2013-14 Media Kit by Daily Titan

Daily TiTan

MEDIA KIT 2013 - 2014

California California State State University, University,Fullerton Fullerton

STUDENT BODY & READERSHIP 37,672 Enrolled 32,323 Undergraduates

5,349 Graduates

0.25% American Indian

21% Asian/Pacific Islander 2.5% Black 33% Hispanic 29% White 4% Multiple Race 5.25% Unkown 5% International

80% Notice Display Advertisments 50% Student Response to Advertising 78% Use Coupon or Promo Codes 70% Take Action in Response to Advertisments 50% Respond to One Advertisment Daily 80% Notice Repeat Advertising 71% Read School Publications for News and Entertainment

Average Expenditure Per Student - $12,596 Yearly Buying Income - $302,700,000

BUNDLING OPTIONS

How Print Advertising Readership Is Influenced By Ad Size & Color

57.3%

42.7%

Average Student Age: 24

Fractional - 23% One-Page Black&White - 32% One-Page 2-Color - 34% One-Page 3-4 Color - 43% Black&White Spreads - 42% 4-Color Spread Ads - 54%

Distance Isn始t an Issue CSUF students travel an average of 17.3 miles one way to campus. The typical length of commute is 30 minutes

About

the

DAily titAn

The Daily Titan, the official newspaper of California State University, Fullerton, welcomes you to the 2013-2014 school year. Advertising with the Daily Titan gives you a unique opportunity to introduce yourself to over 40,000 students, faculty and staff, thereby establishing a permanent long-term connection. So please accept our invitation to put a face to your name and see what we have to offer!

AwArDs & recognitions 2013 BEST MEDIA KIT

Awarded by the California College Media Association

2012 BEST CATEGORY DISPLAY AD BLACK & WHITE Awarded by the “College Media Business Advertising Manager” Conference

2010 BEST SPECIAL SECTION OF THE YEAR

Awarded by the “College Media Business Advertising Manager” Conference

2010 BEST SALES PROMOTION MATERIALS Awarded by the “College Media Business Advertising Manager” Conference

2008 BEST COLLEGE NEWSPAPER OF THE YEAR Awarded by the “College Media Business Advertising Manager” Conference

ADRAX & INSERTS

AR V E

Adrax is a large billboard style advertisment placed on the actual Daily Titan newsstand. The Adrax advertising option will put your business out on campus where not only do the newspaper readers get to see your ad, but everyone who walks by will see as well!

G LE

TE A ST

Placed in high traffic locations all over campus 17ʼ X 21” FULL COLOR GLOSSY

ADRAX INFO $325 per month per location Purchase 2 months - Save 5% Purchase 3 months - Save 10%

Purchase 5 months - Save 20%

D O O W ING RE UT K U N PAR CT RU ST

Purchase 4 months - Save 15%

INSERTS

Already have flyers? Inserts are the way to go! Units 1-4 5-8 9-12 13-16 17-20

CPM $55.00 $83.00 $110.00 $138.00 $165.00

Cost $247.50 $373.50 $495.00 $621.00 $742.00

A minimum of 4,500 inserts must be preprinted and sent to*: Gardena Valley News Inc. 15005 S. Vermont Avenue Gardena, CA 90247 310.329.6351

*Must arrive 5 days prior to insertion

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LOCAL & NATIONAL DISPLAY RATES DISPLAY RATES All rate figures are per column inch, net and noncommissionable. LOCAL RATE RATE LOCAL

NATIONAL/ NATIONAL/ AGENCY RATE RATE AGENCY

SIZES

TOTAL COLUMN INCHES

$8.85 Rate

$9.80

SIZES 4” 6” 4” 8” 6” 10” 8” 12” 10” 20” 12” 20”

TOTAL INCHES 2 col. x COLUMN 2” 2 col. x 3” 2 col. col. xx 4” 2” 2 2 col. x 3” 2 col. x 5” 2 col. col. xx 6” 4” 2 2 col. x 5” 4 col. x 5” 2 col. x 6” 4 col. x 5”

