Dakota Supply Group - August 2013 Spotlight

August 2013

www.dakotasupplygroup.com

SPOTLIGHT ALL PRICES VALID FROM

Don’t Let A Bad Cord

Tie You Up

AUGUST 1 TO SEPTEMBER 30, 2013.

When your days are maxed out with jobs, the last thing you want to worry about is the condition of your extension cords. Carol Brand extension cords are among the industry’s longest-lasting, most reliable cords, and DSG is offering them at a great price.

LIFETIME PLUS® SUPER GOOD FLEX® EXTENSION CORDS

ALL WEATHER EXTENSION CORDS

• Connector ends conveniently light up to indicate when the power is on.

• Cords are specially designed to perform outdoors in adverse weather.

• Super-tough jacket resists cracking and abrasion.

• Cords remain flexible and resist cracking in temperatures reaching -58˚ F (and up to 221˚ F).

• Cords perform in temperatures of -58˚ F. CA03390.63.05

CORD EXT 14/3 25' SJTW YELLOW...... $ 12.65

CA03391.63.05

CORD EXT 14/3 50' SJTW YELLOW...... $ 24.15

CA03392.63.05

CORD SET 14/3 100' SJTW YELLOW.... $ 44.05

CA03398.61.05

CORD EXT 12/3 50' SJTW YELLOW...... $ 37.95

CA03399.61.05

CORD EXT 12/3 100' SJTW YELLOW.... $ 63.05

BETTER

CA03660.63.07

CORD EXT 14/3 25' SJEOOW BLUE...... $ 16.35

CA03661.63.07

CORD EXT 14/3 50' SJEOOW BLUE...... $ 26.15

CA03662.63.07

CORD EXT 14/3 100' SJEOOW BLUE.... $ 52.65

CA03667.63.07

CORD EXT 12/3 50' SJEOOW BLUE...... $ 40.95

CA03668.63.07

CORD EXT 12/3 100' SJEOOW BLUE.... $ 86.15

BEST FROGHIDE® ULTRA ® FLEX EXTENSION CORDS • Cords are resistant to oil, water, ozone and chemicals.

• Caps and connectors are molecularly bonded to the cord for lasting strength.

• Cords perform in temperatures of -40˚ F (and up to 194˚ F).

CA06425.63.06

CORD EXT FROGHIDE 14/3 25' SJOW.......$ 23.25

CA06450.63.06

CORD EXT FROGHIDE 14/3 50' SJOW.......$ 36.00

CA06400.63.06

CORD EXT FROGHIDE 14/3 100' SJOW.....$ 63.95

CA06225.61.06

CORD EXT FROGHIDE 12/3 25' SJOW.......$ 30.50

CA06250.61.06

CORD EXT FROGHIDE 12/3 50' SJOW.......$ 48.95

CA06200.61.06

CORD EXT FROGHIDE 12/3 100' SJOW.....$ 86.75

Tom's

Current

Good. Better. Best.

I spent some time recently with one of our manufacturer-partners who makes water heaters.

They told me an interesting story about their experiences with one of the nation’s largest big-box stores. Now don’t get me wrong – I am not a huge fan of big-box stores, since they often act as our competitors and tend to make life challenging for contractors. But when it comes to selling stuff, they can teach us a lot.

In particular, this home improvement chain has a policy of giving every customer three choices of water heater: good, better and best. They didn’t invent this, obviously, but they do use it consistently, and the results speak for themselves.

According to the manufacturer-partner, the bigbox store’s customers purchase a water heater that is above the “good” offering an incredible 62 percent of the time!

If that doesn’t have your attention, try this: that same manufacturer told me that when their products are sold through contractors, consumers opt for something more than “good” only 7 percent of the time! I was stunned when I heard those figures. I would have guessed that there was a difference (and that major retailers performed better), but never would I have believed that the gap was so huge.

big-box stores but not from contractors? The answer is simple: Retailers ask if you want a better water heater, and plumbers don’t. Instead, contractors talk themselves into settling for their default “go-to” water heater because it’s easier than taking part in the dreaded business of “up-selling.”

If you think “up-selling” is a dirty word, consider this: According to our manufacturer-partner, way more than half of consumers actually want a better water heater (furnace, light fixture – substitute almost anything you sell). That means your odds are better than 50/50 that you’ll make your customer happy and improve your profit margin if you just ask. Where else can you get odds that good?

And what happens if customers say no? You just sell them your “good” water heater anyway!

Listen to your customers. Ask them if they are interested in the benefits offered by extra features. Talk to them about alternative models and what their options are. It’s a great way to grow your business, and it’s a win-win situation for everyone involved.

Why do consumers buy more advanced water heaters (with better profit margins) from

Printed On 100% Recycled Paper!

Fast FACT August is National Water Quality Month.

PLUMBING American Standard Walk-In Bathtubs Help Those With Limited Mobility Safely Enjoy A Bath!

Tell your customers about innovative American Standard walk-in tubs – the perfect tub for those who suffer from health issues that restrict their mobility, such as arthritis, rheumatism, sore knees and back problems.

