Paramount Hotel Jumeirah Waterfront – Dubai by DAMAC Properties

A UNIQUE INVESTMENT OPPORTUNITY IN DUBAI

WHY DUBAI DUBAI TOURISM Dubai welcomed nearly 12 million visitors in 2014, which is expected to rise to over 15 million by the end of 2015 and to a staggering 25 million by Expo 2020. In the latest report from the World Travel and Tourism Council, AED 159 billion income is projected from travel and tourism revenue over the next five years. Dubai’s tourism sector is expected to grow between 7% and 9% in the next five years, and will account for almost 30% of Dubai’s gross domestic product (GDP).

THE WORLD’S BUSIEST AND LARGEST AIRPORTS Dubai International Airport is the world’s busiest airport for international traffic, with nearly 79 million passengers passing through so far this year. Dubai International Airport recorded a 16.7% year-on-year increase in passenger traffic in June 2015. On completion, Al Maktoum International Airport at Dubai South is set to be the world’s largest airport, able to accommodate 160 million passengers a year.

SOURCES: The Department of Tourism and Commerce Marketing – Dubai (April 2015); Dubai Airports (July 2015)

DUBAI MEANS BUSINESS DUBAI HOTEL PERFORMANCE The average hotel occupancy rate for Q1 2015 was a very healthy 87%, which is expected to remain consistent for the rest of the year even with the number of rooms set to increase. By the time of Expo 2020 Dubai, over 164,000 hotel rooms and hotel apartments will be required. In July 2015, Dubai hotels posted increases in supply (4.8%) and demand (32.1%), with occupancy set to soar by 26.1%. Hotels and hotels apartments in Dubai received 4.3 million guests in 2015, an increase of 13% in average hotel occupancy from 2014.

A LUCRATIVE INVESTMENT Overall, it’s anticipated an investment of nearly USD 7.1 billion will be made into new hotel projects by 2020. An exciting new addition to this growth in the hotel industry will be Paramount Hotel Jumeirah Waterfront - Dubai. This is a unique opportunity to own a luxury hotel room or suite and become a part of the emirate’s flourishing hospitality market. But it’s not just about owning your share of a prestigious property, it’s your gateway to creating considerable annual revenue.

SOURCES: hoteliermiddleeast.com, STR Global, Dubai Statistics Center (June / July 2015)

HOTEL TYCOON IN THE MAKING REAP SPECTACULAR BENEFITS Invest in Paramount Hotel Jumeirah Waterfront - Dubai, and you will be:  An owner of a hotel room or luxury suite  A shareholder in a profitable hotel business, with:

E High annual yields

E Capital appreciation

E Lifestyle benefits

AN INVESTMENT THAT WORKS HARD FOR YOU Your hotel apartment is a constant performer – giving you the ultimate in serviced living when you’re in residence and premium returns when you’re not. By being part of the unique rental pool, you can ensure your investment works hard for you.*

UP TO 20% ROI 40% REVENUE SHARE

*Based on current market performance.

RETURN ON INVESTMENT YEAR

2017

2018

2019

2020

AED PER NIGHT

1,342

1,382

1,424

1,637

OCCUPANCY

80%

83%

85%

90%

REVENUE PER ROOM

391,864

418,756

441,712

537,849

40% REVENUE SHARE

156,746

167,502

176,685

215,140

YIELD PERCENTAGE*

11.25%

12.02%

12.68%

15.44%

LIFESTYLE BENEFITS**

18,788

19,352

19,932

22,922

RETURN ON INVESTMENT*

12.60%

13.41%

14.11%

17.08%

40% SHARE OF TOTAL REVENUE TITLE DEED WITH EVERY UNIT SOLD TWO WEEKS FREE STAY PER ANNUM ZERO SERVICE CHARGES ZERO UTILITY CHARGES

*Based on initial investment of AED 999,999 | **Comprising of 14 nights’ accommodation NB: 2018 is a leap year The returns are based on a full fiscal year starting 2017. If this is not the case then the returns will move out one year. Forecasts are for illustrative purposes only. DAMAC Properties is not liable for market and economic fluctuations that may affect your investment.

PARAMOUNT PICTURES THE MOUNTAIN AND THE STARS The Paramount Mountain surrounded by 22 stars: a name and icon synonymous with entertainment and, above all, creativity. Paramount has always been known for exceptional filmmaking. But today, the brand stands for more – for adventure and escape. In short, it symbolises a lifestyle that’s deeply embedded in global culture.

THE HOLLYWOOD LIFESTYLE Hollywood has always been more than just a destination. It’s a living, breathing world of mystique and imagination. California isn’t just a dream of stardom. It’s a promise of a more harmonious life that balances work and play, excitement and serenity, city and nature. The L.A. lifestyle is multi-faceted and coveted the world over. Elements of the Beverly Hills lifestyle are transported to Dubai with warm and welcoming spaces that are effortlessly sophisticated as well as glamorous.