Rate $35.40 $53.10 $35.40 $70.80 $53.10 $88.50 $70.80 $106.20 $88.50 $177.00 $106.20 $177.00

$39.20 $58.80 $39.20 $78.40 $58.80 $98.00 $78.40 $117.60 $98.00 $196.00 $117.60 $196.00

4 col. x 4” 2 col. x 8” 4 col. col. xx 5.25” 4” 6 2 col. x 8” 3 col. x 10.5” 6 col. x 5.25” 6 col. x 10.5” 3 col. x 10.5” 3 col. x 21” 6 col. x 10.5” 6 col. x 16” 3 col. x 21” 6 col. x 21” 6 col. x 16” 6 col. x 21”

$141.60 $141.60 $141.60 $278.77 $141.60 $278.77 $278.77 $557.55 $278.77 $557.55 $557.55 $849.60 $557.55 $1115.10 $849.60 $1115.10

$156.80 $156.80 $156.80 $308.70 $156.80 $308.70 $308.70 $617.40 $308.70 $617.40 $617.40 $940.80 $617.40 $1234.80 $940.80 $1234.80

MODULAR SIZES MODULAR SIZES 1/8 pg H 1/8 pg V 1/8 pg pg H H 1/4 1/8 pg V 1/4 pg V 1/4 pg H 1/2 pg H 1/4 pg V 1/2 pg V 1/2 pg 3/4 pg H 1/2 pg Full pg V 3/4 pg Full pg

SEMESTER FREQUENCY SEMESTER FREQUENCY DISCOUNT DISCOUNT*

The more issues you advertise in, the lower your column inch rate. The more issues you advertise in, the lower your column inch rate. 4-8 issues: 4-8 issues: 9-12 issues: 9-12 issues: 13-16 issues: 13-16 issues:

$8.40 $8.40 $7.79 $7.97 $7.79 $7.08 $7.08

*Available for Local ONLY *Available for Local ONLY

PROMOTIONS INFO PROMOTIONS INFO

Looking to get more involved with the Daily Titan and our promotions department? We continually host events and contests for our students and would love for you to get involved SAMPLE PROMOTIONS: • Donate prizes for contests • Sponsor events • Having an even eventor orpromotion promotionyou youwant wantour our readers to know about? We can help!

Please contact the Promotions Director at 657.278.4452 for more information.

ADSIZES SIZES AD V Full Page 6 col x 21” (12.5” x 21”) 126 total col. in.

3/4 Page 6 col x 16” (12.5” x 16”) 96 total col. in.

V 1/4 Page 3 col x 10.5” (6.167” x 10.5”) 31.5 total col. in.

Half Page 3 col x 21” (6.167” x 21”) 63 total col. in.

H Half Page 6 col x 10.5” (12.5” x 10.5”) 63 total col. in.

1/4 Page 6 col x 5.25” (12.5” x 5.25”) 31.5 total col. in.

1/8 Page 2 col x 8” (4.056” x 8”) 16 total col. in.

H 1/8 Page 4 col x 4” (8.278” x 4”) 16 total col. in.

COLORS COLORS Recieve Free With Purchase One Spot Color plus black

$150

4 social media posts - $150 OR Online button - $100

Two Spot Color plus black

$300

8 social media posts - $250 OR Online full banner - $200

Full Color

$600

PAYMENT PAYMENT

Accepted: Accept: Check, Cash, Discover Card, Master Card, Visa, and American Express MasterCard, Please make checks payable to: The Daily Titan

SPECIAL SECTIONS* The Daily Titan Special Sections provide a unique way to market to a college level audience. Each special section is designed to grab the student’s attention by highlighting themes that relate to their lifestyle. The Special Sections are a great opportunity to introduce or reintroduce your business to the over 40,000 students, faculty, and staff on campus.

