Japan Society New York

Japan Society Identity Guideline

Japan Society

333 East 47th Street New York, NY 10017

212 832 1155 Phone 212 715 1258 Box Office

www.japansociety.org contact@japansociety.org

Introduction

...to bring the people of the United States and Japan closer together in appreciation and understanding of each other...

J.D. Rockefeller, 3rd, 1952

Established in 1907, New York’s Japan Society has evolved into North America’s single major producer of high-quality content on Japan for an English-speaking audience. Presenting over 100 events annually through well established Corporate, Education, Film, Gallery, Lectures, Performing Arts and Innovators Network programs, the Society is an internationally recognized nonprofit, nonpolitical organization that provides access to information on Japan, offers opportunities to experience Japanese culture,

and fosters sustained and open dialogue on issues important to the U.S., Japan, and East Asia. Among the premier institutions in the U.S. for the presentation of Japanese art, Japan Society organizes three world-class exhibitions annually. Every season, the Society presents over 30 performances of Japan’s traditional performing arts and cutting-edge contemporary dance, music and theater in its 262-seat auditorium. Film screenings range from classics series to festivals of today’s most popular new cinema.

introduction

Organization

Established in 1907, New York’s Japan Society has evolved into North America’s single major producer of high-quality content on Japan for an English-speaking audience. Presenting over 100 events annually through well established Corporate, Film, Gallery, Performing Arts and Innovators Network programs, the Society is an internationally recognized nonprofit, nonpolitical organization that provides access to information on Japan, offers opportunities to experience Japanese culture, and fosters sustained and open dialogue on issues important to the U.S., Japan, and East Asia.

Strategy

The purpose of the Japan Society Identity Standards and Design Guidelines is to provide an understanding of Japan Society’s brand strategy, our desired brand image and the tools available to develop consistent, on-brand communications. These guidelines provide standards for our corporate identity as well. This identity will serve as the “window” to Japan Society. These design elements and usage guidelines have been designed to allow creative flexibility, while ensuring visual consistency across a myriad of communications.

Design Concept

The basic theme of new brand identity for Japan Society New York is ‘Harmony of two cultures’. Inspired by Japanese crafts and architecture, the logo has cross stripes, which create the letter J and the letter S. They are joined together and compose a Japanese letter, which stands for the sun, days, and Japan.

It also has the image of a window that opens for cross cultural communication and interaction.

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contents

Introduction Basic Standard

Application

Promotional Application

Interactive Application

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introduction

3

table contents

6

logo

7

unacceptable usage

8

typography

9

color system

10

secondary graphics

14

stationery

16

program poster

18

advertisement

22

banner

23

floor & membership guide

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ticket

25

postcard

28

website

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online calendar

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Basic Standard

Japan Society offers diplomats, executives, artists, scholars, students, and anyone interested in Japanese culture and society and U.S.-Japan relations, a world-class, multi-disciplinary experience.

Motoatsu Sakurai, President

Exhibition Program Overview Japan Society Gallery is among the premier institutions in the U.S. for

Each exhibition, with its related catalog and public programs, is a unique

the exhibition of Japanese art. Extending in scope from prehistory to the

cultural event that illuminates familiar and unfamiliar fields of art. From

present, the Gallery’s exhibitions since 1971 have covered topics as diverse

2008 the Japan Society Gallery will expand its annual schedule, adding

as classical Buddhist sculpture and calligraphy, contemporary photography

a shorter, small-scale exhibition each summer to the existing program of

and ceramics, samurai swords, export porcelain, and masterpieces of

major three-month exhibitions each spring and fall.

painting from the thirteenth to the twentieth century.

logo

Primary Logo Usage

The Japan Society Logo is the primary visual identity device which conveys the ownership of, and responsibility for, all Japan Society programs, functions, products, services and personnel. The correct usage of this logo helps to promote and reinforce brand identity while at the same time build brand equity.