PARAMOUNT HOTELS & RESORTS Paramount Hotels & Resorts translates the same bold imagination and inspiring talent into an innovative and refreshing guest experience. The hotels, resorts and residences produced by the company have been developed using a creative process honed over Paramountâ&#x20AC;&#x2122;s 100-year history. Warm service, design, entertainment, food and beverage as well as spa and fitness concepts combine magically to mark a new chapter for the brand and to set a rare standard in luxury hospitality. Each property has been conceived as a major release and will be crafted by a team of creative people, working together in a uniquely collaborative process. Finally, the glorious signatures of the Paramount brand will be complemented by accents of local colour.

MORE THAN ENTERTAINMENT Billions of people around the world know that when they see the mountain and stars, they are going to have a unique experience in entertainment. Since the first motion picture images flickered across a silver screen over 100 years ago, audiences have been using movies as mini-adventures that allow them to escape from their daily lives. Paramount Hotel Jumeirah Waterfront - Dubai presents an opportunity for guests to enjoy the ultimate in immersive escapism, transforming vacations, weekend getaways and even business trips into finely choreographed experiences where every detail is as perfectly focused as a classic Paramount Pictures film. Paramount Pictures creates more than entertainment.

OUR CORE VALUES CREATIVITY Creativity fuels our purpose: to imaginatively and collaboratively produce original hospitality experiences that are directed, designed and detailed. We are determined to attract and support exceptional talent to design extraordinary experiences and we’ll apply technology as an enabler, not an end in itself.

SIMPLICITY The great talent of creative people is to make the complex simple. Our hotels, resorts and residences will showcase beautiful yet functional design allied to a contemporary take on luxury. We aspire to effortless beauty and unpretentious style.

COLLABORATION Working together. That’s collaboration. And it’s how we work. We cast energising ensembles, choreograph them with artistry and flair and marry big ideas with the hard work truly necessary to innovate.

QUALITIES WE BELIEVE IN MYSTERY Magic is an art that is difficult to understand and even more puzzling to explain. Our hospitality will feature an artful mystique. Intrigue, sensuality and romance will go far to explain our attraction.

ESCAPE The feeling of losing yourself in a story is a universal truth. We only build and operate wholly immersive environments where our guests can enjoy the wonderful feeling of freedom that comes from fantasy. Our properties will provide an entertaining transport from the mundane to the extraordinary.

INTELLIGENT, ATTENTIVE AND PERSONAL THE HOLLYWOOD CONNECTION The Paramount Pictures celebrated entertainment portfolio will be woven into key touchpoints: from tablets in our transfer vehicles to the in-room home theatre, the allure of great storytelling will always be within reach. And our guests are sure not to lose touch with the latest ‘insider’ news from the entertainment industry, available on demand 24/7.

STAYING IN TOUCH Next generation connectivity and social media will augment the physical reality of the Paramount Hotels & Resorts brand. Custom apps will enable our guests to make the most of their stay before, during and after their arrival, helping them create and record memorable moments and stay in touch with us between visits.

CREATIVE ACCENTS Our properties will each have their own identity, informed by the local creative communities. They will become a living showcase of traditional cuisine, music, contemporary art, photography and performance.

SPECIAL SERVICES A suite of personal services will extend the ‘star’ treatment to our guests. In-room styling, hair and make-up, special packages for film premieres and expertly curated weekend and holiday expeditions will strengthen community and local connections.

PARTNERS IN PROGRESS In just a few short years, Dubai’s skyline has become one of the most admired and recognised in the world. Iconic buildings and structures define the city’s identity – leading the way with innovative design and daring architectural flair is DAMAC Properties. The superior design and details of DAMAC developments are a result of working with the finest craftsmen and women as well as partnering with some of the of most prestigious fashion and lifestyle brands to bring new and exciting living concepts to the market. Projects include a Tigers Woods designed golf course, luxury apartments with interiors by Italian fashion house Versace, luxury residences with interiors by FENDI, uniquely conceptualised properties in collaboration with Paramount Hotels & Resorts to offer serviced living at it most opulent and Bugatti-styled villas providing the true expression of luxury living. To date, DAMAC Properties has completed 14,375 units and currently has a development portfolio of over 37,000 units at various stages of planning and progress. DAMAC Properties› hospitality portfolio will extend to reach around 13,000 hotel rooms, serviced hotel apartments and serviced villas.* With prestigious projects spanning the entire Middle East, the DAMAC brand is synonymous with quality and luxury.

*Figures as of 30th September 2015.

UNRIVALLED ELEGANCE This stunning hotel tower is strategically located on the Jumeirah Waterfront in Dubai. Designed around the coveted celebrity lifestyle, Paramount Hotel Jumeirah Waterfront - Dubai offers a host of Hollywood-themed comforts and amenities:  Basement, ground level and 29 storeys  429 elegantly appointed rooms and suites  All-day-dining restaurant  Speciality restaurant  Lobby lounge  Pool bar / wellness centre café  The Vault - Paramount Hotels & Resorts merchandise store  Paramount Hotels & Resorts deli  Swimming pool  Work and play suites  Dine-in Cinema  Kids Studio Club  Meetings and events facilities

ROMANCE YOUR TASTE BUDS Take your pick at the all-day-dining restaurant featuring cuisines from around the world. If you are in the mood to relax or spend the evening catching up with friends, the bar or the lounge is the right place for you.

