The Daily Titan - April 24, 2012

April 24, 2012

Vol. 91 Issue 43

Earth Day Celebration The Tucker Wildlife Sanctuary, owned by Cal State Fullerton, celebrates Earth Day 2012 with music, live animals and more.

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GRADUATE CREATES NONPROFIT ORGANIZATION

CAMPUS | Online programs growing

Online education a trending alternative CSUF to introduce two new bachelor’s programs fall 2012

JUSTIN ENRIQUEZ Daily Titan

Courtesy of Together We Rise Build-A-Bike Tour, a project backed by Together We Rise, has provided 1,000 children in foster care across America with free BMX bikes. Founder Danny Mendoza is a CSUF graduate.

Alumni assists foster children

Together We Rise, founded

by Danny Mendoza, makes an impact on displaced youth STEPHEN McGLADE Daily Titan

Just two years after receiving a bachelor’s degree in criminal justice from Cal State Fullerton, Danny Mendoza has managed to create a nonprofit organization dedicated to bettering the lives of American foster children. The organization, Together We Rise, focuses on funding programs that give foster children a sense of normalcy, comfort and belonging.

Mendoza’s philanthropic path, however, was one he did not see himself taking when he was a student at CSUF.

While still a student, Mendoza learned that his 9-year-old cousin was living in a car. Wanting to help in any way he could, Mendoza tried to volunteer at agencies dedicated to aiding foster children, but was held back from doing all he could due to his young age.

With the encouragement of his friends, Mendoza decided it was time to take matters into his own hands.

Backed by a team of young, ambitious advocates, Mendoza has been able to start projects like the Build-A-Bike Tour.

The program, started in 2011, has provided 1,000 children in foster care across America with free BMX bikes.

I’m Aging Out, another quickly growing project, is dedicated to providing guidance, information

and resources to over 500,000 children who are leaving the foster care system to help make their futures brighter.

Together We Rise holds frequent events to fund their projects. To provide funds for the Build-ABike Tour this year, the organization has planned the Fore Kids Golf Tournament, which will take place on Friday at Los Serranos Country Club in Chino Hills. On the following Sunday, May 6, Together We Rise will hold another benefit event, Pick-A-Purse, at the same country club. Pick-APurse is a ticketed event where donors are given a lunch and a purse filled with gifts for their mom for Mother’s Day. See NONPROFIT, page 5

As higher education becomes more challenging to complete due to budget cuts, the field of online education has become an alternative option.

With three online master’s programs at Cal State Fullerton, and more scheduled to come in the future, including two bachelor’s completion programs that start in the fall, online education is becoming more common amongst students.

Dennis Robinson, the director of distance education at the Online Academic Strategies and Instructional Support (OASIS) Center, said for a number of years there were only three online master’s degree programs at CSUF, but by fall 2012 there will be at least 13. The first three online master’s degree programs at CSUF were instructional design and technology, information technology and software engineering.

Among the new online programs to be introduced in the fall, CSUF will offer two bachelor’s programs.

Robinson said the degrees will be a B.A. in sociology and a B.A. in business administration. This is the first time CSUF has done anything in the bachelor’s arena, and they will both be degree completion programs.

“Basically, what degree completion means is that they already completed approximately 60 credits, so it would be, more or less, like a transfer student coming here. And it’s primarily geared toward working individuals who maybe didn’t complete their degree for one reason or another, and they don’t have time to go back in person,” said Robinson.

Robinson said they have been working on these programs for three or four years because articulation is complicated.

“The degree completion program

still has some articulation issues, but basically, in order to do degree completion, what you need to do is pick specific courses that students have to take … For this to work you have to get what they call a cohort program where the students take the same courses all the way through the program,” Robinson said.

A cohort program is what many of the master’s degree online programs, like the master’s degree in information technology, utilize as well.

Matt Carver, 33, graduated with his master’s degree in information technology in 2010 through the online program. Carver said he loved the cohort system and the predetermined classes.

“You have to do it by the book; two classes per semester, and you’re done in less than two years. You hammer it out. So I loved it,” said Carver.

Although online education has grown a lot in the last decade or so, distance education has been around at CSUF for about 20 years through closed-circuit television.

Edgar Trotter, acting associate vice president of undergraduate programs, said he believes there has always been distance education.

“We’ve always had distance education; they’re called textbooks.

You’re supposed to have learned something at a distance and bring it back to the class,” said Trotter.

Trotter said he is proud to say that he gave the first presentation of the World Wide Web on campus Nov. 4, 1993. Since that day, the Web has become a more viable medium to gain an education.

“As the Web matured, it became a more viable way to deliver instruction,” Trotter said. “Early on it was pretty crude, but it got more and more sophisticated. In fact, to the point that the typical class you take today, it would be hard to say that it is not partially Web-based because a lot of your content is posted online.”

See ONLINE, page 3

NATION | Athletes online

Social media a headache for some athletics programs Some universities have begun to closely monitor athletes’ posts DANNY CHAU Daily Titan

While most college campuses have caught on to the importance of social media websites like Facebook and Twitter, not all colleges are prepared for the potential consequences that can occur in 140 characters or less.

Such advances in communications is a topic of concern for college athletics departments. Social networks are appealing to student athletes, serving as a way to interact with fans, celebrate in victory and vent in defeat. However, for the

most part, Twitter is unfiltered — a form of broadcast that can be seen by anyone willing to look. In some cases, this has led to serious damage to college athletics programs.

Last month, the National Collegiate Athletic Association (NCAA) placed a 2012-2013 postseason ban on the football program of the University of North Carolina at Chapel Hill due to an investigation revealing that several players on the 2010 team had received impermissible benefits. At the center of it was Marvin Austin, a former defensive lineman for North Carolina and current NFL defensive tackle for the New York Giants, whose tweets in 2010 of conspicuous spending became one of the initial factors in

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the NCAA investigation.

The pitfalls of social media have already caused many programs to ban their student athletes from Twitter entirely. College head coaches and university compliance offices are forced to make up their own rules because the NCAA currently has no all-encompassing policy regarding social media. It is up to the universities to determine how much regulation is required for their student athletes.

Mel Franks, a senior associate athletics director at Cal State Fullerton, said there is no established social media policy at CSUF to his knowledge. The school uses social media primarily as a promotional medium. Still, the compliance office has discussed

Twitter-related issues with student athletes.

“With regards to social media such as Facebook and Twitter, all student athletes receive education on the matter at the beginning of each academic year,” said Michelle Tapper, a CSUF assistant athletic director and compliance director.

“Student­athletes are representatives of not only themselves and their teams, but also intercollegiate athletics and the university as a whole. In that respect, student athletes are expected to conduct themselves in a manner that positively represents (Titan) athletics and the university.”

See ATHLETES, page 2

Courtesy of MCT The University of North Carolina has enacted a strong social media policy for its student athletes, raising First Amendment and privacy concerns.

2

April 24, 2012

NEWS

Franchise fee on water eliminated Committee members suggest how to charge for the cost of water ERINN GROTEFEND Daily Titan

The Fullerton City Council voted to eliminate the transfer of a franchise fee charged on water rates at its April 17 meeting. The elimination will be effective May 1, according to a press release.

The water franchise fee was set up in 1968 when the council imposed a 2 percent fee from the Water Fund to reimburse the city’s General Fund for the costs of operating a water utility. In 1970, the fee was increased to 10 percent.

David Schickling, water system manager for Fullerton’s engineering department, said the council decided to cut the franchise fee after the cityhired consultants Municipal and Financial Service Group (MFSG), law firm Best Best & Krieger (BB&K) and the Ad Hoc Water Rate Advisory Committee determined that the current 10 percent of gross water sales revenues payment made to the city General Fund did not meet the requirements of Proposition 218.

“In particular, there must be a nexus between services and charges, and a flat percent does not provide for that,” said Schickling.

Schickling said he was under the impression, when the franchise fee was brought to the city council’s attention, that the collection procedure of support services provided by the city to the Water Fund had changed and they had taken action.

“The transfer of funds, in the form of a flat fee for services from the city Water Enterprise Fund to the city General Fund, is a common practice throughout California,” Schickling said.

The Ad Hoc Committee has made several recommendations over the last 18 months. The council’s decision last week was the first time the council followed the committee’s recommendations, said Greg Sebourn, a member of the Ad Hoc Committee.

“As a member, I believe the unanimous vote to end the illegal tax speaks for itself,” said Sebourn.

The council asked the committee to make recommendations on a method to reimburse citizens for the actual cost of the fee. Sebourn said previous suggestions include a rebate program, retaining the funds and

FOR THE RECORD It is Daily Titan policy to correct factual errors printed in the publication. Corrections will be published on the subsequent issue after an error is discovered and will appear on page 2. Errors on the Opinion page will be corrected on that page. Corrections will also be made to the online version of the article.

Please contact Editor-in-Chief Michelle Wiebach at 657-278-5815 or at dteditorinchief@gmail.com with issues about this policy or to report any errors.