SPECIAL SECTION PRICING Full page 3/4 page V 3/4 page H 1/2 page V 1/2 page H 1/4 page V 1/4 page H 1/4 page S 1/8 page V 1/8 page H 1/8 page S

10.25”x 12” 8.1625” x 12” 10.25” x 9” 6.075“ x 10” 10.25” x 6” 3.9875” x 7.5” 8.1625” x 3.75” 6.075” x 5” 1.9” x 7.5” 8.1625” x 1.875” 3.9875” x 3.75”

$550.00 $415.00 $415.00 $280.00 $280.00 $150.00 $150.00 $150.00 $75.00 $75.00 $75.00

COVER SPONSORSHIP

Each Special Section has space for 1 sponsor at a cost of $1500

V Full Page 5 col x 12” (10.25” x 12”)

V Half Page 4 col x 7.5” (8.1625” x 7.5”)

3/4 Page 4 col x 11.5” (8.1625” x 12”)

H Half Page 5 col x 6” (10.25” x 6”)

• Front Page mention; “Special Section” brought to you by “Your Logo” • Back Page ad: Full Page & 4 Color • Social Media Advertising during time of Special Section • Special Promo’s leading up to the Special Section

COLOR PRICING • Full Color: $300.00 • Spot Color: $75.00

*Ask about our special sections discounts!

S 1/4 Page 3 col x 5” (6.075” x 5”)

V 1/8 Page 1 col x 7.5” (1.9” x 7.5”)

NEW STUDENT ORIENTATION GUIDE* Publishes: 8/12 Deadline: 8/5

Every year, over 9,000 students are admitted into CSUF. These students are brand new to the campus and many do not know the surrounding area. That is why the Orientation Guide is so imperative for your business to be in this issue. This will be the first time your business is exposed to these new sets of eyes. The Daily Titan staff passes out this issue during Student Life Orientation.

AD SIZES

*Rates are separate from Special Section rates. Please inquire for New Student Orientation Guide rate card.

3/4 Page 5 col x 9” (10.25” x 9”)

Half Page 3 col x 10” (6.075” x 10”)

BACK-TO-SCHOOL

Publishes: 9/3 Deadline: 8/27

One of the most popular guides that we have to kick off the school year for everyone back on campus! This weeklong issue allows an ample amount of readers in an extensive amount of time to be exposed to your ad and take note of your business. In this guide, one can find a calendar of events, maps, student dining, extracuricular activities and more!

COUPON BOOK*

Publishes: 10/14 & 2/10 Deadline: 10/7 &2/3

V 1/4 Page 2 col x 7.5” (3.9875” x 7.5”)

H 1/4 Page 4 col x 3.75” (8.1625” x 3.75”)

Our coupon books are a smashing success! If you purchase an ad in both coupon books, you will recieve a 10% discount! These books are passed out for the entire week by our guerilla marketing street team and inserted into that Monday’s issue. *$250 each book

VIVA OC

Publishes: 11/18 Deadline: 11/12

This youthful entertainment guide correlates to every students desire to go out with their friends and entertain themselves! Placing an ad in Viva OC will put your business on the prime map for students to utilize when trying to escape their every day realities.

H 1/8 Page 4 col x 1.875”

(8.1625” x 1.875”)

S 1/8 Page 2 col x 3.75” (3.9875” x 3.75”)

FOOD CITY

Publishes: 3/24 Deadline: 3/18

Food City is the go to source for students and faculty here on campus who are constantly looking for places to drink, dine, and enjoy good company.

GRADUATION GUIDE

Publishes: 5/12 Deadline: 5/6

Our Graduation Guide is the Daily Titan’s last farewell to our students and faculty! This weeklong issue is placed within the paper and passed out at the graduation ceremonies to students, faculty, family members and friends. Many business and on-campus organizations utilize this to congratulate students with a message or discount.

