Using Adobe Illustrator is something that is completely new to me. I had briefly used it once before, so although it feels daunting, there seems like there are so many different, unique and exciting ways to use it and create new images.
I have experimented with the use of image trace
and colour with these images. It completely transforms the image to something more graphical and art like rather than a photograph.
Fashion Makers Fashion Shapers gave a fascinating insight into the vastness of the fashion industry, from fashion designers to fashion directors, Editors and Models. This is the essential guide to fashion by those in the know.
“Fashion is innovation. Fashion looks forward.”-Angela Missoni “I captured the idea of a garment as an attitude or stance and not just clothing.”- Dries Van Noten “Fashion and music are a similar tie of thing, you sell an illusion, or a feeling, or an idea.”- Acne, Jonny Johansson “Ferraris I think, are not cars, they are dreams. In a similar way, we don’t create fashion, we create dreams.”- C.P Company and Stone Island, Carlo Rivietti “You can fabricate lies for one season, but not forever. If you are not consistent the customer will leave you.”- C.P Company and Stone Island, Carlo Rivietti “It’s about passion, obsession, hard work and dealing with a lot of egos. I think its either in your blood or not...you can’t create it.”- Katy England “Essentially, you are buying into the lifestyle of that brand. You are hopefully buying into the quality in terms of fabric and manufacturing and you are buying a certain exclusivity.”- Gino Da’Prato “Fashion for me means ‘to be different’, and not to follow what everyone else is doing.”- Armand Hadida “ Clothes are the way you choose to present yourself to people. Even by deciding you’re not interested in clothes you’re making a decision that that’s what you’re going to show the world.”- Alexandra Shulman
“You don’t have to be born beautiful to be wildly attractive.”
“The only real elegance is in the mind; if you’ve got that, the rest really comes from it.”
“Elegance is innate. It has nothing to do with being well dressed. Elegance is refusal.”
Diana Vreeland is an iconic figure within fashion with Givenchy stating that “she was the creator of fashion”, “The Eye has to Travel” has opened me up to
- Diana Vreeland
this.
The ugly duckling as she called herself, popularized jeans and was the
first person to put naked models in Vogue, she dared to be different, bringing the industry into a more modern time. What you do not like, celebrate it, accentuate it! A belief that Diana followed. Once Diana fixed her gaze upon someone, they would start to blossom. It’s about looking in different places, finding something new. Looking at these beliefs within the documentary has allowed me to reflect and look at myself, these strong beliefs and values are something I belief everyone should take on, allowing them to be a stronger character like Mrs Diana Vreeland herself.
. This fascinating documentary film gave me an insight into the lives, trials and tribulations of graffiti artists from across the globe. Although initially based on the artist Banksy, this documentary focus more on the eccentric character of Thierry Gieta.
Although I initially warmed to the outgoing, eccentric, ever creative character of Gieta, my opinion began to change
towards the end of the documentary. He started off as an over ega, ever passionate film maker, and soon turned into the huge ego of “Mr Brainwash”, passing off real artists work as his own. This gave me respect for the “real” successful graffiti artists the world has to offer, however this does evoke the question of is it all real? Is Mr Brainwash real or a character made by the ever clever Banksy, as another clever trick and scam on the world?
This documentary does however help to raise awareness of graffiti and how it is a real art, often carrying strong
social and political messages, adding culture and art to cities and countries and showcasing an artists work. It is not just young, rebellious “kids” making a mess of our cities.
Banksy’s work adds controversial messages, prompting us to stop, read, think and reflect on our own lives!
My Week with Marilyn was not what I expected it to be, it was a poignant film, highlighting the romantic, sensitive and emotional side of Marilyn Monros, played exceptionally well by Michelle Williams.
Watching the film increased the ever growing girl crush of Marilyn Monroe, her elegance, sexiness, savviness and my new
realisation of her sensitive self made her even more of an icon in my eyes. Marilyn will forever be a timeless style icon, yesterday, today and tomorrow.
New York was somewhere that I had always wanted to experience. The bright lights of one big city. However although the city was like nothing I had ever experienced, on arrival I didn’t fall in love with the city as much as I thought I would. The first night was surrounded by the commercial, hustle and bustle of Times Square. However day two was when I started to fall in love with the city, with the open space of Central Park and then my favourite place of New York, Williamsberg. This offered something completely different to the main island of Manhattan. It was something much more homely, less intimidating and more personal. The New York trip also allowed me to really appreciate street art, something that is massively misunderstood, when I partook in a street art tour. My favourite piece across New York was the image on the left with the print “Dream” and a young boy. Although simple, it is massively effective with a personal touch and impact.