DTBRIEFS Titans Present at Nearby Landmark

Photo illustration by ROBERT HUSKEY Since the franchise fee was set up in 1968, there has been an 8 percent increase. The 10 percent fee established in 1970 did not meet the requirements for Proposition 218. Discussion for ways to reimburse citizens are underway by Fullerton committee members.

using them for water-related projects and land swaps to bring down the proposed rent-back costs.

Though the committee will not have a say in which recommendation is made, the decision can be appealed and overturned by the voters, Sebourn said. The courts could also overturn an action if they feel the council’s decision is inconsistent with state or federal law.

The council asked the committee to make recommendations on a method for the city to charge for the direct cost of operating the water. Sebourn said the City of Fullerton does not track employee labor costs that are associated with their work effort on water-related tasks.

“The first recommendation I would support is having the city adopt a means of tracking and accounting for all labor costs for all employees,” Sebourn said. “You cannot manage that which you cannot measure.”

Kat Murphy-Nemsik, 18, an animation major at Cal State Fullerton,

said she does not think the city will be able to reimburse the citizens because it is a large sum, and the city will not be able to give it back to the individual citizens. She also found issues with the city not having an employee billing system in place.

“They should keep track of it better if it’s something important, they should be able to document how much money is being made or not made … they should keep track of it, even small things,” said Murphy-Nemsik.

Sebourn also wants to see an audit of all city funds completed. The city has transferred the revenue collected from the water tax each month from the Water Fund to the General Fund.

Sebourn said he believes this constitutes as a misappropriation of public funds. “(The) City Council Resolution 5184, which created the water tax, states that at the end of each fiscal year a sum of money equal to 10 percent the gross annual water sales will be transferred to the General

Fund,” Sebourn said.

The water tax was allocated to pay for the city clerk, city administrator, city attorney and the finance department, Sebourn said. But some departments are taking as much as 21 percent of the gross water sales revenue on top of the water tax from the Water Fund, Sebourn added.

“That constitutes a double tax,” Sebourn said. “In order to straighten out this mess, I propose a detailed audit of all city funds.”

After the recommendations are made, the council will have to hear public comments, discuss and vote on a final decision. Schickling said he anticipates the recommendations will take more than one meeting. He estimated a conclusion to be some time in August of this year.

After the decisions are made, the Water Rate Study will be updated based on the actions taken, reviewed again by the Ad Hoc Committee and taken to the City Council for action.

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Contact Us at dtnewsdesk@gmail.com

...Continued from page 1 D.J. Seeley, a guard on the men’s basketball team and a University of California, Berkeley transfer, was one of the many athletes briefed on CSUF’s stance on social media.

“The compliance people have talked to us about Twitter,” said Seeley. “They just told us that if we have anything that has affiliations with CSUF portrayed on our pages that there are certain restrictions that we cannot break or we will get in trouble.”

While strict social media policies, which include monitoring and

accessing accounts, would curtail the amount of potentially harmful online activity, it is difficult for public universities. Public institutions are bound by the Fourth Amendment of the U.S. Constitution, which protects students from unreasonable search and seizure.

However, that didn’t stop the University of North Carolina from enacting a strong social media policy for its student athletes.

According to UNC’s 2011-2012 policy, “each team must identify at least one coach or administrator who is responsible for having access to and regularly monitoring the content of team members’ social networking

sites and postings.” The policy has stirred up some controversy, as the wording implies administration is allowed to access student accounts, which would violate privacy laws.

CSUF hasn’t implemented strict regulation on social media, but if, or when, it does, it won’t be met with unanimous praise.

“I would be mad about it because everyone should have the freedom to speak their mind without punishment,” Seeley said.

However, not all monitoring is done negatively. Baylor University, a private institution that has received national attention due to its success in numerous sports programs, has a thorough monitoring system in place.

“I absolutely think it’s essential to monitor the social media activity of not only your student athletes, but those involved within your athletic department,” said Chris Yandle, Baylor’s associate director of athletic communications. “It’s about protecting your brand. And, in all honesty, the athletic department is the ‘front porch’ of a university. With TV and Internet coverage, athletics are the first thing you see. Sadly, many of the recent athletic stories have revolved around what athletes and coaches have been doing on social media. Monitoring, in my opinion, is crucial, but effective monitoring doesn’t have to risk someone’s privacy or be over-regulating.”

Baylor has embraced its student athletes’ use of social media.

“We want them to express themselves — in proper ways, of course — and show fans a different side of them,” Yandle said.

Questions about privacy and censorship have caused debate and have moved to the forefront on current issues.

“Social media is here to stay, so I don’t think censorship or a ban is the right thing (to do),” Yandle said. “We have to embrace it. We can’t close our eyes and pretend it’s not there. Proper education on social media use will do more for the greater good than cutting it off.”

He clarifies that embracing social media is different from allowing student athletes free reign on what they can say. College athletes are young and can be expected to make mistakes, but there are easy preventative measures.

“You have to be smart,” Yandle said. “Remember the saying, ‘you are what you eat?’ Now, you are what you tweet.”

Cal State Fullerton and the Richard M. Nixon Presidential Library and Museum will be hosting the first student research conference, “Richard Nixon and His Era,” Friday from 10 a.m. to 5 p.m at the Yorba Linda Museum.

The event will be free and the keynote address will be given by an expert in Chinese-United States relations. Panels by CSUF, Whittier College and other colleges and universities will be held.

The discussions will range from “Influences on the Nixon Presidency: From Outside and Inside the White House” to “Politics and Policymaking in the Nixon Administration.”

There are 11 students from CSUF who will be presenting at the event. Laura Barron-Lopez, a current student, will be leading her discussion on “A Study of Prerogative Powers Utilized by the Presidency of Richard M. Nixon.”

Scott J. Spitzer, a political science assistant professor at CSUF, said this is is a major step toward stronger bonds between CSUF and the Richard Nixon Presidential Library.

Brief by John Sollitto

Slaying Case Concluded After six years, the case of the fatal beating of 41-yearold inmate John Chamberlain, has concluded, reported The Orange County Register.

Eric Charles Miller, 26, was the ninth and final inmate involved in the killing of Chamberlain to plead guilty to involuntary manslaughter.

Miller was sentenced to six years in the state prison.

Miller has complied with investigators since the beginning of the case. Prosecutors said that Chamberlain was targeted by the attackers because he was a child molester.

Chamberlain was awaiting trial at the Theo Lacy Jail Facility in Orange on a misdemeanor charge of possession of child pornography.

Five other defendants were convicted of second-degree murder. Chamberlain’s death occurred 68 feet from where an Orange County sheriff ’s deputy was watching COPS. It has not been proven whether any of the deputies played a role in the murder of Chamberlain.

Brief by Mec Valle

State Plans Prison Cuts California’s prison administrators unveiled a new plan Monday to cut the state’s prison budget by several billion dollars, according to the Los Angeles Times.

The plan includes reducing the overcrowded prison populations, as well as closing the California Rehabilitation Center in Norco.

A federal court has had to intervene on the issue of overcrowding and has ordered the state to reduce populations to 137 percent of prison capacities.

Corrections Secretary Matt Cate said the state will fall short of hitting that mark in 2013 and will ask the court for a compromise of 141 percent.

Moving low-level offenders to local jails is one of the ways the state hopes to relieve overcrowding problems.

“California is finally getting its prison costs under control and taking the necessary steps to meet federal court mandates,” said Gov. Jerry Brown in a statement.

The intended results of the cuts are to reduce new construction costs, reduce staff, curb expansion and end federal oversight.

Brief by Ezekiel Hernandez

3

April 24, 2012

NEWS

ONLINE: Two new programs coming this fall ...Continued from page 1 Trotter also said online education is not for the weak of heart for both faculty and students.

He said that as students mature they’re able to take on more self-management, and online education appeals to older students. This form of education is also an efficient way of teaching these students.

“We know that the least efficient method of teaching is through lecturing; we know that the retention rate is the lowest. We know that people can’t remember,” Trotter said.

The master’s degree in instructional design and technology is the longest running online degree program at CSUF. It is an interdisciplinary degree that is not housed under one department; it’s housed under the dean’s office.

JoAnn Carter-Wells, Ph.D., professor and coordinator of the master’s degree and certificate in instructional design and technology online program, said online education is just another way of delivering curriculum and programs.

WHAT DO TITANS THINK?

With the CFA potentially moving toward a strike, students share their thoughts “The president of the university gets way too much money — more than the President of the United States — this is the symptom of the problem.”

“It’s more indicative of the ... whole education issue of how it is run at a public level.

I only have one professor ...

I know she will for sure be striking.”

