Design.........HUMANI.D.for life. VOLKSWAGEN
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HUMAN
Inspired by a chilly, windy, early evening stride in San Francisco, I.D. Human is set out to re-imagine our relation with cars in an urban setting. Are we doing enough to celebrate the affinity and personal connection?
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001 FORWORD
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002 SKETCHES
Set out to capture the essence of friendliness, affinity, and personal connection. By combining round, organic forms with primary, easy-to-read shapes and graphics, the spacial concept takes shape in an open-air, welcoming package.
HUMAN
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The spatial concept is ambient, rather than specificly story-driven. Compared to utility vehicles that have a certain task in mind, I.D. Human offers a solution that does not dictate the life of users.
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Flexible seating configuration adapts to different needs of a multi-faceted lifestyle. The side seats could pivot individually to accommodate up to 4 passengers or could fold down uniformly to form a passthrough storage space.
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VW32
