How Artists can promote their music online today. By Michael Jiglund, Producer and CEO of Mik3 J Beats. For more Tutorials about music promotion and 3 Free Beats Click below:
https://mik3j.com/ Back in the days you would need to be signed to a major label to get anywhere with your music. That is not required today. Thanks to cheap release and recording costs you can lauch your own independent career today. Marketing is also more accessible today thanks to internet and you can reach huge amont of people with the right marketing plan. A marketing plan is essential to know which direction you should take.
Plan your Marketing. First you should have your goals set up. You should identify who is your typical customer and habits, personalities and what interests does your fan like. What age, gender is he or she and where does your fan spend most time. Some ways you can find out your fan base is to look at a similar artist than yourself and see what their fans are like. You can also make a survey about your own fanbase and find out more about them by contacting them and ask about them. Once you have found out about who your typical fan is you should find out where they are looking for music. These data can easily be found by digging around and use tools like Google, Facebook analytics and Twitter analytics for example.
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Using Social Media. By using popular social media platforms you will find new potential fans. That is why it is good to find out about which social media channels your fans mostly hang out in and find out how to use each platforms more efficient. Every social media channels works different.
The biggest social media channels to use for artists today are: Facebook, Twitter, Instagram, Youtube and for music also Soundcloud and Reverbnation. You should learn how to use each of these channels. Once you have found out how it works you should engage with new fans. To give you some examples how you can engage the fanbase you can for example give advice, asking questions about them, offer free giveaways or participate on a current topic that is discussed. By talking Get your own website. To get an effective and proffessional way of promoting yourself you should get your own website. By having a website you can easily show off new events going on or how you progress in your career. The main advantage of website as opposed to only social media channel is that you can control what content can be seen and customise your experience to your fans better. It also gives a more proffesional impact to tastemakers, media or other music industry proffessionals. Your main goal should be to get your fans to visit your website often so you can sell more music and tickets. To get more traffic to your website you can have a blog on your site where you post content that engages new fans, for example how you get inspiration for a song, the creative process of writing a song or helpful advice. Page 2 of 4
HTTPS://WWW.YOUROWNARTISTWEBSITE.COM You can easy get a website done first by getting a domain from Hostgator or Godaddy, then create a website in a website builder called Wix with ready to use templates. Another way is to use Wordpress and get a ready to use theme from different thememakers. You can then customize the page for yourself.
I have to admit i am not good at creating website, but there is nothing wrong with seeking help to get a website done. For example you can use a service like fiver or up work to get it done cheaply. Just have an idea first about what you want to include in your website. The most important pages are a biography with a presentation about yourself, a page for your music, a blog, contact info and maybe information about upcoming shows or previous videos from shows. A tip for you is to have a signup form where you offer something for free in exchange for an email adress so you keep contact with your fans and give them news and offers. Your image and branding. A proffessional website is only a part of your image and there are many more parts to get the image of yourself right. First come up with a good artist name that represents your own style and then get yourself a nice looking logo for that name. You can use a service like fiver to have someone create a logo for you. You want to make sure that everything you post and every visual aspect of your posts, music, social media channels follows the image and logo you have choosen. I suggest you write a good biography about yourself and your story, take proffesional pictures of yourself and create nice looking artwork and videos for your music.
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Reach out to other tastemakers and music channels. To promote yourself more effecient it is preffered that you contact other people in the music industry or other established channels that already have a big fanbase and lot of visitors. To give you some examples, music blogs, music websites for your musicgenre, youtube channels, spotify playlists or a radiostation. The advantage of this approach is they can give you good exposure. You should focus on building relations with this people that have this audience that they can share your music to. Again there are a lot of things that can help if you approach the tastemakers the right way. Whatever you do don´t spam them with your music right away, instead help them out first and get a good rapport with them Also make sure you have your proffessional artwork, bio, social media and links to your music ready for them to include in their next feature, premiere or how you want them to showcase your music. It also depends on who you are contacting and their guidelines for submitting. That is my guide how you can promote your music online today. If you have any questions contact me at: michael@mik3j.com
For Free Tutorials how to record, mix and promote your music and to Get 3 Free Hip hop Beats Click the link below: https://www.mik3j.com/
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