DINE-IN CINEMA An intimate projection-screen cinema is a social centrepiece of every Paramount Hotel. Modelled on the professional screening rooms in the studios at Paramount Pictures, each room will offer reserved seating in luxury chairs and a full food and beverage service.

IMMERSE YOURSELF Luxury meets relaxation at Paramount Hotel Jumeirah Waterfront - Dubai. You could take a dip in the fabulous infinity pool, work out in a fully equipped fitness centre or just laze on a lounger with a refreshing drink.

WELLNESS Awaken your senses in the tranquil serenity of the luxurious spa. Pamper yourself with a variety of treatments and rejuvenate with an assortment of relaxing therapies. With separate lounges for him and her, this is absolute indulgence.

FINESSE Your hotel rooms and suites represent the signature of ultimate luxury. You can see attention to detail in every aspect of this icon; be it the architectural finesse, thoughtful space allocation or the endless opulent appointments.

THE VAULT Paramount Hotels & Resortsâ&#x20AC;&#x2122; retail offering is the perfect combination of global luxury and California cool, inspired by the classic Rodeo Drive. All of the brands and products at The Vault will be carefully selected and curated to ensure they deliver the cachet and sensibility that guests expect from Paramount Hotels & Resorts. Relevant international luxury brands will mix with authentic local and regional experiences such as art galleries, artisan services or antiques sellers to provide a meaningful sense of place.

All pictures, plans, layouts, information, data and details included in this brochure are indicative only and may change at any time up to the final 'as built' status in accordance with final designs of the project, regulatory approvals and planning permissions.

TYPICAL FLOOR PLAN - LEVELS 5-9, 11, 13-16, 19 & 21-24

TYPICAL FLOOR PLAN - LEVEL 4

TYPICAL FLOOR PLAN - LEVELS 25, 26 & 27

TYPICAL FLOOR PLAN - LEVELS 10, 12, 17, 18 & 20

TYPICAL FLOOR PLAN - LEVEL 28

The Hotel Rooms and Suites (Units) being sold by DAMAC Development LLC are not owned, developed or sold by PHR FZ-LLC (trading under the name Paramount Hotels & Resorts) or Paramount Licensing Inc, or any of its or their affiliates (â&#x20AC;&#x2DC;Licensorâ&#x20AC;&#x2122;); and the Licensor is not the developer, owner or seller of the Units or any other part of the Development and makes no representations, warranties or guarantees whatsoever with respect to the Units or any other part of the Development.

LUXURY BY APPOINTMENT PLEASE CONTACT US AT ANY OF OUR OFFICES OR VISIT OUR WEBSITE DAMACPROPERTIES.COM UNITED ARAB EMIRATES

KINGDOM OF SAUDI ARABIA

Tel: +971 4 301 9999

Riyadh 14th Floor, Al Anoud Building

Dubai

King Fahd Road Tel: +966 11 293 2883

Ocean Heights

Fax: +966 11 279 2462

Al Sufouh Road

E-mail: ksa@damacgroup.com

Tel: +971 4 450 8777 Fax: +971 4 454 2891

Jeddah

E-mail: dubai@damacgroup.com

Al-Shumeisi Building 2nd Bldg after Tahliah Shopping Centre

Park Towers

Tahliah Street

Dubai International Financial Centre

Tel: +966 1 2 284 5445

Tel: +971 4 376 3600

Fax: +966 1 2 284 5446

Fax: +971 4 373 1490

E-mail: ksa@damacgroup.com

E-mail: dubai@damacgroup.com LEBANON AKOYA by DAMAC

DAMAC Tower

Al Hebiah Third

Mina El Hosn

Al Qudra Road

Omar Daouk Street, Beirut

PO Box 2195, Dubai, UAE

Tel: +961 78 836 222 / +961 78 836 333

Tel: +971 4 818 3300

E-mail: beirut@damacgroup.com

E-mail: dubai@damacgroup.com QATAR IRAQ

Office 04, 4th Floor

Villa 69, Street 13, District 605

Al Qassar Tower (next to Olympic Tower)

Al Mansour-Dawoodi, Baghdad

West Bay area, Doha

Tel: +964 780 611 23 45

PO Box 18223

E-mail: baghdad@damacgroup.com

Tel: +974 44 666 986 Fax: +974 44 554 576

JORDAN

E-mail: doha@damacgroup.com

1st Floor, DAMAC Tower Al Abdali Project, Abdali

UNITED KINGDOM

PO Box 841317

Star Luxury Ltd

Amman 11181

(Authorised representative of DAMAC in the UK)

Tel: +962 6 565 7457

6th Floor, 50 Hans Crescent

Fax: +962 6 565 7896

London - SW1X 0NA

E-mail: jordan@damacgroup.com

Tel: +44 207 590 7900 Fax: +44 207 584 9981 E-mail: info@starluxuryproperties.com

DAMACPROPERTIES.COM

Digital January 2016