DD! Strategy Company Overview

Overview DD! Strategy

Your story.

Your message.

Our passion.

Contact Dana Dillehunt founder, consultant dana@dd-strategy.com

Dana Dillehunt Creative Consultant dana@dd-strategy.com

DD! Strategy 4926 Starmount Drive Greensboro NC 27410

(336) 509 0014

www.dd-strategy.com

Our Process If we were any better choreographed, we’d be a ballet.

We begin with understanding your challenges. What exists? What works? What doesn’t? What has been attempted and how? What are the competitors doing (and not doing)?

By understanding the competitive landscape, goals and industry, we launch head-on into a uniquely crafted strategy for your project—and your budget.

With a detailed (and aggressive) plan of attack, creative direction and streamlined project management, the production is underway. You’ll start to see results—fast.

We check in frequently and involve you in as much—or as little—as the process as you like.

Now we evaluate the project, with rigorous field testing, focus groups— whatever it takes.

We work tirelessly to ensure that the finished product meets all original goals, and meets your (and our) standards of excellence.

With bespoke strategies tailored to your specific needs, we roll up our sleeves and get right to work.

Obsession.

We take loving what you do to a whole new level.

Why do we work with Startups?

The short answer? Same as yours: passion.

There is something thrilling about risking it all for a project you believe in. And for us creatives, the opportunity to build something from the ground up (just like you have done) is even more exciting.

Working with and for startups is incredibly rewarding. We're not saying every day is easy, but just like you: if we didn't absolutely love this,Dana we wouldn't still be doing it.

Dillehunt The little victories fuel us, and keep us going. The big Creative victories are life-changing—as Consultant much for us as for you. dana@dd-strategy.com We're more than an agency, we're your partner.

(336) 509 0014

Authentic.

We bring the right followers to your brand.

We know the numbers don’t matter if those visits aren’t converting to sales. We create authentic interactions between your brand and your consumers.

By telling your unique story—in our unique way— customers are drawn to your brand with an emotional connection. We aren’t buying likes, we’re forging relationships. And then we’re creating the content to help you maintain those relationships.

We’re basically the Wu-Tang Clan of Marketing.

We are a nimble, scalable and talented team of strategists, designers, writers, publicists, social media strategists, event planners, developers, coders and more. We build our teams based on your specific needs, each member an expert in their area, meaning no matter the size each team is a powerhouse.

In short, we’re ready to bring it.

MARKETING • Public Relations • Advertising • Strategy • Promotions • Social Media • Guerilla Campaigns • Video Production • Reputation Management BRANDING • Identity • Graphic Design • Package Design • Websites • Sales Materials • Copywriting • Storytelling DEVELOPMENT • Business Plans • Executive Summaries • Mission Statements • Presentation Coaching • Pitch Refinement • Grant Writing and Applications • UX Review and Analysis • Focus Groups

Success

is not a completed project.

To us, it’s your first $1M in sales. It’s your brand as a household name.

It’s an interview in the Times. It’s your grandparents understanding what you do. That means we’ve succeeded (and so have you).

22K likes

945

followers

836

858 average likes per post most liked post: 2300+

followers

featured in:

wogrammer + Our client WOGRAMMER saw great success from an aggressive PR campaign and a marketing campaign (“This is what an engineer looks like.�) Featured in the Huffington Post as well as on the personal Facebook page of Cheryl Sandberg, author of Lean In, the Wogrammers gained traction and grew an audience organically.

We also crafted a mission statement, assembled a press kit and helped to establish a 501(c)3.

Rebrand & Marketing : GSO 360

Old branding, GSO 360.

New branding and trademark..

Exterior of gate fold card, printed.

Interior of gate fold card, printed.

Change is a good thing.

When GSO 360 decided to market directly to Furniture Market showrooms for 360-degree virtual tours, they needed a clean look and unique marketing pieces. We created a new brand (opposite page), wrote more sales-oriented copy, branded and trademarked their software and process as SHOWROOM, created a one-pager (below) and a mailable gate-folded card (opposite page, which, paired with an email campaign and SEO/SEM increased sales by 300%.

Bring your showroom to your consumers wherever they are.

