PRIVATE LABEL
THE
PRIVATE LABEL
PROGRAM
At Ella B. Candles, partnership isn’t just our passion; it’s one of our founding principles. Born in North Carolina and beloved nationwide, our Neighborhood Line changed the candle game by offering a product that could be custom-tailored for anywhere — but our vision for custom candles has always been larger than Local. Working with clients from coast to coast and businesses big and small, we understand that fabulous isn’t onesize-fits-all. The Private Label Program takes personalization to the next level, combining our signature quality with your distinct style. Featuring a diverse range of fine fragrance products, elevated packaging options and a spectrum of signature scents, the items on our Private Label menu are your building blocks. Use them to turn your vision into an experience.
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TA B L E O F C O N T E N T S
OUR PORTFOLIO S U M M E R F I E L D FA R M S
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| An interior design studio finds delight in the details
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| A signature scent transforms this co-working space into a sanctuary
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HOUSE OF NOMAD HANA
| A small-town event venue with big ideas
YOUR EXPERIENCE S E L E C T A S I G N AT U R E S C E N T
| Tell your story
M A K E I T T H E T O TA L PA C K A G E A D D YO U R F L A I R
| Vessel and box options
| Bring personalized branding to your product
FINISH WITH A BOW
| A bow adds the final flourish
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NEED-TO-KNOW THE FINE PRINT PRICING
| Here's how we do business
| Calculate the cost of your project
FA L L I N L O V E AT F I R S T S M E L L
| Order sample kits
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SUMMERFIELD FARMS Private Label Customer since 2014 www.summerfieldfarms.com
Boasting nearly 100 years of recorded history, it's safe to say that this North Carolina establishment mastered farmhouse chic before it was cool. Equally renowned as a working farm specializing in 100% grass-fed beef and certified organic produce and as an award-winning event venue, Summerfield Farms wanted to create a candle collection that paid homage to their history and celebrated life on the land. 4
THE SEASONS OF SUMMERFIELD Summerfield Farms has expanded their Private Label collection to offer branded products for every season.
“
We love working with Ella B. Candles to craft candles that represent the different areas and seasons of the farm. They are creative, helpful and timely!
‘‘
- Lauren
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HOUSE OF NOMAD Private Label Customer since 2019 www.houseofnomaddesign.com
Inspired by a shared love for travel, design duo Kelley Lentini and Berkeley Minkhorst founded House of Nomad, a full-service interior design studio and boutique specializing in eclectic style infused with wanderlust. Already in the business of putting a homegrown spin on foreign flare, House of Nomad envisioned a line of fine fragrance products that captured their love for adventure and attention to detail. 6
FROM DESIGN TO DREAM COME TRUE House of Nomad believes fragrance makes the perfect finishing touch on a thoughtfully designed space.
“
From the moment we walked in we knew we were in good hands. From the attention to detail in the packaging to the customer service and incredible scents, we love Ella B. Candles and know that they are the perfect partner for House of Nomad!
‘‘
- Kelley & Berkeley
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HANA Private Label Customer since 2019 www.yourhana.com
Hana's mission is simple: helping people with purpose accomplish great things. They believe that a thoughtfully designed environment can open the doors to ingenuity. Understanding the significance of scent, they developed an exclusive fragrance with ScentAir to enhance their carefully tailored co-working spaces. We partnered with Hana to capture their essence in a candle that can be gifted or sold. 8
FROM FIRST IMPRESSION TO L ASTING BR AND E XPERIENCE Embracing the zen tradition of Kenshō, Hana created a Private Label candle that embodies their workspace experience.
“
Working with Ella B. Candles was a seamless experience from start to finish. We had to place a high volume order with a short turnaround time, and they were able to meet our every need. Their dedication to providing quality branded candles with a customer first attitude showed through every step of the way. Our members were delighted to receive this quality gift that not only
‘‘
smells great, but looks great too.
