Shenandoah Valley Business Journal by Daily News-Record

BUSINESS JOURNAL A Byrd Newspapers Publication

Shenandoah Valley

Volume 14, No. 1, November 26, 2013

Nafziger

Funkhouser

Whitmore

Long

Under 40

Bert

Shifflett

Risser

Langridge

Introducing The Members Of The 2013 List Of The Communityâ&#x20AC;&#x2122;s Up-And-Coming Business Leaders Dove

Buracker

Tuesday, November 26, 2013

SHENANDOAH VALLEY BUSINESS JOURNAL

BUSINESS JOURNAL Shenandoah Valley

The Shenandoah Valley Business Journal is a monthly publication of Rockingham Publishing Company, Inc., 231 S. Liberty St., Harrisonburg, VA 22801.

Editorial Staff Editor and General Manager: Peter S. Yates Managing Editors: Rob Longley, Jerry Blair Staff writers: Therran M. Dennis, Sarah Stacy, Jeremy Hunt Contributing photographers: Nikki Fox

Inside This Issue Focus Section: 10 Under 40 ■ EMU’s VP Of Finance Back At Alma Mater . . . . .Page 3 ■ HHS Grad Committed To Community . . . . . . . . . .Page 4 ■ Whitesel Music Owner Expanding Legacy . . . . . .Page 6 ■ Real Estate COO Promotes Ethics, Education . . . .Page 8 ■ JMU Grad Stays To Serve University, Community Page 9 ■ Business Is Blooming For City Florist . . . . . . . . .Page 10 ■ Local Stained Glass Artist’s Vision Is Clear . . . .Page 10 ■ Journal Editor Finds Niche In Friendly City . . . .Page 11 ■ ’Burg Brewer Puts Focus On Family, Flavor . . . .Page 12 ■ Valley Doc Puts Her Mind To Helping Youth . . .Page 13

Columns ■ Valley Business Scene . . . . . . . . . . . . . . . . . . . . . . Page 4 ■ News To Me by Philip B. DuBose . . . . . . . . . . . . Page 5 ■ Real Estate by Scott Rogers . . . . . . . . . . . . . . . . . . Page 7 ■ Movers and Shakers . . . . . . . . . . . . . . . . . . . . . . . . Page 9 ■ Investments by Gannon Irons . . . . . . . . . . . . . . . Page 15 ■ Real Estate by Tim Reamer . . . . . . . . . . . . . . . . . Page 17

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Harrisonburg, Va.

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By phone: 574-6267 (news) 574-6229 (ads)

On The Cover: Photos by Nikki Fox / DN-R, except Courtesy Photo for Nick Langridge

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Monthly Updates: Movers & Shakers, Local Columnists Valley Business Scene Submit business-related news to svbjnews@dnronline.com

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SHENANDOAH VALLEY BUSINESS JOURNAL

Under 40

hroughout September and October, we asked members of the community to nominate up-and-coming business people. There was quite a response! After whittling the list down to just 10 names, we present the winners. There are many wonderfully talented young professionals in different industries throughout the Valley. If you don’t see your candidate on the list, please resubmit their name next year. Congratulations to all of the winners for 2013! The ten winners follow, in alphabetical order.

Tuesday, November 26, 2013

EMU’s VP Of Finance Back At Alma Mater Name: Daryl Bert Age: 38

aryl Bert, vice president of finance at Eastern Mennonite University, says he’s looking toward a bright future for the university that means a great deal to him. Not only is EMU his source of employment, it’s also his alma mater. Bert graduated from EMU in 1997 with a degree in accounting, after moving to the area from his hometown of Lancaster, Pa. He worked at a local public accounting firm before relocating to Austin, Texas, in 2000 to complete an MBA at the University of Texas. He remained in the south, working for Dell Inc. in a variety of financial capacities during his eight years with the Texas-based company. “A lot of my time there was providing financial support one way, shape or form in Bert the product development area,” Bert explained. through the interview process, and, as Bert He added that he helped oversee prod- says, “the rest is history.” ucts from “concept to delivery in the marNow in his fourth year, he said he’s enketplace,” as well as providing financial joying his job, adding that he’s “encouraged” support for companies seeking to invest and by EMU’s direction and being a part of the grow — among other duties. growth of such a valued institution. Bert said this time working for a large “I get a lot of energy out of thinking ... company was rewarding. about our strategic plan, how we im“I am somebody who really has an plement [it], how we prioritize the appreciation for technology,” he said. investments we need to make to “It’s always been an interest of mine, help grow some of our programs or so I found that really rewarding, to be launch new programs.” close to technology and ... the next Bert said he enjoys being back on thing that’s going to be released.” his old stomping grounds and living Under 40 But wanting to be closer to famiin the Harrisonburg area with his ly and a sense of pride in his alma mater wife, Carrie, and their children, Evan, 9, brought him back to Harrisonburg in 2010. Davis, 7, and Maren, 4. The former vice president of finance was reHe recently joined the board of The tiring, and the university was seeking a re- United Way of Harrisonburg and Rockingplacement. ham County, seeking additional communiEMU President Loren Swartzendruber ty involvement in an area he’s found so recontacted Bert, asking if he would be inter- warding. ested in the position. He applied and went —Sarah Stacy

Tuesday, November 26, 2013

SHENANDOAH VALLEY BUSINESS JOURNAL

Harrisonburg, Va.

HHS Grad Committed To Community Name: Dwight Buracker Age: 37

Buracker

arrisonburg native Dwight Buracker says he depends on his hometown’s local businesses, as they play a big role in his daily affairs as manager at PBMares. “Without the small businesses, the community wouldn’t be what it is,” said the young executive at the regional accounting and business consulting firm. “A lot of these individuals who own the small businesses we help also help give back to the community. We’re all supporting one another.” After graduating from Harrisonburg High School in 1994, Buracker studied accounting and finance at Ferrum College, located about two hours south of the Friendly City. After

