THE DAILY TITAN MEDIA KIT 2011-2012 CAL STATE FULLERTON
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ABOUT THE DAILY TITAN The Daily Titan, the official newspaper of California State University, Fullerton, welcomes you to the 2010-2011 school year. Advertising with the Daily Titan gives you a unique opportunity to introduce yourself to over 40,000 students, faculty and staff, thereby establishing a permanent long-term connection. So please accept our invitation to put a face to your name and see what we have to offer!
DAILY TITAN ACHIEVEMENTS
Awarded: BEST COLLEGE NEWSPAPER OF THE YEAR by the College Newspaper Business and Advertising Managers Inc., 2008 Convention
Awarded: BUSINESS AND ADVERTISING STUDENT STAFF OF THE YEAR by the College Newspaper Business and Advertising Managers Inc., 2008 Convention
Awarded: BEST SPECIAL SECTION OF THE YEAR by the College Newspaper Business and Advertising Managers Inc., 2010 Convention When times are good, you should advertise. When times are bad, you must advertise. -American Business Media
Awarded: BEST SALES PROMOTION MATERIALS by the California College Media Association, 2010 Contest
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LOCAL RATES
DISPLAY RATES *All rate figures are per column inch, net and noncommissionable. BILLED PREPAID LOCAL RATE 5% discount $8.85 SIZES: 4” 2 col. x 2” 6” 2 col. x 3” 8” 2 col. x 4” 10” 2 col. x 5” 12” 2 col. x 6” 20” 4 col. x 5”
$35.40 $53.10 $70.80 $88.50 $106.20 $177.00
$33.60 $50.45 $67.25 $84.05 $100.85 $168.15
MODULAR SIZES: 1/8 pg H 4 col. x 4” 1/8 pg V 2 col. x 8” 1/4 pg H 6 col. x 5.25” 1/4 pg V 3 col. x 10.5” 1/2 pg H 6 col. x 10.5” 1/2 pg V 3 col. x 21” 3/4 pg 6 col. x 16” Full pg 6 col. x 21”
$141.60 $141.60 $278.77 $278.77 $557.55 $557.55 $849.60 $1,115.10
$134.50 $134.50 $264.80 $264.80 $529.65 $529.65 $807.10 $1059.30
The more issues you advertise in, the lower your column inch rate.
SEMESTER FREQUENCY DISCOUNTS 4-8 issues: 9-12 issues 13-16 issues
BILLED $8.40 $7.97 $7.08
PREPAID $7.98 $7.57 $6.73
*Prepaid is 5% off
Want your ad to stand out? The answer: COLOR. One Spot Color plus black Two Spot Color plus black Full Color
$150 $300 $600
*Ask your Account Executive about color discounts.
PAYMENT All ads must be prepaid. Accepted: Check, Cash, Discover Card, Master Card, Visa, and Discover Card. Please make checks payable to: The Daily Titan.
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NATIONAL RATES
DISPLAY RATES *All rate figures are per column inch, net and noncommissionable NATIONAL / AGENCY RATE PREPAID $9.80 SIZES: 4” 6” 8” 10” 12” 20”
2 col. x 2” 2 col. x 3” 2 col. x 4” 2 col. x 5” 2 col. x 6” 4 col. x 5”
$39.20 $58.80 $78.40 $98.00 $117.60 $196.00
MODULAR SIZES: 1/8 pg H 1/8 pg V 1/4 pg H 1/4 pg V 1/2 pg H 1/2 pg V 3/4 pg Full pg
4 col. x 4” 2 col. x 8” 6 col. x 5.25” 3 col. x 10.5” 6 col. x 10.5” 3 col. x 21” 6 col. x 16” 6 col. x 21”
$156.80 $156.80 $308.70 $308.70 $617.40 $617.40 $940.80 $1,234.80
*National payment policy is the same as local rates. *All ads must be prepaid.
COLOR Same rates and options as local display (previous page).
PROMOTIONS INFO Looking to get more involved with the Daily Titan and our promotions department? We continually host events and contests for our students and would love for you to get involved! SAMPLE PROMOTIONS: • Donate prizes for contests • Sponsor events • Having an event or promotion you want our readers to know about? We can help!
Please contact the Promotions Director at 657.278.4452 for more information!
