DPT PROposition 2018

CREATING HEROES

Marketing rallies, teams and champions

GREEN TEAM RECIPE FOR SUCCESS

DAKAR PRESS TEAM

E-LIONS

DAKAR PRESS TEAM (DPT) organizes rally press expeditions for professionals and fans by means of specially prepared off road cars every year. Participation as observer at international rallies or using our fleet for testing your technical components in harsh conditions are a few of our options.

Journey 3 We take rallies as proven evidence that sustainable endurance can be sporty; 3 We show our progress every day; 3 We create an audience and acceptance.

DPT offers rally marketing & PR services, strategic advise, contacts with the press and opinion leaders, online campaigns, special events & incentives, roadshows and attendance at automotive exhibitions. We can organize special marketing campaigns on demand, customized based on your business needs and objectives.

Platform 3 Building electric driven off-road rally vehicles (ERV); 3 Developing and testing clean energy components.

Partnership 3 Developing together with stakeholders; 3 Sharing knowledge; 3 You will benefit from synergies.

YOUR FAVORITE PARTNERS

Welcome to the world of off-road rallying. Where champions show the true meaning of resilience and perseverance.

Where professionals test sustainable endurance in extreme conditions, a great platform to develop the rally cars of the future.

It’s in this world that our GREEN TEAM operates best. A world of innovation and change, in which only the best succeed.

GREEN TEAM is a group of marketing and automotive experts who loves rallying. We have professionals who report on rallies, journalists who write about it and photographers who visualizes. We professionalize rally exposure towards public and business partners. We assist the rally organizer, sponsor and rally team and maximize the engagement they expect.

GREEN TEAM also operates towards a sustainable vision.

Electric off-road rally cars indicate the way to go and we can accelerate this trend now.

We test the latest car components in extreme conditions on sustainable endurance; We offer a platform to develop the off-road rally cars of the future!

DAKAR IS OUR BASE AND THE KEY TO YOUR EXPOSURE We have been participating as a Press Team in the Dakar since 2004. The Dakar rally remains our base platform. It’s a challenge for those who go, a dream for those who stay…

PERU

Imagine 3 One of the biggest motorsport event in the world 3 1.200 hours of TV broadcast 3 4 million spectators along the course 3 1.460 journalists, 130 media

ARGENTINA

The Dakar’s digital impact is even more staggering: 3 23.6 million videos viewed 3 2.3 million fans (online community = F + T + i) Le Dakar is the number one off-road Rally!

Source = Amaury Sport Organisation, Paris (France)

BOLIVIA

14 STAGES 10,000 KILOMETERS

60 NATIONALITIES

29 COUNTRIES

DAKAR TV

DAILY PROGRAM FOR A HUGE AUDIENCE CRAZY STORIES

PASSION & EMOTIONS THE REAL ADVENTURE

REALITY TV PRESSURE Watch Dakar TV online

EXCITEMENT

DA

KA

M

BACK GROUND STORIES

E R P RESS T

A

YouTube.com/dakarpressteam Facebook.com/dakarpressteam DakarTV.nl Telegraaf.nl + Telegraaf app + Telesport.nl

WITH DPT IN THE LEAD

FULL CUSTOMER EXPOSURE

Throughout the years our Press Team reported on Dakar and on its clients through publications, offering them the highest commercial exposure and value.

4WD Magazine (NLD), 24.000 editions

Routiers Magazine (NLD), 18.500 editions

4x4 Action (DEU), 45.000 editions

People Business (NLD), 25.000 editions

INTERNATIONAL PRESENCE WE’LL PROMOTE YOU

VW Dealer organization (NLD)

Auto Review (NLD), 43.000 editions

De Telegraaf (NLD), 455.000 editions

4WD Magazine (NLD), 24.000 editions

RALLY MARKETING SHOWCASES

We organize action marketing in all its facets for many strong brands, using off-road rallying to enforce the image of alertness, sportsmanship, endurance

and the story of champions. And of course stories about the results of powerful and strong technical components, provided by our partners!

by GT LINE

PRODUCT PLACEMENT SUPPORTING THE QUALITY OF YOUR PRODUCT

APPLY CAPTURING

YOUR PRODUCT

TESTS

FEEDBACK

PROMOTE DOCUMENTARY

BE YOUR AMBASSADOR

DAKAR EXPERIENCE START THE FEVER

Trip to Le Havre, technical check for Dakar rally vehicles

Experience the real Dakar adventure (3 to 5 stages)

Dakar business trip (3 to 5 days)

