Weddings Summer 2017

WEDDINGS Volume 1, Issue 2 | Summer 2017

Baked (And Painted) To Perfection Cakes become canvases for valley bakers Page 8

Flip Magazine Over To Read

At Reflections our goal is to create an unforgettable experience, thus leaving each bride one hundred percent satisfied with all of her bridal decisions.

From the moment you step in to our store, our staff is here to assist you from start to finish.

We pride ourselves on providing the personal attention and care that each bride deserves during this exciting time in her life.

51-D Burgess Road Harrisonburg, VA 22801 (540) 432-8700 www.Reflectionsva.com Mon. – Fri. 11 AM – 7 PM Sat. 10 AM – 5 PM Sun. 1 – 5 PM Other Hours by Appointment

WEDDINGS Volume 1, Issue 2 | Summer 2017

have your cake and eat it, too Bakers discuss trends they’re seeing in wedding cakes.

Page 8

Creative wedding photo shoots A photographer shares her ideas for making shoots more fun.

Page 4

one of a kind designs A designer and bridal shop are working together on a collection.

W

hen brainstorming for this magazine, we’re always amazed at the massive number of things that go into a wedding.

We wanted to capture the breadth of these responsibilities as we find our bearings with this new publication, starting with an iconic centerpiece for most ceremonies: the cake.

We spoke with a couple of bakers in the area about trends they’re seeing, which include cupcakes over a traditional cake and the use of hand painting.

Another idea we had was to start a photo-centric series for the magazine.

Which aspect of a wedding is the most picturesque? Our answer: Valley Venues.

Each issue, we plan to focus on a location here in our area that might be perfect for you. First up is The Columns at Six Penny Farm, which offers a beautiful farm and a winery on-site.

Our story on photography has some ideas for ways to spice up your run-of-themill bridal party shoot. We also talked with a Valley dress designer and bridal shop who are collaborating on a one-of-a-kind collection, with dresses available soon.

Have a tip for the next issue?

We’re all ears. Send me your ideas (ctierney@dnronline.com) and we’ll do our research. Otherwise, we wish the best of luck to anyone who’s getting married, and we hope you enjoy this issue!

Corey Tierney Editor

Staff Corey Tierney, Editor Aleda Johnson, Staff Writer Shelby Mertens, Staff Writer Sherrie Good, Design Nikki Fox, Photographer Daniel Lin, Photographer

Page 14

The Columns at Six Penny Farm See the first in our series about Valley Venues.

Weddings is a publication of Rockingham Publishing Co., Inc. Copyright © 2017 Rockingham Publishing Co., Inc. 231 S. Liberty St. Harrisonburg, VA 22801 For advertising information, call 540-574-6220.

Page 18

Cover Photo by Daniel Lin

WEDDINGS | Summer 2017

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WEDDINGS | Summer 2017

Creative Wedding Photo Shoots

By Shelby Mertens

Photos courtesy of Chelsie Gordon

Photos are one of the most important aspects of the wedding day, but it’s easy to forget about it when planning the dozen other details that go into the wedding ceremony, from the dress, the venue and the reception, to catering, flower arrangements and decorations, etc.

T

he photos from your wedding are what you will cherish decades later to help relive every special moment of the day. The camera has the ability to capture those moments forever.

While some may chose to line up the bride and groom with the wedding party and take a standard group photo, others are opting to take fun, silly shots of the bride and groom and their bridal parties that represent their own uniqueness. Many of these kinds of shots have gone viral on Pinterest, Facebook and Instagram.

Chelsie Gordon, a Harrisonburg-based wedding photographer, has some ideas and tips for creating the most memorable photos of your wedding day.

“I don’t typically just line them up and say ‘smile,’” Gordon said. “I have them interact with each other and laugh.”

Gordon likes to keep most of her shots as natural as possible, avoiding anything that looks fake or stiff.

“I like to get genuine expressions from them,” she said.