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FRONT PAGE // RELIGIOUS
FRONT PAGE ADVERTISING // FREE COLOR
STANDARD OPTIONS
BOOKEND ADS
TRIANGLE AD
6 col. x 2” or 2 col. x 4” $375 per day
1 col. x 8” $300 per day (2) 1 col. x 8” $500 per day
3 col. x 6” $562 per day
RELIGIOUS DIRECTORY The Daily Titan Religious Directory publishes every Thursday and helps students locate the church of their choice. The time is crucial when a student moves away from home and is looking for a new comfort zone. Help them find their way. YEARLY COST: $480 The cost includes 32 weeks of in-print listings in the Religious Directory and 52 weeks of online listings at www.dailytitan.com. SEMESTER COST: $280 The cost includes 16 weeks of in-print listings in the Religious Directory and 52 weeks of online listings at www.dailytitan.com.
PRINT SPECIFICATIONS • 2” by 4” black and white • Ad design FREE of charge *Space is limited.
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CLASSIFIED PAGE
CLASSIFIED ADS One insertion, up to 20 words ...each additional word 12pt. headline
$5.50 $0.39 $1.75
Border
$2.50 $5.50
WEEKLY 4 insertions, up to 20 words …each additional word 12pt. headline
$18.70 $1.00 $5.95
Border
$8.50 $14.30
16pt. headline
16pt. headline MONTHLY
16 insertions, up to 20 words …each additional word 12pt. headline
$60.00 $2.60 $20.25
Border
$37.20
16pt. headline $30.00 For online classified ads go to: http://dailytitan.campusave.com *All ads must run on successive days. *No tearsheats provided for classified ads. *No refunds for partial cancellations.
SUDOKU PUZZLE ADS What better place to advertise than on the most popular page of the newspaper. The classified page houses our liner postings as well as inspirational quotes, crossword and Sudoku puzzles and horoscopes. This is the page that students will tear out and hang onto as they go from class to class and work on the puzzles. Sudoku advertising is unique in the sense that it is not a traditional ad. The Sudoku space is small but loud! Spaces are limited and fill up fast so reserve your space today! SINGLE SUDOKU 2” x 4” ad size • $125 per week // $400 per month $100 savings DOUBLE SUDOKU 2” x 8” ad size • $250 per week // $800 per month $200 savings
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TITAN STADIUM
GOODWIN FIELD
FULLERTON ARBORETUM
PARKING & TRANSPORT OFFICE
ANDERSON FIELD RESIDENCE HALL
A PARKING
HOUSING OFFICE
TITAN SPORTS COMPLEX
CORPORATION YARD
RUBY GERONTOLOGY CENTER
WEST CAMPUS DRIVE
CORPORATION DRIVE
TITAN HOUSE
STATE COLLEGE PARKING STRUCTURE
CONSTRUCTION
GYMNASIUM DRIVE
TITAN GYMNASIUM STUDENT REC CENTER KINESIOLOGY & HEALTH SCIENCE
STUDENT HEALTH & COUNSELING CENTER
ENGINEERING & COMPUTER SCIENCE
TITAN STUDENT UNION
W. CAMPUS DRIVE
DOROTHY LANE
BECKER AMPHITHEATER
VISUAL ARTS
TITAN SHOPS
COMMONS
CLAYES PERFORMING ARTS CENTER
ARTS DRIVE
POLLAK LIBRARY
G. ALUMNI HOUSE
QUAD
MCCARTHY HALL
I PARKING
EDUCATION CLASSROOM
HUMANITIESSOCIAL SCIENCES
E PARKING
F PARKING
UNIVERSITY HALL CARL’S JR.
TITAN
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MIHAYLO HALL
VISITORS WAY
C PARKING
COLLEGE PARK
FULLERTON MARRIOT
LANGSDORF
LANGSFORD HALL
FOLINO DRIVE
DAN BLACK HALL
COMMONWEALTH
NUTWOOD PARKING STRUCTURE
RAXS ADRAXAD // INSERTS
AdRax ADRAX // OUTDOOR ADVERTISING Adrax is a large billboard style advertisement placed on the actual Daily Titan newsstand. The Adrax advertising option will put your business out on campus where not only do the newspaper readers get to see your ad but everyone who walks by will see it as well! Placed in high traffic locations all over campus . AD SPECIFICATIONS 17” x 21” FULL COLOR GLOSSY COST $300 per month per location Purchase 2 months - Save 5% Purchase 3 months - Save 10% Purchase 4 months - Save 15% Purchase 5+ months - Save 20% *Allow 30 days for production *$25 rush fee can be included to significantly decrease production time.
