&
Awards Best College Newspaper
BEST COLLEGE NEWSPAPER OF THE YEAR Awarded by the College Newspaper Business & Advertising Managers Inc., 2008 Convention Best Special Section
BEST SPECIAL SECTION OF THE YEAR Awarded by the College Newspaper Business & Advertising Managers Inc., 2010 Convention Best Sales Materials
BEST SALES PROMOTION MATERIALS Awarded by the California College Media Association, 2010 Contest Best Display Ad
BEST OF CATEGORY DISPLAY AD BLACK & WHITE Awarded by the College Newspaper Business & Advertising Managers Inc., 2012 Convention
About the Daily Titan The Daily Titan, the official newspaper of California State University, Fullerton, welcomes you to the 2012-2013 school year. Advertising with the Daily Titan gives you a unique opportunity to introduce yourself to over 40,000 students, faculty and staff, thereby establishing a permanent long-term connection. So please accept our invitation to put a face to your name and see what we have to offer!
Contents
03
Ad Information & Rates 05 Local / National 11 Adrax / Inserts 07 Front Page / Religious 13 Online Advertising 08 Classifieds 14 Social Media 09 Special Sections
15
Publication Dates
Daily Issue Weeklong Issues Special Sections
19
Demographics
Get an inside look on Fullerton’s student body and their response to advertising
23
Policies
Rules and guidelines
When times are good, you should advertise. When times are bad, you must advertise.
- American Business Media
RATES
LOCAL & NATIONAL
AD SIZES
Full Page
6 col. x 21” (12.5” x 21”) 126 total col. in.
V
1/4 Page
3 col. x 10.5” (6.167” x 10.5”) 31.5 total col. in.
5
3/4 Page
6 col. x 16” (12.5” x 16”) 96 total col. in.
H
1/4 Page
6 col. x 5.25” (12.5” x 5.25”) 31.5 total col. in.
V
H
Half Page
Half Page
3 col. x 21” (6.167” x 21”) 63 total col. in.
V H
1/8 Page
2 col. x 8” (4.056” x 8”) 16 total col. in.
6 col. x 10.5” (12.5” x 10.5”) 63 total col. in.
H
1/8 Page
4 col. x 4” (8.278” x 4”) 16 total col. in.
DISPLAY RATES
All rate figures are per column inch, net and noncommissionable. LOCAL RATE BILLED
PREPAID
$8.85
NATIONAL / AGENCY RATE*
Total Col. SIZES Inches 4” 2 col. x 2” $35.40 6” 2 col. x 3” $53.10 8” 2 col. x 4” $70.80 10” 2 col. x 5” $88.50 12” 2 col. x 6” $106.20 20” 4 col. x 5” $177.00
5% discount
$9.80
$33.60 $50.45 $67.25 $84.05 $100.85 $168.15
$39.20 $58.80 $78.40 $98.00 $117.60 $196.00
MODULAR SIZES 1/8 pg H 1/8 pg V 1/4 pg H 1/4 pg V 1/2 pg H 1/2 pg V 3/4 pg Full pg
$134.50 $134.50 $264.80 $264.80 $529.65 $529.65 $807.10 $1059.30
$156.80 $156.80 $308.70 $308.70 $617.40 $617.40 $940.80 $1,234.80
4 col. x 4” 2 col. x 8” 6 col. x 5.25” 3 col. x 10.5” 6 col. x 10.5” 3 col. x 21” 6 col. x 16” 6 col. x 21”
$141.60 $141.60 $278.77 $278.77 $557.55 $557.55 $849.60 $1,115.10
SEMESTER FREQUENCY DISCOUNTS* The more issues you advertise in, the lower your column inch rate.
BILLED PREPAID 4-8 issues: $8.40 $7.98 9-12 issues $7.97 $7.57 13-16 issues $7.08 $6.73 *Prepaid is 5% off *Available for Local only
PROMOTIONS INFO
Looking to get more involved with the Daily Titan and our promotions department? We continually host events and contests for our students and would love for you to get involved!
