NEON LOVE STORY | BRAND STANDARDS
Neon Love Story has an ever-changing selection of handcrafted necklaces, bracelets and earrings. This business was launched with the hopes of making someone else’s life better. We have been overwhelmed with the outpouring of support and love and now, because of that, we can finally give back. 10% of every purchase is donated to A21 to aid in the fight against human trafficking. This incredible organization is dedicated to educating individuals on recognizing the signs of trafficking and how to avoid being a victim. A21 is giving people second chances at this wonderful life and we are just happy to be a part of it in some way.
NEON LOVE STORY | BRAND STANDARDS
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COLOR PALETTE Main Colors These four colors are the main brand colors that should be used on all print, social, and web media.
Navy Blue Pantone 2766 C
Sky Blue Pantone 5503 C
Light Pink Pantone 182 C
Hot Pink Pantone 213 C
CMYK 100 . 96 . 36 . 38 RGB 28 . 31 . 78 HEX #1C1F4E
CMYK 44 . 16 . 24 . 0 RGB 146 . 183 . 187 HEX #92B7BB
CMYK 0 . 33 . 5 . 0 RGB 248 . 187 . 203 HEX #F8BBCB
CMYK 2 . 97 . 24 . 0 RGB 232 . 34 . 118 HEX #E82276
Secondary Color This color should be used sparingly. Due to its vibrant and “neon� nature, it should only be used as an accent to highlight special features and smaller elements. For example, in this Brand Standards guide, neon yellow is only used in small graphic elements (stars) and the borders at the bottom of each page.
Neon Yellow Pantone Yellow C CMYK 0 . 0 . 100 . 0 RGB 253 . 221 . 0 HEX #FFF200
Note: Please refer to actual PANTONE color chips to accurately match and reproduce brand colors on the paper stock you are using. The CMYK and RGB formulas shown here should be used as starting points. Please work with your printers and producers to determine the correct color for your specific project.
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LOGOS Main Logo
.25”
The preferred version is the main stacked logo shown to the right. This version contains two prominent brand colors and fonts.
Secondary Logos Simplified versions of the primary logo/badge are reserved for executions in which space is limited. See minimum size for direction on usage.
.25”
Minimum Size To ensure proper legibility, avoid producing the logos smaller than .25” tall. Examples are shown to the right — as you can see, the bottom logo version is best shown as small sizes as it has the most visible area shown at .25” high. Each logo version was designed so that they may be used in all one color if needed (ex. for stamps, black and white prints, etc.).
NEON LOVE STORY | BRAND STANDARDS
.25”
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LOGOS Background Colors
Background Images
Use this page as reference to which logo colors to use on which background colors. This isn’t a definitive guide for each logo, but it should help you when creating print, social media, or website graphics.
Logos can be used on images with “copy space” like the ones shown below. You should not use a logo directly on top of a texture or pattern. If it is absolutely needed, the background needs to be set to at least 20% opacity / transparency so the logo can still be legible.
NEON LOVE STORY | BRAND STANDARDS
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PATTERNS These patterns should be used sparingly as accents on printed materials like packaging and social media / web materials like page banners. See page 13 for a specific example on a product hang tag.
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GRAPHIC ELEMENTS
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TYPOGRAPHY
Aa Aa
Aa
Open Sans Condensed Bold
THIS IS A HEADLINE EXAMPLE Open Sans Condensed Light
This Is A Subtitle Example Open Sans Light As a general rule, headlines should be the most prominent thing you see. All headlines should have tracking set to at least 40, but should not exceed 60. Open Sans Condensed Bold is the typeface used above, but Open Sans Bold may also be used. Subtitles should be set in Open Sans Condensed Light with tracking set to at least 40, but should not exceed 60. Subtitles should be slightly smaller than the headline by at least 2 points. In a standard letter-sized publication, body copy should be no smaller than 8 points, but no larger than 12 points. The point size can be increased on posters and large-format publications. Tracking should be set to 0 and leading should always be at least 3 points more than the font size. Photo captions should either use Open Sans Light Italic or Open Sans Condensed Bold, with the font size being no smaller than 6 points, but no larger than 10 points.
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DESIGNED BUSINESS CARDS
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SAMPLE: GIFT BAGS
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SAMPLE: HANG TAGS
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SAMPLE: BUTTONS
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SAMPLE: APPAREL
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