INSERTS Already have flyers? Inserts are the way to go! UNITS
CPM
1-4 5-8 9-12 13-16 17-20 21-24 25-28 29-32 33-36 37-40 41-44 45-48 51-52 55-56
$55.00 $83.00 $110.00 $138.00 $165.00 $193.00 $220.00 $248.00 $275.00 $303.00 $330.00 $358.00 $385.00 $440.00
COST $247.50 $373.50 $495.00 $621.00 $742.00 $868.50 $990.00 $1,116.00 $1,237.50 $1,363.50 $1,485.00 $1,611.00 $1,732.00 $1980.00
A minimum of 4,500 inserts must be preprinted and sent to: Gardena Valley News Inc. 15005 S. Vermont Ave. Gardena, CA 90247 310.329.6351 *Must arrive 5 days prior to insertion.
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SPECIAL SECTIONS
PUBLISHES: AUGUST 22 // WEEKLONG ISSU DEADLINE: AUGUST 16 AT 5PM
The Daily Titan Special Sections provide a unique way to market to a college level audience. Each special section is designed to grab the student’s attention by highlighting themes that relate to their lifestyle. The Special sections are a great opportunity to introduce or reintroduce your business to the over 40,000 students, faculty and staff on campus.
The Back to School Guide is one of the most the year; this is the first issue that returning stude freshman will see. This Guide is a weeklong issue multiple opportunities for all students to see and ac Back to School Guide reflects new trends and fa about how to survive at CSUF, maps, calendars an blah blaaaah
PUBLISHES: OCTOBER 3 DEADLINE: SEPTEMBER 27 AT 5PM
Tuffy on the Town
For the first time ever, The Daily Titan presents Tuffy on the Town, a nightlife and entertainment guide. Students asked and we delivered. What more do students want to read about than the latest happy hours, concerts and clubs? This guide is not only positioned to reach the over 21 crowd but will reserve a special area for 18+ entertainment. This is one of the most anticipated guides this year so book your space ASAP!
Cra
Look
Look for it October 3rd.
COVER SPONSO
PUBLISHES: MAY 14 // WEEKLONG ISSUE DEADLINE: MAY 10 AT 5PM The Graduation Guide is one last goodbye and congratulations to our graduating students. With a look back at the year we bid farewell to our amazing students as they move onto their careers. Many businesses and on campus organizations take this time to congratulate the graduates with a special message or discount. Not only is the Graduation Guide a weeklong issue but it will also be handed out to family and friends at the Graduation ceremony.
ADVERTISE IN
SPECIAL SECTION PRICING
6 sections- Save 20% and FREE COLOR 5 sections- Save 20% 4 sections- Save 15% 3 sections- Save 10% 2 sections- Save 5%
Full page 3/4 page V 3/4 page H 1/2 page V 1/2 page H 1/4 page V
*Advertise in both our coupon books and save 10%.
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10.25” x 12” 8.1625” x 12” 10.25” x 9” 6.075” x 10” 10.25” x 6” 3.9875” x 7.5”
Full color- $300
$530.00 $397.00 $397.00 $265.00 $265.00 $133.00
Spot color- $75
1/4 page H 1/4 page S 1/8 page V 1/8 page H 1/8 page S
Each Special Sectio of $1500. COST INCLUDES
• Front-page menti by “Your logo” • Back Page ad: Ful • Social Media Adv • Special Promo’s le
8.1625” x 3.75” 6.075” x 5” 1.9” x 7.5” 8.1625” x 1.875” 3.9875” x 3.75”
$133 $133 $67.0 $67.0 $67.0
V- Vertical H- Horizontal S- Squ
SPECIAL SECTIONS
UE
PUBLISHES: NOVEMBER 28 & MARCH 12, DEADLINES: NOVEMBER 16 & MARCH 6 AT 5PM
popular guides of ents and incoming e so there will be ct on your ad. The ashion, with stories nd so much more!