Patrick Ryan Accounting and Finance Major

Edgar Trotter Acting Associate Vice President of Undergraduate Programs

“When I first started this program in 2000, somebody called me … and said ‘will the word online be on my diploma?’ And it kind of jarred me, and I think that was the assumption,” said Carter-Wells. “So my response was, ‘Did you take most of your program face-to-face?’ And the person said, ‘yes.’ I said ‘was faceto-face on your diploma?’ You can imagine how it would be. (At) internships, I had practicums. I had face-to-face. I had fieldwork.

Would all that be on your diploma under your degree — all the ways your program was delivered? No it wouldn’t.”

Another online master’s program is in information technology offered by the Information Systems and Decision Sciences Department in the Mihaylo College of Business and Economics at CSUF. The U.S. News & World Report listed the program in its honor roll rankings as one of the top online master’s programs in the nation. It ranked No. 12 in the student engagement and accreditation category, No. 14 in the admissions and selectivity category, and No. 104 in the student services and technology category.

With online programs gaining recognition, some students think online degree programs have made higher education more accessible and attainable.

Gregory Cazian, 35, a current online master’s student in information technology, said there are a couple reasons that he decided to go with the online master’s program at CSUF. Being an alumnus of CSUF, he loved the school and had a great experience as an undergraduate.

Cazian is also a parent and has a full-time career, so the convenience of the program being offered online is the other reason he enrolled.

“It’s been much more convenient for us to do it online and to have weekend deadlines and weekend exams,” said Cazian.

There are various reasons students and faculty are gravitating to online education. It is continuously growing at CSUF, and students, now more than ever, have the choice on what medium they are most comfortable with in pursuing a college degree.

“I’m actually planning to be a future teacher ... I always feel that labor strikes ... when needed and when applicable, are a strong tool for the workforce.”

Cory Bodda CSUF Alumnus

Matt Zimmerman Liberal Studies Major

Michael Hurley Political Science Major

“Don’t stop fighting. Don’t stop fighting because if we don’t have someone to put a roadblock up to stop these obvious budget changes, then it’s just going to keep getting worse and worse.”

Ryan Joseph Wagner Radio-TV-Film Major

Mutated gene discovered in worms The research presented shows that the let-7 miRNA gene results in abnormalities ERINN GROTEFEND

We know that the least efficient method of teaching is through lecturing; we know that the retention rate is the lowest. We know that people can’t remember.

“I think they are a union. They are perfectly able to strike, and I believe personally that teachers in this country should be the highest paid profession because of what they do.”

Daily Titan

The College of Natural Sciences and Mathematics’ Department of Biological Science hosts a weekly seminar where speakers cover a range of topics from ecology to molecular biology.

On Wednesday, Amy Pasquinelli, associate professor of biology at the University of California, San Diego, presented her research on a new class of regulatory molecules called micro ribonucleic acid (miRNA).

MiRNAs regulate the expression of proteincoding genes by base pairing with sequences in target genes, which usually results in reduced protein expression.

Most protein-coding genes in multicellular organisms are regulated by miRNAs. RNA functions include cell division, growth and differentiation, said Pasquinelli.

The first miRNA gene was discovered in a worm, nematode Caenorhabditis elegans. These worms are considered a model organism. They are also multicellular and transparent.

The gene identified regulates a worm’s development. Worms with mutations in these genes develop abnormally and die prematurely.

Pasquinelli said the discovery seemed like it might be an oddity of worm biology.

“Given the importance of these developmental genes, it was at first surprising that they encode tiny RNAs,” said Pasquinelli.

Later it was recognized that these tiny RNAs regulate the expression of many protein-coding genes, a function that is essential for normal development, Pasquinelli said.

Nicole Ratib, a master’s student studying biology, said she enjoys attending the weekly seminars because they are informative.

“These meetings are really interesting because they provide such broad topics … You can really just find a lot of different, interesting things,” said Ratib.

Ratib has heard of miRNAs, but said she learned more about their possible role in disease therapeutics through Pasquinelli’s seminar.

Pasquinelli said many diseases have been linked to misregulation of specific miRNAs. In particular, the let-7 miRNA is a gene that resulted in developmental abnormalities in the worms. This gene often led to the worms rupturing from the inside out and eventually dying.

Let-7 is often downregulated in cancer. The reintroduction of miRNA to tumors can halt the growth of the tumor in mouse cancer models.

These findings have revolutionized the understanding of gene control. Pasquinelli and her team now know that miRNAs and other newly identified classes of noncoding RNAs have important roles in regulating gene expression.

Pasquinelli said MiRNAs are being developed as biomarkers for the early detection of disease and as potential therapeutics to restore miRNA regulation in disease tissues.

“The finding that misregulation of specific miRNAs is linked to many human diseases presents new drug targets,” Pasquinelli said.

MiRNA research has been around for a little over 10 years. Pasquinelli said her team is still at the beginning of understanding what controls the expression and function of these important RNAs. It is still a challenge to identify specific targets of miRNAs and to predict the full biological function of individual miRNAs. Pasquinelli said she wanted students to leave her presentation with the understanding that there is an entirely new level of gene regulation made possible by miRNAs, and that there is still a lot to be learned about these molecules.

“I hope that students will appreciate the value of using model organisms in research, and that

the importance of basic findings for human health cannot always be immediately predicted,” Pasquinelli said.

Kevin Wu, 26, president of the Biology Graduate Student Club (BGSC), said the club is responsible for hosting two speakers for the weekly Biology Department seminars. It is his job to find prospective speakers that students would be interested in hearing.

“It’s a good way to get immersed in all the different disciplines of the biological sciences,” said Wu. Prospective students who attend the seminars could potentially find a topic that interests them, Wu said.

Pasquinelli has been working in the miRNA field since 2000, and in 2003 started researching in her own lab. She is currently working with six other members in her lab, but previous lab members contributed to research that Pasquinelli discussed in her seminar.

“Ten years later, this pioneering work was regarded as the beginning of an entirely new field of research that had direct relevance to human disease,” Pasquinelli said.

This research identified that disruption of the miRNA pathway can lead to cancer, heart disease and neurological defects, Pasquinelli said.

Apple’s business reaches new levels Apple’s value continues to grow with the help of new innovative products ABRAHAM JAUREGUI For the Daily Titan

Apple Inc. hit the $600-billion market cap April 10, making it the most successful U.S. company, followed by Exxon Mobile Corp. and Microsoft Corp. Apple is only the second company to cross the $600-billion mark since Microsoft did in 1999.

Market cap represents the aggregate value of a company or stock. It is obtained by multiplying the number of shares outstanding by their current price per share, according to InvestorWords.com.

Since Steve Jobs took over as CEO in 2000, Apple has continued to grow in value and notoriety through their own successful business model.

“I don’t know, I just love the Apple products,” said Ilka Villa, 24, an English major at Cal State Fullerton, who owns an iPad, iPhone and MacBook. “(Apple products are) all I use in all my classes,” Villa said, who went on to say that she will be getting the new iPhone when it’s released, but will not be waiting in line for it outside a store with other eager consumers.

Neil Hughes, the associate editor for AppleInsider.com, said people making Apple a part of their lifestyle has attributed to the success the company has had with their customers, along with

having the iPhone in the smartphone market.

“The iPhone represents more than half of Apple’s business now. They sold over 37 million (units) over the holiday quarter and it’s just going to grow. They’ve replaced computers as peoples’ go-to device,” he said.

Official word has not been released by Apple on when the new iPhone will make its debut, but analysts are projecting it to continue to increase Apple’s value.

Adam Lashinsky, who is a senior editor-at-large for Fortune and wrote the book Inside Apple: How America’s Most Admired — and Secretive — Company Really Work, said “simplicity” is Apple’s reason for success.

“They (Apple) don’t try to do a lot, they just try to do a few things really, really well,” said Lashinsky about Apple’s core values.

Brian Calle, a communications professor at CSUF, prefers to do his class lectures from an iPad. “For me, it becomes a really useful tool for my lectures because I can write all my lectures into a document online, in the iCloud, and I can pull it up in class,” said Calle. “It’s not like a big cumbersome computer; it’s easy to carry around.”

Calle said he wasn’t an Apple product user at first, but started with an iPod and iTunes, then the iPad and eventually the iPhone.

“A strategic advantage that Apple does is they pull you from product to product. It’s pulled me through the chain of merchandise,” Calle said.

In an email interview, Darren Murph, managing editor for Engadget.com, said design and customer service are what

propel Apple.

“Apple’s design is superior to every other consumer electronics company, by and large. The company places an insane amount of effort on nailing design, disregarding cost and other pressures … Apple Stores have entire Genius Bars set up that allow you to have questions answered on any Mac product for free. It’s unmatched in this sector,” said Murph.

A survey done by Fortune voted Apple the most admired company in 2011, winning the award five years in a row.

Apple topped new levels of success by crossing the $600-billion market cap, and other, predict a trillion-dollar market cap is within reach.

Brian White, an analyst with the investment firm Topeka Capital Markets, said Apple’s stock could go over $1,000 a share in the near future.