WEDDINGS | Summer 2017

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Gordon usually gets about 30 minutes with the bridal party after the ceremony to take photos, so she has to make the most of her time. Usually, by then, the wedding party is loosened up after the main ceremony is over.

“I do the more fun things because it lightens the ceremony. Usually, they’re super stressed out,” Gordon said. “We do [the photos] after the ceremony, so it’s a time to relax.”

She comes up with ideas based on the vibe of the wedding party, whether they’re more reserved or laid back.

One of her favorite shots is to have the bridal party stand about 10 feet or so away from the bride and groom. Then, she’ll have the bridal party rush the bride and groom from behind as she clicks away on her camera to capture the action shots.

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WEDDINGS | Summer 2017

“It kind of brings everyone together and you have genuine smiles,” she said. “You get those moments when they’re running up to the bride and groom.”

She’ll then do separate shots of the bride and her bridesmaids and the groom and his groomsmen, each individually and as a whole.

“I tell them to do a pose that represents their relationship,” Gordon said. “They really love that. Those are the ones I see pop up on Facebook as their profile pictures.”

The groomsmen, she said, usually do some sort of stylized shot with their arms around each other or as if they are posing in GQ. “With the groomsmen, sometimes they’ll pretend they’re chugging alcohol or they’ll jump on the groom’s back,” she said. “I’ve seen some crazy things from the groomsmen.”

“I do the more fun things because it lightens the ceremony.”

Chelsie Gordon The bridesmaids, she said, will hug the bride, or pose with their hands on their hips.

“I see a lot of random things because everybody is different,” Gordon said. “The people in the wedding party are usually their best friends, so they’re the most excited for them.”

For Gordon, it’s interesting to see how everyone reacts to taking a photo that represents their relationship with the bride or groom.

“When I say ‘a photo that represents your relationship,’ it tells a lot.

You can tell how they know them and how they’ll remember them,” she said.

Over the years, Gordon has seen many unique photo shoots, from a police officer groom who had his fellow cops pretend to arrest him during the wedding shoot, to a group of bridesmaids who were all big fans of “Harry Potter” pretending to cast spells with wands.

These kinds of fun photos allow the newlyweds and their friends and family to think back fondly on their special day.

“The photos are what’s going to last the longest,” Gordon said.

“Memories fade, and the photos can help them remember those relationships and remember the wedding as a fun day with lots of love.”

WEDDINGS | Summer 2017

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Cake

Have Your And Eat It, Too

By Shelby Mertens u Photos by Daniel Lin

A

s wedding ceremonies become more and more elaborate, the wedding cake is no exception. For cakes, it’s not just about the taste. Much is about the presentation and the aesthetic. The cake is usually what guests first look for when they enter the reception area. “Where’s the cake?” can be heard at weddings, as they anxiously wait for the moment when the newlyweds ceremoniously cut the first slice together, and the crowd ooh’s and aah’s over the details.

“My saying is, as a cake decorator and baker, it’s not only about things tasting delicious, but it’s about appealing to the eye. Most stuff we look at catches our eye first, and then we start going, ‘Oh man, that looks delicious,’ so that’s kind of how I want my cakes and my desserts to do,” said Jamie LaFrance, the pastry chef at Cakes by Cathy Stewart.

Two of the most popular and eye-popping wedding cakes are the painted cake and the naked cake.

The painted cake is just how it sounds. The baker uses a brush to hand paint flowers, birds, butterflies or whatever the bride and groom want on the smooth fondant finish.

“That’s what I love about doing cakes: There’s no limits,” LaFrance said. “It’s all creativity.

Mixing this and that, creating new styles.”

LaFrance made her first painted cake last November when she was running her own business out of Luray at the time.

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WEDDINGS | Summer 2017

Jamie LaFrance, pastry chef for Cakes by Cathy Stewart, paints flowers onto a wedding cake.