SAMPLE PROMOTIONS: • Donate prizes for contests • Sponsor events • Having an event or promotion you want our readers to know about? We can help! Please contact the Promotions Director at 657.278.4452 for more information!
*National payment policy is the same as local rates. *All National ads must be prepaid.
COLOR One Spot Color plus black $150 Two Spot Color plus black $300 Full Color $600
PAYMENT
All ads must be prepaid. Accepted: Check, Cash, Discover Card, Master Card, Visa & American Express Please make checks payable to: The Daily Titan
Ask your Account Executive about color discounts.
6
RELIGIOUS DIRECTORY
The Daily Titan Religious Directory publishes every Thursday and helps students locate the church of their choice. The time is crucial when a student moves away from home and is looking for a new comfort zone. Help them find their way. YEARLY COST: $480 The cost includes 32 weeks of in-print listings in the Religious Directory and 52 weeks of online listings at www.dailytitan.com. SEMESTER COST: $280 The cost includes 16 weeks of in-print listings in the Religious Directory and 52 weeks of online listings at www.dailytitan.com. PRINT SPECIFICATIONS • 2” by 4” black and white • Ad design FREE of charge *Space is limited.
front page ads
7
STANDARD
BOOKEND ADS
TRIANGLE AD
6 col. x 2” or 2 col. x 4” $375 per day
1 col. x 8” $300 per day (2) 1 col. x 8” $500 per day
3 col. x 6” $562 per day
Classifieds
CLASSIFIEDS ADS*
One insertion, up to 20 words $5.50 ...each additional word $0.39 12pt. headline $1.75
16pt. headline
$2.50 Border $5.50
WEEKLY
4 insertions, up to 20 words $18.70 …each additional word $1.00 12pt. headline $5.95
16pt. headline
$8.50 Border $14.30
MONTHLY
16 insertions, up to 20 words $60.00 …each additional word $2.60 12pt. headline $20.25
16pt. headline
$30.00 Border $37.20 For online classified ads go to: http://dailytitan.campusave.com *All ads must run on successive days. *No tearsheats provided for classified ads. *No refunds for partial cancellations.
SUDOKU ADS
What better place to advertise than on the most popular page of the newspaper. The classified page houses our liner postings as well as inspirational quotes, crossword and Sudoku puzzles and horoscopes. This is the page that students will tear out and hang onto as they go from class to class and work on the puzzles. Sudoku advertising is unique in the sense that it is not a traditional ad. The Sudoku space is small but loud! Spaces are limited and fill up fast so reserve your space today!
SINGLE SUDOKU
2” x 4” ad size • $125 per week • $400 per month (save $100)
DOUBLE SUDOKU 2” x 8” ad size • $250 per week • $800 per month (save $200)
8
Special Sections
The Daily Titan Special Sections provide a unique way to market to a college level audience. Each special section is designed to grab the student’s attention by highlighting themes that relate to their lifestyle. The Special sections are a great opportunity to introduce or reintroduce your business to the over 40,000 students, faculty and staff on campus.
BACK-TO-SCHOOL Publishes: 8/27 Deadline: 8/21 One of the most popular guides that we have to kick off the school year for everyone back on campus! This weeklong issue allows an ample amount of readers in an extensive amount of time to be exposed to your ad and take note of your business. In this guide one can find a calendar of events, maps, student dining, extracurricular activities and more! VIVA OC Publishes: 10/8 Deadline: 10/2 This youthful entertainment guide correlates to every students desire to go out with their friends and entertain themselves! Placing an ad in Viva OC will put your business on the prime map for students to utilize when trying to escape their every day realities. COUPON BOOK Publishes: 11/13 & 3/25 Deadline: 11/6 & 3/19 Our coupon books are a smashing success! If you purchase an ad in both coupon books, you will receive a 10% discount! These books are passed out for the entire week by our guerilla marketing street team and inserted into that Monday’s issue! *$250 each book CRAVE Publishes: 2/11 Deadline: 2/5 Crave is the go to source for students and faculty here on campus who are constantly looking for places to drink, dine, and enjoy good company. Placing an ad in Crave can also amplify your business opportunities on Valentine’s Day! GRADUATION GUIDE Publishes: 5/20 Deadline: 5/14 Our Graduation Guide is the Daily Titan’s last farewell to our students and faculty! This weeklong issue is placed within the paper and is passed out at the graduation ceremonies to students, faculty, family members, and friends. Many businesses and on-campus organizations utilize this to congratulate students with a message or discount.