“Three big things we’re looking forward to: a new Apple TV — a full-blown TV over the next year — a relationship with China Mobile that has twice the population of the U.S. as their subscriber base, and the iPhone 5 that comes out in the fall,” said White in an interview with Fox Business.

Reaching a $1,000 per share can push Apple into the $1-trillion market cap value according to Gene Munster, senior research analyst at of Piper Jaffrey, an investment bank and asset management firm.

“We believe (Apple) shares will reach $1,000 in (the) calendar year (of) 2014, which would imply a roughly $1-trillion market cap, the first in history,” Munster wrote to clients.

dailytitan.com/news

4

April 24, 2012

OPINION

Social networking on a social overload We’ve reached an oversaturation point, and it’ll only get worse SHEILA DEL CID Daily Titan

ROBERT HUSKEY / Daily Titan Mojitos are, undoubtedly, one of the most delicious alcoholic drinks known to mankind. But would you risk your fetus’ health at the cost of one scrumptious drink? Think before you drink.

Wining and dining your baby Women can do what they want with their bodies, even with child RICHARD ANDERSON Daily Titan

When a woman is pregnant, there are a few thoughts — some practical and others ethical — that must go through her mind.

If the baby is unwanted or has birth defects, she might wonder if she should get an abortion. The expectant mother might research what kinds of foods she should eat that would be beneficial for her baby. Sometimes she is even faced with peer-pressure-related issues, such as smoking and drinking.

Some people would like to see it illegal for pregnant women to smoke cigarettes or consume alcohol because they are known to cause birth defects in newborn babies, like Fetal Alcohol Spectrum Disorder (FASD), which causes babies to develop birth defects,

physical and mental, while inside the womb.

According to WebMD, FASD can cause babies to be born with mild to severe mental disabilities, speech impairments, learning disabilities, abnormal facial features, small head size and many other problems.

South Africa is even considering a ban on women drinking alcohol while pregnant, according to the Telegraph, a move that the South African government hopes would cut down on one of the world’s highest rates of FASD. The bill would penalize sellers of alcohol for selling it to expectant mothers, as well as anyone wearing a school uniform or someone who is visibly drunk.

It is understandable why South Africa would want a ban on it.

FASD is a major problem in that country.

However, it would be better if the sale of alcohol to pregnant women was heavily regulated if

the government wants to solve the problem. Instead of a total ban, women could still have a drink.

Sure, there are still problems with that. Pregnant women could bar hop. They could have a drink at one bar, leave when the bartender refuses sale and drink somewhere else.

It’s still an improvement and bartenders can usually tell when a customer has had enough.

It’s also a major problem in the United States. While it shouldn’t be banned, drinking excessively while pregnant can cause major problems for the unborn baby.

About 40,000 babies are born with FASD every year, according to the March of Dimes website.

Excessive drinking or binge drinking, which is drinking five or more alcoholic beverages in one sitting, can greatly increase the risk of FASD. In fact, March of Dimes recommends avoiding alcohol altogether if you’re pregnant.

No matter how much an expectant mother decides to drink, it should still be her choice to drink; it’s her body and her baby. The mother should decide how she raises her baby even before birth.

According to WebMD, however, advice is rather mixed. Some doctors say that some occasional light alcohol consumption is fine, while others would say that it’s better for the fetus if the mother drinks no alcohol at all.

The mother’s friends could also be divided. Some could talk about how they drank alcohol and their babies were fine while others might view it as an unnecessary risk.

However, it should be the woman’s choice to drink alcohol, even while pregnant. It should be strongly encouraged that if she drinks, then she do it in moderation.

While that happens all the time anyway, it’s even more important that the expectant mother drink in moderation.

Besides, according to the Discovery Channel website, a study showed that some drinking can be beneficial to the baby’s health.

The study had tracked children for the first five years of life. It showed that no harm came to the children in the womb while their mothers had a couple drinks every week.

No matter how much an expectant mother decides to drink, it should still be her choice to drink; it’s her body and her baby.

The mother should decide how she raises her baby even before birth.

However, if she drinks too much while pregnant, she should be ready to then handle the consequences.

What is Pinterest? Do I have to get an Instagram? What in the world is Google+?

With all the social media websites circulating the Internet, I cannot distinguish what is what anymore. The last thing I need to do is remember another username and password.

Since the moment we wake up, we are bombarded with different aspects of mass media. Social media, Web-based and mobile technologies are part of our everyday lives.

I mean, who doesn’t have some recollection of Facebook or Twitter? It is all over the place and easily accessible.

Social media is good for networking. It makes it easier to receive news from other places around the world and helps people stay in touch.

I’ll admit it — for some time, I constantly needed to check my Facebook, Twitter, Tumblr, etc.

Since there are apps, it made it that much easier to check. It is convenient because it is all-in-one central hub, but the use of social media is an addiction.

Social media has served a good purpose in connecting communities, but it has reached a point of oversaturation.

Even as a journalist, it is difficult to feel caught up in the world with so many different outlets.

“With a new social media site popping up just about every day, staying in the loop can be pretty time consuming,” said journalist Marc Teichner in his article, “How to Avoid Social Media Overload.”

“If you don’t set some limits, some experts say social media can actually do more harm than good.”

According to Search Engine Journal, between 2010 and 2011, the number of tweets per day increased from 27 to 95 million, Facebook content grew from 3.5 to 7 billion and the number of companies using blogs for marketing increased to 39 percent.

Do you ever feel out of touch with the world when you haven’t checked your Facebook or Twitter?

I know I do.

It is so time consuming to constantly be checking those two accounts alone. I can’t imagine checking text messages, emails, Facebook, Twitter, Instagram, Pinterest, Google+, LinkedIn, Tumblr, etc.

Let’s be honest, we could be using our time more adequately.

I know I am not the only one who easily gets distracted from any of these social media outlets, especially Facebook. It is really addicting.

And unfortunately, it can take over someone’s life and create a real problem.

Social media expert Jacqui Chew said the pressure to not miss any updates and respond immediately to incoming messages can be disruptive to family dynamics or spousal relations.

Social media, now our generation’s reflection of societal values, seems to tear people further apart from one another, leading to unhealthy relationships. It has become out of the norm for people not to indulge in at least one type of social media outlet.

If you don’t have a Facebook, people may look at you like you are walking around headless.

My younger sister, who is 22, doesn’t have a Google+, Twitter or Facebook account.

We were conversing about upcoming birthdays and she said people don’t remember her birthday because she doesn’t have a Facebook.

One of our mutual friends commented and said, “If you had a Facebook, I would remember.”

It is hard to maintain a balance within this plethora of social media outlets, but we have to learn to prioritize.

We can’t be part of all social media because that is when we become overwhelmed.

We manage our public self because we care so much about what other people think.

Many individuals are not managing their images in a productive, healthy manner, where it is not about portraying a good image, but instead more about fitting in.

For example, remember the planking fad? Could it get any dumber? What a complete waste of time.

And yet, a lot of people were doing it for their self-management within social media: “Are my friends doing it? OK, I have to do it too.”

We are a product of our own environment.

If you’re a student and have yet to conform in getting any type of account, you might as well just sign up right now. Group projects may require to sign up for one because it is convenient for everyone else.

Unfortunately, some professors also give assignments on social media outlets like Facebook. It really does sneak into your life.

Whether it’s checking or updating statuses, you will see people more on Facebook than someone texting.

It went from people meeting face to face, to talking on the telephone, to sending an email, to a video chat on a telephone screen, to being on your television.

At this point, it shouldn’t even be called social media. The novelty is wearing off, and it is evolving quickly. Social media is becoming a form of entertainment. #Dislike.

LETTER TO THE EDITOR The Daily Titan welcomes letters to the editor. All letters must include the sender’s first and last name. Students must include their majors and other writers must include their affiliation to the university, if applicable.

Letters must refer to an article published within the last week. Once a letter is submitted it becomes property of the Daily Titan.

Publication of letters is based on the validity of content and may be edited for length, grammar and spelling.

Letters may be sent to dteditorinchief@gmail. com.

Contact Us at dtopinion@gmail.com

April 24, 2012

NONPROFIT: Together We Rise helps foster kids ...Continued from page 1 CSUF students have also helped with events planned by Together We Rise.

Last Thursday, the charity’s ‘80s Night Cosmic Bowling event at the Chaparral 300 bowling alley in Chino Hills received help from COMM 464 (Public Relations Management) students.

“We have an assignment to work with a nonprofit (organization) and completely plan, execute and evaluate an event,” said Jade Ricketson, 23, a public relations major. “We all researched different nonprofit organizations and I actually found Together We Rise. I looked all over the website to learn more about them.”

Ricketson’s team, Permanent Ink, was pulled in by the charity’s goal and Mendoza’s alma mater.

“Our team liked the fact (that) the president of the organization, Danny Mendoza, graduated from (Cal State) Fullerton.” said Jason Gupta, a public relations major and Ricketson’s teammate.

