Luxury at its most creative
Fendi and DAMAC Properties partner together for the development of new luxury serviced apartments in Riyadh. An idea of continuity between building and dressing the space guides the venture. These luxury serviced apartments are not only furnished with distinctive pieces from the Fendi Casa collection: the whole of the interior design is conceived by Fendi Casa. Interior design by Fendi Casa is a perfect match of traditional craft and innovative vision, and an expression of contemporary luxury.
Fendi A milestone of Italian savoir faire, with a distinct Roman flair, the house of Fendi expresses luxury at its most creative, tactile and experimental, which, un-paradoxically, means also at its most classic. The contradiction is only apparent, being in fact the distinctive sign of a truly unique approach to luxury craft and the creation of beautiful objects.
Iconic fashion The world of Fendi is a conciliation of opposites. Tradition, here, is never nostalgic: it is a tool used to produce innovation that’s not meaningless or pointless. Fendi is a modernist house. Its objects are iconic: at once strict and opulent, timeless and groundbreaking.
Symbols of opulence In the sixties, under the guidance of Edoardo and Adele’s five daughters and in stylistic alliance with the visionary Karl Lagerfeld, a template was set: the staid idea of fur as a status symbol kept being turned upside down while also the bags were transformed, leather printed, woven, dyed and tanned to make them new. The iconic FF pattern as well as the Pequin stripes embody Fendi’s playful yet innovative idea of luxury, which led to the creation of cult items such as the Baguette bag in 1997 and successively the Spy, the Peekaboo and many more. Not anymore a family business, but still following the same creative principles. Since 2004, Fendi is controlled by LVMH.
Fendi Casa Interiors
A celebration of touch and sight
Unique living spaces
An expression of Fendi savoir faire
Fendi is not simply fashion. It is an esthetic, based on the fearless exploration of the possibility of luxury handicraft and an appreciation of sophisticated materials. As such, it defines a world. One where strictness and opulence are faces of the same medal, and touch and sight are luxuriously stimulated at once.
Innovation is paramount for Fendi. Well before fashion as lifestyle became a byword for the whole of the fashion system, Fendi added furniture to its ever-expanding world. Fendi Casa was established in 1989 in collaboration with famed firm Club House Italia. The initial idea was to create Fendihued furnishing, from sofas to chairs, from chests of drawers to lamps. Over the years, the concept expanded to encompass outdoor furnishing, while also including special solutions for private houses, luxury hotels and yachts. Fendi, synonymous with extreme, unabashed luxury in clothing and accessories also became the expression of extreme luxury and unabashed experimentalism in interior decoration.
Fendi Casa translates the Fendi savoir faire and creativity, as well as its distinctive materials, into elegant objects and cinematic ambiances that are timeless and exceptionally made. Fur is used for sofas, cushions, carpets; leather on a couch is treated with the same flair as Selleria handmade and numbered bag; marbles, stones, woods are mixed in inventively precious ways. In pure Fendi style, pieces and details are so carefully streamlined. They become instantly iconic, from the Crystal chair to the spectacular Urano bed.
Design, exclusive quality and style With a dedicated workshop in central Italy and three collections produced each year, Fendi Casa is a polymorphous offer. The rich and layered range of proposals can also be adapted to personalized interiors, for a unique, tailor-made result. The service works as haute couture for the living space, bringing Fendi’s unique touch, its inventive use of skins and leathers, its tactile modernism close to the individuality and the needs of each client. Indeed, a perfect match of traditional craft and innovative vision, and an expression of contemporary luxury.
DAMAC Properties
Creators of luxury lifestyles Since 2002, DAMAC Properties has quickly established itself as the region’s premium developer creating unique buildings, communities and luxury lifestyles across the region, from Dubai and Saudi Arabia to North Africa, Jordan, Lebanon and Qatar. Some of the high-profile developments within the DAMAC portfolio include DAMAC Tower in Beirut, Lebanon and DAMAC Residences in Jeddah, Saudi Arabia. The company’s projects, encompassing residential, commercial and leisure facilities are located in the most desirable and exclusive locations and are built to the highest standards. The result is that the name DAMAC has become synonymous with the ultimate in luxury and quality.