Convenient features make this bath an easy sell!

• Exclusive Quick Drain technology – Empties the tub in less than two minutes (eight times faster than normal drains), which allows users to exit the tub when they’re ready. Plus, it requires no additional plumbing.

• Options that improve safety – Large, walk-in door; textured floor and built-in chair – these features help users enjoy the freedom of safe, comfortable bathing right at home.

WATERWORKS 90 90

• More warehouse space • Increased office space Plus, the new building includes some familiar features from our old location: • Certified Grundfos sub factory (where DSG builds and tests Grundfos groundwater pumps) • Showroom • City desk area

N Lewis Ave.

• New three-acre yard area

Sioux Falls Regional Airport

N Cliff Ave.

Our new location provides more room to quickly supply the products you need, when you need them:

N Minnesota Ave.

What’s New?

E 60th St. 29

Our new address is 2219 E. Benson Road in Sioux Falls, SD. DSG’s Sioux Falls Waterworks branch has moved next door to DSG’s main Sioux Falls location. Once separated by more than four miles, the two branches will now share adjoining land.

90

W 60th St. N Westoirt Ave.

Sioux Falls Waterworks Has Moved To A New Location!

229

2219 E Benson Rd

1409 N K Ave 229 29

Russell St.

E Rice St. 115

E 6th St.

Pop

Quiz

John from 4G Plumbing & Heating hoists up a King Salmon he snagged from the Nushagak River in Alaska.

1. Whose silhouette is depicted on the dsg-outdoors.

Major League Baseball logo?

2. True or false? Forest fires spread

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NIVERSITY OF

DEVELOP

ING SUPE RIOR

GROWTH

Power Up Your Knowledge: The University Of DSG Provides Great Opportunities For Growing Your Business!

The University of DSG is a company-wide training initiative that can help you build your skills and knowledge, giving you an edge on every job you do. We have a variety of learning opportunities that you can take advantage of:

• Power Tools Success Workshops – These one-day events provide real-world tips for contractors and other small business owners.

• P4 Learning Labs – A great chance to improve everything from billing to budgets, these intensive three-day sessions will change your business for the better.

• Online Learning – Our web site provides valuable courses facilitated by industry experts. Here you’ll find everything from online courses to audio sessions to podcasts.

• Counter Days/Product Training – We hold events throughout the year that connect you with product experts.

Learn more about the opportunities provided by the University of DSG at www.dakotasupplygroup.com/university-of-dsg.

HVAC/R Healthier Customers Are Happier Customers – Help Homeowners Improve Their Indoor Air Quality With The Santa Fe Classic Basement Dehumidifier.

The Santa Fe Classic provides superior protection against mold, mildew and bacteria growth due to high humidity levels in basement air.

•

Heavy-duty performance means fewer callbacks – Engineered specifically for the cooler temperature and low air flow of basement environments, the Santa Fe Classic removes up to 110 pints of water per day.

• Flexible installation options mean your job is done in no time – This dehumidifier has an optional condensate pump and ducting kit, which allow you to quickly install the dehumidifier in even the most unique applications.

DSG# TSP4029700

AUTOMATION SoMove Software Helps You Configure Schneider Electric Motor Control Devices Faster.

Time-saving and simple-to-use, SoMove software expedites the setup and maintenance of Schneider Electric motor control devices – including the Altivar 212!

Just download the SoMove software for free, then connect your PC using a USB/RJ45 cable or Bluetooth. You’ll save time and increase productivity with these functions: • Create, save, copy and print configurations in disconnect mode • Compare and transfer an existing configuration to a new device • Monitor real-time display of the device’s status and its I/O • Display a list of detected faults

DidYou Know?

W.A. Roosevelt is now offering the Customer Service Guarantee.

Learn more at www.waroosevelt.com/AboutUs/CSG.aspx.

MFG# 107922

The

WINNERS Of This Month’s

Spotlight Super Code

1155454

1156103

PRESORTED STD US POSTAGE

PAID Detroit Lakes, MN Permit No. 14

Box 13573 Grand Forks, ND 58208-3573

MDM SUPPLY

Are...

1155872

Check the code on the printed version of your July issue of Spotlight to see if you are a winner!

If your code matches one of the codes above, bring in your July Spotlight to your local DSG to claim your prize!

Plus, don’t forget to hang on to the printed version of this issue of Spotlight to see if you’re a winner in September!

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What's Inside August Featured Products Tom’s Current Fast Fact DSG Outdoors Pop Quiz University Of DSG Did You Know?

COMMUNICATIONS Extend The Life Of Fiber And Copper With The Drain N’ Seal Moisture Block Systems From Uraseal.

•

Keeping water out builds reliability in – Drain N’ Seal minimizes condensation and water damage to pedestals and vaults. Its unique cell structure provides complex channels that inhibit the penetration of moisture into the pedestal while allowing any water buildup to freely drain away.

• Convenient preparation makes for quick and easy application – no special tools are required. The two-part kit mixes in its own packaging and is ready to pour in 60 seconds.

Uraseal THE CONNECTION/PROTECTION SOURCE

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