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1X

logo

.5X Isolation Area

1.4X 1X 1.4X

Primary Logo Basic Grid and the Isolation Area

An Isolation Area around the Japan Society logo, and its variations, has been established to ensure ease of legibility for all applications.

No other elements, including typography, other logos, graphics or photos may intrude upon this Isolation Area.

Logo Development

Inspired by Japanese crafts and architecture, the logo has cross stripes, which create the letter J and the letter S. They are joined together and compose a Japanese letter, which stands for the sun, days, and Japan. It also has the image of a window that opens for cross cultural communication and interaction.

1X .5X .5X

1X

1X

1X

1X

.5X

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To ensure the proper logos are consistently applied, thus preserving the integrity of the Japan Society identity, you must always use the electronic logo files provided by the Japan Society Public Relations and Communications Department.

logo and wordmark

Secondary Logo Usage

Wordmark only for Applications

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Wordmark variations for Program Poster, Tickets, Banner and Advertisements, etc. Use white one on darker backgrounds. For more information, check out application pages.

To ensure the proper logos are consistently applied, thus preserving the integrity of the Japan Society identity, you must always use the electronic logo files provided by the Japan Society Public Relations and Communications Department.

The Japan Society logo has limited usage and is used primarily for stationery items which are designed solely by designers. The logo should not be manipulated in any way. Please avoid these common errors:

No Distortions

unacceptable usage

Unacceptable Usage

No Grey Backgrounds Over 65% Tint

No Black or Primary Colors Backgrounds 7

The logo may appear against photographic, solid colored or screened graphic backgrounds. Avoid placing the logo against a very detailed photo or graphic. Please consult with the Graphic Designer for support on this usage. Logo and its two configurations have been designed to be reduced or enlarged (within set limits) to accommodate different application needs.

For questions or concerns, and unique situations requiring variance guidance, contact the Japan Society Communications Department: communications@japansociety.org

typography

Helvetica Neue Light

Helvetica Neue Regular

ABCDEFGHI JKLMNOPQ RSTUVWXYZ abcdefghijkl mnopqrstuv wxyz 1234567890

ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopq rstuvwxyz 1234567890

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Typography is a critical component in defining our brand identity.

Together with our brand and colors, typography helps to establish the consistency of our identity on stationery, documents, publications, presentations, advertisements, signs, etc. The main typeface is Helvetica Neue Light, which can help the organization look clean and refined. You also can choose from, including Regular, Bold and Italic, based on applications and materials.

PMS 172 C

PMS 172 C

PMS 430 C

PMS 430 C

Black 100

Black 100

100% solid color

color system

Standard Color Palette

77 % transparency

Program Color Pallette

C 0 M 88 Y 100 K 0 R 255 G 64 B 0

Corporate

C 0 M 61 Y 100 K 0 R 255 G 172 B 0

Exhibition

C 0 M 27 Y 100 K 0 R 255 G 191 B 0

Film Event

C 71 M 0 Y 38 K 0 R 0 G 196 B 181

Family

C 73 M 32 Y 1 K 0 R 59 G 146 B 204

Performing Arts

100% solid color

A color palette has been developed to enrich Japan Society’s brand identity. The colors have been selected to complement the collection and should be used as accents and background colors on print and electronic publications. A brand’s color has strong visual impact and plays a major role in all communication materials by grabbing attention, enhancing or accenting design. The color of the Japan Society New York is equally important as the other graphic identity guidelines.

77 % transparency

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The Japan Society logo and its acceptable configurations have been designed to accommodate certain print reproduction limitations. In all cases, the logos must use the established Japan Society Color Palette. The preferred color choice has been designated as “standard”. Whenever possible, the “standard” color scheme should be used on a bright white background.

secondary graphics 10

Secondary Graphic System of Japan Society has a touch of cross stripes. It is pretty flexable but should have two standard colors, which are JS Red and JS Grey. In order to present Japan Society as dynamic, educational, engaging, and family-friendly environment, accompanying images are used in external materials to reflect these key characteristics. The images are a select few to represent the general look and feel of Japan Society New York’s brand.