One of the more remarkable things about Together We Rise is the youthfulness of the members. Mendoza was just 19 years old when he decided he wanted to start his own charity. He spoke with friends and classmates about his ideas and was surprised by their enthusiasm and eagerness to help.

“I just called up a bunch of friends and students that were taking classes with me,” Mendoza said. “We all had a meeting and it just took off from there.”

There are plenty of ways for people to help Mendoza and his team. Together We Rise accepts donations, offers internship opportunities and works closely with public relations courses in which students team up with agencies to plan an event.

“That really helps us out, usually when it’s a class; there’s great involvement.

People tend to be more motivated,” said the nonprofit’s founder.

Tickets for events put on by Together We Rise can be purchased through their website, TogetherWeRise.org. All proceeds from the upcoming events will go toward the Build-A-Bike Tour.

FEATURES

Other projects that Together We Rise has started: REACH (Realizing Every Action Creates Hope) - Designed to create equal education opportunities and increase graduation rates for children in foster care.

Field of Dreams - A sports camp established to help fight the climbing obesity rates in foster homes.

Sweet Cases - Provides suitcases and duffel bags to foster children who are moved from home to home.

Symphony of Hope - A place to help foster children learn music, which can help their academic studies and can improve their chances of graduating and performing well on tests.

Coming soon...

Cambodia Special Report

5

Bookmarks mark a change of season University of Southern California acts as host to the Festival of Books ANDREA AYALA Daily Titan

No, the smell of flowers isn’t what’s letting residents of Los Angeles know that spring is here. The warm air that has recently been permeating the LA area is no sure sign either.

There is only one thing that can prove that spring has arrived and that it’s time to let the good times roll — the Los Angeles Times Festival of Books.

The smell of new edition copies of classic novels and the sight of hundreds of people carrying books lifted the spirits of thousands of attendees at this year’s Festival of Books.

The annual event, which is hosted by the Los Angeles Times, returned for its 16th anniversary this past weekend to shine a positive spotlight on bookworms throughout the greater Los Angeles area.

We (as authors) are not coming to sell.

It’s about giving people the chance to see the faces behind the books.

Robert Fleet Author/Los Angeles

The event used to be held at the University of California, Los Angeles over the past few years; however, the festival this year was held at the University of Southern California.

Book lovers, writers and literary enthusiasts from throughout California gathered for this unique festival which hosted panels ranging on various subjects and played host to publishing companies, religious groups and musical performances.

Jenny Milton, 19, a Los Angeles

resident, said she made the trip to the festival because she enjoys reading and she likes to see the effect it has on children.

“Books help kids learn to talk and read … That’s important,” said Milton.

Mindy Richardson, a visitor from Sacramento, Calif., said she has almost been coming to the festival since its first staging.

After having relocated to Sacramento, Richardson said she makes the yearly trek down south to partake in this oneof-a-kind festival — the largest of its kind in the country.

Now, with a child, the festival gives Richardson a whole new reason to enjoy her visit.

“It exposes (my son) to reading and he gets excited to meet the authors …

Now he wants to write a book,” said Richardson. As Richardson said this, her son nodded enthusiastically and said that he wanted to write action stories.

Festival attendees this year were lucky enough to enjoy some of the biggest names in literature at this three-day festival as well as some of the biggest names in popular culture such as Betty White, Julie Andrews and Rodney King.

While the festival helps promote authors’ different novels, Robert Fleet, an author from Los Angeles, said the festival is more about promoting readership than advertising specific novels.

“We (as authors) are not coming to sell. It’s about giving people the chance to see the faces behind the books,” said Fleet.

Fleet, who has been coming to the festival for years, said it is important for reading to be promoted through private funding since libraries have received less support in recent years.

“Any time that people are coming around looking at books is great,” Fleet said.

In promoting readership to children and adults alike, and seeking to educate the public through panels, the Festival of Books prepared Los Angeles readers and writers for the summer and gave them an infinite number of options for summer book reads.

dailytitan.com/features

6

April 24, 2012

SPORTS

DTBRIEFS TRACK & FIELD Wilson Leads Titans With Personal Bests Sophomore Katie Wilson set personal bests at the Mt. San Antonio College Relays Friday, April 20.

A resident of Ontario, Calif., Wilson set those personal bests in both the 200- and 400-meter races and topped the Big West Conference in the 200.

Fellow sophomore Ashley Sims from Granada Hills, Calif., ran 32nd in the women’s university open 200 meters with a time of 24.36.

Wilson ran 28th in the same type of race with a time of 24.30, ranking them No. 1 and 2 this season in the Big West Conference.

Wilson was also 14th in the women’s university open 400 meters with a time of 54.57.

Morgan Thompson, a freshman from Newberry Park High School, was 34th in the same race with a time of 56.23.

On the men’s side, Javon May, a junior from Lakewood, Calif., was 24th in the men’s 400 hurdles with a time of 53.40, which is a seasonal best.

The Titans track and field team will compete next at the UCSD Triton Invitational Friday and Saturday, April 27 and 28 in La Jolla, Calif.

TENNIS Titans Lose Second Straight

ROBERT HUSKEY / Daily Titan The lights shine on Matt Chapman and the rest of the Titans hitters during Cal State Fullerton’s victory over visiting Cal Poly San Luis Obispo at Goodwin Field.

Friday. The Titans’ 6-1 win over the Broncos put them into first place in the Big West Conference.

A break from Big West action Titans travel to LMU to play in team’s only game of the week JUSTIN ENRIQUEZ Daily Titan

The No. 12 ranked Cal State Fullerton Titans baseball team (2613) will travel to the Westchester neighborhood of Los Angeles to take on the Loyola Marymount University Lions (18-17) Tuesday at 3 p.m.

This will be the only game the Titans will play this week as they will get a break from the normal weekend series.

From Friday to Sunday the Titans took on the Cal Poly San Luis Obispo Mustangs (22-16).

The Titans were able to take the series, 2-1, which moves the Titans to 9-3 in Big West Conference play, and they continue to be tied with rival Long Beach State for No. 1 in the conference.

The Titans also improved their record to 2-1 in extra-inning games and have won nine straight series since their opening weekend loss to No. 1 ranked Florida.

In the rubber game of the series with the Mustangs, the Titans were able to get the win, 5-4, in the 10th inning thanks to a walkoff double from Carlos Lopez.

Lopez had a big offensive game

as he went 3-for-5 with two doubles and a pair of RBIs. Overall, the Titans’ offense was pretty weak as they hit .260 as a team in the series, but they still were able to come out on top in two of the three games.

Sophomore pitcher Michael Lorenzen (2-0) was a strike away from extending his perfect 12-0 save record when the Mustangs were able to get two runs and take the 4-3 lead in the top of the ninth.

Up until that point, freshman Grahamm Wiest was on his way to getting his fourth win of the year after pitching a solid eight innings.

Wiest allowed eight hits, two runs, three strikeouts and only one walk.

Sophomore catcher Jared Deacon was able to send the game to extra innings with an RBI base hit off Mustangs pitcher Nick Grim (2-2).

Grim also gave up the gamewinning double in the 10th inning and received the loss.

In the 10th, Grim gave up the Mustangs’ only walk of the weekend to the leadoff hitter Ivory Thomas, who ultimately scored off of Lopez’ double.

The Loyola Marymount University Lions are coming off a 2-1 series win against Portland University at their home, Page Stadium, Friday through Sunday.

Sunday was the rubber game of the series with a shutout, 5-0.

It was a pitchers duel through three innings, when freshman infielder Kyle Raubinger hit an RBI single, resulting in two runs with help from a throwing error.

The Lions scored another two runs in the bottom of the seventh due to mistakes by Portland University, extending the lead 4-0.

The fifth and final run came at the bottom of the eighth.

Senior pitcher John Lally (3-2) received the win with six innings pitched, allowing four hits and zero runs.

The Titans won’t play another game until they host USC at

They will get some much needed rest as they push to the final stretch of 14 games in the regular season.

Goodwin Field on Tuesday, May 1, at 6 p.m.

They will get some much needed rest as they push to the final stretch of 14 games in the regular season.

Of those 14 games, 12 will be against Big West Conference teams in four weekend series.

The Color Run

ONLINE

EXCLUSIVES dailytitan. com/?p=54871

The 5K Color Run took place on Sunday. Take a look at a recap of the vibrant event.

Scan to view

The Cal State Fullerton Titans tennis team (7-12) was dominated by the Pacific Tigers (5-14) on Sunday.

The final score was 6-1 for the Tigers including a sweep in singles play.

The Titans were able to win two of three doubles matches which helped them jump out to an early lead and a doubles point victory.

The team of Tiffany Mai and Morgan McIntosh won, 8-6, over Pacific’s Julia Hansen and Summer Irvin.

The other doubles victory came from Kalika Slevcove and Monica Rodriguez over the Tigers’ Gergana Boncheva and Iveta Masarova by the score of 8-6.