- Marissa
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SELECT A
SIGNATURE SCENT T H AT T E L L S YO U R S T O RY
What role does scent play in your brand? There’s a powerful correlation between smell and memory, and catching a whiff of a familiar fragrance can evoke emotions and fond recollections. That’s why a signature scent can be an integral part of your brand as well as a great way to make a lasting impression on your customers. Already have a specific scent in mind? We'll make it work! Starting from scratch? No worries! As a Private Label partner, you will have access to our Signature Collection, featuring thirty fabulous fragrances, pre-sorted into six distinct families. Choose a single scent as your signature fragrance, or select multiples to create a collection.
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Botanical Ella B. Candles
signature collection
C L E A N . I N V I G O R AT I N G . E S S E N T I A L .
and mistletoe green tea, agave and petitgrain wildflower and wisteria morning dew and mojito provence lavender and cotton
No 28 peppermint swirl No 36 No 47 No 57 No 60
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Ember Ella B. Candles
signature collection
S P I C Y. W A R M . E X O T I C . NO 32 dark amber, ylang-ylang
No 53 No 59
myrrh
and ginger peppercorn, cognac and copper maple, menthe verte and fir coriander, alberta spruce and eucalyptus
No 33 cedar, english pear No 50
and
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Gourmand Ella B. Candles
signature collection
D E L E C TA B L E . S W E E T. I N D U L G E N T.
and lemon italian espresso and sweet cream coconut sugar and sandalwood white pumpkin, caramel and gingersnap spiced cider, rhubarb and clove
No 46 sweet tea, honey No 48 No 52 No 54 No 56
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Midnight Ella B. Candles
signature collection
D E E P. M O O D Y. M Y S T E R I O U S . No 43 heliotrope, hemlock No 51
smoked oud
and
and
suede
orris root
and ambrox agarwood, vetiver and atlas cedar amyris, black myrrh and ambergris
No 58 black fig, absinthe No 61 No 63
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Citrine Ella B. Candles
signature collection
FRESH. ENERGIZING. BALANCED. No 35 No 37 No 39 No 40 No 41
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and bergamot white tea, lemongrass and yuzu cardamom, blue chamomile and orange linden blossom and lemon zest limoncello, cactus blossom and lotus tiger orchid, citron
Blush Ella B. Candles
signature collection
S O P H I S T I C AT E D . D E L I C AT E . D I V I N E . No 44 pink pepper, linen
and
sandalwood
and musk oakmoss, moon flower and sweet mint champagne, sugar dust and crème de cassis black coconut and cloudberry
No 45 rose de mai, white cedar No 49 No 55 No 62
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alexander scott family photo
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M A K E YO U R PRO D U C T TH E
TOTAL PACKAGE We know your brand is one-of-a-kind, and we want to help you design a product that is just as unique as you are. That’s why we've expanded our vessel and packaging options to create a lineup that meets your every need — whatever that need might be. From Basic to Boujee, every option we offer is designed to be the total package — uncompromising style paired with quality you can count on. Our products are your blank canvas, and the possibilities are endless. Let’s find the perfect fit for your brand!
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This sample from The Home Edit illustrates that our Basics can be transformed to tell any story.
L E T ' S S TA R T W I T H T H E
BASICS
We may call ‘em The Basics, but our standard vessel and packaging options are anything but. Featuring a clear glass vessel packaged in a fold-flat box topped with a bow, even our base model starts a step above standard.
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THE BASICS
Choose from four standard vessels and two box options.
THE ORIGINAL “OG”
Starting at $17.00 (at Minimum Quantity) Hand-poured in sleek thin-walled glass and boasting 60+ hours of clean, even burn time, the 11oz jar puts the “class” in “classic.” That’s why we call it the OG.
THE SKINNY SISTER
Starting at $13.75 (at Minimum Quantity) Long, lean and thick in all the right places, you’ll fall head over heels for the 8oz tumbler. Thick-walled glass sets this vessel apart, while a 45+ hour burn time keeps pace with the rest of the pack.