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Application

Experiencing surprising, cuttingedge art; imagining entrepreneurial approaches to improve quality of life; debating the realities facing Japanese and U.S. investors; expanding educational resources...

Motoatsu Sakurai, President

Film Event Overview Japan Society Film Program offers a diverse selection of Japanese films, from classics to contemporary independent productions.

The Film Program has included retrospectives of seminal directors, thematic series and special screenings of international, U.S. and NY premieres. Several original film series curated by Japan Society have traveled to other U.S. venues in tours organized by the Film

Program. The Film Program has provided English subtitles for films which have never been screened outside of Japan. Accompanying lectures help place the films in their aesthetic and social contexts, and filmmakers often introduce and discuss their work.

stationery

Japan Society

333 East 47th Street New York, NY 10017

212 832 1155 Phone 212 715 1258 Box Office

www.japansociety.org contact@japansociety.org

March 24th, 2009 Shannon Jowett 333 East 47th Street, New York, NY 10017

Letterhead

Dear Shannon Jowett, Please excuse the formality of this letter but this is a sample of how your new letterhead might look. The size measures 8.5” x 11”, your company name appears on top-left and the address on the upper right, and there can be a faded image in the background.

Spelling out the numbers and the words fascimile as a nice touch. The colors are PMS 185 Red and PMS 295 Blue. Take a few moments to review and compare the following sketches.

If you have any questions, please feel free to give me a call to discuss.

I look forward to helping you complete this project. Thank you.

Sincerely,

Daisy Lee

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Key components to a corporate image/identity program are its stationery and business cards. Used to communicate both formal and informal messages, these elements are among the most widely used applications of the organization’s name and logo.

Adherence to the approved guidelines and specifications outlined in this section is essential to the preservation and enhancement of the organization’s image.

Envelope

New York, NY 10017 Japan Society

333 East 47th Street

contact@japansociety.org

212 715 1258 Box Office

www.japansociety.org

212 832 1155 Phone

Shannon Jowett 333 East 47th Street, New York, NY 10017

Business card Shannon Jowett Communications Director Japan Society 333 East 47th Street New York, NY 10017 212 832 1155 Phone 212 715 1258 Box Office www.japansociety.org contact@japansociety.org

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The letterhead is one of the primary pieces of the Japan Society stationery set. The letterhead communicates the image of Japan Society : cross-cultural, harmonious, and always open. The letterhead should only be reproduced as illustrated on this page.

The letterhead is a standard 8.5” x 11” letter format. The personnel name and the remaining information, such as address, phone number, e-mail, etc. must be in Helvetica Neue Light.

The envelope will communicate the image to people receiving correspondence from Japan Society. Like the letterhead, the envelope has specific standards as illustrated on this page.

The envelope is a square format standard 4.18” x 9.5”. Also, the business card must be reproduced in strict accordance with the guidelines presented in the illustration. The measurements of the piece are 3.5” x 2”.

program poster

family

Kodomo no hi: Celebrating Japan’s Children’s Day through Performance & Crafts-Making Sunday, May 3, 2 PM

www.japansociety.org

Japan Society Program Poster in front of the main building

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film

Japanese Movie Night Megane, Kamome shokudo Through May 18th

www.japansociety.org

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Posters are a popular way to communicate locally. These are program posters for communication in 5 different Japan Society programs, which are Corporate, Exhibition, Film, Family, and Performing Arts. The posters have the white frames, following the guideline as seen on page 19. Try to use photographs that are visually simple and with plenty of white space. The 4窶田olumn grid is used for posters. These posters also can be pamphlet3-folds.

program poster

exhibition

Krazy!