New York also offered some of the most extravagant window displays. Bergdorf
Goodman windows where showered with luxury, screaming the “wow” factor. One drowned in pure white feathers and the other adorned with crystals and mirrors. The interior of the stores offered something different too from a sculpture in itself of the stairs in Armani to the almost skate park ramp in Prada.
Although that initial love was not there, New York for me was somewhere that I
fell in love with the more time I was there, a place that I now cannot wait to visit again.
Twitter Talk was all about quick, viral feedback on a fashion show. Experience of exactly what it can be like within industry. Have an agenda. Be Passionate. Proof read. All elements that are vital in following within this task.
I was initially extremely nervous about this task, with the fear of the unknown. However after partaking it was worth the
nervous feelings. Although difficult, giving me enormous respect for fashion show commentators, it massively built my own confidence and is something that I would do again.
Although at first, it seemed a bizarre task, everyone emptying - With giant mirrored spheres the Christian Dior A/W13 show begins as a dream
their bag gave a real insight into what sort of person you are.
world of reflections.
Whether you are a hoarder, or only necessities, organised or
- The Sharp contrast of the black and white monochrome colours are surrounded
messy.
and intoxicated by the mechanical machine like music.
This is a good physical way to discover about a
- The glamorous and glossed Dior A/W show appeals to the childlike dreamer in
consumer and their customer profile, as it gives us a personal
your soul.
insight into their world. Therefore this could act as a way for me to carry out my customer research.
My bag revealed to show that I’m quite an organised,
practical person, from tissues and paraceatamal, to an umbrella and body spray.
- With a derelict warehouse venue the Louise Gray show opens with a burst of colours and patterns. - From oversized and silver decadent earrings to structured foil headdresses the accessories are
running the show. - Spots, stripes, circles and lines, the Louise Grey show was one heck of an explosion of colour and pattern.
- Like being on the sun itself, the Marc Jacobs show was flooded by a pool of blushing red light. - The red filtered tailored jackets, high waisted shorts and oversized fur coats circle the show in a magical and dream like trance. - As the filtered light was lifted the under current of his evocative show was revealed.
Perfume making with Karen Gilbert was something that I had never partook in before, but found it so fascinating. It was so surprising what many of the scents smelt of and
I found the perfume and scent lectures with Dr Morgaine Gayee and Karen Gilbert extremely interesting and
reminded me of, jasmine with a fresh, citrus smell, iris
fascinating.
reminding me of palmer violets with its sweet scent and
narcotic with a medicine, strong floral scent.
knowing why. It evokes memories and emotions. With fashion always being a reflection of society, a sign of the
times, fragrance is no different.
During this exercise as a group we tried to create
Fragrance is our way of communicating without words. It can make us think, feel or react without ever
a fragrance that we felt would be most appropriate for our
The art and science behind fragrance is also equally fascinating. 95% of our taste is our smell, something
Middle Eastern target audience. So using woody, spicy,
for me that explains many of my own eating habits. I also found the fact that we have a 1 in 40,000 chance of
jasmine, oriental, tobacco and ISOE scents we hoped to
meeting our peracetic partner so interesting, but unfortunately for us the likeliness is small because we all cover up
create a strong, rich, deep, dark scent with a slight floral
our natural scents with perfumes, body sprays and deodorants.
note. However we did not quite have the results we hoped
for, it turned out to somewhat remind us of an older women
that could and is very successful, it is all part of creating an atmosphere and connection with the consumer to
scent, with it being too floral and not dark enough. Some-
therefore entice them to come back to your company and brand, it creates loyal customers.
thing we would have to take into account if we were to
create the scent again.
industry, showing how it something that is much more of a work of art, giving me much more respect for
Sensory branding is also something that I was not completely aware of, however I do think it is something
These lectures from Dr Morgaine Gaye and Karen Gilbert have opened up my eyes to the perfume
perfumers and their work. It has made me realise that it is more than just creating smelly water, years of hard work, study and knowledge go into something that I am now far more respectful of. It has also made me and my group aware of the importance of the link of the scents of the perfume to the customer, The scent is what could keep puling the customer back again and again.