THE UNDERSTUDY
Starting at $13.50 (at Minimum Quantity) That OG style you love... in a 6oz package! Thin-walled glass adds the style, while a 40+ hour burn time brings the substance. Don’t let the name fool ya: this Understudy is ready to be the star of the show!
THE SIDEKICK
Starting at $9.25 (at Minimum Quantity) Mini but mighty, the 3oz votive packs a strong punch in a snack-sized package — making it the quintessential Sidekick. This little light will shine for 20+ hours. 2 1
Famed for iconic architecture with art deco design elements, this Kansas City boutique hotel paired Onyx glass with an Ash box to create their signature candle.
NOW LET'S MAKE IT
BOUJEE
Diverse by design and available Ă la carte, our premium vessel and packaging options can turn your OG into a WHOAH-G! Upgrades for the OG (shown here) are available for immediate delivery. Upgrades for other vessel options require additional lead time and a larger minimum order quantity.
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M A K E ‘ E M M AT C H , O R M I X I T U P Choose hues that complement — or contrast! — to create a product that is even more uniquely you.
THERE’S MORE! Fabulous isn’t one-size-fits-all! For upgrade options in other sizes, give us a call!
SILK
SNOW
Adds $1.50 Porcelain white with a silky sheen, this glass vessel creates an ethereal glow when burned.
Adds $2.50 Soft white like winter snow. This rigid telescoping box features a matte finish.
S L AT E
SMOKE
Adds $1.50 Equal parts sophisticated and mysterious, this suave shade is the quintessential grey.
Adds $2.50 Inspired by smoke signals and storm clouds. This rigid telescoping box features a matte finish.
DARK HONEY
DUNE
Adds $1.50 Vintage charm or boho chic? With this versatile translucent amber glass vessel, the choice is yours.
Adds $2.50 Reminiscent of desert sandstorms and sandy shorelines. This rigid telescoping box features a matte finish.
ONYX
ASH
Adds $1.50 Dazzlingly dark, opulently opaque, and finished with a patent leather sheen.
Adds $2.50 If this hue was any smoother, we’d have to call it black velvet. This rigid telescoping box features a matte finish. 2 3
Intentionaliteas designed fragrant add-ons to accompany their tea subscription box.
LET'S THINK OUTSIDE THE
BOX
Boxed candles may be our bread and butter, but there’s still plenty more to explore on our menu. Our travel tins are the perfect fit for your customer's budget — and the overhead compartment.
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T H E S T O WAWAY
Ditch the box and bow for fragrance you can take on the go! Durable, compact, and poured to the brim with your signature scent, The Stowaway makes the perfect travel companion. Available in three flight deck approved sizes. Ready, scent, go!
THE PERSONAL ITEM
2oz, 12 + hour burn time $4.50 at Minimum Quantity
T H E C A R RY- O N
4oz, 20 + hour burn time $7.00 at Minimum Quantity
THE CHECKED BAG
8oz, 40+ hour burn time $11.50 at Minimum Quantity
SWAN
GOLDRUSH
Featuring a white shell and opulent gold interior, delicate meets decadent in this sophisticated selection. Available in 4oz and 8oz.
Gilded and glowing, this majestic selection comes straight from the hands of Midas. Available in 2oz, 4oz and 8oz.
STEEL
OBSIDIAN
The essential silver; modern yet classic and cooler than metallic moonlight. Available in 2oz, 4oz and 8oz.
Deep, dark and delectably smooth. Features a black exterior and silver interior. Available in 2oz, 4oz and 8oz.
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Specializing in all things eclectic, Edge of Urge created a range of room sprays that was anything but ordinary.
FLAME FREE
FRAGRANCE
You don’t need fire to bring the heat! Dressed to impress and formulated to last, these flame-free options fill any space with your signature scent — sans spark! Room sprays and reed diffusers can stand alone or be incorporated into an existing collection.
