Sweete, Lilly Stevia
Packaging Design by Danai Manolesou in collaboration with AP Digital Printings, February 2013
Project Brief: To design a packaging for a new product of the pharmaceutical company Lilly which is a subsitute for sugar and to be sold in pharmacies. The packaging should be a stand-alone object which facilitates the promotion of the product on a pharmacist’s desk.
Concept 1:
The first design concept addresses a packaging that consists of one single piece of paper folded to form four cases for the product to fit in. The packaging can be placed on a desk as a showcase for the product. In addition, it facilitates the safe transfer of the product from the factory to the pharmacist.
Concept 2:
The second and final concept focused on a less complex packaging design, which could be easily manufactured, and would be more user-friendly. Furthermore, this design incorporates cases for the promotion leaflets of the product.
Final implementation