The Bonnington Gallery exhibition of “Transformation and Revelation� was quite a dark, mysterious, theatrical exhibition based more so on costume and set design. The small, intricate, mini set designs showed how much detail goes into the planning of sets and stages, its not as simple as just saying what you want on the stage and set and it appearing.
Working with the product design team allowed us as a group to interact and work with another course at the university, something that we had never done before and also to develop on our perfume concept and specifically the perfume bottle.
We decided on creating an angular pyramid style shape bottle, something that we feel is unique and not a shape often seen amongst perfume bottles, therefore acting as a point of difference. This also has reference to the Egyptian pyramid shape, a country that is part of the Middle East and also where perfume originally started, with the ancient Egyptians.
On the design of the bottle we also decided
on putting an intricate engraving design on the lid, something we could potentially do on our final bottle design.
The Nottingham Contemporary Exhibition of :The Universal Addressability of Dumb Things� was somewhat of a strange exhibition.
Artist, Mark Leckey has curated an exhibition that
explores the magical world of new technology, as well as tracing its connections to the beliefs of our distant past.
Although the point, it seemed like such a random collection with no links
whatsoever, with even a tin of Felix cat food making an appearance..
My favourite part of the exhibition was the room with the florescent lighting
creating an almost dream like atmosphere, merging real and virtual, dreams and reality.
With our original perfume concept beginning with a summer theme, we started off the day looking at all summer looking/ theme perfume bottles to see what current competition was already available and on the market.
Patterned bottles or over the top, exaggerated lids
seemed to be the trend. Jean Paul Gaultier brings out a summer fragrance yearly and the Marc Jacobs bottles scream floral and summer.
Fortunately for my group we chose to change our
concept and target market, especially as the summer fragrance market seems to be saturated.
When thinking about changing our perfume concept idea during the London trip we then started to look at more extravagant bottles and packaging that could help inspire our own perfume design. The Thierry Mugler “Alien” bottle shown here on the left was a one off in a giant size. The interesting, abstract shaped bottle has helped inspire our own bottle and the over the top diamontes could be something that appeals to our
Upon deciding that our chosen concept was to be aimed at Middle Eastern customers we decided to go into Harrods, knowing it had a popular cliental The extravagant bottle lid is also something that we have looked into on our own perfume bottles, as shown here on the right.
On the trip we also specifically looked at the “Creed”
of Middle Eastern customers. We looked at two company’s of perfume when in there, Amouage and Boadicea the Victorious.
packaging, (as shown bottom right), because of the simplicity but luxury of the black and metallic silver packaging, something that we could think about for our own packaging.
Amouage offered rich jewel coloured bottles with bold metallic, jewelled lids whilst Boadicea the Victorious almost offered a Celtic looking bottle, still with intricate, swirled detail on the bottle, adding that authentic look of luxury.
The London trip also allowed us to test many different fragrances, ranging from sweet, fruity fragrances to strong, woody, tobacco toned fragrances.
Overall the London trip was extremely helpful. We started our day with a summer holiday fragrance in mind and came back with a whole new concept. Our original target fragrance market was extremely saturated and upon going round the various different shops we soon realised that there is a massive fragrance market for perfumes that are aimed for the Middle Eastern customer. So upon this our new fragrance concept was born. A Middle Eastern fragrance targeted at 25-30 year old women.
22nd February 2013Looking into brand collaborations within the lecture was something I found so insightful as it was partnerships of brands that I never knew existed, for example MAC and Rodarte, Gucci and Fiet and Alexander Wang and Starbucks. The random combinations of these duo’s has made me look into further collaborations1) Kanye West for Louis Vuitton
2) Yohji Yamamoto for Adidas (Y3)
15th March 2013I found Lucy’s lecture on the various fashion weeks extremely interesting. Finding out all the many locations and specific shows that occur in each fashion week was insightful as I was unaware of just how manic the fashion weeks are, with 400 shows in 4 weeks, that is one busy time for fashion. From this lecture I have decided to look into the street style of the various fashion weeks and compare and contrast the different styles to see if there is a difference in each city. 1) New York
3) Christopher Kane for J Brand
2) London
3) Milan
4) Supreme and Comme Des Garcon
4) Paris After looking into the various street style pictures I have chosen these four pictures that I feel best represent the various fashion weeks. 1st March 2013I found Michelle’s lecture on understanding consumer behaviour extremely fascinating. There is so much more science and logic behind it than I expected. For example people in the UK turn left when entering a shop, people slow down when they see reflective surfaces and one persons buying is influenced by that of another.
