BRAND STYLE GUIDE
TABLE OF CONTENTS 3
Mission
4
Sweet Spot
6
Sweet Spot Studio
8
Sweet Spot Cookie Club
10
Sweet Spot Kitchen
12
Brand Elements & Patterns
14
Typography
16
Mockups
be a whisk taker page 2
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SWEET SPOT
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BRAND STYLE GUIDE
OUR MISSION We want to help people realize there is nothing to fear in baking. It’s all about breaking down [what might seem like] a long process into smaller, more manageable steps. Once you learn how to do this, you can accomplish anything. We want to foster and encourage our students’ love for baking.
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BRAND STYLE GUIDE
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page 3
SWEET SPOT LOGOS
BA DG E L OGO / M ON OG R A M
S ECO NDA RY LOG O
M AI N LOGO
page 4
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SWEET SPOT
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BRAND STYLE GUIDE
LOGO USAGE Use these guidelines for the Sweet Spot brand and each of its subbrands. MAIN LOGO — This is the preferred version of the logo. Use where possible. SECONDARY LOGO — Use in spaces that are more horizontally oriented, like website banners, landscape photos or posters, etc.
. 25 ”
BADGE LOGO / MONOGRAM — Use sparingly and only in instances that have constrained square or circular proportions.
.3”
MINIMUM SIZE — To ensure proper legibility, avoid producing the logos smaller than the dimensions shown to the right.
.5”
Each logo version was designed so that they may be used in all one color if needed (ex. for stamps, black and white prints, etc.). Never stretch the logos, recolor the logos, or further change how they appear in this guide.
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page 5
SWEET SPOT STUDIO LOGOS
BA DG E L OGO / M ON OG R A M
S ECO NDA RY LOG O
M AI N LOGO
page 6
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SWEET SPOT
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BRAND STYLE GUIDE
C O L O R S WAT C H FA M I LY
C MYK
HEX
C 28 M0 Y11 K0
# b4e1e3
C 32 M0 Y11 K25
#86b0b5
C 24 M0 Y8 K44
#789297
C 8 M0 Y3 K81
#4d5355
C 0 M0 Y0 K0
#000000
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page 7
SWEET SPOT COOKIE CLUB LOGOS
BA DG E L OGO / M ON OG R A M
S ECO NDA RY LOG O
M AI N LOGO
page 8
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SWEET SPOT
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BRAND STYLE GUIDE
C O L O R S WAT C H FA M I LY
C MYK
HEX
C 6 M26 Y16 K0
# ea c2c1
C 15 M44 Y30 K0
#d69a 9b
C 8 M22 Y15 K50
#877677
C 4 M11 Y8 K75
#5e5859
C 0 M0 Y0 K0
#000000
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page 9
SWEET SPOT KITCHEN LOGOS
BA DG E L OGO / M ON OG R A M
S ECO NDA RY LOG O
M AI N LOGO
page 10
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SWEET SPOT
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BRAND STYLE GUIDE
C O L O R S WAT C H FA M I LY
C MYK
HEX
C 6 M26 Y83 K0
# ef bc49
C 20 M43 Y98 K2
#ca 922e
C 10 M22 Y49 K51
#837152
C 5 M11 Y25 K75
#5d564b
C 0 M0 Y0 K0
#000000
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page 11
BRAND ELEMENTS
These brand elements are a playful addition to the Sweet Spot brand, featuring the tag line and simple illustrations. They can be used on print collateral, social media graphics, t-shirts, and more.
page 12
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SWEET SPOT
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BRAND STYLE GUIDE
PATTERNS
Patterns should only be layered on top of white, black, or their corresponding color swatch family.
Patterns layered on top of a colored background or with text in the foreground should be reduced to 70% opacity or less.
Ex. Do not layer A zure color pa tte rn s on top of Pink Icing colors.
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page 13
TYPOGRAPHY As a general rule, headlines should be the most prominent thing you see. All headlines should have tracking set to at least 20, but should not exceed 100. Montserrat Bold is the typeface used in the example to the right. If necessary, Arial Black may be used on websites where Google Fonts are not installed or available. Subheadings should be set in Belgrano Regular with tracking set to at least 100, but should not exceed 200. Subheadings should be 2x smaller than main headlines and 2x larger than body copy. Body or paragraph copy should be set in Belgrano Regular with tracking set to exactly 20. Leading should always be at least 2.5 points more than the font size. In a standard letter-sized (or smaller) publication, body copy should be no smaller than 8 points and no larger than 12 points. The point size can be increased on posters and largeformat publications. Body copy should be 2x smaller than subheadings and 4x smaller than headlines. Photo captions should use Montserrat Extra Light, Montserrat Regular, or Monsterrat Bold with the font size being no smaller than 6 points, but no larger than 8 points.
page 14
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SWEET SPOT
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BRAND STYLE GUIDE
Fon t si ze : 3 2 pt L e a di n g : 2 8 pt Tra c k i n g : 2 0
BOLD HEADLINES
Fon t si ze : 1 6 pt L e a di n g : 1 9 .2 pt Tra c k i n g : 1 5 0
LOOSE SUBTITLES
Fon t si ze : 8 pt L e a di n g : 1 1 .6 pt Tra c k i n g : 2 0
Fon t si ze : 6 pt L e a di n g : 7 .2 pt Tra c k i n g : 1 0 0
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M on tse rra t E x tra L i g h t ca pti on s Mo nts er rat Reg ul ar weig ht cap tio ns Mo n ts errat Medi u m capti o n s
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page 15
MOCKUP SAMPLES
page 16
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page 17
sweetspotstudioclt.com
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