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M A K E ‘ E M M AT C H , O R M I X I T U P Choose hues that complement — or contrast! — to create a product that is even more uniquely you.
T H E R O O M M AT E
Starting at $22.00 (at Minimum Quantity) Out of sight but never out of mind, the 8oz reed diffuser will keep any space smelling fabulous for 12+ months (no flame required!) Includes bundle of 10 reeds in your choice of color.
CLEAR
SILK
S L AT E
DARK HONEY
ONYX
S A LT
10" felt reeds
DRIFTWOOD
10" rattan reeds
LIQUORICE
10" felt reeds
THE WINGMAN
Starting at $12.00 (at Minimum Quantity) Always on-call and ready at the press of a button, the 4oz room spray has one mission: to offer a supporting spritz without stealing center stage.
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FROST
DARK HONEY
HONED ONYX
C U R AT E YO U R
COLLECTION
Your signature scent doesn’t have to be a solo act. While every character on the Private Label playbill has the star power to stand alone, there are no divas in this show. From the Stowaway to the Understudy, our vessels were designed to share the stage. This is your casting call.
SWAN
SILK
SILK
SNOW
SILK
SMOKE
FROST
S A LT
STEEL 2 8
S L AT E
S L AT E
GOLDRUSH
DARK HONEY
DARK HONEY
DUNE
DARK HONEY
ASH
HONED ONYX
DRIFTWOOD
OBSIDIAN
ONYX
ONYX
LIQUORICE
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M A K E IT YO U R
MASTERPIECE We've shared our portfolio, showcasing work designed to wow. We've sniffed our way through the thirty fabulous fragrances available in our Signature Collection. We've explored vessel and packaging options, from Basic to Boujee. We hope that by the time you've made it here, you're feeling energized and inspired by the possibilities. That's why we've saved the best for last. Welcome to the Design Studio. This is where we turn your vision into a dream come true.
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Basic labeling proved to be picture perfect for Little Nest Portraits.
L E T ' S S TA R T W I T H T H E
BASICS
Already built into the bottom line price, Basic labeling includes a variety of stock options, from a simple matte square to custom die cut vinyl. Whether you've got a mind for design, or need a little help configuring your personalized artwork, we're here to help you make your mark on any Private Label vessel.
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This Naples, Florida country club added their direct printed logo to the Silk vessel they chose.
NOW LET'S MAKE IT
BOUJEE
Don't like labels? For an extra dose of fabulous on any vessel, we offer an upgrade that skips the stock and prints your logo or artwork directly on the glass. Using advanced screen and padprinting techniques allows for single-color application with sharp, crisp detail. We offer a selection of colors available for immediate delivery. Custom Pantone color match is available for an additional fee. 3 3
Little Nest stuck with the Basics when labeling their box.
L E T ' S S TA R T W I T H T H E
BASICS
Making your mark on Private Label products is a breeze with our Basic labeling options — and boxed candles are no exception! Pricing for all boxed options in our Private Label lineup include Basic exterior packaging labels, available in many of the same stock options we offer for vessels.
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Club at Mediterra paired their direct-printed vessels with a foil stamped box.
NOW LET'S MAKE IT
BOUJEE
Packaging labels are part of your product experience. Elevate that experience and make a lasting brand impression (literally!) by upgrading to a single-color foil stamp. Available exclusively for rigid boxes in a range of colors, including metallic foils.
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SIDE
TELESCOPING SIDE
(Basic or Boujee box type)
(Boujee only)
FINISH WITH A
TELESCOPING FRONT
(Boujee only)
FRONT
(Basic only)
BOW
The Ella B. Candles bow is more than a final flourish; it's part of the signature packaging that sets our products apart. While the combination of a black grosgrain bow on our kraft fold-flat box is reserved for our Neighborhood Line, we offer a variety of ways to make our bow your own. Available in grosgrain (GG) and satin (S). For your convenience, Pantone color is listed with each ribbon swatch.