This has allowed me to understand consumer behaviour, something that will be extremely useful, and it has
also allowed me to understand shops, their layout, their decor and the reasoning behind this. I now find myself going into shops, observing the direction people are travelling and their behaviour within the store. It allows me to see and understand why a shop is the way it is.
For New York I have gone for something a little different but not too out
there, its a simple dress but with a garish pattern. I feel like New York fashion week wants to be different but always plays it safe.
For London I have gone for a grungy, edgy looking style, to represent the
more raw, urban side of London fashion week, with London often being known for its more alternative style.
For Milan I have chosen an outfit that is very decadent, loud and screaming
“look at me” to coincide with the glamorous Milan fashion week.
Finally for Paris I have gone for a simple, but absolutely stunning outfit to go
hand in hand with the classicness of Paris fashion week.
On the 8th April we were lucky enough to have a guest lecturer from The One Off, a design agency that has gathered the best designers, strategists and developers in the industry, working across a varied mix of specialism, brands and sectors. They have worked with brands including Primark, Samsung, Speedo, EE, Kickers, Barclays, Abbey Road, Design Council, George and Sky.
From the lecture I specifically found out a lot about their re branding of Primark. I found this so interesting as we
saw the progress and development of what they are doing, from store design to advertising campaigns, shop windows to swing tags. I now myself can even see these changes happening within Primark, knowing myself who is behind it all.
Some of the key points that I have taken from this lecture are: - A brand is a promise - Branding. Its not a logo change, a mission change, an attitude change. - Let the client “hold the pencil�, talk in a language everyone can understand. - Bring ideas to life, visualize the idea.
Overall I found the guest lecture from the One Off extremely insightful and interesting. It has reignighted for me an interest and passion within re branding, store layout, windows, swing tags etc. It has allowed me to see the massive changes and difference you can make to one brand.
“People now feel a hunger for new ideas, new innovations and new ways of looking at the world. The scientist will be the new rockstar.”
I found the LSN:Global trend talk from The Future Laboratory extremely fascinating. It was nothing that I ex-
“Art and science were once really close. Then
pected it to be. I thought it was going to be entirely focused on fashion but it was far more thought provoking than
they separated and now it feels like they are
I ever thought.
coming back together.” - Asif Khan, designer
Here are some of the key points that I found specifically fascinating: - Children under ten are born into a world of touchscreens, they see the world hugely different to us. - Sharenting = parents who are obsessed with sharing pictures of their children. - Screenagers = Screen Teenagers - 77% of 18-24yr old WOULD tax damaging products. - 47% of 18-24yr old think facebook is more powerful than the government. - 73% of Generation I (born after 2002) influence their parents purchases. - Apple is the most valuable company in history. - By 2020 there will be 50bn connected devices. - Generation I children aged 3-10 have £1200 worth of toys. - The Apple store on 5th Avenue is the highest grocing store in New York.
“I asked a six year old how he multiplies numbers, and he answered, with my phone.” - Sugata Mitra, professor of educational technology, Newcastle University.
- Samsung have created foldable screens. - Virgin Galactic will send people to space in 2014 - In 2023 Mars One, a reality TV show will take place on Mars, but you can only have a ONE way ticket to Mars.
http://www.thefuturelaboratory.com/
On the Future Laboratory website there are a list of words that clients have used to describe the work that they have done with them, the words include “inspiring, directional, innovative, life changing and insightful.” I would have to say that I agree with every one of them. The engaging talk has given me an added understanding of this ever changing technological world that we live in.
On the 19th March we had the privilege of guest lecturer Colin McDowell. His unscripted talk gave a fascinating insight into the most iconic career, with his quirky, fun personality Colin McDowell was an inspiration to us all.
14th March 2013-
After Lucy’s lecture I have looked into various alternate, interesting names of colours-
“The grand old man” as he unwantingly gets called says surviving the industry is one of his greatest achievements. Here are
some of the other key points I took from the lecture:
Marilyn
Look Back in Anger
C list blush
Jubilee
- There are too many designers doing the same thing nowadays, more diversity is needed, following in the footsteps of the likes of
Back to Basics
Do or Die
Glitter Bomb
Starry Eyed
Alexander McQueen, John Galliano, Vivienne Westwood and Gareth Pugh.
