi rides while the car is in the shop.

She’s also won numerous awards and honors, including a Lifetime Way to Go serves 200 households annually, Craig said, providing Achievement in Public Service Excellence from the James Madison 400 to 500 transportation-related services. “I think we’ve had a fairly University School of Public and International Affairs in May 2017, significant impact given that we are the only nonprofit organization the “Roger Tate is Smiling Award” by the National Academies of solely dedicated to addressing the transportation needs of individuals Sciences Transportation Research Board’s Rural Public and Intercity within Harrisonburg and Rockingham County,” he said.

Bus Committee in October 2006, a Lifetime Achievement Award The biggest challenge Way to Go faces is competing with other from the Harrisonburg-Rockingham Intercultural Alliance in nonprofits for grants. About 60 to 65 percent of Way to Go’s client’s September 2004, a Hometown Hero award from the Harrisonburgare TANF eligible, but the other 40 percent can’t use TANF funding.

Rockingham Chamber of Commerce in April 2004 and the Unsung “That’s where we really have to compete for local foundation money,” Hero award in 2002 from the Virginia Health Care Foundation.

Newell said. “We almost run out of non-TANF money just about “She really puts the community first,” Craig said. every month.”

December 2018/January 2019

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your

POP-UP WEDDINGS AN EASY, AFFORDABLE ALTERNATIVE

WEDDING

errie Dean, a certified Bridal Society consultant, was dismayed last year when she learned two different sets of parents were taking out second home mortgages to pay for their daughters’ weddings. “One of the things that occured to me is that weddings are an extravagant purchase, and certainly they’re not getting less extravagant as time goes on,” said Dean, who owns The Wishing Well in Harrisonburg.

She wanted to come up with a more affordable alternative to tie the knot without breaking the bank.

That’s when she learned about pop-up weddings, an innovative concept popular in other countries like Australia and Canada, and trendy in metropolitan areas of the U.S. She thought the concept would do well in the Harrisonburg area.

Dean said pop-up weddings aren’t for everyone, but they could be the perfect option for young couples who are paying off student loans, looking to buy a house and start a new career. “We thought this might ease them into a life together without any extra pressure,” she said.

A pop-up wedding is also ideal for families who are footing the bill, second marriages or vow renewals.

The average wedding in Harrisonburg costs around

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$21,000, according to The Wedding Report. The Wishing Well’s pop-up weddings start at $1,800. The pop-up wedding includes the venue, a wedding coordinator, a professional photographer, the bridal bouquet and groom’s boutonniere, floral decor, music and an officiant.

“Second mortgages don’t have to be an option for a luxurious wedding,” Dean said.

The Wishing Well, a full-service event planning company, floral boutique and travel agency, held a showcase at the Doubletree Hotel in Harrisonburg on Nov. 2 to launch the pop-up weddings.

The Wishing Well offers two different types of pop-up weddings. The first kind has a predetermined venue and date. The first of these pop-up weddings will be held at Brix and Columns Vineyards in McGaheysville on Feb. 14, 2019.

The price is so low because brides share the cost with other brides who are getting married at the venue on the same day but at different times. Each couple will have an hour to an hour and a half for the ceremony.

Up to six weddings can be held throughout the day.

“It’s almost like how a timeshare property works,” Dean said. “It belongs to you and only you when you’re in

December 2018/January 2019

Photo Alyssa Antonio

By Shelby Mertens

Champagne was available to the guests at Pop! Goes the Wedding.

it, but it’s shared among other owners. You own the time slot you have … but someone else may have it before or after you.”

The invitation list must be limited to 25 to 50 guests.

Brides can also choose to have their ceremony videotaped.

Each pop-up wedding date will have a fixed theme, which will be selected by The

Wishing Well according to the season. “Some will be more lavish while others might be more rustic,” she said. “We stay very current with the trends here so we know when the time comes what the trends will be in the future.”

Dean said the color palette will start neutral and brides can customize what colors they want to incorporate.

Although there’s no time

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Sara Taylor, one of the designers for The Wishing Well, sits ready to welcome guests in the DoubleTree lobby at the Pop! Goes the Wedding expo.

for a formal reception, a cakecutting and champagne toast can be arranged. Cake can be substituted for cupcakes, doughnuts or light hors d’oeuvres. “The idea is to keep it small and intimate,� she said.

A pop-up wedding eliminates the stress of planning a ceremony and allows the bride to enjoy the ceremony without worrying about all the tiny details. “All the planning is done for you,� Dean said. “All you have to do is show up with a wedding license and the date booked.�

The second type of pop-up wedding is when the bride has already chosen a venue.

This style of pop-up wedding is more private, Dean said, but still eliminates the stress of planning. These pop-up weddings allow for more mobility and creativity. “We can do pop-up weddings anywhere

— warehouses, microbreweries, on someone’s lawn, in a barn,� Dean said. “It is pretty much a turnkey operation and pretty much all-inclusive minus the reception.�

The price of a private pop-up wedding varies. While the bride may not have a venue cost, she also won’t have other brides to share the cost with, so the total cost can be more or less than $1,800. Dean recommends booking a pop-up wedding at least three to four months in advance.

The Wishing Well is located at 243 Neff Ave. For more information, call 540-9082333.

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51-D Burgess Rd., Harrisonburg, VA 22801

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Blakemore’s Flowers

4080 Evelyn Byrd Ave Harrisonburg, VA 22801

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