Stevia Packaging

Sweete, Lilly Stevia

Packaging Design

by Danai Manolesou in collaboration with AP Digital Printings, February 2013

Project Brief: To design a packaging for a new product of the pharmaceutical company Lilly which is a subsitute for sugar and to be sold in pharmacies.

The packaging should be a stand-alone object which facilitates the promotion of the product on a pharmacist’s desk.

Concept 1:

The first design concept addresses a packaging that consists of one single piece of paper folded to form four cases for the product to fit in. The packaging can be placed on a desk as a showcase for the product. In addition, it facilitates the safe transfer of the product from the factory to the pharmacist.

Concept 2:

The second and final concept focused on a less complex packaging design, which could be easily manufactured, and would be more user-friendly.

Furthermore, this design incorporates cases for the promotion leaflets of the product.

Final implementation