Cal State Fullerton was unable to get a single victory in singles play as the Tigers won five of six contests in straight sets.

The only one to extend a match was junior Monica Rodriguez who lost in a tiebreaker.

On Thursday at 3 p.m., the Titans will take on No. 9 UC Riverside for the fifth straight season in a play-in match at the 2012 Big West Conference Tournament.

The event will take place at the Indian Wells Tennis Garden.

Whoever wins the match will meet the top-seeded Long Beach State the following day at 8 a.m.

WRESTLING Senior Dies In Car Accident Andre Gonzalez, 22, a kinesiology major, was killed in an accident early Monday morning.

The one-car accident occurred on Highway 133 in south Orange County. Gonzalez, from San Jose, Calif., was a month away from graduation.

Gonzalez is survived by parents, Juan and Patricia, and two sisters, Marissa and Savannah.

Gonzalez was a former Cal State Fullerton wrestler who was a captain of the 2010-11 squad.

The wrestling program was terminated at the end of the season and the team was disbanded.

Gonzalez wrestled at 125 pounds for four seasons with an overall record of 66-65.

He placed fourth in the Pac-10 Wrestling Championships and was able to earn a berth into the NCAA Championships as a junior in 2009-10.

In San Jose, while at Silver Creek High School, he was a fouryear letterman and three-time league champion in wrestling.

He showed his athletic versatility in high school, as he also lettered in two seasons in cross country.

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Courtesy of Sports Information Office Andre Gonzalez shoots in for the double leg takedown during a match last season. Gonzalez was killed in a one-car accident on Highway 133 in south Orange County Monday morning.

7

April 24, 2012

Crossword Los Angeles Times Daily Crossword Puzzle FOR RELEASE APRIL 16, 2012

view our online

ACROSS 1 Puts behind bars 6 Opera headliners 11 Dairy creature 14 Stan’s sidekick, in old comedy 15 Call forth 16 Hubbub 17 Dish that’s thrown together?

19 Fix a button, say 20 PDQ, in the ICU 21 “__ I a stinker?”: Bugs Bunny 22 Mont Blanc and Monte Rosa 24 Belted out 26 __ B’rith: Jewish org.

27 Phone bk. info 30 Where 6-Across often are when performing 35 Most of 34Down’s surface 37 Sugar suffix 38 Visiting Hollywood, say 39 Protective feature of most power strips 43 Ticklish Muppet 44 Bearded grassland grazer 45 Rib cage locale 46 Wall protector near a room entrance 50 Campfire residue 51 Catches some Z’s 52 Musical work 54 Traveler’s entry document 55 Woman’s sleeveless undergarment, for short 57 Watchman’s order 61 Tasseled headgear 62 One who follows tornadoes ... or an apt description of the starts of 17-, 30-, 39- and 46-Across 65 Get along in years 66 “Casablanca,” for one 67 Protein-building acid 68 Low-quality 69 Make off with

C lassifieds , visit

DailyTitan.com

generation

which ignores history has no

(c) Daily Sudoku Ltd 2012. All rights reserved.

3 2 1 4 6 9 5 8 7 6 7 8 5 1 2 3 4 9 1 7 4 8 6

6 1 9 2 7

2 3 5 6 4

7 3 4 6 9 8 2 5 1

doku Ltd 2012. All rights reserved.

3 4 6 1 5

5 7 3 6 8 5 7 1 7 2 6 4 4 3 7 1 1 3 5 6

8 5 3 7 2

1

7 8 2 9 3

7

5 2 7 3 9

9 4

9 6 8 4 1

5

4 9 1 5 8

(c) Daily Sudoku Ltd 2012. All rights reserved.

Pisces (Feb. 19-March 20) Spend a little time improving your space. Get rid of things that weigh you down. Time to put an ad on Craigslist or call the thrift store. Enjoy the freedom.

1

Daily Sudoku: Fri 13-Apr-2012

Aquarius (Jan. 20-Feb. 18) Listen to your friend’s recommendations. Romance takes over. When you add love, a difficult chore is almost fun (or even really fun). And everything else gets easy.

7 9 2 3 5 6 4 1 8

Capricorn (Dec. 22-Jan. 19) Your faith helps your dreams come true. Access your cute and happy side to help you through the day. Acknowledge your accomplishments and those of others.

How To Play: Each row must contain the numbers 1 to 9; each column must contain the numbers 1 to 9: and each set of boxes must contain the numbers 1 to 9.

(c) Daily Sudoku Ltd 2012. All rights reserved.

Sagittarius (Nov. 22-Dec. 21) Do what you love optimistically and be pleasantly surprised. Romance surrounds you when you least expect it. This is the fun part.

9

Daily Sudoku: Fri 13-Apr-2012 very hard

Scorpio (Oct. 23-Nov. 21) Your sixth sense comes in handy in tying loose ends. Another man’s trash may hide a treasure. Dig around and you may be surprised. Your words are powerful.

4 3 7 1 1 3 5 6 7 9 5 4 8 4 6 1 9 2 7 5 3

Libra (Sept. 23-Oct. 22) Abrupt change could occur at work.

Call in reinforcements. An older person consults behind closed doors. Say the magic words. Follow your heart.

5 7 3 6 8 5 7 1 7 2 6 4

5 3 1 7 4 8 6 2 9

Virgo (Aug. 23-Sept. 22) It’s a good day to sell. Prepare everything in private. Keep to your to-do list. Do some creative writing. Work could include travel and other benefits.

6

8

9 2 3 4 6 1 5 8 7

Leo (July 23-Aug. 22) There’s a surprise announcement. Intuition inspires your actions. Communicate long-distance. Little successes breed self-esteem.

Develop an outline. It’s more fun than you thought.

6 1

http://www.dailysudoku.com/

Cancer (June 22-July 22) Find just the right spot for it. Go for comfort. It’s easier than you thought. Let a partner choose the color, and take the opportunity to get their feedback.

32 Psychic hotline “skill,” briefly 33 Shine 34 Fifth-largest planet 36 Old Greek markets 40 Capt. saluters 41 “__ momento!”

42 Neutral shade 47 Cricks and tics 48 Saddle knob 49 Sweeping in scope

Sudoku brought to you by dailysudoku.com

Taurus (April 20-May 20) Words come easily. Use them to increase your fortunes. First, set a juicy goal. Determine what you want, as well as a strategy to obtain it. Craft a winning pitch. Get creative.

Gemini (May 21-June 21) An undercurrent of emotion tugs at your feet. Let it wash over. Speak gently, and talk opens something that was stuck. Love’s more boundless than the sea.

(c)2012 Tribune Media Services, Inc.

Sudoku

6 1 8 5 3 7 2 9 4

Aries (March 21-April 19) Call a favorite friend or sibling just to say you care. Love is the game and the prize today. Give thanks for what you have. Ask for what you want. Enjoy.

4 5 7 8 2 9 3 6 1

brought to you by mctcampus.com

1 8 5 2 7 3 9 4 6

Horoscope

robert heinlein

Saturday’s Puzzle Solved

DOWN 1 Scribbles (down) 2 “That’s __ of hooey!”

3 “Casablanca” heroine 4 Leans to port or to starboard 5 “Get it?”

6 Draw up plans for 7 “Fathers and Sons” novelist Turgenev 8 Chevy’s plug-in hybrid 9 Rap sheet abbr.

10 Some Avis rentals 11 The Volga River flows into it 12 Dedicated poetry 13 “Holy guacamole!”

18 Copenhagen native 23 Not quite timely 25 Skin breakout 26 Uncle Remus title 27 Hard-__: very strict 28 Eye-related prefix 29 Spoke from the pulpit 31 Refresh, as a cup of coffee

2 7 9 6 8 4 1 3 5

-

past and no future.”