SPECIAL SECTION PRICING
Full page 3/4 page V 3/4 page H 1/2 page V 1/2 page H 1/4 page V 1/4 page H 1/4 page S 1/8 page V 1/8 page H 1/8 page S
10.25” x 12” 8.1625” x 12” 10.25” x 9” 6.075” x 10” 10.25” x 6” 3.9875” x 7.5” 8.1625” x 3.75” 6.075” x 5” 1.9” x 7.5” 8.1625” x 1.875” 3.9875” x 3.75”
$530.00 $397.00 $397.00 $265.00 $265.00 $133.00 $133.00 $133 .00 $67.00 $67.00 $67.00
Full color- $300 Spot color- $75 V- Vertical H- Horizontal S- Square
COVER SPONSORSHIP
Each Special Section has space for 1 sponsor at a cost of $1500.
• Front-page mention; “Special Section” brought to you by “Your logo” • Back Page ad: Full Page, Full Color • Social Media Advertising during time of special section • Special Promo’s leading up to the special section
ADVERTISE IN
6 sections- Save 20% and FREE COLOR 5 sections- Save 20% 4 sections- Save 15% 3 sections- Save 10% 2 sections- Save 5% *Advertise in both our coupon books and save 10%.
9
AD SIZES H
V
Full Page
5 col. x 12” (10.25” x 12”)
3/4 Page
4 col. x 11.5” (8.1625” x 12”)
4 col. x 7.5” (8.1625” x 7.5”)
Half Page 5 col. x 6” (10.25” x 6”)
S
1/4 Page
3 col. x 5” (6.075” x 5”)
1/8 Page
3 col. x 10” (6.075” x 10”)
HV
H
2 col. x 7.5” (3.9875” x 7.5”)
4 col. x 3.75” (8.1625” x 3.75”)
H
S
1/4 Page
V
1 col. x 7.5” (1.9” x 7.5”)
Half Page
5 col. x 9” (10.25” x 9”)
H
V
Half Page
3/4 Page
V
1/8 Page
4 col. x 1.875” (8.1625” x 1.875”)
1/4 Page
1/8 Page
2 col. x 3.75” (3.9875” x 3.75 ”)
10
TITAN STADIUM
GOODWIN FIELD
FULLERTON ARBORETUM
ANDERSON FIELD RESIDENCE HALL
PARKING & TRANSPORT OFFICE
A PARKING HOUSING OFFICE
TITAN SPORTS COMPLEX
CORPORATION YARD
RUBY GERONTOLOGY CENTER
WEST CAMPUS DRIVE
CORPORATION DRIVE
TITAN HOUSE
TITAN GYMNASIUM
STATE COLLEGE PARKING STRUCTURE
CONSTRUCTION
GYMNASIUM DRIVE
STUDENT HOUSING
STUDENT HEALTH & COUNSELING CENTER
STUDENT REC CENTER KINESIOLOGY & HEALTH SCIENCE
ENGINEERING & COMPUTER SCIENCE
G. ALUMNI HOUSE
DOROTHY LANE
BECKER AMPHITHEATER
VISUAL ARTS
TITAN SHOPS
POLLAK LIBRARY
TITAN STUDENT UNION
W. CAMPUS DRIVE
COMMONS
CLAYES PERFORMING ARTS CENTER
QUAD
ARTS DRIVE
MCCARTHY HALL
I PARKING
EDUCATION CLASSROOM
HUMANITIESSOCIAL SCIENCES
E PARKING
F PARKING
UNIVERSITY HALL CARL’S JR.