ROAD SHOW AWARENESS YEAR ROUND

Premio Dakar reunion

Performance Gimbrère Theater

Opening Apox-building

BBQ Muntstad

Sustainable mobility Greenes

AFRICA FESTIVAL OFF-ROAD & ADVENTURE

AFRICA TM

OFF-ROAD & ADVENTURE

DO & DARE HAVE FUN

OFF-ROAD EXPERIENCE GREEN LANING OVERLAND CAMPSITES

B-TO-B VIP TREATMENT

4X4 FOOD TRUCKS MUSIC & ENTERTAINMENT

ONLINE MEDIA

EXTENDINGYOUR REACH ATTHE HIGHEST SPEED

HUGE ONLINE IMAGE BANK

3,094,925 VISITS +158% VS 2016 JOINT PROMOTIONS ON FACEBOOK

REACH IS KEY

SOCIAL CLICKS TRIGGERING MASSIVE POSITIVE REACTIONS

834,401 REACH +124% VS 2016

18,776 FOLLOWERS +145% VS 2016

3.005 FOLLOWERS +107% VS 2016

SEE YOUTUBE

1,400 FOLLOWERS +122% VS 2016 OVER HALF A MILLION PEOPLE WATCHED OUR VIDEO

FOCUS ON YOUR AUDIENCE

TESTING COMPONENTS

BE OUR PARTNER For years the Dakar Press Team is testing car components during the Dakar Rally. Now we have designed an off-road vehicle, that’s fully excuiped for our next Dakar challange, so we will be able to produce a daily online TV show.

Together with our partners, we will build this extraordinary 4x4. Several parts will be tested by our team, so we are able to apply them in the 2020 ERV.

• We seek long term partnerships, both financial & technological.

• We anticipate.

• We offer a platform for business to commit and innovate.

• We create excitement around their brand.

• We bring together the best talents and suppliers.

• Progressively integrating innovative and electric components.

• We test.

• We assemble, build and adapt.

• We test again.

• We inspire and we set an example.

Volkswagen Engine: Transmission: Type:

Transporter T6 L2H128 Dubbele Cabine 2.0 TDi 150 KW/204 PK - 450 Nm DSG7 4x4 (4Motion) Dakar Xtreme Communication Vehicle

VISION

ELECTRIC OFF-ROAD RALLY VEHICLES In the near future, EV’s will be positioned in the same way non-EV’s were in the past: as desirable objects with strong emotional value and the ability to create fans.

We want to position them as sustainable, reliable, credible and most of all as sporty, cool and ‘sexy’ in the global market. A vehicle everyone is proud of. A vehicle you want to embrace: as a fan, an admirer or even as a driver. We will develop and promote electric off-road rally vehicles (ERV’s) and will drive one in 2020.

IMPACT ON ENVIRONMENT

“Le Dakar” does not have positive effect on the environment. No one can downplay the vehicles’ huge amount of CO2 emissions, or the fact that the participants drive straight through unspoilt nature.

Since 2011, more than $700,000 has been invested in a project that combats deforestation in the Amazon. However, there is always room for improvement. The ASO has a social responsibility, after all.

Dakar rally organizer ASO is well aware of this and understands that the most famous rally in the world has to move with the times, especially when climate change and global warming are more relevant than ever.

Sustainability is inextricably linked Le Dakar!

And they are not alone! Dakar Press Team also want to make a major contribution to sustainable innovation. Therefore, we tested a CNG system (green gas) in Le Dakar 2017 and had our own solar roof. In the future, we are also going to drive an electrically-powered vehicle in the Dakar.

The organization leaves no traces at the bivouac areas: paper, plastic, aluminium, glass, We love the Dakar, just like all those other oil, tyres and mechanical parts are collected ‘fanatics’, but we are not planning to look the separately. other way.

A sustainable rally is definitely achievable!

Design by Erik Verdegaal

dakarmagazine.com dakarmagazine.nl dakarpress.com dakarpress.nl e-lions.eu

© 2017 Production: Léon Jansen Hans Korteweg (Green Team B.V.) © 2017 Photography: Dakar Press Team

instagram.com/ dakarpressteam Operational Center Green Team B.V. Dorp 94 B 3415 PH Polsbroek (The Netherlands)

Centro de Coordinación Regional Sudamericana Green Team Co. Résidence Nagler, Larrea 1345 3d CP 1117 Buenos Aires (Capital Federal) (Argentina)

Hans Korteweg hans@gt-mobility.nl +31 6 43 00 28 983 Contact for French market

Léon Jansen leon@gt-mobility.nl 0031-6- 54 95 7677 CEO / Leader DPT

Carlos Nagler carlos@gt-mobility.nl +54 9 11 6592 7033 Delegate DPT for Latin America

Ewout Batstra ewout@gt-mobility.nl Chief of engineering E-Lions project 2020

Coen Schlüter coen@gt-mobility.nl Operations DPT

Annemieke van Willegen annemieke@gt-mobility.nl Customer desk

youtube.com/ dakarpressteam facebook.com/ dakarpressteam