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Ohio Holstein Convention Schedule
Ohio Holstein Associa/on, Inc 101st Conven/on & Annual Mee/ng Schedule of Events February 26th and 27th Mt. Sterling, Ohio-District
Friday, February 26,2021
1:00 – Close Tour Stop-Silver Mist Holsteins and Franchise 11242 Wheeler Rd Ashville OH 43103, Dallas Rynd & Judy Wolford and Dusty & Nicole Schirm 6:00 p.m. Ohio Holstein ConvenMon Sale Pre-Sale Heavy Hors d’oeuvres, Dairy Bar & beverages, Banquet Room 7:00 p.m. Ohio Holstein ConvenMon Virtual Sale, Banquet Room 7:00 p.m. Ohio Holstein Jr. AssociaMon AcMvity, Meet in Lobby Lounge Area
Saturday, February 27, 2021
7:30 a.m. Dairy Bar Opens Hallway by Ballroom 8:00 a.m. Ohio Holstein Women’s AssociaMon Annual MeeMng, Ballroom Bay 2 8:00 a.m. Outstanding Junior Membership Interviews-TBA 8:30 a.m. ResoluMons CommiZee MeeMng, Banquet Room Bay 3 9:00 a.m. Ohio Holstein Juniors Annual MeeMng, Banquet Room Bay 1 9:00 a.m. Ohio Holsteins AssociaMons Annual MeeMng Banquet Room Bay 3 10:00 a.m. Ohio Holstein Queen’s Contest Interviews- Lo] 11:30 a.m. Awards Luncheon, Ohio Holstein Queen Contest Finale & Ohio Holstein Women’s AucMon, Lo] 3:00 p.m. Ohio Holstein Board of Directors ReorganizaMonal MeeMng- Banquet Room
Hotel Headquarters
Deer Creek Lodge & Conference Center 22300 State Park Road Mt. Sterling OH 43143 740-869-2020 *A block of rooms has been reserved for Ohio Holstein and reservaMons MUST be made by January 26,2021. Rooms start at $95.00 per night plus TAX sleeps 2-4, $105.00 plus TAX sleeps 6, $150.00 plus TAX sleeps 8. Saturday Luncheon-Buffet (will be served) - Adults $20.00 Children 12 & under $10.00 Menu: Oven Chicken, Roast Beef, Salad, Garlic Mash Potatoes, Green Beans, Mac & Cheese, Roll & BuZer, Cheesecake, Coffee & Iced Tea. (Dairy Bar will be available with Cheese, Ice Cream and Milk) ---------------------------------------------------------------------------------------------------------------------------------------------------------------
MEAL RESERVATION, PLEASE INDICATE NUMBER:
FRIDAY EVENING No charge____________ ( Lenten food OpMon) SATURDAY LUNCHEON Adults $20.00 ______________ Children under 12yrs, $10.00 __________ PLEASE PAY IN ADVANCE: Send form and payment to Ohio Holstein AssociaMon P.O. Box 479, Wooster OH 44691
PLEASE NOTE: With the current pandemic this convenMon is subject to change. We are now under a mask mandate that may or may not sMll be in affect at the Mme of the convenMon. Please plan accordingly. We will update you through the Ohio News and or the Ohio Holstein Office of any changes or cancellaMon.
DAIRY CHECKOFF WORKS WITH GEN-Z INFLUENCERS
Your dairy checko program is engaging youth on a topic they are passionate about: sustainability. In a new pilot project, DMI is connecting with Generation Z (approximately 15- to 20-year-olds) by meeting them where they already are — in the “gaming” world. DMI is working with four in uential “gamers,” who collectively reach more than 120 million consumers, to share dairy’s sustainability story through the video game series Minecraft.
WHAT IS GAMING & WHY IS IT IMPORTANT TO GEN-Z?
Gaming is playing electronic games or video games on consoles like X-box, Playstation, personal computer or your phone. Gaming is the #1 quarantine hobby of young consumers, ahead of arts and crafts, cooking or baking.
Nearly 90% of Gen Z classify themselves as gamers, versus 59% of the general population, and they are drawn to it for the social component. Gamers are considered more than just people who actively play digital games. They include those who watch streaming content about games, tutorials on how to play games or challenges created within games by gaming in uencers and other players
HOW WILL IT WORK?
Checko sta took the in uential gamers on virtual farm visits to real U.S. dairy farms. After that, they built a virtual dairy farm in Minecraft to share what they learned. DMI is measuring awareness and engagement numbers, as well as tracking trust perception against a baseline. In just the rst few weeks this promotion has generated 1.177 million views on various social media platforms and Gen Z’s engagement with the dairy industry’s sustainability story looks promising.
This pilot e ort is an opportunity to explore ways to reach future consumers who are deeply engaged on issues related to sustainable food systems but lack good information on the dairy industry. By providing Gen Z with the information they’re seeking through venues they trust, we believe we can build their trust in dairy, preserve farmers freedom to operate using proven technologies and practices, and drive sales of dairy products, now and in the future.