his time at Ferrum, Buracker landed in Charlotte, N.C., before moving back to Harrisonburg in 2001. The following January, Buracker started his current firm, where he has since been an active member of the company’s niche team. He and his team of professionals provide tax and assurance services for small businesses that accumulate approximately $500,000 to $50 million in revenue annually. “I’ve helped build a practice here to help small businesses plan and succeed,” he said. “There’s a lot of partners [who] have done great things in our Harrisonburg office — [I’m] just trying to continue on [that] legacy” Since he started the firm, he has become a certified public accountant, and, recently, a certified valuation analyst, certifications that say Buracker has satisfied business valuation standards of professionalism, expertise, objectivity and integrity. Sticking to his commitment to the community, Buracker has worked with local charities, specifically with Mercy House, a Harrisonburg shelter. “We’ve done numerous projects,” he

said of having worked with the local nonprofit. “We helped do some refurbishing to the apartments there, provided gifts for the kids around Christmastime and served meals there in the evening a couple times throughout the past several years.” Though he is busy year-round on the PBMares front, Buracker finds time for his family as both a husband and father. He and his wife of nearly a decade, Allycin, are parents of twins, Tyler and Mia, who turned 3 in November. Buracker admits that, at times, it can be difficult balancing Under 40 his life as a businessman, family man and humanitarian, but he insists he loves the act. “Since I’ve had my kids, the last three years [of my life have been] just like a whirlwind,” he said. “Whenever time permits, I try to give back whatever I can. I believe if you take care of the community, the community will take care of you.”

—Therran M. Dennis

Cadence Inc. Announces Third Quarter Results Staunton-based Cadence Inc. recently announced unaudited results for the first nine months of STAUNTON 2013, including a 3 percent decline in revenue to $39.9 million compared to 2012. Cadence is a contract manufacturing company building medical technologies for minimally invasive devices. According to the company statement, net income declined 17.5 per-

cent and earnings per share decreased 15.3 percent over prior year to $1.49 per share in the nine-month period, Earnings before interest, taxes, depreciation and amortization were down 3 percent to $8.3 million. “We saw some improvement in Q3 over Q2 but for the year we continue to see declines in revenue in all three of our primary markets: medical, diagnostic, and industrial” said CFO Ken Cleveland in the statement. “In See SCENE, Page 16

Harrisonburg, Va.

SHENANDOAH VALLEY BUSINESS JOURNAL

Tuesday, November 26, 2013

Surfing Internal Network For Collaboration other tools are superior. The best approach is to simulate the job for which the person is applying. During the recruiting process, the aunternal Networking Pays Divi- thor’s company has the candidate come dends. That’s the assertion in an in and spend time doing the job. A perarticle in the October issue of son applying for a customer service poT+D (Training and Development). sition will respond to customer emails. The process of creating an internal A VP candidate might be asked to network begins by establishing a Net- provide advice on a big decision. After work-Oriented Workforce, an environ- being informed about the issues inment that promotes casuvolved, he will then be al conversation among asked to run a meeting “With internal coworkers who encounter where the key people denetworking, people one another in hopes that termine what should be such exchanges will lead have to be prepared done. to sharing, synergy, and The second-best apto engage in success. Such a workproach is off-list referforce is comprised of peoences. Consulting on-list spontaneous ple who claim to have a references seems like networking “network identity,” which nothing more than a whenever such they then use to exchange “check box” activity, information, resources, opportunities arise.” which is often pretty support and access. meaningless. Going “off With internal networklist” will typically result ing, people have to be prepared to en- in a reference being more honest, espegage in spontaneous networking when- cially if you locate that person using ever such opportunities arise. The arti- your own network. cle recommends capitalizing on “choice The higher the level of the job being points” — moments in time that can filled, the more off-list references are have a big impact on a person’s career, contacted. and on the success of the organization. As the author states, the interview Choice points might result from treats the process like a romance, as if inviting a colleague to lunch, or stop- that had anything to do with the evenping by a co-worker’s desk instead of tual marriage. Both parties are showemailing her. Although occurring coming their best sides, but what you realmonly, such moments are often over- ly want to find out is the worst things looked. about each party, and whether those Networking has become well-recog- things will work well. nized as a professional skill needed by almost everybody in virtually all or- Reinvention Essential For Success. The November issue of Harvard ganizations. It is important to remember that networking is not simply Business Review makes a compelling about talking and taking, but rather case supporting legendary basketball coach John Wooden’s statement that, about teaching and learning. Also, as the article points out, you “Failure isn’t fatal, but failure to don’t network for just yourself, but also change might be.” In business, leaders are continually for your colleagues, boss, team, and unit. The goal is to convert conversa- faced with complex changes, and contions that take place “around the coffee sistent business performance is not pot” into meaningful collaborations enough to perpetuate itself. As the authat add value for the employees, as thor states, leaders must heed “the reinvention imperative.” well as the overall organization. The author cites Xerox and SamStop Relying On The Interview. sung as two companies that have taken This important advice is the main the reinvention imperative very serimessage in an article in the November ously, and consequently, have continissue of Inc. magazine. The author ex- ued to be extremely successful over plains why he thinks the interview is many years. Next, he delineates how the third best hiring tool, and why two reinvention demands that a company

Looking At Alternative Hiring Tools, Change In Workplace

get beyond a single-minded focus on “what it’s good at doing” because such thinking can blind people to relevant changes in its environment, and become a ball and chain that keeps people stuck doing things the way that they’ve always done them. Two other aspects of reinvention are important and depend heavily on judgment. First, people who are scanning the environment for signs of change must be able to distinguish between enduring, important trends and ones that are short-lived and not really relevant. In addition, decision makers must be willing to take short-term performance “hits” in order to lay the groundwork for longer-term advantage. This sort of approach often involves substantial risk, but as Coach Wooden said, “It’s courage that counts.” Philip B. DuBose is a management professor at the James Madison University College of Business.

NEWS to

— By Philip B. DuBose Brief summaries from top business publications to help business leaders succeed.

Tuesday, November 26, 2013

SHENANDOAH VALLEY BUSINESS JOURNAL

Harrisonburg, Va.

Whitesel Music Owner Expanding Legacy Name: Joshua Dove Age: 31

Dove

rowing up in a musical family, Joshua Dove knew he wanted to take over his grandfather’s business. Dove got his start helping his grandfather, Carroll Motsinger, spending days sweeping and dusting pianos at Whitesel Music. “From a very young age, I had a natural interest in the business,” Dove said. But it wasn’t just the musical aspect that allowed Dove to envision his future position as owner, but also witnessing how purchasing a musical instrument positively affected families. Dove graduated from Bridgewater College in 2004 with a degree in communication studies, a major he chose to gain the tools that would help him run the business his grandfather had purchased from the original owner, after whom it is named.