Classifieds DAILYY TITAN ADVERTISING INFORMATION

To place a classified ad, call:

657. 278. 4411

BY FAX: 657.278.2702

Classifieds C Cl

The Daily Titan College Park Bldg. 2600 E. Nutwood Ave. Suite 660 Fullerton, CA 92831-3100

OFFICE HOURS: RATES:

One insertion, of up to 20 words: $5.50 Each additional word: $0.39 12 pt Headline: $1.75 16 pt Headline: $2.50

SUDOKU

BY MAIL:

Monday - Friday 9 a.m. - 5 p.m.

XLP XLP XLP LXP:

double sudoku

INDEX

AD WITH BORDER: Lorem ipsum dolor. Sit amet lacinia. Luctus at laoreet ligula ut quis. Magna lobortis erat nunc sociis ut. Duis condimentum sit. Adipiscing

CAMPUS EVENTS/SERVICES CAMPUS ORGANIZATIONS GREEKS LEGAL NOTICE LOST AND FOUND MISCELLANEOUS PERSONALS PREGNANCY RESEARCH SUBJECTS SPERM/EGG DONORS TICKETS OFFERED/WANTED

Merchandise

3600 AUTO ACCESSORIES/REPAIR 3700 AUTO INSURANCE 3800 MISCELLANEOUS 3900 VEHICLES FOR SALE/RENT

Travel

4000 RESORTS/HOTELS 4100 RIDES OFFERED/WANTED 4200 TRAVEL TICKETS 4300 VACATION PACKAGES

Lorem ipsum dolor. Sit amet lacinia. Luctus at laoreet ligula ut quis. Magna lobortis erat nunc sociis ut. Duis condimentum sit. Adipiscing

something else can go here. something else can go here. something else can go here.

CROSSWORD

1-900 NUMBERS FINANCIAL AID INSURANCE COMPUTER/INTERNET FOREIGN LANGUAGE HEALTH/BEAUTY SERVICES ACTING/MODELING CLASSES LEGAL ADVICE/ATTORNEYS MOVERS/STORAGE MUSIC LESSONS PERSONAL SERVICES PROFESSIONAL SERVICES RESUMES TELECOMMUNICATIONS TUTORING OFFERED/WANTED TYPING WRITING

Employment 6100 6200 6300 6400 6500 6600 6700 6800 6900 7000 7100

BUSINESS OPERATIONS CAREER OPPURTUNITIES P/T CAREER OPPURTUNITIES F/T CHILD CARE OFFERED/WANTED HELP WANTED ACTORS/EXTRAS WANTED HOUSESITTING INTERNSHIP PERSONAL ASSISTANCE TEMPORARY EMPLOYMENT VOLUNTEER

Housing 7200 7300 7400 7500 7600 7700 7800 7900

HOROSCOPES

XLP XLP XLP:

Services 4400 4500 4600 4700 4800 4900 5000 5100 5200 5300 5400 5500 5600 5700 5800 5900 6000

16 POINT HEADLINE:

Lorem ipsum dolor. Sit amet lacinia. Luctus at laoreet ligula ut quis. Magna lobortis erat nunc sociis ut. Duis condimentum sit. Adipiscing

single sudoku

Announcements

Transportation

Lorem ipsum dolor. Sit amet lacinia. Luctus at laoreet ligula ut quis. Magna lobortis erat nunc sociis ut. Duis condimentum sit. Adipiscing

12 POINT HEADLINE:

PAYMENT:

APARTMENTS FOR RENT APARTMENTS TO SHARE HOUSES FOR RENT/SALE GUEST HOUSE FOR RENT ROOM FOR RENT ROOMATES - PRIVATE ROOM ROOMATES - SHARED ROOM VACATION RENTALS

PROVIDED BY: mctcampus.com

CAPRICORN (DEC. 22 - JAN. 19):

Lorem ipsum dolor. Sit amet lacinia. Luctus at laoreet ligula ut quis. Magna lobortis erat nunc sociis ut. Duis condimentum sit. Adipiscing consectetuer ullamcorper. In pellentesque ornare iaculis rutrum nulla. Cras lorem interdum. Est

CLASSIFIED ADS*:

Lorem ipsum dolor. Sit amet lacinia. Luctus at laoreet ligula ut quis. Magna lobortis erat nunc sociis ut. Duis condimentum sit. Adipiscing

Classififeds Display Ads: 3 Business days before printing at noon.