WEDDINGS | Summer 2017

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The painted cake allows couples “I think this just makes it more to show creativity with more artistic, like you’ve gone to an art possible options. gallery and you’re looking at a cake “Sometimes, you get people who instead of a canvas,” she said. come to you and they have a vision Erica Ray, the co-owner and of exactly what they want, and it’s pastry chef at Bittersweet Bakery, usually a picture of something, so located on South Liberty Street in compared to sculpting stuff, you Harrisonburg, has made several — Jamie LaFrance can pretty much paint the picture hand-painted cakes, including one on the cake,” LaFrance said. in which she painted a tree with “People can pick from a lot more.” yellow flowers and a birdhouse.

If the painted cake isn’t your thing, real, fake or fondant “That was a unique cake,” she said. flowers can be used to accent a design.

LaFrance uses an alcohol-based food coloring to paint the With the continued popularity of rustic and outdoor cake. Other sources like lemon juice and a special powder themed weddings, the naked cake is the perfect option to can be used, but the alcohol-based food coloring is the most emulate that vibe. The naked cake exposes part of the bare preferred method by cake decorators. cake in each tier.

“What I do is I add — believe it or not — vodka, just because “That is almost like a bare cake with a little bit of icing, it’s alcohol and it’s edible. It’s so small and minute that it’s so you’re not quite covering the whole cake. You’re leaving not going to affect you when you eat it,” she said. “It helps dry areas of the cake to show,” LaFrance said. “A lot of people will the paint so it doesn’t get runny. … It brightens the colors and usually do those and decorate it with floral or greenery and it dries faster.” succulents. It looks really pretty.”

Fondant icing also allows the decorator to give the cake texture, Cakes by Cathy, which operates out of The Terrace in either an Impressionist style, or even a watercolor look.

“My saying is, it’s not only about things tasting delicious, but it’s about appealing to the eye.”

Jamie LaFrance removes a cake from the oven.

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WEDDINGS | Summer 2017

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the gritty, sugary icing you’d buy at Rocktown/Early Katering from the grocery store. One of off Evelyn Byrd Avenue in her favorites is a white cake with Harrisonburg, offers a plethora of raspberry jam and lemon curd. flavors when it comes to cake and “It adds a nice color to the frosting flavors. dessert table because the icing is a Red velvet, almond, key lime, pink color,” she said.

Italian cream, snickerdoodle For an upscale cake filling, Ray and cookies and cream are — Jamie LaFrance recommends fresh fruit or alcohol. among the most sought after “We like to use local stuff as cake flavors, outside of the tradimuch as we can get,” she said. tional chocolate, strawberry “Summer months are good for using fresh fruit in cake.” or vanilla.

If traditional styles are more your cup of tea, rosettes, lace “We pretty much can do any flavor,” LaFrance said. “If you and piping are still optional decorations. want licorice flavor, we’d do it.”

Ray has noticed a resurgence of traditional styles among Customers usually pick Cakes by Cathy’s signature cream brides. cheese and butter frosting, or they can choose fondant, butter“Some people just want something simple and classic, just cream, white chocolate or chocolate ganache. Cake fillings a traditional white with buttercream,” she said. “I feel like include lemon curd, raspberry torte, lime or mousse. people are going back to that more classic route. [But] we can Ray recommends Bittersweet Bakery’s buttercream icing get creative. It can be so much more creative than white cake because it is less sweet than typical icing, and is not like and vanilla icing.”

According to Ray, ruffles, lace, brooches and pearls have become more popular on wedding cakes. While Ray has created many “over the top” cakes in the past, including one with fondant chili peppers spilling out of the back, she’s recently had requests for more simple cakes.

“The designs I’m seeing lately have been a little more traditional or rustic,” she said.

Cupcakes are another trendy option if you want to provide your guests with multiple flavors.

“It feeds their guests a variety of flavors, so if the bride and the groom choose red velvet, their guests might not like red velvet … so a lot of people are doing an assortment of minicupcakes, that way they can get just about every flavor in there and satisfy all their guests at the same time,” LaFrance said.

However, Ray warns that cupcakes are not necessarily a more affordable choice.

“A lot of people in the market think cupcakes are a cheaper route, but if you want to offer guests a variety of flavors … you’re going to pay just as much or more,” Ray said. “The more flavors and varieties, that’s obviously an added cost.”