RED 186 GG, S, CS
SCARLET 200 GG, S
DARK CORAL 198 S
LIGHT CORAL 2029 GG, S
PEACH 488 GG, S
TORRID 021 GG, S
RUST 484 S
OLD GOLD 7564 GG, S
GOLD 7563 GG, S
CHAMPAGNE 4685 GG, S
TOFFEE 2312 GG, S
SEAL 476 GG, S
LIGHT GOLD 143 GG, S
DAFFODIL 116 GG, S
CHARTREUSE 2287 GG, S
KIWI 7737 GG, S
LIME 2300 GG, S
MOSS 391 GG, S
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EMERALD 348 GG, S
HUNTER 3245 GG, S
FOREST 560 GG, S
TEAL 7722 GG, S
MINT 566 GG, S
AQUA 565 GG, S
AQUAMARINE 2227 GG, S
TURQUOISE 638 GG, S
AEGEAN 2995 GG, S
SKY BLUE 636 GG
LIGHT BLUE 290 GG, S
CENTURY 294 GG
NAVY 298 GG, S
ROYAL 2388 GG, S
COPENHAGEN 7689
GG, S
WISTERIA 2092 GG, S
IRIS 2133 GG, S
ORCHID 2092 GG, S
PURPLE 2613 GG, S
REGAL 2695 GG, S
RAISIN 504 GG, S
WINE 7644 GG, S
CURRANT 222 GG, S
AZALEA 248 GG, S
HOT PINK 2039 GG, S
PINK 1895 GG, S
LIGHT PINK 698 GG, S
IVORY 7500 GG, S
WHITE GG, S
SILVER 422 GG, S
THERE’S MORE!
PEWTER 425 GG, S
BLACK GG, S
CUSTOM PRINTING GG, S
Can't find your hue? Custom Pantone match might be for you!
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SIGNED, SEALED,
DELIVERED
W E ' R E YO U RS
When you become a Private Label partner, you won’t be left Wondering. Here’s how we’ll handle your project from start to finish: ORDER MINIMUMS
The minimum opening order is $600. This can be a combination of products. Each product has a 25 piece minimum per order. Custom-blended fragrances require an annual volume minimum. Minimum re-order quantity is 25 pieces per product. DESIGN SERVICES & PROOFING
All artwork and graphics should be submitted as either a CMYK based PDF, EPS or AI file at a minimum of 300 DPI. All fonts must be rasterized and flattened to ensure accuracy. We are happy to provide design services, including but not limited to logo design, product concept and packaging customization. Design services begin at $150. Prices shown include a digital proof using your provided artwork. Physical samples are available for purchase, and are priced at the suggested retail rate, plus any custom upgrades. PAY M E N T & L E A D T I M E
All orders are subject to approval by Ella B. Candles. Orders are pre-paid with company check or major credit card. Standard lead time is 2 weeks from proof approval and full payment to shipment of your order. Custom-blended fragrances require an additional 4-6 weeks for testing. Custom vessel or box colors require a 6-8 week lead time. TESTERS
Our experience has shown that displaying testers helps sell candles. Because your success is important to us, we offer one complimentary tester per 25 boxed candles purchased in the OG, Skinny Sister and Understudy sizes. Any additional testers must be purchased with boxed candle order. C O N TAC T
info@ellabcandles.com | 980.339.8898 | ellabcandles.com 3 8
L E T ' S TA L K
NUMBERS Accessible at small volumes but scalable for large projects, our pricing structure reflects our commitment to grow with our Private Label partners. Volume discounts apply to individual products in identical fragrance and customization. 25
