Monday, April 29, 2013

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DAILY TITAN

NEWS 3

Hyundai explains creative decisions OPINION 4

Hoaxes prey on fears, gullibility DETOUR 5

Rough Magic tugs at heartstrings

The Student Voice of California State University, Fullerton T

Volume 93, Issue 42

SPORTS 6

Baseball takes two of three at Hawaii

dailytitan.com

MONDAY, APRIL 29, 2013

WINNING HEARTS AND MINDS

CAMPUS | Business

García pushes for workforceready grads SAMUEL MOUNTJOY Daily Titan

Thousands of participants rally for organ donation 11th annual Donate Life Run/Walk raises funds for the OneLegacy Foundation SARA HIATT

For the Daily Titan

About 12,000 people raised more than $200,000 for the 11th annual Donate Life Run/Walk hosted on Saturday. The funds raised with go to the OneLegacy Foundation to help ensure quicker and more successful organ and tissue transplants, according to Lisa Bernfeld, a spokeswoman for Donate Life. The money was raised through

individual team fundraising, sponsors and entry fees. The 1K and 5K run/walk kicked off at 9 a.m., beginning and ending at the Intramural Fields. Hundreds of teams joined together to walk in honor of or in memory of friends and family whose lives have been affected by organ donation. “It’s the largest gathering of its kind in the country,” said Bryan Stewart, vice president of communications for OneLegacy. The inspiration behind the event is to encourage people to become organ donors and help those awaiting organ transplants by ef-

fectively recovering organs and tissues, according to Stewart. OneLegacy also aims to support donor families. In recent years, the organization has made a concerted effort to invite family members of donors to participate in the event as well, Stewart said. “Of course families who lose a loved one and then make the decision to think of other people and how they can help, that gives you a lot of faith in humanity,” Stewart said. Actor Nick Cannon and Gene “Bean” Baxter from KROQ radio spoke during the opening ceremony. Baxter shared his story of

Hostert family because their son Justin Hostert, 24, a kinesiology major at Cal State Fullerton, donated his kidney to his father last December when he once again needed a transplant. “I guess it’s just family tradition, my mom did it so I had to do it,” said Hostert. “To be here this year and actually have donated an organ, I really understand why you guys come out to this walk.”

Cal State Fullerton President Mildred García spoke to an assembly of 40 local business leaders, faculty and powerhouses of regional politics on the importance of developing workforce-ready workers on Friday at the Fullerton Marriott. García encouraged local enterprises to partner with the university, claiming that CSUF students have a huge impact on the business community. More than 65 percent of CSUF graduates stay in Orange County, García said. In addition, the California State University supplies 66 percent of those in nursing, 87 percent of teachers and nearly 90 percent of those in criminal justice. However, when looking at current enrollments, California’s college-educated workforce will fall short of the need by 2025, which would harm the state’s knowledgebased economy, García said. Currently, businesses are struggling to find enough graduates who are ready to go to work, she said. During the short address, she said that student internships and partnerships between businesses and the university can be mutually beneficial. “I believe that creating these new linkages among higher education institutions and our local community ... can leverage the specific strength of each sector to significantly address the workforce development needs of Orange County,” García said. During her Cal State Dominguez Hills presidency, García focused on workforce development as the hallmark of her presidency.

SEE ORGANS, 2

SEE WORKFORCE, 3

ROBERT HUSKEY / Daily Titan

LEFT: Participants of the 11th annual Donate Life Run/Walk start the 5K course Saturday morning. RIGHT: Paul Gomez’s mother remembers her son, who was a registered donor, at the Donate for Life event.

donating his kidney to a friend and colleague, and Cannon, who almost required a kidney transplant in 2012, encouraged live donations. Craig and Kathleen Hostert, co-founders of the event and Cal State Fullerton alumni, were honored for their dedication to the event. The couple founded the event after Kathleen donated her kidney to Craig in 1998 to save his life. This year was special to the

CAMPUS | Advertising

CAMPUS | Science

CSUF hosts national student ad competition

Students present geological research Poster board presentations include earthquakes, past climates and volcanos CODY LEONG