Monday’s Puzzle Solved

3 6 4 9 1 5 8 7 2

“a

4/16/12

By Jennifer Nutt

70 Liberal voter, slangily

Daily Sudoku: Fri 13-Apr-2012

To

Edited by Rich Norris and Joyce Lewis brought to you by mctcampus.com

4/16/12

53 Disgrace 54 Folk singer Suzanne 55 Sheltered inlet 56 “The Marriage of Figaro” highlight 58 “In your dreams!”

59 Pre-Easter time 60 City tricked by a wooden horse 61 “Marvy!”

63 Trike rider 64 Actor Holbrook

April 23 - April 29, 2012 Visit: http://communications.fullerton.edu/commweek

MONDAY 4.23 10 - 11:15 am

Alvarado A “Social Media and Writing Skills” Speakers: Rick Miltenberger Senior Vice President, Westbound Communications Nicole Partise, Social Media Coordinator, Dermalogica Host: Professor Douglas Swanson

11 - 11:50 am

Hetebrink AB “The Digital Playground” Speaker: Nels Jensen Editor and Vice President, Press Enterprise Host: Professor Peter Evanow

11:30 am - 12:45 pm

Alvarado B “Assignment Editors - The Ultimate Multi-Taskers” Speaker: Jay Eckstein Eyewitness News Assignment Editor, ABC 7 Eyewitness News Host: Professor Brent Foster

11:30 am - 12:45 pm

Bradford AB “Stand Out from the Crowd: How to Interview” Speaker: Nancy Wells HR Admin Services, Schools First Federal Credit Union Host: Professor Patty Malone

4 - 5:15 pm

Alvarado AB “Social Media and Trayvon Martin’s Death” Speaker: Sally Falkow Social Media Strategist, Meritus Media Host: Professor Mina Obeyd

4 - 6:45 pm

Pavilion A “Evolution of Animation” Speaker: Larry Huber President, Animation Works Inc. Host: Professor Jeff Longshaw

5 - 6:30 pm

Room: Pavilion B Speakers: Al Hassar Senior Event Manager, Disneyland Resort Special Events Ashton Maxfield Managing Director, Master Plan Communications, Inc. Krystle Grandy CEO/ Executive Producer at Skull and Bones Productions, Production at FX Networks, Production assistant at Freelance Producer & Production Assistant Devon McLaren Social Media & PR Coordinator, The ACE Agency Sponsor: Entertainment & Tourism Club Host: Professor Waleed Rashidi

Noon - 1 pm

Quad Kick-Off Event Featuring: Amp Radio and Hubert’s Lemonade

5:40 - 6:30 pm

Tuffree AB “Hunting for Justice” Speaker: Victoria Redstall Journalist and Author Host: Professor Bill White

7 - 8:30 pm

1 - 2 pm

Hetebrink AB “Hunting for Justice” Speaker: Victoria Redstall Journalist and Author Host: Professor Bill White

1 - 2:15 pm

Alvarado A “Social Media and Writing Skills” Speakers: Rick Miltenberger Senior Vice President, Westbound Communications Nicole Partise, Social Media Coordinator, Dermalogica Host: Professor Douglas Swanson

1 - 2:15 pm

Tuffree AB “How to Advance Your Career and Differentiate Yourself with Key Internet Marketing and Entrepreneurship Skills” Speaker: Tyler Holliday Vice President, KCOMM Host: Professor Gerald Wright

1 - 2:30 pm

Bradford AB “Stand Out from the Crowd: How to Interview” Speaker: Nancy Wells HR Admin Services, Schools First Federal Credit Union Host: Professor Patty Malone

2:30 - 3:30 pm

Ontiveros BC “An Insider’s View of Crisis Communications” Speaker: Joan Gladstone CEO and President, Gladstone International Host: Professor Dean Kazoleas

2:30 - 3:45 pm

Theatre “A Talk with a Pulitzer Prize Winner” Speaker: Tim Page Professor of Journalism and Music, USC Host: Professor Holly Ocasio Rizzo

2:30 - 3:45 pm

Ontiveros A “Tips for Better Public Speaking” Speaker: Charisma Justis Mediation Specialist, Mitsubishi Motors North America Host: Professor Andi Stein

3:30 - 4:30 pm

Pavilion C “Society of Professional Journalists Panel” Speakers: Karyn Wulburn Executive Director of Talent, E! Entertainment Dennis Foley Editor, Orange County Register Sponsor: Society of Professional Journalists Host: Professor Beth Bingham Georges

Alvarado AB “Changing Times for a Changing University” Speaker: Jeff Cook Associate Vice President for Strategic, Cal State Fullerton Host: Professor Andi Stein

7 - 8:30 pm

Bradford AB “From College to Career, Leveraging Lessons to Persevere” Speaker: Jackie Lovato Photographer/Proprietor, Lovato Images Host: Professor David DeVries

7 -10 pm

Golleher Alumni House Una Noche En Barcelona: ETC Industry Mixer; $20 Sponsor: Entertainment & Tourism Club Host: Professor Waleed Rashidi

TUESDAY 4.24 8:30 – 11:30 am

Bradford AB “Cameras and Lenses- History & Future” Speaker: Cris Blyth Commercial Director, GoodMakers Films Host: Professor Larry Ward

10 - 11:15 am

Alvarado A “Social Media Effects and Reporting” Speaker: Robert Hernandez Web Journalist/Asst. Professor at USC Annenberg, USC Annenberg School of Journalism Host: Professor Mina Obeyd

10 - 11:15 am

Hetebrink AB “Even Hyenas Needs PR Agents and How Much Shenzi and Banzai Pay” Speaker: David Whiting Page One Columnist and Editor at Large, Orange County Register Host: Professor Dennis Gaschen

11:30 am - 12: 45 pm

Hetebrink AB “Even Hyenas Needs PR Agents and How Much Shenzi and Banzai Pay” Speaker: David Whiting Page One Columnist and Editor at Large, Orange County Register Host: Professor Dennis Gaschen

*AdCon Day: 10 am - 9 pm Titan Student Union 10 -11:30 am

Pavilion B Entertainment Marketing Panel Speakers: Noam Dromi AlCon Entertainment Jay Williams Revolution Street Donald Alexander Mobscene

Noon - 1 pm

Pavilion A

Invitation Only

AdCon Elite Luncheon

1 - 2:15 pm

Room: Pavilion B Trends Panel Mike Garrison Iconoculture

2:30 - 3:30 pm

Pavilion B AdCon 101

4 - 5 pm

Pavilion B Auto Campaign 360

5:15 - 6:15 pm

Pavilion B Pursuit of Passion Film Speaker: Cecillia Gorman Producer of the Film

6:30 -7 pm

Pavilion A AdCon Alumni Mixer

7 - 9:45 pm

Pavilion A 10th Annual Creative Competition

1 - 2:30 pm

Gabrielino “The KNBC News Team” Speakers: Stephanie Miranda Platform Manager at KNBC, NBC Universal Vikki Vargas Reporter, NBC Los Angeles Lori Bentley Photographer, NBC Los Angeles Host: Professor Irv Cuevas

5 - 6:45 pm

Ontiveros C “An InsidEARS Look at Disney PR and Social Media” Speaker: Kelly George Social Media Community Manager, The Walt Disney Company Host: Professor Carol Ames

Alvarado AB “Breaking into Radio” Speaker: Mando Fresko MTV Host, On Air Personality, Power 106 Host: Professor Robert Van Riel

Tuffree AB “How to Write a Compelling Narrative” Speaker: Greg Hardesty General Assignment Reporter, OC Register Host: Professor Vik Jolly

7 - 8:30 pm

Bradford AB “Disney Destinations WestPublicity from Anaheim to Oahu” Speaker: John McClintock Senior Publicist, Disneyland Resort Public Relations Host: Professor Anne LaJeunesse

7 - 9:45 pm

1 - 2:15 pm

7:30 - 9:45 pm

1 - 2:15 pm

Tuffree AB “Survival of Fittest: How to Adapt to Change” Speaker: Robert Quezada Copy Editor, Instructor, The PressEnterprise Host: Professor Mel Opotosky

2 -5 pm

Irvine Campus “PRactical ADvantage Open House” Sponsor: Department of Communications Host: Professor Douglas Swanson

2:30 - 3:45 pm

Hetebrink AB “Domestic Violence Prevention” Speaker: Marissa Presley Prevention Education Specialist, Laura’s House Host: Professor Jason Teven

3 - 5 pm

Alvarado AB “Hollywood Foreign Press Association Presents: Short Student Films” Speakers: Cody Niebling (Dating Vegan) Lauren Small (Grand Escape) Emmanuel Alvarado (Chemical 13) Tafari Gonzalez-Aird (Solution?

AB12) Host: Professor Jaqueline Frost

4 - 5 pm

Tuffree AB “Presentation Skills Every PR Professional Must Know” Speaker: Marcus Ginnaty Account Manager, Porter Novelli Host: Professor Dennis Gaschen

4 - 6:30 pm

Pavilion C “Producing Primetime Animation” Speaker: Joseph A.Boucher Producer and Production Manager Host: Professor Shelley Jenkins

5 - 6:30 pm

Gabrielino “Forensics Showcase” Sponsor: Intercollegiate Forensics Speech & Debate Team Host: Professor Erika Thomas

5 -7 pm

TSU Underground “Rock N’ Bowl” Sponsor: Lambda Pi Eta Host: Thanh Le

7 - 10 pm

Pavilion AB “Flappers & Fedoras: A Roaring 20’s Casino Night with CSUF PRSSA and OC PRSA” $15 RSVP Sponsor: PRSSA Host: Professor Dean Kazoleas

7 - 8:15 pm

7 - 8:20 pm

Bradford AB “Finding the Trainer in You” Speakers: Golnaz Shirdel, Shih-Ting Wu, Damian Tran, Alexis Louchios Host: Professor Robert Emry

Pavilion C “From CSUF to Oscar” Speakers: Eric Dapkewicz Film Editor, DreamWorks Animation Christina Lee Storm Manager of Digital Production, Rhythm and Hues Studios Host: Professor Edward Fink