DAN BLACK HALL
TITAN
COLLEGE PARK
LANGSDORF
MIHAYLO HALL
VISITORS WAY
C PARKING
MARRIOT HOTEL
FOLINO DRIVE
LANGSFORD HALL
COMMONWEALTH
NUTWOOD PARKING STRUCTURE
AdRax * Adrax is a large billboard style advertisement placed on the actual Daily Titan newsstand. The Adrax advertising option will put your business out on campus where not only do the newspaper readers get to see your ad but everyone who walks by will see it as well! Placed in high traffic locations all over campus.
AD SPECIFICATIONS 17� x 21� FULL COLOR GLOSSY
COST
$325 per month per location Purchase 2 months - Save 5% Purchase 3 months - Save 10% Purchase 4 months - Save 15% Purchase 5+ months - Save 20% *Allow 30 days for production
INSERTS* Already have flyers? Inserts are the way to go! UNITS CPM COST 1-4 $55.00 $247.50 5-8 $83.00 $373.50 9-12 $110.00 $495.00 13-16 $138.00 $621.00 17-20 $165.00 $742.00 21-24 $193.00 $868.50 25-28 $220.00 $990.00 29-32 $248.00 $1,116.00 33-36 $275.00 $1,237.50 37-40 $303.00 $1,363.50 41-44 $330.00 $1,485.00 45-48 $358.00 $1,611.00 51-52 $385.00 $1,732.00 55-56 $440.00 $1980.00
A minimum of 4,500 inserts must be preprinted and sent to: Gardena Valley News Inc. 15005 S. Vermont Ave. Gardena, CA 90247 310.329.6351 *Must arrive 5 days prior to insertion.
12
ONLINE ADVERTISING
ONLINE information
• 33,000 unique visitors a month • Over 1,000,000 page views a year • All online ads can link to a website or landing page *20% off for all customers who have contracts with us for display ads. *Ask about our bundling discounts!
ONLINE AD SIZES * $300
Leaderboard (728 x 90)
$250
Medium Box (300 x 250)
$200
Full Banner (468 x 60)
$100
Button (125 x 125)
$75
Text Link
*Cost per month * +10% for Rich Media * +20% for Pop up Ads
13
Social Media
FACEBOOK & TWITTER
Social Media Advertising provides a unique opportunity to tap into the vibrant world of college social media. The Daily Titan has taken on the task of finding a balance between being “friends” with our followers and giving unmatched opportunity for our advertising clients to reach our readers where they “live.” Join us in this social media experiment and put your business in a conversation with the students, staff and faculty at CSUF!
Get in the conversation
thedailytitan
ABOUT SOCIAL MEDIA
• May only be added to existing advertising schedule. • One business per day per social media platform, book now to reserve your space! • Give us the information you want to give the students and we can create the conversation. • Purchase by semester and schedule dates at time of contract.
AVAILABILITY * FALL 2012
SPRING 2013
Purchase by:
Sept. 10 Oct. 1 Oct. 22 Nov. 12 Dec. 3
12 posts (6 Twitter, 6 Facebook) 10 posts (5 Twitter, 5 Facebook) 8 posts (4 Twitter, 4 Facebook) 6 posts (3 Twitter, 3 Facebook) 4 posts (2 Twitter, 2 Facebook)
Purchase by:
$350 $300 $250 $200 $150
Feb. 11 Mar. 4 Mar. 25 Apr. 15 May 6
12 posts (6 Twitter, 6 Facebook) 10 posts (5 Twitter, 5 Facebook) 8 posts (4 Twitter, 4 Facebook) 6 posts (3 Twitter, 3 Facebook) 4 posts (2 Twitter, 2 Facebook)
$350 $300 $250 $200 $150
*16 weeks per semester. *Facebook and Twitter can not be scheduled on the same day.
14
NotHing except the mint can make money without advertising.
