11/26/2009 - Dakota County Tribune Business Weekly

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Tea times comes to Burnsville 2A Company has an appetite for destruction 7A Apple Valley man makes sweet music 8A

ANDREW MILLER KARA HILDRETH TAD JOHNSON

dakotacountytribune.biz dakotacountytribune.biz

DATE ##, 2009 NOVEMBER 26, 2009

VOLUME 30, NUMBER # VOLUME 30, NUMBER 39

Dakota County Tribune Since 1884

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Social media is a whole new ‘animal’

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BEST PRACTICES

Decision-makers need to take into account a variety of perspectives that could cloud their best judgment. JEFF 5A APPELQUIST

by Jeff Achen

Photo by Jeff Achen

Minnesota Zoo Social Media Coordinator Sara Benson manages the zoo’s Twitter account and Facebook fan page from computer and cell phone, connecting with zoo patrons 24 hours a day, seven days a week, and advancing the zoo’s education and engagement goals. best way to do it was to actually dive in to the one topic I really know,� Benson said. The Mounds View High School graduate majored in journalism at the University of Minnesota and found her niche in public relations. The potato chips blog helped her understand the culture of the Internet and the blogo-

The Minnesota Zoo recorded an attendance record after it installed the Russia’s Grizzly Coast exhibit.

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BUSINESS 101

CARIE STATZ

Apple Valley company shows that promotion is more than about putting up a sign and hoping customers respond. 6A

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General 952-894-1111 Distribution 952-846-2070 Advertising 952-846-2011

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Managers need to realize that different generations approach the idea of ‘work ethic’ in personal ways. GLENN 5A STARFIELD

Follow me Follow the Minnesota Zoo on Twitter: @mnzoo or use the hashtag #mnzoo to find and tag tweets about the Minnesota Zoo. You can also follow Rick Mahn and his Social Media Breakfast group on Twitter: @ RickMahn @smbmps

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sphere, as well as the ins and outs of cultivating professional online relationships and building an audience. Benson had just the type of Web sensibilities Director of Marketing Bill Von Bank and his marketing team at the Minnesota Zoo sought. “Social media is evolving, it’s changing, there’s so many different things out there and we needed somebody who can kind of have a pulse on that, somebody who has a passion for it,� Von Bank said, “and that’s what came out when we interviewed Sara.� The decision to add a full-time social media staff position emerged out of a reorganization of the zoo’s marketing department in August 2009. Rick Mahn is a social media strategist at Land ’O Lakes and founder of Social Media Breakfast-Twin Cities, a group of social media

BEST PRACTICES

See Zoo, Back Page

Photo by Jeff Achen

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Continued development of rail systems will not benef it the metro area or the state of Minnesota. 4A

PHIL KRINKIE

DAKOTA COUNTY TRIBUNE

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Zoo is one of the first state agencies to add a full-time social media coordinator It’s hard to believe it could have started with potato chips, but it did. The Minnesota Zoo’s new, full-time social media coordinator, Sara Benson, got her start with chipdiper.wordpress.com, a blog on which she sings the praises of and reviews potato chips. Her father worked for Old Dutch and they always had chips around the house. It was an easy topic to talk about. “I wanted to get to know how blogging works, where you can kind of develop your relationships in the blogging world and I felt the

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