The Delirious World of Anime + Manga + Video Games Friday, March 13 - Sunday, June 14

www.japansociety.org

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Posters are a popular way to communicate locally. These are program posters for communication in 5 different Japan Society programs, which are Corporate, Exhibition, Film, Family, and Performing Arts. The posters have the white frames, following the guideline as seen on page 19. Try to use photographs that are visually simple and with plenty of white space. The 4窶田olumn grid is used for posters. These posters also can be pamphlet3-folds.

corporate

The Global Impact of the Financial Crisis Speaker: Stephen Schwarzman Tuesday, Mar 10, 12 - 2 PM

www.japansociety.org

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advertisement Japanese Movie Night

www.japansociety.org

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Glasses, 2007, An easygoing film that is satisfying as a refreshing sea breeze during a summer night at the beach.

Children's Day Craft Activity: Koinobori

www.japansociety.org

exhibition

Glasses, 2007, An easygoing film that is satisfying as a refreshing sea breeze during a summer night at the beach.

Advertisement for promotion 19

Advertisement standard for promotion of Japan Society New York itself is inspired by its logo and the theme of a window. The thickness of the frame is always in the same proportion to Japan Society program poster’s the white frame. Although the main frame color combination is Red and Grey, you might use secondary combinations based on secondary logo usage guidelines.

Corporate advertisements help to educate our audiences about renewable resources and answer frequently asked questions they may have. The Japan Society logo must always be found in the bottom right-hand corner .5” from either edge. Body copy must be displayed in 30 point Helvetica Neue Bold. Except for images, borders, lines, etc., text must be located .5” from the poster edge.

Promotional Application

Experiencing surprising, cuttingedge art; imagining entrepreneurial approaches to improve quality of life; debating the realities facing Japanese and U.S. investors; expanding educational resources...

Motoatsu Sakurai, President

Family Program Over view The Education Program was founded in 1994 with the support of The

Education & Family Programs plays a particularly important role in

Freeman Foundation. We have grown over the past 14 years to offer a

increasing access to Japan Society’s many resources—from rare art

host of opportunities through our suite of Family, School and Educator

displayed in our gallery, to leading Japanese performers and thinkers,

programs. Today, Education Programs endeavors to spark interest in

to the latest scholarship in Japanese studies—with American educators

Japan and impart an understanding of shared humanity to our intended

and children. We offer a host of opportunities through our suite of Family,

audience—whether educators, students or families.

School, and Educator programs.

banner

Banner

celebrating a century

celebrating a century

A banner designed for Japan Society Identity is hanging on the façade of the Japan Society’s building on 47th Street.

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The banner layout above is an example and speciďŹ c measurements should be checked with the banner manufacturers.

The Japan Society New York can promote itself effectively and reinforce its postiton as a balanced cross-cultural organization using low cos marketing material such as banners. The banners are also a part of architectural elements.

floor guide

membership

floor & membership guide

Japan Society Members receive an array of benefits, including special discounts on all films, classes, family programs, and performances throughout the year; complimentary admission to Gallery exhibitions; invitations to special Members-only gatherings; and more. Join Japan Society today.

www.japansociety.org

Floor Guide

The facilities include a 262-seat theater, art gallery, language center, library, conference facilities and over three floors of administrative space.

www.japansociety.org

Membership Guide 23

The floor guide is one of the most important pieces when it comes to information. It is simply designed to look straightforward as a part of identity standards. The membership guide has a form to be filled out so that it has to be readable as well as be sophisticated.

It is the same format with the floor guide. Please use simple and clean photographs for these guides.

ticket Ticket for Corporate Programs Front

Corporate

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Japan Society New York

Ticket for Corporate Programs Back

Tickets $11 Adults $7 Japan Society members, students & seniors Buy Tickets Online or call the Japan Society Box Office at (212) 715-1258, Mon. - Fri. 11 am - 6 pm, Weekends 11 am - 5 pm.

Open evenings and weekends (times vary) for special events.

333 East 47th Street, New York, NY 10017

ticket

Ticket 80% of the actual size

Exhibition

Film Event

Family Program

Performing Arts

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Tickets are designed for each program entry based on each color.

Japan Society has 5 main programs; Corporate, Exhibition, Film, Family, and Performing Arts. Since there can be lots of possible events or sections, the tickets have empty space for stamps. Back of the ticket has further information about that event and directions.

postcard

Postcard

www.japansociety.org

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333 East 47th Street New York, NY 10017

Performing Arts

Language Center

Lecture

I am in my 20s or 30s and would like further details.