Since taking over six years ago, company, and an expansion of the servDove has expanded Whitesel Music, ices Whitesel Music offers. making it a retail and service company The company recently moved locafor all acoustic and digital pianos, as tions to accommodate the expansion, well as electronic and pipe organs. but Dove says he feels responsible for Dove began the Whitesel Music protecting the Whitesel name, and enAcademy and added both a workshop suring that the company remains a and concert series, forming downtown business. stronger connections with the Dove is proud to still be community that he says has making a difference, and says been important to owners of the knowing that more than 1,000 Harrisonburg business since its churches across the mid-Atfounding in 1948. lantic are playing organs and Those customers have helped Under 40 pianos purchased from Whitemake this a record fall for sel Music proves the company Whitesel Music. is doing so. “We beat every record we’ve had in “We’re affecting hundreds of thouat least the last 20 years,” Dove said. sands who are sitting in the pews … “It’s been a very successful and good and that’s why we do what we do,” he year for [the company, and] the busi- said. ness is continuing to grow.” Dove remembers his grandfather This progress has been possible due saying that their family was chosen to in part to Dove’s vision for the compa- serve in the music ministry and he is ny, which he’s hoping to achieve proud to remain dedicated in that duty. through a partnership with Jordan Kitt’s Music, a Washington, D.C.-based —Sarah Stacy

SHENANDOAH VALLEY BUSINESS JOURNAL

Harrisonburg, Va.

Tuesday, November 26, 2013

Diverse Economy Keeps Housing Market Afloat Local Foreclosures Slowing As Home Prices Creeping Up

Real Estate

he Harrisonburg and Rockingham County area have long enjoyed a stable and diverse local economy anchored by some of our areaâ&#x20AC;&#x2122;s largest employers. Those include James Madison University, Rockingham Memorial Hospital, Cargill, RR Donnelley, Massanutten Resort, Merck, Rosetta Stone, Eastern Mennonite University, Miller Coors, Dynamic Aviation and White Wave. The wide variety of employment sectors represented in our local area has provided stability to our overall local economy, which in turn has helped our local housing market remain more resilient than many around the country. Our current unemployment rate (5.3 percent) is well below the national rate (7.3 percent) and that difference was even more pronounced three short years ago when our local unemployment rate was 6.5 percent compared to the U.S. unemployment rate of 9.5 percent. Our relatively low local unemployment rate has kept foreclosures from becoming too significant of an issue in our local market. While there have been more foreclosures than normal in recent years, they have tapered off over the past year. Between 2000 and 2007 there were only between 50 and 100 foreclosures in any given year in all of Harrisonburg and Rockingham County. This

Scott Rogers

values. In the jumped up to a â&#x20AC;&#x153;The strength and diversity of following five peak of 270 our local economy have helped years 2006 to foreclosures in 2011 our local 2010, but has us to weather many storms home values desince declined in the past, including the recent clined only 18 to only 181 in from the first 10 collapse of the housing market in the percent $226,000 to months of 2013. United States and ensuing struggles $186,000. With fewer Since that people losing in the U.S. economy.â&#x20AC;? time, we have their jobs in the seen home valeconomic downtown, we saw fewer people losing their ues start to increase again. If there had been greater turmoil in homes to foreclosure. We also did not see as large of a real estate bubble employment in our local area, more that could have caused more local homeowners to be underwater on their mortgages. The most significant increases in home values in this area happened between 2002 (median price = $136,000) and 2006 (median price = $227,000). Home values shot up 67 percent during this four-year period, which was certainly not a sustainable rate of growth. However, due largely to the stability of our local economy, we did not largely enter into the declining spiral of rapidly increasing foreclosures paired with rapidly decreasing home

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people would have lost their homes to foreclosure, which would have dragged home values down even further, as experienced in many larger metropolitan areas. The strength and diversity of our local economy have helped us to weather many storms in the past, including the recent collapse of the housing market in the United States and ensuing struggles in the U.S. economy. As economic indicators start to trend more positively, our local area seems poised to continue to grow and diversify. Exciting new projects such as Innovation Village @ Rockingham will likely continue to spur on our local economy, providing further stability for our local housing market for years and decades to come. Scott P. Rogers, author of HarrisonburgHousingToday.com, is an Associate Broker with Funkhouser Real Estate Group in Harrisonburg.

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Tuesday, November 26, 2013

Harrisonburg, Va.

Real Estate COO Promotes Ethics, Education Name: Kemper Funkhouser Age: 33

earned his license to conduct real pect of what we do.” estate transactions in 2003, and Funkhouser is also involved with worked his way up the group’s lad- the Harrisonburg Education Founder from residential sales associate, dation, an organization that supto director of marketing, to the ports the financial needs of Harhelm, a post he’s held for the risonburg City Public past three years. Schools. He remains involved As COO, Funkhouser with his alma mater not only manages the firm’s daily opas a lecturer, but also as a erations, and examines conleader. tractual transactions. Addi“The relationship between tionally, he focuses on keepJames Madison University Under 40 ing associates up-to-date and the City of Harrisonwith business practices, inburg/Rockingham County is stilling his knowledge of the profes- very important,” he said. “Most resion. cently, I’ve worked on the Madison “I’m a strong believer in making Future Committee. It was a wondersure the people in our industry are ful opportunity for me to step in and acting in professional ways,” he give a voice [as an] alum, and as a said. “This year is the 100th an- lifelong member of the Harrisonniversary of the Realtor Code of burg community.” Ethics, one of the longest standing codes of ethics that’s out there. “I’ve had the opportunity to chair — Therran M. Dennis the National Association of Realtors Professional Standards Committee, which has been an interesting experience for me. As the committee chair, I oversee the interpretation the code of ethics. That’s something I’m proud of.” In addition to his responsibilities as a professional, Funkhouser spends his time in education, teaching real estate at his alma mater. His class targets senior finance majors interested in real estate and finance careers. “I think education is important to the advancement of our community,” he said. “[It] is such a major as-

eal estate has been a part of Kemper Funkhouser’s life ever since he can re-

member. “People ask me, ‘How long have you been in the business?’” stated the 33-year-old chief operating officer at Funkhouser Real Estate Group in Harrisonburg. “I remember real estate discussions at the dinner table as a child. So, I kind have been in the business all my life.” A Harrisonburg native, Funkhouser graduated from Harrisonburg High School in 1998, where he was involved with the school’s student government, as well as a member of the golf team. His post-graduation goal was to combine his desire to study business and his love of golf at an accredited institution; James Madison University proved a winning combination. Funkhouser earned a bachelor’s degree in finance in 2002 and a master’s in business administration in 2010. During his freshman year at JMU, Funkhouser joined the Funkhouser Group — a firm that his father, Joe, started in 1972 — where he’s been since. Funkhouser