- Thomas B. Macaulay British Poet
CALENDAR
Publication calendar
Legend Daily Issues Weeklong Issues Special Issues
Special Issues 8/2 7 1 0/8 1 1/1 3 2/1 1 3/2 5 5/2 0
BACK-TO-SCHOOL VIVA OC COUPON BOOK CRAVE COUPON BOOK GRADUATION GUIDE
Advertising is totally unnecessary. Unless you hope to make money.
- Jef I. Richards
Board of Directors of the Advertising Educational Foundation
DEMOGRAPHICS
FULLERTON We are a comprehensive, regional university with a global outlook, located in Orange County, a technologically rich and culturally vibrant area of metropolitan Los Angeles. Our expertise and diversity serve as a distinctive resource and catalyst for partnerships with public and private organizations. We strive to be a center of activity essential to the intellectual, cultural and economic development of our region.
STUDENT BODY INTERNATIONAL 1,611 4.5% ASIAN & PACIFIC ISLANDER 7,806 21.6%
WHITE 10,90 30.2% ETHNICITY BLACK 959 2.7%
MULTIPLE RACE 1,145 3.2% UNKNOWN 2,170 6.0% AMERICAN INDIAN 106 0.3%
HISPANIC 11,455 31.7%
age Student Ag Aver e
WOMEN 57.3% Undergraduate
24,5 88 Graduate
2,7 54 21
22
MEN 42.7%
Think outside the box CSUF students Travel an average of 17.3 miles one way to campus. The typical length of commute is 30 minutes.
ADVERTISING ENT RESPON SE STUD 80% Notice display advertisments
50% Respond to one advertisement daily
50% Students respond to advertising. 80% Notice Repeat advertisements
78% Use coupons or promo codes
71% Read school publications for News and Entertainment
70% Take action in response to advertisments
$12,5 96 Average Expenditure
$302,70 0,0 0 0 Yearly Buying Income
Per Student
How Print Advertising Readership Is Influenced By Ad Size & Color: 75% FRACTIONAL ONE-PAGE BLACK & WHITE ONE-PAGE 2-COLOR ONE-PAGE 3-4 COLOR BLACK & WHITE SPREADS 4-COLOR SPREAD ADS
23%
Advertising Readership increasing with size & the use of color
32% 34% 43% 42%
54% Total Ads Studied = 65,752 Source: Quirk Marketing Research Media
22
Many a small thing has been made large by the right kind of advertising.
- Mark Twain
POLICIES
Policies AD PLACEMENT
Advertising may be placed at the Daily Titan offices at the College Park Building, 2600 E. Nutwood Ave. Suite 660, Fullerton, California, 92831-3110. Ads may be placed by mail by forwarding the ad and proper payment to this address. Advertising materials may be sent by fax (657) 278-2702 (instructions, text or rough layouts only; fax quality does not allow logos, photos or layouts to be used in an ad). Ad information may be e-mailed to: Ads@dailytitan.com. No advertising materials will be returned unless accompanied by specific instructions. All advertising is subject to acceptance by the Daily Titan, which reserves the right to reject copy at its sole discretion at any time prior to publication. The Daily Titan will not knowingly publish advertisements, which discriminate on the basis of race, color, sex, sexual orientation, religion, national origin, ancestry or physical or mental handicap. The Daily Titan will make all reasonable effort to see that advertising is published as accepted, and that pre-printed inserts are distributed as ordered. However, the Daily Titan will not be responsible for any consequential damages resulting from failure to do so. The advertiser and / or agency agrees to assume full and complete responsibility and liability for the content (including text representations, illustrations, and copyrights) of any advertisements placed in the Daily Titan. Specific placement is neither sold nor guaranteed, but may be requested.
