NEWS On Campus Comedian Hannibal Buress to perform at Northwestern » PAGE 3
SPORTS Men’s Basketball Tre Demps, Scottie Lindsey propel NU to 58-56 win over Illinois » PAGE 8
OPINION Vakil Northwestern should eliminate Early Decision option » PAGE 4
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The Daily Northwestern Monday, February 15, 2016
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Portrait of a Ward
CHANGE ON THE HORIZON
1st Ward residents aim to reconcile development, character
Lauren Duquette/Daily Senior Staffer
GOING DOWNTOWN A man walks down Sherman Avenue toward downtown Evanston. The 1st Ward encompasses much of the city’s downtown area and sits to the south and west of Northwestern.
By DAVID FISHMAN
the daily northwestern @davidpkfishman
Fifty years ago, when former Mayor Jay Lytle moved to Evanston, the downtown area resembled a ghost town. Empty department stores lined the streets,
foreclosed signs stuck out of the ground and Lytle said you could shoot a cannon in the early hours of morning without bothering a soul. That same area today could not be more different. Downtown Evanston, which falls largely within the 1st Ward, hosts more than 3,000 businesses totaling more than $1 billion in annual retail expenditure.
Local residents recognize the ward for its eclectic boutiques and booming restaurant scene but said they feel new development that has begun to bleed into surrounding neighborhoods could ultimately overtake the district. Facing high-rise buildings and business expansion, the 1st Ward — bordered to the east by Northwestern and to the west
partly by Sherman Avenue — has struggled to keep some of its old-time charm and what residents describe as the essence of Evanston. “If you talk to people about what brings them to Evanston, it’s diversity, architecture, neighborhoods and downtown,” Ald. Judy Fiske (1st) said. “It’s really important in the community that we not lose sight of
the unique small niche businesses that give a lot of character to Evanston.”
Make new, but keep the old
Signs of progress are nearly everywhere in Evanston. From the proposed complex development at 831 Emerson St. to » See 1ST WARD, page 6
Director Spike Lee to talk at NU University works to By MADELINE FOX
daily senior staffer @maddycfox
Filmmaker Spike Lee will speak on campus next month after a screening of his film, “Chi-Raq.” Lee, whose other films include “Do the Right Thing” and “Malcolm X,” will lead a discussion of his film at the free event on March 2 in Cahn Auditorium hosted by the political science department, the Weinberg College of Arts and Sciences’ Dean’s Office and the Contemporary Thought Speaker Series, a student committee that brings intellectuals across disciplines to campus to speak about their fields. Lee’s film, “Chi-Raq,” made headlines last year for its controversial title, a nickname for Chicago that compares some of the city’s neighborhoods to war zones in Iraq. The film is an adaptation of “Lysistrata,” a Greek play about women starting a sex strike to force peace negotiations, set in modern-day Chicago. CTSS co-chair Ben Zimmermann said the group wanted to bring Lee to campus because his films touch on important current issues. “He’s generated really interesting debates around the relationship between art and public policy,” the Weinberg sophomore said. “This film (‘Chi-Raq’) specifically is so interesting because it’s
generated buzz because of the issues it’s raised about gun violence in Chicago.” Zimmermann and co-chair Sami Rose noted Lee’s involvement in recent debates about representation in the entertainment industry, particularly his critique about the lack of diversity in the Oscars nominees. Rose said although the event will focus more on Lee’s recent film, his perspective on the representation of minorities in the media is one of the reasons the group wanted to bring Lee. “He’s outspoken about many things in the entertainment industry regarding race and representation,” the Communication junior said. “He’s said a lot of things that I think are extremely important and especially integral to the entertainment industry today.” Lee is known for exploring race relations and other political themes in his work, both through more contemporary depictions like “Chi-Raq” and historical depictions such as the Malcolm X biopic and “Miracle at St. Anna,” a film about four African American soldiers trapped in a Tuscan village during World War II. Sara Monoson, chair of the political science department, said she became interested in bringing Lee to campus when she heard he was filming in the Chicago neighborhood of Englewood. Monoson said she remembered Lee’s films “Do The Right Thing” and “School Daze” sparking conversations about race
Serving the University and Evanston since 1881
unify branding efforts By MATTHEW CHOI
the daily northwestern @matthewchoi2018
Source: Spike Lee on Facebook
Spike Lee
and other issues when she was a graduate student. She said she anticipates bringing Lee to campus to talk about “Chi-Raq” will do the same for NU students. “I hope students will take away from it a vehicle for being able to talk about some of the most difficult things we would like to be able to talk about — race, violence, the eroticization of violence in culture — not only in the particular communities that he highlights in the film but more generally.” Students can pick up tickets to the event beginning at noon on Friday at the Norris Box Office with their WildCARD. foxm@u.northwestern.edu
In pursuit of a more cohesive image, the Office for Global Marketing is working to revitalize Northwestern’s branding. Much of the effort comes from a need for a unified brand for NU, said Mary Baglivo (Medill ‘81), vice president for global marketing. Previously, marketing efforts were largely created independently by each school, with no marketing team at the university level, she said. The Office of Global Marketing, which formed two years ago to unify marketing efforts across NU, is working on rebranding the University to amplify its strengths, Baglivo said. The rebranding efforts center on highlighting NU’s unique characteristics and enhancing its academic reputation, Baglivo said. “Northwestern, because of its distributed structure, all of the different schools and units … leads to a bit of a fragmented message,” Baglivo said. “What we’re trying to do is get a platform that will allow all the schools and units and people to tell their stories and to accomplish their objectives.” That distributed structure and NU’s collaborative environment formed the basis of one initiative called, “AND is in our DNA,”
a promotional phrase that illustrates varied aspects of campus life and NU’s academics, Baglivo said. In terms of design, the Office of Global Marketing seeked to use “clean” logos with common fonts and dimensions, Baglivo said. Not wanting to be “cookie cutter,” she said, they relied on research and collaborated with the different schools and departments to create the new logos. “All of the schools and all of the institutes and all the centers. … They all had a different look and feel,” Baglivo said. “What we’re trying to do is create more (cohesion) because you get more impact if things are feeding into one another.” The Office of Undergraduate Admission worked closely with the Office of Global Marketing to ensure NU’s message and brand are cohesively communicated to prospective students, said Michael Mills, associate provost for university enrollment. Through the new branding strategies, the Office of Undergraduate Admission hopes to more compellingly capture the spirit of NU, he said. “Are we emphasizing the right aspects of Northwestern to prospective students? I think we are,” Mills said. “Our students have a propensity to study multiple things and come out at the end with much more » See BRANDING, page 6
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