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Tuesday, November 26, 2013

JMU Grad Stays To Serve University, Community Name: Nick Langridge Age: 35

age and implement university development and growth. “We get to envision what that future will look like, and make room and invite donors in to be the difference,” he explained, adding that afurning his tassel didn’t ter seven years in the athletic dedampen Nick Langridge’s partment holding numerous posipurple pride. After graduat- tions, including director of the Duke ing from James Madison University Club, he found that he “loved the in 2000, he’s remained a true sup- field of philanthropy and loved having conversations about generosity.” porter of his alma mater. Before his current role, Langridge Langridge earned a bachelor’s degree in speech communication, and served as the assistant to former decided to stay at JMU to work as a JMU President Linwood Rose, and fundraiser for athletics, despite hav- says individuals such as the former university president greatly ing five other higher-paying influence his work today. job offers. “I’ve been blessed to be “I [didn’t] have much mentored by great leaders ... money to give back to JMU who have allowed me to be a for the great experience I part of [JMU’s] growth and be had, but I [had] a lot of pasUnder 40 a part of achieving new levels sion,” he explained, “So, I of quality,” Langridge said. thought I would give back a Although Langridge has seen his couple of years before I moved on alma mater grow in size, he says his with my career.” After more than a decade and an job is not just about numbers but MBA from JMU, Langridge is still “smarter ways of doing things.” Langridge, the son of a U.S. Army serving the university, now as vice president of University Advance- colonel, moved around during his ment. There, he works closely with a youth. But after 14 years in the team, as well as donors, who envis- Friendly City, he said Harrisonburg

State Agriculture Commissioner Set To Leave Post

Lohr

HARRISONBURG —Virginia Agriculture Commissioner Matt Lohr recently announced he was leaving his post to join Farm Credit of the Virginias, effective Dec. 16. Lohr will work with Kyley Clevenger to develop the Farm Credit Knowledge Center for the Staunton-

based firm. Lohr, a 1995 graduate of Virginia Tech, was born and raised on a Broadway-area Century Farm. He chaired the Rockingham County Planning Commission and School Board and represented the 26th District in the See MOVERS, Page 18

feels like home. He says it’s also been a rewarding community for him and his wife, Jill, to raise their three children, Camden, 6, Parker, 4, and Elisabeth, 1. He strives to give back to the area, serving on the boards of the United Way of Harrisonburg and Rockingham County, Greater Madison and the JMU Foundation Inc. He is also a 2009 graduate of Lead Virginia, a nonprofit organization that aims to teach leaders about regional differences, opportunities and challenges across the commonwealth. Additionally, he’s pursuing a doctoral degree in the Strategic Leadership Doctor of Philosophy program at JMU. Langridge says he sees a bright future for the university, and is proud to be a part of its development. — Sarah Stacy

Langridge

Tuesday, November 26, 2013

SHENANDOAH VALLEY BUSINESS JOURNAL

Harrisonburg, Va.

Business Is Blooming For City Florist Name: Abby Long Age: 28

Long

bby Long, owner of Blakemore’s Flowers, says she can’t believe the shop has played such a significant role in her life. “It’s been wonderful,” said the young entrepreneur. “Blakemore’s was [once] the premier shop; I really felt confident I could restore it back to being the best shop in the area. I know flowers, and I know how to treat customers.” Long revived Blakemore’s, at 4080 Evelyn Byrd Ave., Harrisonburg, when she took control of business operations in June 2012. Before her stint as owner, she was a floral designer at three area shops

for eight years. When the previous owner decided she wanted to spend more time with her family, Long took over the shop. With Long at the helm, Valentine’s Day sales tripled those of last years. Blakemore’s was recently named “Best Flower Shop in the Valley” by readers of the Daily News-Record and Rocktown Weekly, an award that Long says said is “awesome and such a huge honor.” “I sometimes can’t believe it’s my life,” she said. Blessed as she may feel, it took Long awhile to find her purpose. She attended both Radford University and Blue Ridge Community College, studying whatever piqued her interest at the time, whether it was fashion design or psychology. She says she never thought Harrisonburg would be where she’d settle, but now, Long couldn’t be any hap-

pier. “I really love Harrisonburg; it’s a great town,” she said. Since she’s been here, Long has become active with the community: she hosts Holiday Evergreen Workshops at the James Madison University Edith J. Carrier Arboretum, where she helps people make holiday decorations. Under 40 “Last year was my first year; they asked me to do it again this year,” she said. “I’m really excited to do it again. Usually 20 to 30 people show up; I provide the materials.” As for the success of her shop, Long believes the future can only get better.

— Therran M. Dennis

Local Stained Glass Artist’s Vision Is Clear Name: Zachary Nafziger Age: 37

achary Nafziger, owner of and sole craftsman at ZN Stained Glass, is the first to admit business may not be his strongest suit. But the clients who nominated him for the 10 Under 40 and invest in his works, which includes the entrance to Eastern Mennonite High School — an 18½-foot piece featuring a starry night version of Midtowne Market’s logo — and glasswork for at least two dozen private establishments in the downtown Harrisonburg area, disagree. Nafziger has more than 1,400 followers on Facebook, and he’s only been in business for eight months.