The Coupon Book was a HUGE success last year so we are bringing this discount program to the students twice this year. Each coupon book is it’s own separate publication and we are offering 10% off if you purchase an ad in both. Each coupon book will be inserted in the paper for one day and then passed out by our street teams for the remainder of the week.
*$250 each book.
PUBLISHES: FEBRUARY 9 DEADLINE: FEBRUARY 3 AT 5PM Crave is our newest Dining Out Guide. Publishing just days before Valentine’s Day, this guide is a great way to let the students in on your menu and promotions. Crave will be set up in a way so that it is easy for students to reference when they are looking for somewhere to eat or order out.
ave: Dining Out
for it Februar y 22nd.
ORSHIP
on has space for 1 sponsor at a cost
ion; “Special Section” brought to you
ll Page, Full Color vertising during time of special section eading up to the special section
3.00 3 .00 00 00 00
uare
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ONLINE ADVERTISING
ONLINE AD SIZES $350
Page Peel
$300
Leaderboard (728 x 90)
$250 Medium Box (300 x 250) $200 Full Banner (468 x 60) $100 Button (125 x 125) $75
Text Link
*Cost per month.
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ONLINE INFORMATION • 33,000 unique visitors a month • Over 1,000,000 page views a year • All online ads can link to a website or landing page *20% off for all customers who have contracts with us for display ads. *Ask about our bundling discounts!
SOCIAL MEDIA
FACEBOOK & TWITTER Social Media Advertising provides a unique opportunity to tap into the vibrant world of college social media. The Daily Titan has taken on the task of finding a balance between being “friends” with our followers and giving unmatched opportunity for our advertising clients to reach our readers where they “live.” Join us in this social media experiment and put your business in a conversation with the students, staff and faculty at CSUF! Get in the conversation: http://facebook.com/daily.titan http://twitter.com/daily_titan
ABOUT SOCIAL MEDIA • May only be added to existing advertising schedule. • One business per day per social media platform, book now to reserve your space! • Give us the information you want to give the students and we can create the conversation. • Purchase by semester and schedule dates at time of contract.
FALL 2011 AVAILABILITY Purchase by: Sept. 19 Oct. 31 Oct. 17 Oct. 31 Nov. 15
12 posts 10 posts 8 posts 6 posts 4 posts
(6 (5 (4 (3 (2
Twitter, Twitter, Twitter, Twitter, Twitter,
6 5 4 3 2
Facebook) Facebook) Facebook) Facebook) Facebook)
6 5 4 3 2
Facebook) Facebook) Facebook) Facebook) Facebook)
$350 $300 $250 $200 $150
SPRING 2012 AVAILABILITY Purchase by: Feb. 21 Mar. 5 Mar. 19 Apr. 9 Apr. 23
12 posts 10 posts 8 posts 6 posts 4 posts
(6 (5 (4 (3 (2
Twitter, Twitter, Twitter, Twitter, Twitter,
$350 $300 $250 $200 $150
*16 weeks per semester. *Facebook and Twitter can not be scheduled on the same day.
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PUBLICATION CALENDAR
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SPECIAL ISSUES 8/22 Back to School 10/3 Tuffy on the Town 11/28 Coupon Book
DAILY ISSUES
WEEKLONG ISSUES
2/9 Crave 3/12 Coupon Book 5/14 Grad Guide
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$302.7 MILLION A YEAR
}
Student Levels at CSUF
22 YEARS OLD
STUDENTS IS
THE AVERAGE AGE OF CSUF
58.8 % 41.2 %
gender, age, AND STUDENT LEVELS
AVERAGE EXPENDITURE PER STUDENT IS $12,596
$
BUYING INCOME OF OVER
CSUF STUDENTS HAVE AN EFFECTIVE
30 MINUTES
THE TYPICAL LENGTH OF COMMUTE IS
THIS IS THE APPROXIMATE DISTANCE BETWEEN CSUF & HUNTINGTON BEACH, CHINO, DOWNEY, OR COVINA
CSUF STUDENTS TRAVEL AN AVERAGE OF 17.31 MILES ONE WAY TO CAMPUS
commute and income
GET TO KNOW YOUR AUDIENCE! Here at The Daily Titan we cater to a niche market of college students. This market is very special and sometimes difficult to reach successfully through advertising. We have taken it upon ourselves to give you the inside information on our students so you can work with your account executives to come up with a unique, sometimes out of the ordinary way to reach this enormous group of spenders.