Apple Blossom
Mallow
Blush
Desirable
- The future is in Asia, the West is slowing down.
Almond
Black Cherry
Dew Glow
Black Tulip
- Zara should be on every high street, people want individual products and Zara offers them this.
Marrakesh
Soft and Gentle
Storm
Spice
- In the past, the spectrum, age wise, was much vaster. It has now become much narrower, with everyone praising the youth.
Rio
Sahara
Kohl
Romp
- Print media is dieing in the form it is in now. Reinvention is needed.
Pearl
Pose
Satin
Nevada
- In writing in the newspapers and articles it nearly always gets cut down but writing your own book gives you the time and the
Chilli
Honesty
Ocean
Ice
space you need. One of the most poignant points I took from the talk however and what I will end this on, was that people who understand fashion properly, are those who look out, not in.
The Seven Photographs That Changed Fashion is a documentary from the photographer Rankin on some of the most iconic fashion photographs in history. He has taken seven of these photographs and recreated his own modern day version.
The first recreated image was that from Cecile Beaton, “White Panama Hat” which featured in Vogue, 1934. This is a
quirky, cutesy image with the recreation featuring the singer and model Sophie Ellis Bexter.
The second image was Erwin Blumenfel’s iconic Vogue cover from January 1950. This direct and simple shot, focus-
ing on the eyes and lips bought art for the first time to the fashion photograph. Rankin’s recreation featured Heidi Klum, but with a sexy and modern twist.
The third photograph is that of Richard Avedons Dovima with Elephants, which featured in Harpers Bazaar,
1955. This along with the previous image, for me is the most recognisable, with the recreation featuring super model Erin O’Connor.
The fourth image is from the recognisable name of David Bailey of his lover Jean Shrimpton in Vogue 1963. To
capture the emotion and atmosphere of the original image Rankin too photographed his partner.
The fifth photograph is from Helmut Newton of Rue Aubriot from Vogue 1975. His images often featured strong
women but with a sexual, seedy feel. For the remake Rankin went to the exact spot of the original image to recreate it.
The sixth image is from Guy
Bourdin from Vogue 1970. Looking like the sexual version of Fame the movie, these images could also be the inspiration behind American Apparel advertising campaigns.
The final image is that from
Heb Ritts, “Fred with Tyres”with David Gandy becoming the new Fred for the remake.
FASHION IMAGERY IS CONSTANTLY REINVENTING ITSELF . BUILDING ON THE PAST.
An article I found in the Telegraph magazine about the pioneering fashion photographer Erwin Blumenfeld.
Virginia Bonofiglio kindly took part in a skype guest lecture. Although technical difficulties were there to
10th May 2013Lucy’s lecture on David Bowie was another fascinating lecture, exposing me to more information and theories on things I had never thought about to question before.
start with I soon got to meet the ever eccentric Virginia Bonofiglio.
Here are some of the key points I took from the lecture: - Niche brands spend all their money on the actual scent, often with a very simple bottle and packaging.
Some of the main factors that I took from this lecture about Bowie were: - He had the right to confuse society, you cannot define me.
- The Middle Eastern market is very brand conscious, looking for brands that speak to their local communities. - Brazil is the second largest fragrance market.
- Masks = confusion, hides the face, a way of reinvention.
- Niche brands bring something else to the party. They build a relationship with the consumer.
- Make up was a form of hiding. - The Lady Gaga “Fame” perfume advert is based on Bowie. With Lady Gaga saying that Bowie is an inspiration to her.
- The trends at the moment include shared/unisex fragrances and women moving away from floral fragrances and more towards woody, oud, smokey toned fragrances. - The concept and message of the brand needs to be in the advertising. Marc Jacobs and Chanel have consistent advertising, often telling a story.
I found the theories behind Bowie’s songs the most fascinating. - Space Oddity, was about a man getting lost in space, with Major Tom being the nickname for Neil Armstrong. This was all to coincide with the post modernism theory that we never really landed on the moon. This was something that I never really thought about before but found it so thought provoking. How could there be a footprint on the moon if there is no gravity, the sunlight was in the wrong direction and most importantly of all, why have we never been to the moon again since? All of these factors have actually made me myself start to believe in this concept and question whether we really did land on the moon.
All of these factors have gone on to help and influence within the group perfume project, as a lot of them are factors we should be aware of.