APPLIANCES ART/PAINTING COLLECTABLES BOOKS COMPUTERS/SOFTWARE ELECTRONICS FURNITURE GARAGE/YARD SALES HEALTH PRODUCTS MISCELLANEOUS MUSICAL INSTRUMENTS OFFICE EQUIPMENT PETS RENTALS SPORTS EQUIPMENT

XLP XLP XLP LXP:

single sudoku

Classifieds Line Ads: 3 Business days before printing at noon.

2200 2300 2400 2500 2600 2700 2800 2900 3000 3100 3200 3300 3400 3500

Lorem ipsum dolor. Sit amet lacinia. Luctus at laoreet ligula ut quis. Magna lobortis erat nunc sociis ut. Duis condimentum sit. Adipiscing

PROVIDED BY: mctcampus.com

DEADLINES:

1100 1200 1300 1400 1500 1600 1700 1800 1900 2000 2100

XLP XLP XLP LXP:

Border: $5.50 • Weekly and monthly rates are also avaliable. For classified display ad, see our rate card for rate information.

Please make checks payable to “The Daily Titan” We also accept Visa, American Express, Discover Card and Mastercard.

• 12pt. headline

$5.50 $0.39 $1.75

• Border

$2.50 $5.50

• One insertion, up to 20 words ...each additional word

• 16pt.

headline

WEEKLY

• 12pt. headline

$18.70 $1.00 $5.95

• Border

$8.50 $14.30

• One insertion, up to 20 words ...each additional word

• 16pt.

headline

MONTHLY

• 12pt. headline

$60.00 $2.60 $20.25

• Border

$30.00 $37.20

• One insertion, up to 20 words ...each additional word

• 16pt.

headline

For online classified ads go to: http://dailytitan.com/classifieds * All ads must run on successive days. * No tearsheets provided for classified ads. * No refunds for partial cancellations.

SUDOKU ADS: What better place to advertise than on the most popular page of the newspaper? The classified page houses our liner postings as well as inspirational quotes, crossword, Sodoku puzzles, and horoscopes. This is the page that students will tear out and hang onto as they go from class to class and work on the puzzles. Sodoku advertising is unique in the sense that it is not a traditional ad. The Double Sudoku — $250 per week Sodoku space is small, but loud! Spaces are limited and fill up fast so reserve your space today!

Single Sudoku — $125 per week

• 2” x 4” ad size • $400 per month (save $100)

Double Sudoku — $250 per week • 2” x 4” ad size • $400 per month (save $100)

Single Sudoku — $125 per week

“What really decides consumers to buy or not to buy is the content of your advertising, not its form.” David Oglivy

“Father of Advertising” / Advertising Executive

DAILY TITAN

Online Advertising ONLINE INFORMATION: • 33,000 unique visitors a month. • Over 1,000,000 page viewers a year. • All Online ads can link to a website or landing page.

COST PER MONTH * Leaderboard (728 x 90) — $300 Medium Box (300 x 250) — $250 Full Banner (468 x 60) — $200 Button (125 x 125) — $100 Text Link — $75 * +10% for Rich Media

LEADERBOARD

FULL BANNER

MEDIUM BOX

BUTTON TEXT LINK

Social Media FACEBOOK & TWITTER:

facebook.com/thedailytitan

Social Media Advertising provides a unique opportunity to tap into the vibrant world of college social media. The Daily Titan has taken on the task of finding a balance between being “friends” with our followers and giving unmatched opportunity for our advertising clients to reach our readers where they “live.” Join us in this social media experiment and put your business in a conversation with the students, staff, and faculty at CSUF!

twitter.com/daily_titan

ABOUT SOCIAL MEDIA: • May only be added to existing advertising schedule. • One business per day per social media platform, book now to reserve your space! • Give us the information you want to give the students and we can create the conversation. • Purchase by semester and schedule dates at time of contract.