LOCATION: Orange County, CALIFORNIA
DEMOGRAPHICS: MEET OUR STUDENTS
5,525 GRADUATE STUDENTS
USE COUPONS OR PROMO CODES
78%
RESPOND TO ADS
70%
NOTICE REPEAT ADS
80%
RESPOND TO AT LEAST ONE AD DAILY
50%
NOTICE DISPLAY ADS
80%
READ SCHOOL PUBLICATIONS FOR NEWS & ENTERTAINMENT
50%
STUDENT RESPONSE to advertising
FULL PAGE ADS DO BETTER THAN FRACTIONAL ADS
71%
FULL COLOR ADS DO BETTER THAN BLACK AND WHITE ADS
38%
ADVERTISING Readership
Buying power & response to advertising
ARE AMERICAN INDIAN
0.4%
ARE AFRICAN-AMERICAN
2.7 %
T
E he
nd
2.4 %
ARE MULTIPLE RACE
4.7% ARE INTERNTIONAL
7.2 %
ARE ASIAN
21.2 %
(11,125 STUDENTS)
ARE UNKNOWN
ARE HISPANIC
30.2 %
31.3 % OF S T UDEN T S ARE CAUCASIAN
STUDENT ETHNICITY
THE MEDIAN UNDERGRADUATE STUDENT AGE IS 21 YEARS OLD, AND THE MEDIAN GRADUATE STUDENT AGE IS 28 YEARS OLD.
32,240 UNDERGRADUATE STUDENTS
MODULAR AD SIZES DAILY TITAN
126 col. inches
96 col. inches
63 col. inches
63 col. inches
FULL PAGE
3/4 PAGE
HALF PAGE V
HALF PAGE H
6 col. x 21” (12.5” x 21”)
6 col. x 16” (12.5” x 16”)
3 col. x 21” (6.167” x 21”)
6 col. x 10.5” (12.5” x 10.5”)
31.5 col. inches
31.5 col. inches
16 col. inches
16 col. inches
1/4 PAGE H
1/4 PAGE V
1/8 PAGE V
1/8 PAGE H
6 col. x 5.25” (12.5” x 5.25”)
3 col. x 10.5” (6.167” x 10.5”)
2 col. x 8” (4.056” x 8”)
4 col. x 4” (8.278” x 4”)
AD SPACE
V- Vertical H- Horizontal
PUBLICATION
SPECIAL SECTIONS
5 col. x 12”
FULL PAGE
4 col. x 11.5”
3/4 PAGE V
(10.25” x 12”)
(8.1625” x 12”)
4 col. x 3.75”
(10.25” x 9”)
3 col. x 5”
2 col. x 7.5”
HALF PAGE V
HALF PAGE H
1/4 PAGE V
(6.075” x 10”)
(10.25” x 6”)
(3.9875” x 7.5”)
1 col. x 7.5”
4 col. x 1.875”
2 col. x 3.75”
1/4 PAGE H
1/4 PAGE S
1/8 PAGE V
1/8 PAGE H
1/8 PAGE S
(8.1625” x 3.75”)
(6.075” x 5”)
(1.9” x 7.5”)
(8.1625” x 1.875”)
(3.986” x 3.75 ”)
AD SPACE
18
3/4 PAGE H
5 col. x 6”
3 col. x 10”
5 col. x 9”
PUBLICATION
V- Vertical H- Horizontal S- Square
POLICIES AD PLACEMENT
DEADLINES & CANCELLATIONS
Advertising may be placed at the Daily Titan offices at the College Park Building, 2600 E. Nutwood Ave. Suite 660, Fullerton, CA 92831-3110. Ads may be placed by mail by forwarding the ad and proper payment to this address. Advertising materials may be sent by fax (657) 278-2702 (instructions, text or rough layouts only; fax quality does not allow logos, photos or layouts to be used in an ad). Ad information may be e-mailed to: Ads@dailytitan.com. No advertising materials will be returned unless accompanied by specific instructions. All advertising is subject to acceptance by the Daily Titan, which reserves the right to reject copy at its sole discretion at any time prior to publication. The Daily Titan will not knowingly publish advertisements, which discriminate on the basis of race, color, sex, sexual orientation, religion, national origin, ancestry or physical or mental handicap. The Daily Titan will make all reasonable effort to see that advertising is published as accepted, and that preprinted inserts are distributed as ordered. However, the Daily Titan will not be responsible for any consequential damages resulting from failure to do so. The advertiser and / or agency agrees to assume full and complete responsibility and liability for the content (including text representations, illustrations, and copyrights) of any advertisements placed in the Daily Titan. Specific placement is neither sold nor guaranteed, but may be requested.
