AW - 14/15 TREND HANDBOOK
NATURAL INSTINCT IDEALS OF MANHOOD - MENSWEAR WOODWINKED- VISUAL MERCHANDISING NATURE‘S REINCARGNATION - VISUAL MERCHANDISING ANTIQUED ANATOMY- PRINT AND GRAPHICS
IDEALS OF MANHOOD Driven by austerity-influenced attitudes of mindfulness and conscientious consumption, deep sea blues and earthy greens help to ground the ‘new male’ with this back to basics aesthetic. Proof of provenance, local sourcing and narrative contexts are integral to this new male ideal, which are looking to make careful, considered purchases that have value beyond its function and material worth.
WOODWINKED Bringing the outside in, is to experience raw nature, free from human influence, where our consumer can be moved by the beauty of the landscape and even experience a direct spiritual connection. For the Romantics, nature was the primary vehicle to the Sublime – a sense of awe accompanying the experience of nature, to see the sublime is to soak in the incredible curiosity, beauty and wonder in the world, but also the underlying sense of terror. Interiors which reflect this turbulent juxtaposition, encapsulate nature’s wonderful and cruel omnipotence.
NATURE ‘S RE INCARGANATION Decomposed materials and faded metallic’s incorporate stark copper, eroded stonewashed blue’s and unadorned grey’s; peeling back and exposing the effects of wear and tear upon time’s archaic and overlooked objects.
ANTIQUED ANATOMY Lightweight materials, retracted micro-cloque and sand crepe offer subtly buckled or wrinkled surfaces with skin-like textures. Inspired by the bodies genetic makeup, cellular materials and 3 D printing bring to life the inner body with DNA and cellular designs.
INDUSTRIAL REVOLUTION MAN AND THE MACHINE - MENSWEAR HEAVY METALS- VISUAL MERCHANDISING DYSTOPIAN DAZE- PRINT AND GRAPHICS TIME PRECIOUS- VISUAL MERCHANDISING
MAN AND THE MACHINE
The changing relationship between man and the machine has never been closer, harmonising these two elements have integrated both technology and human nature creating evolutionary discoveries.
HEAVY METALS Noisy and gritty textures, chain materials and mirrored metallics combine to create a new industrial direction.
DYSTOPIAN DAZE Geometric shapes, data analytics and information inspire bold clean lines and monotone colour blocking to create visuals which adhere to a dystopian reality.
TIME PRECIOUS
As we commit to all we are offered, the constraints of time become more obvious . The ticking of time means we struggle to achieve all that is desired. Grainy patterns and mechanical details help illustrate the human obsession of the non-stopping clock.
CROSS CULTURAL UTOPIAN DREAMS - VISUAL MERCHANDISING F O L K L O R I C F U S I OI N - M E N S W E A R EAST MEETS WEST - PRINT AND GRAPHICS THE TRIBAL TOUCH- VISUAL MERCHANDISING
UTOPIAN DREAMS Creating dreamlike ideals into a reality, blurring the lines between surrealism and authenticity, cloudy greys and sugar pink hues create an ethereal setting, createing the perfect escape for the modern consumer.
FOLKLORIC FUSION Heavy embroidery helps to weave a tale of mythology and mystery. Traditional tailoring takes a twist with cobalt blues and rustic reds adorned with nomadic patterns illustrating the coming together of tribes with their legends handed down through the generations.
EAST MEETS WEST A cultural fusion of east meets west, encapsulating opposing ascetics and traditions into print and graphics. Never before has the enriching experience of travel been so acessible to all.
THE TRIBAL TOUCH Tribal prints, atomic amber oranges, aqua blues and Caribbean greens create a vibrant and visual feast for the eyes.
APPENDIX NATURE Berlin Tradeshows Premium, Bright, Seek, Show and Order, Capsule PB 0110 - http://pb0110.de/en/about/story/ http://www.stylus.com/wvplcl - Macro Trends : The Austerity Opportunity http://www.stylus.com/lbdlht - New Masculinity http://www.telegraph.co.uk/luxury/design/9468/renaissance-man-rick-owens.html http://hypebeast.com/2009/9/rick-owens-furniture-sebastian-barquet-gallery-london
CROSS CULTURAL http://www.beautifulmosque.com/saint-petersburg-mosque-in-russia/ http://www.colourlovers.com/blog/2009/11/10/the-colors-of-frida-kahlo http://www.travelchannel.com/destinations/mexico/photos/explore-mexicos-cenotes http://oraclefox.com/2011/04/20/les-gazelles/
INDUSTRIAL REVOLUTION Berlin Tradeshows Premium, Bright, Seek, Show and Order, Capsule http://www.style.com/fashionshows/complete/slideshow/S2012RTW-IMARANT/#40 http://www.style.com/fashionshows/review/F2014MEN-AWANG Book : Robert Motherwell, Open Geraldo de Barros, ‘What Remains’ http://thephotographersgallery.org.uk/what-remains Florian Pumhösl, Spatial Sequence http://www.contemporaryartdaily.com/2013/01/florian-pumhosl-at-kunsthaus-bregenz/ Viktor and Rolf Flagship Store - Paris http://www.stylus.com/jbfzht
I N A D D I T I O N...
The Trend Forcasters Handbook Graphic Design for Fashion - Edition 1 and 2 http://www.wgsn.com/
DAISY ROGERS REBECCA POZZI CHLOE JAGGER