AVAILABILITY * FALL 2013 • 12 posts (6 Twitter, 6 Facebook):

• 10 posts (5 Twitter, 5 Facebook): • 8 posts (4 Twitter, 4 Facebook): • 6 posts (3 Twitter, 3 Facebook): • 4 posts (2 Twitter, 2 Facebook):

SPRING 2014 $350

$300

$250 $200 $150

* 16 weeks per semester * Facebook and Twitter can be scheduled on the same day.

• 12 posts (6 Twitter, 6 Facebook): • 10 posts (5 Twitter, 5 Facebook): • 8 posts (4 Twitter, 4 Facebook): • 6 posts (3 Twitter, 3 Facebook): • 4 posts (2 Twitter, 2 Facebook):

$350

$300

$250 $200 $150

72%

of Orange County college students own a smartphone

38% of Orange County students own a tablet 66% of smartphone users get news on their device (According to the Orange County 2013 Community Indicators)

Mobile App inforMAtion OFFERS:

The OFFERS is a new and exciting way to engage your regular and potential customers.

YOUR DEAL HERE FREE DAILY TITAN SHIRT

• UNLIMITED CHANGES: Replace or update offers weekly, daily, even multiple times a day.

YOUR DEAL HERE FREE DAILY TITAN SHIRT

• SHARING: Users can share your deal via social media, find you on a map, visit your website, or call your business.

OFFERS ONLY $100 / MONTH

BANNER ADS:

Placing BANNER ADS on content pages puts your business name in key places where users are reading. • 2 BANNER SIZES: Banner ads come in 2 sizes: 320 x 50 pixels for the iPhone & Android and 300 x 250 pixels for the iPad. • LIMITED BANNERS: Banner ads rotate randomly throughout the pages of the DT app. With only a few banner positions available, your ad will receive a high amount of exposure.

BANNER ADS ONLY $150 / MONTH

SPONSORSHIP TILES:

The SPONSORSHIP TILES offer a powerful branding opportunity for your business to occupy one of three exclusive locations on the main screen a user sees each time they open the app. • CUSTOMIZABLE TILE BOARD: The home screen features 15 tiles representing the news, entertainment, and events for students, faculty, and staff. Six of those tiles are available to a select few businesses to make their logo visible to every user of the DT app. • OUR HOME TO YOURS: The Sponsorship Tile links to your website. One click brings users to your home page or any section of your site.

SPONSORSHIP TILES ONLY $250 / MONTH

Religious DiRectoRy* The Daily Titan Religious Directory publishes every Thursday and helps students locate the church of their choice. The time is crucial when a student moves away from home and is looking for a new comfort zone. Help them find their way.

YEARLY COST: $480

The cost includes 32 weeks of in-print listings in the Religious Directory and 52 weeks of online listings at www.dailytitan.com

SEMESTER COST: $280

The cost includes 16 weeks of in-print listings in the Religious Directory and 52 weeks of online listings at www.dailytitan.com

PRINT SPECIFICATIONS • 2” by 4” black and white. • Ad design FREE of charge.

* Space is limited.

FRont Page aDs

STANDARD: 6 col. x 2”

1 col. x 8”

2 col. x 4”

1 col. x 4”

$375 per day

$250 per day

$250 per day $125 per day

TRIANGLE AD: 3 col. x 6”

$300 per day

“Advertising works most effectively when it’s in line with what people are already trying to do.” 19

Mark Zuckerberg

Chairman, Co-Founder, and Chief Excutive of Facebook Inc.