Pavilion C “Communications Internship Fair” Sponsor: Career Center Host: Laura Neal

7 - 8:15 pm

Pavilion C “RTVF Alumni Panel” Speakers: Eric Dapkewicz Film Editor, DreamWorks Animation David Crabtree Editor and Director Nick Simotas Editor Adam Lambert Editor Tina Eisner Reality Show Casting Chris Brown Entertainment Manager, Anaheim Ducks and Honda Center Hosts: Professor Shelley Jenkins

1 - 2 pm

1 - 4 pm

Irvine 111 “Hollywood Dreams do Come True” Speaker: Laarni Dacanay Diversity Communications Specialist, NBC Universal Corporate Host: Professor Debra Conkey

8 - 11 pm

TSU Underground Pub “Poetry Slam” Sponsor: SOAR-CICC Host: Assistant Dean Peggy Bockman

1 - 4 pm

Pavilion C “Resume and Cover Letter Review” Speaker: Ashley Gonzalez, Cher Knebel, Lisa McPheron, Anne James, Sarah Reynoso, Melissa Christian, Wayne Huang, Javier Chagolla, Aaron Settipane, Cathi Douglas, Ann Steichen Host: College of Communications Alumni Chapter

2:30 – 3:40 pm

Gabrelino “My Journalistic Marathon” Speakers: George Lewis Recently retired NBC correspondent, NBC News Cecilia Alvear NBC News Producer, NBC News Host: Professor Gail Love

2:30 - 3:45 pm

Tuffree AB “What We Talk About When We Talk About Speechwriting” Speaker: John Brady Speechwriter, Los Angeles Mayor’s Office Host: Professor Andi Stein

4 - 5 pm

Humanities 123 “Everything You Want to Know About Law in Today’s Society” Speaker: Jonathan Segal Host: Professor Jason Shepard

4 – 6:30 pm

Gabrielino “My Journalistic Marathon” Speakers: George Lewis Recently retired NBC correspondent, NBC News Cecilia Alvear NBC News Producer, NBC News Host: Professor Gail Love

4 - 6:30 pm

WEDNESDAY 4.25 10 - 11:15 am

Tuffree AB “Broadcast Journalism” Speaker: Rob Whitfield Editor, Orange County Register Host: Professor Beth BinghamGeorges

10 - 11:15 am

Gabrielino “Magazine Editing & Production” Speakers: Lori Anderson Assistant Art Director, Automobile Club of Southern California Rachel Ng Managing Editor, Automobile Club of Southern California Host: Professor Jeffrey Brody

10:30 - 11:30 am

Hetebrink AB “The Development of the HondaMatthew’s Day Off-Super Bowl 2012 Commercial” Speakers: Ariel Shukert Art Director, RPA David Sullivan Copywriter, RPA Host: Professor Carolyn Coal

11:30 am - 1:30 pm

Alvarado AB “The Evolution of Radio” Speaker: Jeff Axelrod Writer/Associate Producer, Fox All Access Host: Professor Heather OsborneThompson

1 - 2 pm

Hetebrink AB “Writing and Reporting for Social Media” Speaker: Christa Keizer Assistant Account Executive, Edelman Host: Professor Lynda Hamilton

1 - 2:30 pm

SGMH 1502 “Directing & Producing Movies and Commercials” Speaker: Paul Emami Director and Producer, Storytellerz Host: Professor Eraj Shadaram

Bradford A “Handling Irate Customers” Speakers: Sarah McDermott, Josh Camp, Lauren Wharton, Claudia Rodriquez, and Dave Evanoski Host: Professor Robert Emry

4 - 5:30 pm

Theatre “Hugh Brown-Evil Genius” Speaker: Hugh Brown Graphic Designer, Hugh BrownEvil Genius Host: Professor Christine Burrough

4 - 5:30 pm

Bradford B “Nuts and Bolts of Design” Speaker: Shraddha Swaroop Graphic Designer, Freelance Host: Professor Marie LoggiaKee

5 - 6 pm

Hetebrink AB “The Anatomy of the HyundaiThink Fast-Super Bowl 2012 Commercial” Speaker: Max Godsil Creative Director, INNOCEAN USA Host: Professor Carolyn Coal

5 - 6:30 pm

Alvarado AB “PRSA Panel” Sponsor: PRSSA Student Chapter Host: Professor Dean Kazoleas

7 - 8 pm

Humanities 110 “How Mobile Marketing is Changing the PR Landscape” Speaker: Lora Friedrichsen Vice President, Mobile, Global Results Communications Host: Professor Jeffrey Brody

7 - 8:15 pm

University Hall 202 “Magazine Feature Writing that Sells” Speaker: Kyra Kirkwood Freelance Article Writer, Freelance Host: Professor Jay Seidel

Tuffree AB “The Future of the L.A. Times” Speaker: Jim Newton Editor at Large, L.A. Times Host: Professor Mel Opotosky

5:15 - 6:45 pm

Bradford AB “Career Planning: Begin with the End in Mind” Speaker: Mike Messina Retired Chief of Police, City of Brea Host: Dr. Irene Matz

6 - 10 pm

Pavilion C “Project Cambodia Showcase & Reception” Sponsor: College of Communications Host: Professor Jeffrey Brody

7:15 - 8:30 pm

Hetebrink AB “Banking on PR: Leveraging the Positive in a Negative Media Environment” Speaker: Lynne Kristensen Senior Communications Consultant, Wells Fargo Host: Professor Valerie Orleans

THURSDAY

4.28

10 - 11:15 am

Gabrielino “Let’s Get Ready to Rumble: Infusing Sports into Entertainment” Speaker: Felisa Israel Co-Founder and Executive Producer, Entertainment League Productions Host: Professor Waleed Rashidi

10 - 11:30 am

Bradford AB “Field Reporting” Speaker: Claudia Peschiutta Reporter, KNX News Radio (1070 AM) Host: Professor Brent Foster

10 - 12:45 pm

Education Classroom 024A “Koch Brothers Exposed” Speaker: Jesse Lava Host: Professor Philippe Perebinossoff

11 am - 12:15 pm

“Creating an Effective Social Media Policy” Speakers: Kohei Sadomura Justin Hinterleitner Pam Davidson Host: Professor Robert Emry

Noon - 1 pm

College Park 670 Daily Titan Open House Sponsor: Daily Titan Host: Professor Holly Ocasio Rizzo

1 - 2:15 pm

Alvarado AB “Alumni Panel: Surviving and Thriving in the AD World” Speakers: Mike Van Senior Sales Manager, Electronic Arts Mike Refuerzo Executive Producer, Media Arts Lab (MAL) Ian Trombetta National Brand Marketing: Advertising Director, Red Bull Erek Vinluan Senior Art Director, Saatchi & Saatchi LA Host: Dr. Kuen Hee Ju-Pak

1 - 2:15 pm

Pavilion C “From Documentary to the Big Screen” Speaker: Becky Hamilton Documentarian, Friends of Bethany Hamilton, Inc. Hosts: Professor Edward Fink and Professor Larry Ward

2 - 3: 30 pm

Bradford AB “Problem Solving Through Teamwork: Understanding the Symptoms of Groupthink” Speakers: Kayla Douglass, Louis Ortiz Jr., Elyse Peterson, John Rios and Amber Xie Host: Professor Robert Emry

2:30 - 3:45 pm Ontiveros ABC

“The 21st Century Communications Job Market”

Speaker: Jerry Caraccioli Executive Director, Communications, CBS-Sports Division Host: Professor Douglas Swanson and Professor Brent Foster

4:15 - 5:30 pm

College Park 022 “Sell the Sizzle, Not the Steak” Speaker: Claudia Miller Principal/Design Navigator, ADirections Host: Professor Davis Barber

7 - 9:00 pm

Ontiveros ABC “The Kings of Content” Speakers: Bram Makonda SEO Analyst/Content Writer, WebMetro Internet Marketing Services Erick Galindo Editor-Interactive Media, San Gabriel Valley Newspaper Group Host: Professor Steve Scauzillo and Professor Dave Collins

FRIDAY 4.27 10 -11:30 am

Heterbrink AB “Communication and Rapport Building” Speakers: Mark Shool, Rod Stinson, Hossein Karimi, Peter Solomon Jr., Ally Hou, and Thomas Rios Host: Professor Robert Emry

11 am - Noon

Bradford AB “Journalism - How It’s Changing and Where It’s Going” Speaker: Rick Meyer Journalist Host: Professor Henry Mendoza

11:30 am - 2 pm

Pavilion A “Student Leadership Recognition Luncheon” Sponsor: Associated Students Inc. and SOAR-CICC Host: Assistant Dean Peggy Bockman

SATURDAY 7 - 11 pm

4.28

Pavilion ABC “NSSLHA’S Casino Night” National Student SpeechLanguage-Hearing Association (NSSHLA) $35 RSVP