The run up to the initial presentation was quite frantic and panicky, with the fear of the unknown, of not knowing what others have done compared to ourselves.
For the first presentation I mainly tackled the layout of it, initially I found it hard to find a constant theme but I was
pleased with the final outcome as I believe it conveyed our Middle Eastern theme well.
Before our presentation and upon watching others, we began to speculate, believing that ours was not right and
would not be good enough. However the presentation ran smoothly and went well, therefore we were extremely pleased with how it went. The feedback was extremely useful too with positive and constructive criticism. Here are some of the points we took from the feedback: - Great start- know who consumer is and where market is. - Very strong approach, presenting and style spot on. - Good that we identified customers but if competitors are there what makes it stand out? - Where is the demand for the floral scent? Prove and develop it. - How can you make Middle Eastern modern? Definitely a market there! - How to make scent light and floral but still middle eastern? - Find Middle Eastern girls, spend time with them, get to know them e.g what do they wear? - Still a very sexist, repressed culture but they are women that want to express themselves. - Very respectful of their culture but idea of modern femininity. - Where is point of difference?
The other point of confidence we took from the presentations was the fact that we were the only group that went for the challenging idea of targeting at a foreign customer, already proving a point of difference to other groups.
20th May 2013On Monday we took our advertisement images in the studio. These were very successfully due to us coming prepared to the shoot and knowing what each of us were doing. The model Rebecca was ideal for our campaign because of her Middle Eastern background and looks, making her the ideal model for the advert and our customers. During the shoot I helped Rebecca with poses and direction as we could see if the image was working or not. I also looked out for the styling to make sure her hair, make up and clothing were placed correctly for the image and photograph.
These pages show the experimentation I have done with post production on the photographs. The above is a kalei-
doscope experimentation I did with one of the photographs on photoshop, and the left images show the experiments I have done with reflection, colour and lighting.
On the below image I experimented with layering an image with a Kaleidoscope pattern, fading it and then merging the two images together to create a textured and unique photograph. The photographs on the left again show my experimentation with reflection, colours and lighting.
For the final advertisements we have produced a single and double page spread advert. When we looked at other Middle Eastern perfume adverts there was something fake about them, often an almost tackiness and impersonal feel, so we therefore wanted to keep them both natural, simple and minimal and relatable to the customer.
We wanted to create an advert that was consistent with our brand values, attributes,
logo and bottle design. So by creating a mirrored image we felt this captured the essence of our brand logo, name and identities of our customer and by using Rebecca, the model, we felt Middle Eastern customers would create a stronger connection with a Middle Eastern model.
The double page spread image that also appears on the single page advert is a photograph
that I edited. I reflected the image, edited the colours including contrast and lightness and also added lens flares, which have added a glow and softness to the image. Myself and another member of my team put together and positioned the adverts, resulting with an outcome that the whole team was very pleased with.
Although we were very pleased with the final outcome I think as a team we found it very
difficult to put together. As we were not targeting at our own age group or even culture ,it is an advert that we would not necessarily relate to ourselves but we would need our chosen target market to. We wanted to be careful not to offend and equally not to stereotype so as a task it was difficult, but on the knowledge we had I am happy with the final outcomes.
23rd May 2013Our final presentation took place on Thursday and unfortunately I was disappointed with how it went.
Even though choosing the Middle Eastern market was a brave choice as we were tackling a
completely different culture it was something that we found very difficult, as it was so difficult on the consumer research side.
Although I believe that as a business plan Almas would be highly successful and you would
make a lot of money from it, we almost hit a wall with the idea and concept, and I don’t feel it came along as far as it should have.
We were initially going to do our presentation on prezzi but after discovering that it is very
difficult to use and as none of us had any experience on it, and we were close to time, myself and another team member put together the presentation on powerpoint. We were pleased with how it looked as we feel it represented our brand but obviously in future would like to use prezzi.
I was disappointed with the presentation as although we thoroughly practiced people ended up
unintentionally cutting people off in the presentation, so we didn’t convey everything we wanted to say and it ended up being shorter than expected.
I have however come away from this project and presentation very pleased with our brave
decision to target our concept at a different culture, something that no one else really did. I am also very pleased with the group I was in. We were worked really well together as a team and I have come away from it with stronger friendships. So although I was disappointed with the actual presentation I am pleased with the actual project.