For regular cakes, the price is based on the serving.

Bittersweet Bakery charges $3 per serving for a simple buttercream cake. Cakes by Cathy’s baseline is $3.25 per slice, but as with both businesses, the price goes up depending on the size and the added decorations.

LaFrance said it’s important for brides to know what’s available beyond the standard white cake.

“Some people don’t know that you’re able to do these things for them, and that’s what I’m bringing here,” she said. “We’re here trying to keep up with the latest trends. That’s really important to me.”

“We pretty much can do any flavor. If you want licorice flavor, we’d do it.”

A hand-painted wedding cake by Jamie LaFrance sits on display.

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WEDDINGS | Summer 2017

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One Of A Kind Valley Bridal Salon And Designer Collaborate On Original Collection

By Aleda Johnson

Metro Creative

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WEDDINGS | Summer 2017

Designs W

ith the average cost of a Virginia wedding at about $27,000, according to The Knot, one would think the bridal industry in this state is pretty cutthroat.

But the rise of online bridal shopping is already chipping away at the sales of local salons — despite the dangers of getting an ill-fitting, off-color dress from overseas.

Brides will come into a salon to try on a dress they saw online, then leave the store and purchase the gown later off the internet, according to Brooke Driver, owner of Bridal Impressions in Harrisonburg.

“I’m totally fine with that if it’s between me and another brick and mortar store, but the dangers of that is mainly they will come in and say I saw that $1,000 dress online for $250, and I was like, ‘No you didn’t. Just the materials alone are worth more than that’. Then, when it comes in, it’s too late to do anything about it.”

To better serve area brides, giving them as many choices as possible, while keeping money in the local bridal industry, Bridal Impressions is teaming up with Waynesboro-based bridal fashion designer Greta Kay to create a collaboration, available this summer.

Valley Styles The B. Driver by Greta Kay mini collection offers four designs created by Kay with inspiration from the brides Driver sees in her store every day.

Driver tried to keep her personal style out of the designs, instead focusing on the demographic of her brides and what holes could be filled from national designers.

She tends to see a younger bride with more traditional style, so the first four designs are soft, feminine and delicate.

The biggest thing the collection takes advantage of is a range in color palettes; one of the first four designs comes in lavender.

The duo can offer more options than national brands, which is something Driver’s brides are looking for as more than 70 percent order a non-white dress.

“I get things in champagne, blush and light gold because those are the colors my designers are comfortable doing,” she said. “It’s a good way for me to test the environment and see when they try on that lavender one, do they still like it, is it still something to move forward with?”

Kay, with 20 years of experience in bridal design, knew just how to translate those ideas.

Once Driver told Kay what she was looking for, Kay got to work and needed very little critique from Driver.

“I didn’t want to be too specific with her because I trust her creatively, and she’s very talented,” Driver said. “What do I know? I’m not a designer, so there were very few revisions.”

The designs don’t cost more than the average dress, either.

Even when making alterations and changes to the design, dresses from the collection fit in the $1,000-$2,000 range that most of Driver’s brides pay.

Sketches courtesy of Greta Kay.

Designed For Success The pair met when Driver was a wedding event planner and they stayed friends. They decided to create the collaboration as a way for both businesses to succeed.

Driver’s salon allows brides to try on styles before purchasing them, while Kay can design to a bride’s specifications.

The B. Driver by Greta Kay collection finds middle ground between both business plans since Valley brides can come into Bridal Impressions and try on a gown, but customization is easier than ordering from larger designers.

WEDDINGS | Summer 2017

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“The bigger fashion houses produce two seasons a year with 20 designs a season, and some of the manufacturers will have different price point collections,” Kay said. “You’re limited to that. You can ask for extra hem length, but not stray too far from the original pattern and concepts.”

Kay can easily change the color, add hem length or add small embellishments to the designs from the collection.

Having a regional designer in Kay, Driver also saves money when restocking her inventory.