Introducing Showroom™ by GSO360, the only interactive virtual tour with 360-degree views that gives your customers a chance to explore your brand like never before.

With a customized experience complete with clickable content and the ability to link directly to online product information and purchasing, Showroom™ delivers a seamless sales-driven online experience.

Showroom™ doesn’t replace your showroom, it gives you another one.

Your showroom is transformed to let your consumers take a fully interactive walkthrough, complete with product information, and the experience is all topped off with a simple and clear e-commerce functionality.

A Virtual Rep, 24/7

Easy to Set Up, Easy to Update

An always-available sales experience ensures you can talk to customers on their time, when they’re ready to hear you.

Add unlimited products and product information, audio/video, links, and features to your tour at any time from your own dashboard. We’ve even added a CSV upload tool to add your entire inventory at once.

Ultimate Sales Tool Showroom™ arms your sales reps with an unbeatable view into your product, right from their smart phone, tablet or laptop.

Valuable Reporting Find out what sells and how well when you connect Showroom™ to your Google® Analytics account.

Pricing Tiers Square Footage of Actual Showroom Cost for Virtual Showroom™

1,000

2,500

5,000

7,500

10,000

15,000

20,000

25,000

$3,000

$3,500

$4,500

$5,500

$6,500

$8,000

$9,500

$11,000

Glenn Sheridan, Google Trusted Photographer 336.739.0360 GSheridan@GSO360.com @GSO360 /GSO360

New sales one-pager, printed and digital.

Rebrand: the HUB LTD The HUB LTD was faced with an aging clientele and a competitive online marketplace.

In order to connect with a younger audience they needed to market their service and tailoring and compete online.

We created a new logo, a series of radio ads, SEO/SEM campaign and an e-commerce site.

Sales increased significantly and the Hub saw an increase in in-store traffic following the campaign.

Commercial and Campaign: Phillips Collection The Phillips Collection has been a fixture in the High Point Furniture Market for two generations. The last few years have seen greater design risks with ecclectic pieces—pieces that the company is now known for. But with the launch of the Design Network, video that also made a statement was a must in order to stand out from the crowd.

The brand tagline “Every Piece A Conversation” and the bestselling signature wire-frame mannequin couple inspired this :60 commercial that aired during HPMKT on Fox8 and WXII, looped in the market showroom, and had the highest clickthrough rate of any ad on the Furnitureland South/Design Network website.

“Double Date” :60

In an industry dominated by tradition, their designs already stood out.

It was time for a commercial campaign that also broke the mold.

A PR campaign saw the commercial featured on the front page of Furniture Today on the first day of Vegas Market, which resulted in more than 1,500 views. It was also parodied on the Bravo series Million Dollar Listing.

You can view the commercial at vimeo.com/101439181.

Rebrand: the Contracts Law Group The CONTRACTS LAW GROUP was in need of an update.

With a pivot in their own business model to work exclusively with technology startups in the Boston area, it was necessary to invest in direct marketing as well as a brand that appealed to a younger and more discerning audience. It was also important to balance great aesthetics and savvy promotion with a mature image to present an informed, experienced and professional appearance.

Old branding and website, Contracts Law.

By creating a cohesive brand look, an updated website, succint and precise copy and a direct promotional strategy including SEO and SEM, Google AdWords and a web outreach (site memberships, directory listings, etc) the CLG quickly increased both their client list and their average billing.

“Dana is one of the few people I have met who can take a disjointed presentation and, within one sentence, sum up exactly what the company does.

Really impressed with her ability.”

—Troy Knauss, Piedmont Angel Network

“I’ve never had an experience with Dana where she wasn’t cheerful and easy to work with.”

—Danny Allegrezza, Sirius Software Development

“Dana’s advice paid for itself tenfold.”

—Glenn Sheridan, GSO360

“Dana is an idea-generator and team player.

Fantastic speaking and copywriting skills, accountability, outside- the-box thinking and poise are all in her wheelhouse. She is a natural and charismatic leader and project head.”

—Jason Phillips, Vice President Phillips Collection

“Dana never runs out of ideas or the energy to execute them.”

—David Horne, Marketing Director

Ready to get started?

Dana Dillehunt Creative Consultant dana@dd-strategy.com (336) 509 0014 www.dd-strategy.com