“I claim to not be a good businessman, but I’ve come up with sort of a price structure that’s extremely reasonable for one-of-a-kind regional art,” said the artisan who came to Harrisonburg by way of Morris, Minn. “It was shocking to see my Facebook page — Under 40 suddenly everyone’s like, ‘Hey, you’re really good.’” Nafziger’s success, however, did not come overnight. After he graduated from EMHS in 1994, Nafziger followed his passion for art to the Savannah College of Art in Savannah, Ga. He remained in the port city for the next two years, before taking time to travel. After that point, Nafziger decided he wanted focus in his life: He

moved back to Harrisonburg, enrolled in and graduated from Eastern Mennonite University’s art program in 2002, and found stability as a photographer with Rosetta Stone. “It was my first real and only job ever,” he said. Nafziger held that position until Rosetta began cutting payroll and, eventually, employees. His layoff was a trying moment. “I sat around for about three or four days, feeling sorry for myself,” he said. “It was weird to get dumped by something I was so connected to for 12 years. I watched the company grow and take over the entire language-learning world.” Throughout his tenure with Rosetta Stone, Nafziger made glass See ARTIST, Page 16

Nafziger

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Harrisonburg, Va.

Tuesday, November 26, 2013

Journal Editor Finds Niche In Friendly City Name: Jennifer Risser Age: 35

ing to a press release. Risser, a Valley local, graduated from James Madison in 2000 with a bachelor’s in English. In 2004, she earned her master’s in publishing studies from City hen Jennifer Risser University in London, before retalks about her position turning to the United States to as the managing editor serve as the assistant to the vice of The Journal of ERW and Mine president of merchandising for Action at the Center for Interna- Barnes & Noble Inc. This led to a position at Penguin Group, tional Stabilization and Rewhere she worked as an edicovery, it’s clear she loves torial assistant for two years. her job. Although she says book She’s proud to be part of publishing was her “dream the staff at CISR, “a grantjob,” Risser found the “comfunded center founded at petitive, cutthroat business” [James Madison University] Under 40 and the fast-paced city life in 1996, which works unfulfilling, and decided to around the world to help communities affected by conflict return to her hometown. She returned to the Friendly and trauma through innovative research, training, information ex- City in 2009 to serve as assistant change and direct services,” accord- editor for The Journal of ERW and

Mine Action, which is the longest continuous source of information on explosive remnants of war and mine action in the world. Though Risser says she knew nothing about the field before working at CISR, her experience with the nonprofit has altered her perspective regarding the issue of land mines, as well as other repercussions of war and disaster. “I think because it doesn’t generally happen on our soil, we are not aware of what a big deal it is,” she said. “[Land mines are] a huge issue; people lose lives, lose limbs ... these things are happening.” In 2011, Risser had to take a leave of absence from her position when she was diagnosed with nonHodgkin’s lymphoma. As an individual with cartilage-hair hypoplasia, See EDITOR, Page 13

Risser

Tuesday, November 26, 2013

SHENANDOAH VALLEY BUSINESS JOURNAL

Harrisonburg, Va.

’Burg Brewer Puts Focus On Family, Flavor Name: Adam Shifflett Age: 31

dam Shifflett, the eldest of three sibling owners of Three Brothers Brewing, spent more than a decade working in numerous cities before returning to his hometown to open the ’Burg’s sole brewery. The Valley local briefly attended Virginia Tech before joining the Navy after the Sept. 11 terrorist attacks, serving as an electrician on submarines. He finished college at North Carolina State University, earning a bachelor’s degree in mechanical and aerospace engineering in 2007. Just before his return to the Valley, Shifflett worked as an engineer

in Norfolk, where he had the oppor- upon only after much consideration: tunity to help at a brewery — trad- The siblings realized it was their ing his engineering skills for knowl- teamwork that led to the formation edge of how the brewing equipment of the business. worked. But for the three brothers, the Feeling as though his experiences idea of family extends beyond sharhad prepared him for the ing the same last name. next adventure, Shifflett “We really want to make a signed his release papers lot of what we focus on this from the Navy in September area ... [and] try to extend 2012 after serving 11 years. that idea of family to commuHe said that after years of nity,” Adam Shifflett said of discussing ideas and finally the brewery. Under 40 arriving on a plan, he and his Three Brothers has worked brothers, Jason and Tyler, were to create relationships within Harready to open their production brew- risonburg, partnering with local ery and began construction at the restaurants and businesses. former Coca-Cola bottling plant on But the business also focuses on North Main Street in October 2012. producing quality microbrews. The first batch brewed in DecemAfter less than a year of brewing, ber 2012 and a public tasting room Three Brothers already has won followed in May 2013. Though the name Three Brothers See BREWER, Page 13 Brewing seems fitting, it was agreed

Shifflett

Harrisonburg, Va.

SHENANDOAH VALLEY BUSINESS JOURNAL

Tuesday, November 26, 2013

Valley Doc Puts Her Mind To Helping Youth Name: Dr. Maria Whitmore Age: 34

hough she shoulders responsibility for half the practice at Mountain View Psychology, Dr. Maria Whitmore devotes her time to helping others — especially children. “I love working with people, and I’ve always wanted to work with kids in particular,” said the clinical psychologist, who specializes in children’s anxiety and behavioral disorders. “I think, with kids, there’s so much potential. If we can catch these things early in a kid, something like anxiety or depression, we can teach them the skills they need that can impact their whole life from there on,” she continued. Whitmore graduated from Turner

Ashby High School in 1997. She then “We primarily do individual theraenrolled in the University of Virginia, py, adults and children,” she said. “We where she earned a bachelor’s degree also do assessments, as well, for things in psychology in 2001 and worked as a like ADHD, and educational issues, as research assistant for the following two well as pre-employment assessments years. and pre-surgery evaluations for Hoping to continue her studthe hospital.” ies, Whitmore attended graduWhitmore says she’s sees ate school at Virginia Tech, nearly 45 patients a week. earning a doctorate in 2009. However, she makes time to be While in graduate school, she an active member of the cominterned at the Marcus Autism munity, dedicating time espeUnder 40 Center in Atlanta, before servcially to her church. ing as a research scientist for three “I’m involved in children’s ministry years at Virginia Tech. there, so I work with kids there, as For her research, Whitmore exam- well,” she said. ined childhood phobias and oppositionWhitmore says Mountain View has al behavior. been growing rapidly since the buildShe returned to the area about 18 ing first opened, which she calls “fanmonths ago, and began her practice at tastic” and “exciting.” She says she and Common Law Psychological Services. Shank are planning to add another After the owner retired, Whitmore, full-time clinician, as well as hire addialong with fellow clinician Rowland tional staff. Shank Jr., opened Mountain View last December. — Therran M. Dennis

Riser Enjoys Working With JMU Students Editor

FROM PAGE 11

Risser has an increased risk of developing cancers, particularly skin cancers, leukemia and lymphoma. She spent six months in the hospital undergoing chemotherapy before continuing her treatment at home. But within a year, Risser was back at work. Upon her return, she was named managing editor of The Journal of ERW and Mine Action, where she oversees students hired as editorial assistants. “I love working with the JMU stu-

dents; it’s probably my favorite part of the job,” Risser said of the group she refers to as her “students.” She also values the opportunity to work with such a dedicated and supportive staff at CISR. Outside work, Risser participates with First Descents, a program that takes cancer survivors on outdoor adventures, and is a longtime member of Little People of America.