50
100
150
200
500
1,000
2,500
5,000
TESTER
$17.00
$15.00
$14.00
$13.65
$13.50
$13.00
$12.50
$11.75
$11.00
$11.00
$19.50 $21.00
$17.50 $19.00
$16.50 $18.00
$16.50 $17.65
$16.00 $17.50
$15.50 $17.00
$15.00 $16.50
$14.25 $15.75
$13.50 $15.00
$11.00 $12.50
$13.75
$11.75
$11.00
$10.50
$10.25
$9.75
$9.25
$9.00
$8.50
$9.00
$13.50
$11.50
$10.75
$10.50
$10.00
$9.50
$9.00
$8.75
$8.25
$8.75
$9.25
$7.25
$6.25
$6.00
$5.75
$5.25
$5.00
$4.75
$4.50
N/A
The Personal Item 2oz (Steel, Goldrush, Obsidian) $4.50 $7.00 The Carry-On 4oz (Swan, Steel, Goldrush, Obsidian) The Checked Bag 8oz (Swan, Steel, Goldrush, Obsidian) $11.50
$3.75 $5.50 $9.50
$3.50 $5.40 $8.75
$3.40 $5.30 $8.25
$3.25 $5.25 $8.00
$3.25 $5.00 $7.50
$3.15 $4.75 $7.25
$3.00 $4.50 $7.00
$2.75 $4.25 $6.75
N/A N/A N/A
$22.00
$21.50
$21.00
$20.65
$20.50
$20.00
$19.50
$18.75
$18.00
N/A
$12.00
$11.00
$10.75
$10.50
$10.00
$9.50
$9.00
$8.50
$8.00
N/A
THE OG: BASIC BOX
(11oz Jar boxed in White or Kraft fold-flat w/ ribbon)
Basic Glass (Clear) Boujee Glass (Silk, Slate, Dark Honey or Onyx)
$18.50
$16.50
$15.50
$15.15
$15.00
$14.50
$14.00
$13.25
$12.50
$12.50
THE OG: BOUJEE BOX
(11oz Jar boxed in Snow, Smoke, Dune, or Ash Rigid w/ ribbon)
Basic Glass (Clear) Boujee Glass (Silk, Slate, Dark Honey or Onyx)
THE SKINNY SISTER: BASIC BOX
(8oz Tumbler boxed in White or Kraft fold-flat w/ ribbon)
Basic Glass (Clear)
THE UNDERSTUDY: BASIC BOX
(6oz Mini Jar boxed in White or Kraft fold-flat w/ ribbon)
Basic Glass (Clear)
THE SIDEKICK: BASIC BOX
(3oz Votive boxed in White or Kraft fold-flat w/ ribbon)
Basic Glass (Clear)
THE STOWAWAY
(2oz, 4oz or 8oz Travel Tin)
THE ROOMMATE
(8oz Diffuser w/ choice of reeds)
Basic Glass (Clear) Boujee Glass (Snow, Slate, Dark Honey or Onyx)
$23.50
$23.00
$22.50
$22.15
$22.00
$21.50
$21.00
$20.25
$19.50
N/A
THE WINGMAN (4oz Room Spray)
Boujee Glass (Silk, Storm, Dark Honey or Honed Onyx)
BOUJEE UPGRADES (À La Carte Additions)
Direct Print on Glass (Any Vessel) Pantone Color Match for Direct Print
$100 set up fee +$1.00 per piece $250 color match fee
Foil Stamp Label (Any Box)
$100 set up fee +$1.00 per piece
Foil Stamp Box (on Boujee Box)
$100 set up fee +$1.00 per piece
Prices effective January 1, 2020.
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BURN AFTER
READING To help you make sense of our scents, the thirty fabulous fragrances in our Signature Collection have been sorted into six distinct families. While this can narrow down your search, we know that you can’t fall in love at first smell until you’ve experienced our candles for yourself. That’s why we’ve created sample kits with real candles. Sample kits include five burnable 2oz samples, and are packaged by fragrance grouping. Buy the ones you want to try, or order all six to experience the complete collection. 4 0
$20 per kit. Available in Blush, Botanical, Citrine, Ember, Gourmand and Midnight.