Titans take third place for their presentation of Glidden paint campaign

Daily Titan

RAYMOND MENDOZA Daily Titan

As Cal State Fullerton’s Comm Week came to a close, advertising majors from various Southern California colleges and the University of Nevada, Las Vegas, presented their Glidden paint-based advertising campaign for the 2013 National Student Advertising Competition (NSAC). The yearly competition took place Thursday in the Titan Student Union. Each college presented their campaign, complete with a presentation and commercial. CSUF’s campaign took third place; USC took second place and first place went to UNLV. Dan Schott, co-advisor for UNLV, said his school is normally considered to be an underdog at the competition, but that he was proud that the team was able to defeat major schools like USC and UCLA. Schott also said most of the UNLV presentation team was suffering from the stomach flu and were throwing up “minutes before they went onstage to present.”

JOHN PEKCAN / Daily Titan National Student Advertising Competition participants Mariam Al-Hooty, center, and Rachel Clarke, right, look over their 3rd place finish with advisor Jerry Wright on Thursday.

According to Schott, the team for UNLV will be contacted by the American Advertising Federation. “They’ll prepare to represent Nevada in the nationals in Arizona,” said Schott. “They’ll polish up their campaign and make it ready for a national competition.” The teams were subject to a closed doors question and answer session with four NSAC judges which included Joyce Mireault, director of client services for Flint Group, and Trisha Schum, assistant brand manager for Glidden Paint. CSUF’s ad campaign centered on Glidden paint and advertising specifically for Wal-Mart stores. The campaign was a mixture of social media, newspaper ads and digital

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commercials that would bring more awareness to Wal-Mart’s paint department. According to Kristen Foss, 24, a CSUF advertising major, creating a campaign for Wal-Mart proved to be both a challenge and a benefit for the CSUF team, because the company is successful and well known, but has many negative perceptions in the public eye. “We had to combat the negatives while really reinforcing the things that they provide to people, which are convenience, affordability ... that was our main focus,” Foss said. Mariam Al-Hooty, 21, an advertising major, said the most difficult part of the entire campaign was knowing where to start with

brand names as big as Glidden and Wal-Mart. “We had two really big clients with two really strong brand equities and knowing where to go with that and where to put your focus was a big challenge for us,” said Al-Hooty. “But as soon as we figured out how the two brands worked together and what their strength was as an alliance, it was really easy to figure out how to sell it.” Jefferey Pelton, 27, an advertising major at CSUF, received the “Creative Ink Different” award, which highlighted creativity, while Foss received a $100 cash prize for giving the best question and answer responses. SEE COMPETITION, 2

Cal State Fullerton undergraduate and graduate students presented their findings on more than 40 poster boards at the fourth annual Geological Sciences Research Day at the Garden Cafe on Friday. Brandon Browne, Ph.D., a geological sciences professor, hosted the event. Browne said the event is meant for students to present their research findings in a safe and supportive way, without being pressured. He added that he wants to give students the opportunity to prepare for workshops and professional meetings. “These can be competitive and intense and intimidating so we want to give them practice and show their research to faculty and friends and peers,” Browne said. Presentations contained different emphases of geology, which included earthquakes, past climates, ancient fossils and volcanic eruptions. Judges scored students on their display and awards were given for various categories, such as best poster and best presentation.

Daniel Philo, 29, a geology major, participated in the research day by presenting his poster about earthquake magnitudes and their ability to positively correlate to the magnitude of aftershocks. “Right now it has not actually been proven that ... the magnitudes of aftershocks can be correlated with the magnitudes of main shocks,” said Philo. “But so far that has not been the case.” Philo is part of a team that has put their work together in order to prove that aftershocks can relate to one another. The team consists of four students and two professors, who helped with running the algorithm that runs the tests. Philo said he was drawn to this type of work because of how interesting earthquakes are and the math used in the process. “What especially drew me to this is the math aspect ... working with a statistician is really good experience for me,” Philo said. “This is something that I might go into further down the line in grad school.” Natalie Hollis, 21, a geology major, said she has been working on her thesis for three years. Hollis said she became attached to her subject—a basin which had a volcanic arc along the southern California coast. SEE GEOLOGY, 2

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