The most exclusive luxury serviced apartments
In front of Kingdom Tower
Presenting DAMAC Esclusiva. A new concept in luxury living. DAMAC Esclusiva with interior design by Fendi Casa is beyond compare. A 30-storey luxury building boasting a collection of 216 luxury serviced apartments that exude the ultimate in luxury. With an unmatched location on King Fahd Road, facing Kingdom Tower in the heart of Riyadh, DAMAC Esclusiva represents a truly unique lifestyle. The apartments can be fully furnished and fashioned by Fendi with a range of personalized services and facilities that exceed all expectations. There’s nothing else like it.
Interior design By Fendi Casa Now Fendi and DAMAC Properties have joined hands – one of the world’s most desirable fashion brands and one of the region’s most sought-after developers coming together to create something truly ground-breaking. The result is a lifestyle unlike anything seen before in the Kingdom of Saudi Arabia.
The most exclusive square metres in the Kingdom of Saudi Arabia DAMAC Esclusiva incorporates the main components of Arabian architecture – the glistening opulence of gold, the intensity of blue, the effect of transparency and the almost obsessive repetition of architectural elements and patterns turn into modernist tactile solutions. They are reduced to the essence. Experimentalism, eclecticism, a layering of materials and cultural nods are defining elements of the Fendi interpretation of the living space. Geometry is the frame, smothered by a keen use of color as both visual and structural tool. The carefully studied rhythm of the composition, the preciousness of the materials, the painstaking attention to detail are a Fendi signature. The effect is fiercely contemporary: an expression of the moment that aims at timelessness while not forsaking history. Each apartment has a specific identity: a dialogue with the surrounding place that makes the atmosphere, the culture and the climate subtly yet immediately palpable.
Lasting impressions The main lobby is monumental yet evanescent. Gilt metal blades suspended from the ceiling recreate an architecture of columns and arches that is both immaterial and tangible. They define a central court, enhanced by a jasmine pool, and insure privacy to the residents’ circulations and lounges. The surrounding ambiances are dressed up in blue lapis lazuli, hinting both at Fendi’s precious use of color as well as to the Arabic tradition. A Corteccia marble vein is used for the floors.
Haute couture home Fluidity defines the structure of the apartments. Traditional right angles give way to sinuous lines that adapt the vaults’ concept. Floors as well as walls and ceilings swarm with rhythmic orientalist patterns. Gold and a soft grey blue define the colour palette, together with the beige of the silver Travertine marble selected for the floor. Hand-knotted rugs, bronze silk sofas, leather, gold leaf and parchment characterize the Fendi Casa pieces used to furnish the residences. Every single detail – functional as well as decorative - is painstakingly studied to mingle into a beautiful yet polymorphous whole, in pure modernist vein and in sync with Fendi’s opulent strictness.
Tailor-made services
A full range of the most exclusive services DAMAC Esclusiva opens the doors to a world of personalised luxury, indulgence and attention. Here your every wish becomes reality, instantly. The range of exceptional amenities and exclusive services match those of the finest hotels in the world and are designed to not only meet, but surpass even the most exacting standards and expectations.
Indoor pools, gymnasium The exceptional facilities of DAMAC Esclusiva ensure there’s everything you need to relax, rejuvenate and have fun. One temperature controlled indoor pool, one for women and an external pool for men. A fully equipped state -of -the-art gymnasium is always at your disposal. There’s also a games room with a wide range of games for the whole family.
Spa & sauna Relax or rejuvenate in a blissful haven of serenity at your very own luxury spa or avail of the spa treatments in the privacy of your apartment.
Fine taste A delectable range of restaurants are right at your doorstep. When temptation comes calling, there is something to satisfy the most discerning palates, all just a few steps from home.
Private pleasures
In-home lifestyle services
Your own private chef
Personal shopping service
Take advantage of one of the best concierge services in the world. Whatever you need, whenever you need it, it can be provided. What’s more, this service is activated the moment you purchase your apartment at DAMAC Esclusiva.
Whe t he r i t ’s fo r a s p e c i al e ve ni ng o r an o f f - t he - menu breakfast, the finest personal chefs ensure culinary perfection at home, all prepared for you in your own kitchen.
From day-to-day necessities, to rare luxuries, the personal shopping service will find it for you and deliver it to your door. Should you require it, they will provide personal shopping expertise and advice on what to buy and the best outlets to find what you’re looking for.