— Sarah Stacy

Won Medals In State Brewers Festival Brewer

FROM PAGE 12

numerous awards. The company’s double IPA, The Admiral, won Best in State at the Virginia Craft Brewers Festival, and the Bourbon Barrel Imperial Stout came away with a medal, as well. The brewery also received national recognition, gaining an award for the

Rum Barrel Aged Belgian Dubbel at the Great American Beer Festival. Overall, Shifflett says being back in his hometown with his wife, Elizabeth, and their two children, Gabriel, 7, and Olivia, 4, has been rewarding and he’s looking forward to the future of Three Brothers Brewing. — Sarah Stacy

Whitmore

SHENANDOAH VALLEY BUSINESS JOURNAL

Tuesday, November 26, 2013

Harrisonburg, Va.

Local Ledger Editor’s Note: Due to the federal government shutdown during the first half of October, labor market data for individual localities in the central Valley and the rest of the state were delayed. As of press time, those figures had not yet been released.

Vehicle Registrations

Retail Sales (in millions)

Oct. ‘13 Oct. ‘12

September 2013*

Percent Change Harrisonburg

$ 98.0

Rockingham County

$ 50.4

—4.8

Page County

$ 15.6

110

32.7

Shenandoah County

$ 34.4

254

192

32.3

Augusta County

$ 42.0

Staunton

53.4

Staunton

$ 30.8

Waynesboro

51.4

Waynesboro

$ 40.9

Harrisonburg

33.8

192

180

6.7

Shenandoah County

146

Augusta County

Rockingham County Page County

Source: Virginia Auto Dealers Association

Source: Virginia Department Of Taxation *(Most recent month available)

Home Sales October 2013 Harrisonburg

Rockingham County

Augusta County

Staunton

Waynesboro

Shenandoah County

Page County

Median Sale Price Sept. 2013

$133,500

$175,200

$178,500

$133,650

$125,000

$153,000

$140,500

Median Sale Price Sept. 2012

$159,000

$184,750

$169,900

$137,000

$140,500

$180,000

$224,000

Percent Change

—16.04

—5.71

5.06

—2.45

—11.03

—15.00

—37.28

Avg. Days On Market Sept. 2013

108

109

148

135

434

Avg. Days On Market Sept. 2012

118

147

107

105

124

125

— 8.47

—25.85

38.32

—26.67

8.87

—25.60

398.85

Percent Change Units Sold Sept. 2013

Units Sold Sept. 2012

32.26

2.27

—20.00

25.64

66.67

Percent Change

—12.00

—10.53

Sources: Funkhouser Real Estate Group; RealEstate Businesss Intelligence

Harrisonburg, Va.

SHENANDOAH VALLEY BUSINESS JOURNAL

Tuesday, November 26, 2013

Time To Check Progress Toward Retirement Goals End Of Year A Good Time To Take Stock Of Stock

ow that another year is ending, it’s a good time to take stock of where you are on your journey toward financial security. Of course, you could find many different “measuring sticks” to assess your progress, but you can certainly gain considerable information just by asking yourself some basic questions. Here are a few to consider: ■ How close am I to my retirement goals? Your comprehensive investment strategy should include a reasonably good estimate of how much money you will eventually need to sustain the retirement lifestyle you’ve envisioned. At least once a year, you should evaluate how much closer you’ve gotten to your goals than the year before. ■ Am I making sufficient progress toward my goals?

Investments Gannon Irons

When assessing your ability to “[I]f you have built a diversified your progress, try move toward your portfolio containing quality to determine if goals. your portfolio is ■ Am I adherinvestments, and your portfolio is properly allocated ing to my investwell-suited to your own risk between stocks, ment strategy? stock-based vehiTo stick with tolerance ... you don’t cles, bonds, govyour investment necessarily need to make ernment securistrategy, you need ties, certificates of to invest at reguchanges following a down deposit and other lar intervals and year in the markets.” investments. If meet regularly you’re “overwith your financial weighted” in a particular asset class, professional to review your progress such as cash, you may be impeding and make adjustments — such as re-

balancing your portfolio — when necessary. Of course, even with regular progress reviews and portfolio rebalancing, it can be challenging, psychologically and emotionally, to stick with a strategy. For example, during any given year the financial markets could be down, and your results might be disappointing. Nonetheless, if you have built a diversified portfolio containing quality investments, and your portfolio is wellsuited to your own risk tolerance and time horizon, you don’t necessarily need to make changes following a down year in the markets. ■ What aspects of my life have changed in the past year? Your investment strategy should be based entirely on your individual needs and circumstances — so if these have changed during the past year, you may See IRONS, Page 19

SHENANDOAH VALLEY BUSINESS JOURNAL

Tuesday, November 26, 2013

Moved Behind Larkin Arts Artist

FROM PAGE 10

part time and, at the urging of a fellow local artist, moved his home studio to The Gladys Burke Studio in Larkin Arts on Court Square, where others would have access to his works. He signed a year lease in March and business has increased since. “At this point, word-of-mouth has helped me so much,” he said. “People aren’t just looking for any glass; they’re looking specifically for me. When I’m meeting clients, I’m not selling something that already exists — I’m selling myself and what I can do for them. “I want whatever I make for them to be permanent.” —Therran M. Dennis

Harrisonburg, Va.

United Way Executive Director Announces Moves To VMRC Scene

FROM PAGE 4

addition, heavy investments on projects we expect to deliver future revenue are negatively impacting our earnings this year.” —Staff Reports

VMRC Announces Changes To Management Staf f HARRISONBURG — Virginia Mennonite Retirement Community recently announced changes to its management staff, according to a news release. Shawn Printz was appointed vice president of support services at the retirement community Printz on Virginia Avenue

in Harrisonburg. Printz previously worked as VMRC’s manager of human resources. He is also vice chairman of the Page Memorial Hospital board. VMRC hired Scott Kleist to serve as director of information technology. Kleist moved to the Valley from Augusta, Ga., where he was the owner and managing partner of PRONET Information Technology. And Betsy Hay, who announced she was stepping down in November from her position as execHay utive director of the United Way of Harrisonburg and Rockingham County, has been named vice president of wellness and community based services at VMRC.