Classified Line: Ad text, insertion and payment must be completed by noon two working days prior to publication. All ad changes and cancellations must be made before the advertising deadlines. No refunds will be offered after the first insertion deadline. The Daily Titan is responsible for the first incorrect ad insertion only. It is the advertiser’s responsibility to proofread the ad on the first day of publication. If an error should appear in the ad, the advertiser must notify the Daily Titan by noon of that day in order to receive a one-day ad extension with the correction made. Minor typographical errors do not qualify for a refund.
RATES & CONTRACTS All rates are net and noncommissionable. Advertisers without contract will be charged the open rate. A contract must be signed with the Daily Titan to receive frequency or other special discounts. A frequency contract shall become effective only upon the approval of the Business Manager. If an advertiser fails to order instructions and furnish copy for space as agreed in the contract, the advertiser will be billed a “short rate” equal to the difference between the contract rate and the appropriate earned rate for the ads actually run.
ERRORS & ADJUSTMENTS The advertiser must notify the account executive of any error or omission within seven working days of the advertiser’s ad publication to be eligible for a makegood. The Daily Titan’s liability, if any, will not exceed the original cost of the incorrect advertisement. Credit will be given for the first incorrect insertion only. The original copy and instructions must be clear and legible. The Daily Titan is not responsible for incorrect copy submitted by the client. Adjustments will be based on the percentage the error detracts from the effectiveness of the total advertising message, as determined by the Advertising Sales Manager or Business Manager. Our liability does not extend to advertisements, which do not appear, or for errors in ads submitted after deadline or after proof has been approved. Display / Classified Display: Ad insertion and payment must be completed by noon, three working days prior to the publication date. All advertising canceled after deadline for publication is subject to a service charge up to 2/3 the cost of the ad.
PAYMENT TERMS All advertising rates for the CSUF Daily Titan quoted herein are net 10 days; no commissions are allowed. Payment in advance is required from all advertisers until credit has been established. Advertisers with approved credit will be invoiced upon publication. One tearsheet per ad insertion will be sent with invoice. Payment is due upon receipt of the invoice. A monthly 1.5% service charge will be added to accounts 30 days delinquent. Accepted forms of payment are cash, check and Visa, MasterCard, DiscoverCard and American Express credit cards. There is a $10.00 charge for returned checks. Classified ads placed through the mail should be addressed to “Classified”. Please include ad copy and payment in check or money order. Allow five additional days for campus mail delay.
PRODUCTION & CREATIVE SERVICES The Daily Titan ad production department can do it all! From logo design, effective copy, clean and professional art to complete ad campaigns: creative services are easily accessible and complimentary. If you would like to benefit from these services, please inquire with your account executive. The Daily Titan Production department provides basic ad typesetting, layout, and design at no extra charge. In cases where advertisements require excessive work, the client . may be charged additional production charges
MECHANICS & CAMERA CHARGES • The Daily Titan is a standard (broadsheet) newspaper and is printed by the offset process. • For screens and halftones, a 70-line screen is preferred. 85-line screen is acceptable. • Each spot color (in addition to black) $150.00. • All advertisements 18” or more in height will be charged for the full 21” height. • Ads must be supplied through one of the following formats: • PDF files are preferred (no changes can be made) • EPS, TIFF files are acceptable • Apple Macintosh Formats 1. CDs. 2. Illustrator (CS5 or less), Adobe InDesign (CS5 or less) or Adobe Photoshop (CS5 or less). 3. ALL fonts, artwork and related items MUST be included. • Ads submitted by e-mail must be compressed.
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THE DAILY TITAN P: 657.278.4411 E: ads@dailytitan.com F: 657.278.2702 COLLEGE PARK BUILDING 2600 E. NUTWOOD AVE. SUITE 660 FULLERTON, CA 92831-3110 www.dailytitan.com