Specifications
Living, dining and bedrooms
Bathrooms
Kitchen
• Sleek, modern double glazed windows in all rooms • Marble floor with a decorative geometric pattern • Rich emulsion paints or gypsum moulds on the plastered walls in the living and dining rooms • Ample and comfortable built-in wardrobes in the bedrooms • Striking main door in metallic lacquer finishing • Premium fittings including anti-corrosion steel hinges, locks, levers and door stops • Ready-to-use satellite TV network hook-up points
• • • •
• Marble floor with a decorative geometric pattern • Superior emulsion paint on walls • Laminated kitchen cabinets with stone top for a perfect decor completion
Innovative ceramic flooring in large slabs Unique air bubble tub with overhead shower Classic white, premium sanitary ware The finest luxurious sanitary fittings and accessories • Stylish large mirror • Exquisite vanity units with a large under the counter basin
Unique facilities, amenities and services
Unique facilities and amenities Facilities
Amenities
• Secure car parking with CCTV coverage and access control • Convenient, direct elevator access from the parking to the apartments • State-of-the-art high speed elevators to each floor • Expansive temperature-controlled swimming pools, with separate pools for men and women • State-of-the-art, fully-equipped gymnasiums with designated facilities for men and women • Breathtaking tower lobby with cut-to-size first choice fine marble or stone • Ultra-luxurious health clubs for men and women, featuring indulgent saunas & steam rooms • Comfortable, self-contained drivers’ quarters
• Stately grand reception area with access control and first choice marble clad walls & gypsum moulds as per design • Modern, bright game room with a extensive range of games • Elegant façade cladding with a combination of textured paint/plaster and aluminum cladding • Eye-catching façade glazing - insulating glass with required aspect(s)
There’s no place like Maison. Where else can you enjoy the warmth of home, coupled with service beyond that of the best hotels? Maison is the only luxury brand of its kind, combining opulent architecture and design with the welcoming informality of your own home. Only we combine the highest service levels with a personal touch that will make you feel uniquely well looked after.
Typical floor plan
Typical floor plan
LEVELS 5 TO 11
LEVELS 20 TO 29
LEVELS 12 TO 14
LEVEL 30
LEVELS 15 TO 19
LEVEL 31
Disclaimer: All pictures, plans, layouts, information, data and details included in this brochure are indicative only and may change at any time up to the final “as built” status in accordance with final designs of the project and regulatory approvals and planning permissions.
Disclaimer: All pictures, plans, layouts, information, data and details included in this brochure are indicative only and may change at any time up to the final “as built” status in accordance with final designs of the project and regulatory approvals and planning permissions.
Luxury by appointment Contact us at any of our offices or visit our website damacproperties.com
UAE Tel: +971 4 301 9999 Dubai Ocean Heights Al Sufouh Road Tel: +971 4 450 8777 Fax: +971 4 454 2891 E-mail: dubai@damacgroup.com Park Towers Dubai International Financial Centre Tel: +971 4 376 3600 Fax: +971 4 373 1490 E-mail: dubai@damacgroup.com AKOYA by DAMAC Al Hebiah Third Al Qudra Road PO Box 2195, Dubai, UAE Tel: +971 4 818 3300 E-mail: dubai@damacgroup.com KINGDOM OF SAUDI ARABIA Riyadh 14th Floor, Al Anoud Building King Fahd Road Tel: +966 11 293 2883 Fax: +966 11 279 2462 E-mail: ksa@damacgroup.com Jeddah Al-Shumeisi Building 2nd Bldg after Tahliah Shopping Centre Tahliah Street Tel: +966 1 2 284 5445 Fax: +966 1 2 284 5446 E-mail: ksa@damacgroup.com
IRAQ Villa 69, Street 13, District 605 Al Mansour-Dawoodi, Baghdad Tel: +964 780 611 2345 E-mail: baghdad@damacgroup.com LEBANON DAMAC Tower, Unit No 304 Mina El Hosn, Omar Daouk Street, Beirut Tel: +961 78 836 222 / +961 78 836 333 E-mail: beirut@damacgroup.com JORDAN 1st Floor, Damac Tower Abdali, Al Abdali Project PO Box: 841317 Amman 11181 Tel: +962 6 565 7457 Fax: +962 6 565 7896 E-mail: jordan@damacgroup.com QATAR Office 04, 4th Floor Al Qassar Tower (next to Olympic Tower) West Bay area, Doha PO Box 18223 Tel: +974 44 666 986 Fax: +974 44 554 576 E-mail: doha@damacgroup.com UNITED KINGDOM Star Luxury Ltd (Authorised representative of DAMAC in the UK) 6th Floor, 50 Hans Crescent London - SW1X 0NA Tel: +44 207 590 7900 Fax: +44 207 584 9981 E-mail: info@starluxuryproperties.com
August 2015
damacproperties.com