Publication calendar Key

# Daily Issue Week Long Issue

AUGUST 2013

# Daily Issue Week Long Issue Special Issue Week Long Special Issue

Special Issue Week Long Special Issue OCTOBER 2013

FEBRUARY 2014

NOVEMBER 2013

DECEMBER 2013

MARCH 2014

APRIL 2014

SEPTEMBER 2013

Special Section DateS New Student Orientation Guide: August 12 & August 26 (both weeklong)

Back-to-School Guide:

JANUARY 2014

September 3 (weeklong)

Coupon Book: October 14

Viva OC:

November 18

Coupon Book: February 10

MAY 2014

Food City: March 24

Graduation Guide: May 12

agreed in the contract, the advertiser will be billed a “short rate” equal to the difference between the contract rate and the appropriate earned rate for the ads actually run

PRODUCTION & CREATIVE SERVICES The Daily Titan ad production team can do it all! From logo

designs, effective copy, clean and professional art to complete campaigns: creative services are easily accessible and complimentary. If you would like to beneﬁt from these services, please

POLICIES

inquire with your account executive. The Daily Titan Production department provides basic ad typesetting, layout, and design at no extra charge. In cases where advertisements require excessive work, the client may be charged additional production charges.

MECHANICS & CAMERA CHARGES

AD PLACEMENT

• The Daily Titan is a standard (broadsheet) newspaper and is printed by the offset process

• For screens and halftones, a 70-line screen is preferred. 85-line screen is acceptable.

Advertising may be placed at the Daily Titan offices at the • All advertisements 18” or more in height will be College Park Building, 2600 East Nutwood Ave. Suite 660, Fullerton charged for the full 21” height. • Ads must be supplied through92831-3110. one of the following formats: California, Ads may be placed by mail by forwarding • Each spot color (in addition to black) $150.00.

• PDF ﬁles are preferred (no changes can be made)

the ad and proper payment to this address. Advertising materials

- EPS, TIFF ﬁles are acceptable - Apple Macintosh Formats

may be sent by fax (657) 278-2702 (instructions, text or rough lay-

1. CDs.

outs only; fax quality does not allow logos, photos or layouts to be less) or Adobe Photoshop (CS5 or less).

2. Adobe Illustrator (CS5 or less), Adobe InDesign (CS5 or

used in an ad). Ad information may be e-mailed to:

3. ALL fonts, artwork and related items MUST be included. • Ads submitted by e-mail must be compressed.

Ads@dailytitan.com. No advertising materials will be returned unless accompanied by speciﬁc instructions. All advertising is subject to acceptance by the Daily Titan, which reserves the right to reject copy at its sole discretion at any time prior to publication. The Daily Titan will not knowingly publish advertisements, which discriminate on the basis of race, color, sex, sexual orientation, religion, national origin, ancestry or physical or mental handicap. The Daily Titan will make all reasonable effort to see that advertising is published as accepted, and that pre-printed inserts are distributed as ordered. However, the Daily Titan will not be responsible for any consequential damages resulting from failure to do so. The advertiser and / or agency agrees to assume full and complete responsibility and liability for the content (including text representations, illustrations, and copyrights) of any advertisements placed in the Daily Titan. Speciﬁc placement is neither sold nor guaranteed, but may

be requested.

RATES & CONTRACTS All rates are net and noncommissionable.

Advertisers without contract will be charged the open rate. A contract must be signed with the Daily Titan to receive frequency or other special discounts. A frequency contract shall become effective only upon the approval of the Business Manager. If an advertiser fails to order instructions and furnish copy for space as agreed in the contract, the advertiser will be billed a “short rate” equal to the difference between the contract rate and the appropriate earned rate for the ads actually run

ERRORS & ADJUSTMENTS

The advertiser must notify the account executive of any error or omission within seven working days of the advertiser’s ad publication to be eligible for a makegood. The Daily Titan’s liability, if any, will not exceed the original cost of the incorrect advertisement. Credit will be given for the ﬁrst incorrect insertion only. The original copy and instructions must be clear and legible. The Daily Titan is not responsible for incorrect copy submitted by the client. Adjustments will be based on the percentage the error detracts from the effectivness of the total advertising message, as determined by the Advertising Sales Manager or Business Manager. Our liability does not extend to advertisements which do not appear, or for errors in ads submitted after deadline or after proof has been approved. Display/Classiﬁed Display: Ad insertion and payment must be completed by noon, three working days prior to the publication date. All advertising canceled after deadline for publication is subject to a service charge up to 2/3 the cost.