Young Patron

I would like to know about members’ benefits.

Membership

Family

Exhibition

Corporate

Film

Tell me more about:

E-mail

Name

Subscribe at www.japansociety.org or fill out the form below.

Japan Society

Attn: New Media & Web

New York, NY10017

333 East 47th Street

Japan Society

www.japansociety.org contact@japansociety.org STA M P

postcard 27

Postcards are also an effective way of communicating. This example is for Online Subscription at www.japansociety.org. It has a stripe frame, which is a secondary graphic element and also 5 different colors. It is U.S. standard size so that let it delivered easily and economically.

postcard

Postcard

www.japansociety.org

www.japansociety.org

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postcard

www.japansociety.org

www.japansociety.org

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Follow the ratio of the frame and the blank frame and try not to use complex images inside of the stripe frame. Use photographs that are simple and clear enough to go with each color.

Interactive Application

In the future, Japan Society will remain a trendsetter in examining Japan’s changing relations with its neighbors, the issues facing postindustrial societies in Asia and the West.

Michael R. Auslin, Scholar

Performing Arts Overview Established in 1953, the Performing Arts Program has introduced

Basil Twist, toured Japan in 2007 as part of Japan Society’s centennial

audiences to Japan’s contemporary performance scene as well as its

celebration. Major support for Japan Society 2008-2009 Performing Arts

traditional dance, music and theater through more than 500 individual

Programs is provided by the Lila Wallace-Reader’s Digest Endowment

programs. Highlights include premiere presentations of the Grand Kabuki

Fund, The Starr Foundation, the New York City Department of Cultural

to the popular annual Contemporary Japanese Dance Showcase. A recent

Affairs, the Doris Duke Charitable Foundation, and the Endowment for the

commission, the Bessie Award-winning Dogugaeshi by puppet master

Performing Arts.

website

Mark Schilling on “Nikkatsu Action” You first curated a series of Nikkatsu action films in 2005 and just published a book on the subject. What drew you to this genre and the particular films presented in this series?

Mark Schilling: I first became aware of the Nikkatsu Action genre when I was researching my book on yakuza movies, The Yakuza Movie Book: A Guide to Japanese

Website Proposal

Gangster Films. Though

You mention in your book that these films “evoked a cinematic world neither foreign nor Japanese, but a mix of the two.” Could you elaborate?

Original poster for Plains Wanderer (Daisogen no Wataridori, 1960).

MS: They may have been set in a real, present-day Japan, but usually a highly

corporate luncheon

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The Corporate Program has a rich history of providing the international business and policy community with insights into U.S. – Japan relations. Japan Society’s Corporate Program hosts public and invitation-only programs for the international business and policy community about the people and issues that define U.S.-Japan relations in a regional and global context. The Corporate Program offers unparalleled access to international business

Tipping the Scales: The Evolution of Shareholder Rights in Japan Wed, May 6, 12 PM

register and buy ticket

online calendar

May 2009 10 11 12 13 14 15 16 17 18 19 20 21 22 23 Umeda 24 25 26 27 28 29 30Hiroaki Solo dance, light, sound & video Friday, May 15, 7:30 PM buy ticket

Online Calendar Proposal

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A website is really an interactive piece of software. The navigation facilitates user goals of; easily accessing content, community and commerce and finding any desired feature or information page. The site should be straightforward, relatively simple to use and unchanging—with no surprises or misleading cues, such as design elements that look like links but instead are static graphics.

With the exception of certain processes, users should be able to navigate to all major areas of a website from anywhere.

Theme

Japan Society New York’s Identity Theme is “Harmony of two cultures” and “Cross cultural communication and interaction”.

VISUAL COMMUNICATIONS II DES-621-04 SPRING 2009 DAYOUNG LEE, Designer GRAHAM HANSON, Instructor