When attending bridal fashion week, most designers force retailers to order a minimum amount of product each season to be allowed to

continue buying from that line.

The result is a costly space issue that pushes Driver to order dresses her customers may not buy or be left with a slim inventory mid season.

“Because [Greta] is being flexible in not requiring me to order a certain amount of dresses, it can go in the opposite direction,” Driver said. “Say I need something mid season or I’m having more of a need for a particular style at that time, I can say, ‘Let’s work on this one piece a lot of people want.’”

The collection’s foundation in collaboration is a step away from the established retail industry and more in line with an industry trend of small businesses communicating to better serve couples.

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WEDDINGS | Summer 2017

“There’s enough customers to go around, so let’s help each other find the right customer for us and be more of a support system.”

Brooke Driver Business owners are recognizing that they each appeal to certain customers so handing out referrals and sharing business isn’t hurting the bottom line.

“This movement is establishing open lines of communication,” Driver said.

“There’s enough customers to go around, so let’s help each other find the right customer for us and be more of a support system than a blockade, more like colleagues than competition.”

And the system keeps brides supporting the local bridal industry instead of heading to a bigger city.

“I would rather see a client shop at a local store than drive to Richmond and buy from David’s Bridal, because they will get a good experience at a local store,” Kay said. “Keep the bride and money here in the community and support the local economy.”

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Valley Venues

The Columns at Six Penny Farm Photography by Nikki Fox

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WEDDINGS | Summer 2017

The first in our series about venues that specialize in making your wedding one of a kind.

T

he Columns at Six Penny Farm in McGaheysville offers couples a picturesque, colonial venue with 360-degree scenic views of the Shenandoah

Valley. Owners Steve and Stephanie Pence offer inclusive packages and impeccable service to make any wedding day special.

The private 160-acre farm boasts a Jeffersonian-style home as its centerpiece surrounded by lush lawns, where ceremonies are held. “The scenery is incredible, and the views aren’t just in one area,” Stephanie Pence said. It’s 360-degree views.” Brix & Columns

Vineyards, the farm winery, offers outdoor space for a cocktail hour before moving inside for the reception featuring wine made at the vineyard.

The bridal party has access to the venue from 10 a.m. to 10 p.m. the day of the wedding, with private bride’s and groom’s

Above: The reception area is shown at The Columns at Six Penny Farm.

LEFT: Stephanie Pence, owner of The Columns at Six Penny Farm and Brix & Columns Vineyards, stands with her 7-year-old Great Dane, Winston.

Brix & Columns Vineyards

Photo by Nvision Photography

Presents

Join us for an unforgettable evening!

1503 Dave Berry Road u McGayhesville, VA 22840 540-421-0339 brixandcolumns.com u thecolumnsatsixpennyfarm.com

WEDDINGS | Summer 2017

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The pergola at The Columns at Six Penny Farm is one of many unique architectural features.

dressing rooms in separate areas, a feature that sets The Columns, apart from other venues, according to Pence. “The guys all love it, and thank us for not putting them in a closet,� she said.

For 2017, Saturday packages are $4,200, and Friday and Sunday packages are $3,600. For 2018, Saturday packages are $5,000, and Friday and Sunday packages are $4,400. The venue is deeply discounted for the months of January through March. Rental rates are for up to 200 guests. Additional guests will cost more.

Packages include cocktail tables, basic white linens and Chiavari chairs. Packages of two or more days can be offered at a reduced rate for rehearsal dinner or morning after brunch, depending on the size of the party.

The rolling hills and the Brix & Columns Vineyards form a beautiful backdrop at The Columns at Six Penny Farm.

Those interested in learning more about the venue can call 540-421-0339 or visit thecolumnsatsixpennyfarm.com

The bride changing room is shown at The Columns at Six Penny Farms.

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Spring

Daniel Clarke Photography

Samantha Ritter Photography

winter

All you have to do is call and we’ll be there!

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Cathy Phillips Photography

Climate controlled for year round use.

Summer

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Chelsea Schaefer Photography

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(540) 434-3500