DEADLINES & CANCELLATIONS All advertising canceled after deadline for publication is subject to a service charge up tp 2/3 the cost of the ad. Classified Line: Ad text, insertion and payment must be completed by noon two working days prior to publication. All ad changes and cancellations must be made before the advertising deadlines. No refunds will be offered after the first insertion deadline. The Daily Titan is responsible for the first incorrect ad insertion only. It is the advertiser’s responsibility to proofread the ad on the first day of publication. If an error should appear in the ad, the advertiser must notify the Daily Titan by noon of that

day in order to receive a one-day ad extension with the correction

made. Minor typographical errors do not qualify for a refund.

PRODUCTION & CREATIVE SERVICES The Daily Titan ad production team can do it all! From logo

designs, effective copy, clean and professional art to complete campaigns: creative services are easily accessible and complimentary. If you would like to beneﬁt from these services, please inquire with your account executive. The Daily Titan Production department provides basic ad typesetting, layout, and design at no extra charge. In cases where advertisements require excessive work, the client may be charged additional production charges.

MECHANICS & CAMERA CHARGES

PAYMENT TERMS

• The Daily Titan is a standard (broadsheet) newspaper and is printed by the offset process

• For screens and halftones, a 70-line screen is preferred. 85-line screen is acceptable.

All advertising rates for the CSUF Daily Titan quoted herein are

• Each spot color (in addition to black) $150.00.

• All advertisements 18” or more in height will be

net 10 days; no commissions are allowed. Payment in advance is

charged for the full 21” height.

• Ads must be supplied through one of the following formats:

required from all advertisers until credit has been established.

• PDF ﬁles are preferred (no changes can be made)

Advertisers with approved credit will be invoiced upon publication.

- EPS, TIFF ﬁles are acceptable - Apple Macintosh Formats 1. CDs.

One tearsheet per ad insertion will be sent with invoice.

2. Adobe Illustrator (CS5 or less), Adobe InDesign (CS5 or

Payment is due(CS5 upon receipt of the invoice. less) or Adobe Photoshop or less).

3. ALL fonts, artwork and related items MUST be included.

A monthly 1.5% service charge will be added to accounts 30

• Ads submitted by e-mail must be compressed.

days delinquent. Accepted forms of payment are cash, check and

Visa, MasterCard, DiscoverCard and American Express credit cards. There is a $30.00 charge for returned checks. Classified ads placed through the mail should be addressed to “Classified”. Please include ad copy and payment in check or money order. Allow five additional days for campus mail delay.

MECHANICS CAMERA CHARGES

• The Daily Titan is a standard (broadsheet) newspaper and is printed by the offset process • For screens and halftones, a 70-line screen is preferred. 85-line screen is acceptable. • Each spot color (in addition to black) $150.00. • All advertisements 18” or more in height will be charged for the full 21” height. • Ads must be supplied through one of the following formats: • PDF ﬁles are preferred (no changes can be made) - EPS, TIFF ﬁles are acceptable - Apple Macintosh Formats 1. CDs. 2. Adobe Illustrator (CS6 or less), Adobe InDesign (CS6 or less) or Adobe Photoshop (CS6 or less). 3. ALL fonts, artwork and related items MUST be included.

• Ads submitted by e-mail must be compressed.

PRODUCTION & CREATIVE SERVICES The Daily Titan ad production team can do it all! From logo

CALIFORNIA STATE UNIVERSITY, FULLERTON

DAILY TITAN

CONTACT INFORMATION Robert Sage Faculty Advisor & Business Manager 657.278.4275 rlsage@fullerton.edu Jerry Kou Director of Advertising 657.278.4411 jkou@dailytitan.com Chelsea Norrup Assistant Advertising Director 657.217.0964 cnorrup@dailytitan.com Austin Carver National Sales Executive & Promotions Director 657.278.4452 acarver@dailytitan.com