Nielsen Builders Announces New Hires, Promotion HARRISONBURG — Nielsen Builders recently made three new hires and promoted one of its veterans. Mike Budd was promoted to project manager after seven years with the company, according to a press release. A 2004 Bridgewater College graduate, Budd lives in Bridgewater. Nielsen also brought on Luis Dorta, Matt Hulvey and Bruce Senn. Senn has been hired as an estimator, a job he has had in the Valley for more than 30 years. Hulvey was hired as a project manager. A 2013 James Madison University graduate, he lives in Verona. Dorta also was hired as a project manager. A graduate of the University of Miami and Georgia Institute of Technology, Dorta lives in Charlottesville.

— Jeremy Hunt

Have a great story idea? Email City Editor Rob Longley at rlongley@ dnronline.com or Night City Editor Jerry Blair at jblair@ dnronline.com

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SHENANDOAH VALLEY BUSINESS JOURNAL

Harrisonburg, Va.

Tuesday, November 26, 2013

Future Of Retail: Looking Back To See Forward Is Technology Changing The Face Of Traditional Stores?

Real Estate

raditional retail is dead. Google it — I promise you’ll find countless articles and commentaries suggesting as much. Of course, it’s November, and chances are you’ve found yourself in at least one store in preparation for the holidays, and the crowds suggest otherwise. Maybe they’re just “showrooming.” Maybe people are just buying certain items like clothes or oil filters. Excluding groceries and convenience items, maybe it’s just a couple of months a year that people actually shop at a physical location rather than online. After all, the convenience and pricing advantage of e-commerce can’t be denied and with same-day shipping soon to be a reality, how can traditional retailers possibly compete?

Tim Reamer bile phones while they were in stores to cial in which the postal service tried to do research and many times, purchase. persuade us that we much preferred reFurthermore, 80 percent of shoppers ceiving a paper billing to automatic onwant to have access to mobile-friendly line payments (even though we don’t) information while they’re in the store. because we enjoyed opening our bills Now, with all of the advantages of and envelopes had never been “hacked.” shopping online and the explosion of The point is, things are changing mobile — it’s easy to see why market whether retailers and consumers care share for traditional to admit it. For brickretail has eroded — “For brick-and-mortar retailers, and-mortar retailers, and without quesmaintaining Amerimaintaining America’s tion, it has; just not ca’s preference to preference to shop in stores as much as might be shop in stores must believed. start with a recognimust start with a In fact, only 8 pertion and acceptance cent of retail shop- recognition and acceptance of this radical change ping is happening of this radical change and and implementation online (including moof a new strategy implementation of a new bile) and the king, that embraces it. Amazon, is not in the Fortunately, it apstrategy that embraces it.” top 10 largest retailpears some traditioners in America; al retailers have they’re 15th, with annual sales equal- come to terms and are launching new ing approximately what Walmart does and exciting initiatives aimed at a rein one month. tail revolution. The rest is still happening in stores. More importantly, when retail analytics The Future Of Retail As customers demand more technology firm Synqera polled American consumers, 67 percent of them said that and stores adapt to integrate it, retail they still preferred shopping in stores might still happen in the same places, but it will feel different. Here are some of the to shopping online. Despite the poll, it kind of feels like changes already occurring and likely to the 2011 U.S. Postal Service commer- become more prevalent:

The State Of Retail The standard-bearer for online retail, Amazon.com, first opened in 1994. After almost 20 years of e-commerce, the online market has grown to $289 billion in retail sales in the U.S. alone as of 2012. Online shopping has come a long way in a short period of time, and there is little evidence to suggest that this trend will slow anytime soon. Obviously, consumers have realized that e-commerce has some real advantages over brick-and-mortar locations as they are traditionally configured. For this reason, they’re bringing their own technology in with them. Seventy percent of shoppers during the 2012 holiday season used their mo-

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1. The End Of The Checkout Line Synqera’s research confirmed what most people already know: 73 percent of customers consider waiting to check out the worst part of shopping. In the U.S., roving checkouts, like those in the Apple store, are gaining popularity and making it easier for customers to get what they want — to pay and get out without having to wait in a long line. Using your smartphone to check out on your own isn’t too far behind. New payment systems and better product tracking could even mean that the future of retail has no checkout process at all. Imagine a store where you pick up what you want and just walk out. No checkouts — just leave the store, the bill is tallied, and your credit card billed. It already exists in Germany. 2. Experience Retail With The Convenience Of E-Commerce What if there was a store where you could find everything on your list, without getting lost, and with the confidence that you’re getting the best price? Sounds like e-commerce (or at least Amazon), right? Some brick-and-mortar stores are implementing the technology. Whether it comes from customers using their own computer devices like Google Glasses and smartphones using augmented reality or from equipment provided in the store, retail outlets are using technology to help customers interact in new ways. See REAMER, Page 19

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Tuesday, November 26, 2013

SHENANDOAH VALLEY BUSINESS JOURNAL

Harrisonburg, Va.

Staff Additions At Harman Construction; Central Valley Counselors Honored Movers

FROM PAGE 9

Virginia House of Delegates from 2005 to 2010, when Gov. Bob McDonnell appointed Lohr agriculture commissioner. In his new job, Lohr will be responsible for developing and leading the success of the Farm Credit Knowledge Center as its director. According to the firm, the Knowledge Center’s mission is to help share information and resources for farmers through customer-focused programs. “For the last eight years I have been very blessed to work in state government as an advocate for Virginia’s No. 1 industry,” he said in a statement. “I am very excited to join the team at Farm Credit of the Virginias where I can continue my passion for serving agriculture.” Farm Credit of the Virginias provides more than a $1 billion in financing to more than 9,000 farmers, agribusinesses and rural homeowners

“Here’s My Card!” Stay posted on the area’s top business and services in the Shenandoah Valley Business Journal Call Dan Wright 574-6223 for advertising opportunities

throughout Virginia, West Virginia and Maryland. — Staff Reports

Warlitner Named Police Chief At Bridgewater Airpark Dynamic Aviation has promoted Terry Warlitner to chief of police for the Bridgewater Airpark Police Department. Warlitner BRIDGEWATER will oversee the 13-officer department whose jurisdiction includes Dynamic’s Bridgewater airport property, according to a news release. He will continue in his current role of assistant manager of Dynamic Aviation’s Security Department. Warlitner is a graduate of the Central Shenandoah Criminal Justice Training Academy. He previously worked for the Staunton and Harrisonburg police departments.