ERRORS & ADJUSTMENTS
The advertiser must notify the account executive of any error or omission within seven working days of the advertiser’s ad publication to be eligible for a makegood. The Daily Titan’s liability, if any, will not exceed the original cost of the incorrect advertisement. Credit will be given for the first incorrect insertion only. The original copy and instructions must be clear and legible. The Daily Titan is not responsible for incorrect copy submitted by the client. Adjustments will be based on the percentage the error detracts from the effectiveness of the total advertising message, as determined by the Advertising Sales Manager or Business Manager. Our liability does not extend to advertisements which do not appear, or for errors in ads submitted after deadline or after proof has been approved. Display/Classified Display: Ad insertion and payment must be completed by noon, three working days prior to the publication date. All advertising canceled after deadline for publication is subject to a service charge up to 2/3 the cost.
25
RATES & CONTRACTS
All rates are net and noncommissionable. Advertisers without contract will be charged the open rate. A contract must be signed with the Daily Titan to receive frequency or other special discounts. A frequency contract shall become effective only upon the approval of the Business Manager. If an advertiser fails to order instructions and furnish copy for space as agreed in the contract, the advertiser will be billed a “short rate” equal to the difference between the contract rate and the appropriate earned rate for the ads actually run.
DEADLINES & CANCELLATIONS
All advertising canceled after deadline for publication is subject to a service charge up tp 2/3 the cost of the ad. Classified Line: Ad text, insertion and payment must be completed by noon two working days prior to publication. All ad changes and cancellations must be made before the advertising deadlines. No refunds will be offered after the first insertion deadline. The Daily Titan is responsible for the first incorrect ad insertion only. It is the advertiser’s responsibility to proofread the ad on the first day of publication. If an error should appear in the ad, the advertiser must notify the Daily Titan by noon of that day in order to receive a one-day ad extension with the correction made. Minor typographical errors do not qualify for a refund.
PAYMENT TERMS
All advertising rates for the CSUF Daily Titan quoted herein are net 10 days; no commissions are allowed. Payment in advance is required from all advertisers until credit has been established. Advertisers with approved credit will be invoiced upon publication. One tearsheet per ad insertion will be sent with invoice. Payment is due upon receipt of the invoice. A monthly 1.5% service charge will be added to accounts 30 days delinquent. Accepted forms of payment are cash, check and Visa, MasterCard, DiscoverCard and American Express credit cards. There is a $10.00 charge for returned checks. Classified ads placed through the mail should be addressed to “Classified”. Please include ad copy and payment in check or money order. Allow five additional days for campus mail delay.
PRODUCTION & CREATIVE SERVICES The Daily Titan ad production team can do it all! From logo design, effective copy, clean and professional art to complete ad campaigns: creative services are easily accessible and complimentary. If you would like to benefit from these services, please inquire with your account executive. The Daily Titan Production department provides basic ad typesetting, layout, and design at no extra charge. In cases where advertisements require excessive work, the client may be charged additional production charges.
MECHANICS & CAMERA CHARGES
• The Daily Titan is a standard (broadsheet) newspaper and is printed by the offset process. • For screens and halftones, a 70-line screen is preferred. 85-line screen is acceptable. • Each spot color (in addition to black) $150.00. • All advertisements 18” or more in height will be charged for the full 21” height. • Ads must be supplied through one of the following formats: • PDF files are preferred (no changes can be made) - EPS, TIFF files are acceptable - Apple Macintosh Formats 1. CDs. 2. Adobe Illustrator (CS5 or less), Adobe InDesign (CS5 or less) or Adobe Photoshop (CS5 or less). 3. ALL fonts, artwork and related items MUST be included. • Ads submitted by e-mail must be compressed.
26
CONTACT INFORMATION Robert Sage Faculty Advisor & Business Manager (657) 278-4275 rlsage@fullerton.edu Amanda Fessenden Director of Advertising (657) 278-4411 afessenden@dailytitan.com Jerry Kou National Sales Executive & Promotions Director (657) 278-4452 jkou@dailytitan.com Kimiya Enshaian Assistant Advertising Director (949) 378-2225 kenshaian@dailytitan.com Tiffany Le Production Manager (949) 259-3085 tle@dailytitan.com
Phone (657) 278-3373 Fax (657) 278-2702 www.dailytitan.com College Park Building 2600 E. Nutwood Ave. Suite 660 Fullerton, Cal 92831-3110