BAPD formed in 2010 under the regulation of the Virginia Department of Criminal Justice Services. — Jeremy Hunt

Lind, Rohrbaugh Join Harman HARRISONBURG — Seth Lind of Penn Laird has joined Harman Construction as senior project manager, the company announced this week. Lind, a 2003 graduate of Ithaca College with a degree in business management, has 10 years of experience in the construction industry. Sandra Rohrbaugh of Dayton also has joined Harrisonburg-based Harman. Rohrbaugh, who has 14 years of experience in the industry, is the firm’s newest project coordinator. — Staff Reports

Central Valley Counselors Honored For Excellence HARRISONBURG — The Central Valley Counselors Association, the local chapter of the Virginia Counselors Association, has been named the state’s Outstanding Large Chapter — the fourth year in a row the group has earned the award. The award was announced at the VCA Convention at the Homestead Resort and Spa in Hot Springs in November. The award recognizes a chapter for “outstanding service to the membership and the community as well as providing professional development opportunities,” according to a release from the CVCA. Several counselors in the central Valley chapter also were recognized for excellence, the release said. ■ Renee Staton of Staunton, a professor in the graduate counseling program at James Madison University, was awarded the William Van Hoose Career Service Award. The award recognizes members “whose contributions to the professional aims of the organization have been substantial and noteworthy,” the release said.

■ The John R. Cook Award, given to the VCA member who has a “long and meritorious history of service” to the statewide association, was presented to Sandy Hite of Augusta County. She is school counseling clinician-in-residence at JMU’s graduate counseling program. Hite also awarded the Virginia Alliance for School Counseling Division Member of the Year. ■ Jenn Kurbel of Augusta County, an elementary counselor at Riverheads and Stuarts Draft Elementary schools, was recognized with the CVCA Chapter Member of the Year award. — Staff Reports

AT&T Names City Native Miller Area Retail Sales Manager HARRISONBURG — AT&T recently named Jillian Miller as its area retail sales manager for stores in Harrisonburg, Richmond and Charlottesville. Miller, a Harrisonburg native and Blue Ridge Community College graduate, started her career with AT&T in 2002 in retail sales and began moving her way up the ranks. She was most recently area retail sales lead for Virginia before being promoted to area retail sales manager. — Jeremy Hunt

Swartley Joins LD&B As Agent HARRISONBURG — LD&B Insurance and Financial Services has hired Eric Swartley as an agent with the firm’s employee benefits team. A native of Quakertown, Pa., and an Eastern Mennonite University graduate, Swartley had worked in the local Swartley poultry industry for more than 16 years before joining LD&B this fall. — Staff Reports

Harrisonburg, Va.

SHENANDOAH VALLEY BUSINESS JOURNAL

Facebook ‘Likes’ Integrated In Display Reamer

FROM PAGE 17

Virtual cosmetic kiosks use facial recognition tools to let shoppers find the right tones for their skin. Toy stores use video game technology to turn customers into on-screen characters that explain products and make recommendations. Interactive screens (a big iPad the size of a wall) are being used to provide updates on availability and send instore directions to your smartphone guiding you right to the product. No more searching for a clerk, and customer reviews are in your hand. Magic Mirrors let customers try on clothing without actually trying on clothes. Just pick out what you like, scan it, stand in front of the mirror, and voila. 3. Social Media Integration Most people think they are unique, unaffected by what others believe is popular or trendy. While most have aspects of their life in which this is true, on the whole, it is not. In addition to gaining actual information, we read posts on Facebook and customer reviews on Amazon to ensure acceptance. For this reason, a Brazilian clothing retailer has integrated Facebook “likes” within a digital screen embedded in each hanger. Like this jacket? So do 11,383 other people, buy it. If you absolutely refuse to believe you’re subject to social pres-

sures, it can work for you, too. Just purchase the clothes with three “likes.”

Can The Old Trends Be Reversed? In the next 10 years, will we read about the great brick and mortar comeback? The one that uses the technology in our hands to bring us personalized discounts and allow us to capitalize on our need for instant gratification; no cash or card transactions, but rather grab and walk and let the RFID tags (or some other device) take care of the rest; augmented reality that allows us to visualize in a way only possible online now and probably better; improved sensory experiences through technology that can’t be replicated online. Will all of this be combined with the social element of shopping at a brickand-mortar location? Unlike the last 30 years, will offline retailers make shopping less about discounts and transactions and more about you and me? In other words, can we get back to the past? We’ll see, but retailers are trying and that is exciting. Tim Reamer provides commercial real estate brokerage and consulting ser vices with Cottonwood Commercial and specializes in investment proper ty, retail/restaurant site selection and commercial buyer/tenant representation. Learn more at www.timreamer.com.

Changes In Goals Should Be Addressed Irons

FROM PAGE 15

also have to adjust the way you invest. Consider any and all changes in your life — marriage, new children, divorce, remarriage, new job, new home, etc. — and then try to determine what impact these changes might have on your longterm financial strategy and if you need to adjust that strategy in response. ■ Have I changed my thinking on my retirement goals? Over time, you might undergo some changes in your thinking about retirement. For example, perhaps you’ve decided that you no longer want to retire early and travel the world; instead, you’ve

discovered a growing desire to open a small business or do some consulting. Any significant changes you make to your retirement plans will likely have a big effect on your savings and investment strategies, so you’ll want to incorporate these changes into your planning as soon as possible. By asking, and answering, these questions at the end of each year, you should always have a good sense of where you are in pursuit of your longterm goals — and what you need to do to bring the realization of those goals closer to reality. This ar ticle was written by Edward Jones for use by its local financial adviser.

Tuesday, November 26, 2013

SHENANDOAH VALLEY BUSINESS JOURNAL

Harrisonburg, Va.