Tell Your Startup Story
3 5
Things investors careabout (youraudience)
Elements of your Pitch (what you have tosell)
6 5
Secrets of Storytelling (how messages stick) Rules ofDesigning Slides
Important ThingsWhen Presenting (Howtostand &deliver)
7
2
What Investors Care About 3
What Investors Care About Market Potential
What is the size of the market. They want to know if there is real money to be made and growth to be driven.
Competitive Edge
How are they sure you can do this and defend it and not have someone copy you overnight. Is it a complex enough problem.
Team (you)
You and your partners may not be able to run it when it becomes a $10B company but are you the rigth people to launch it. 4
06
Elements of your Pitch (what you have tosell)
What is the problem? Is it serious enough that people will pay for a solution? What is the effect of this problem?
Who is your customer, really? What do they care about? Why do they need this? What are they doing now? What is your solution and how is it different, defendable and unique? How are you addressing the issue differently? 5
What is the market opportunity? What is possible? How far can you grow this and what does it mean Who loves you. in dollars and cents?
How do you make money? What is your business model?
Tell us about your team? Why are you the right person? What is your expertise?
Now put all these elements together to sell your story.
05
Secrets of Storytelling (how messages stick)
Keep it simple
everyday language the most important (first) analogy
"Our mission is to become the international leader in the space industry through maximum team-centered innovation and strategically targeted aerospace initiatives." “...put a man on the moon and return him safely by the end of the decade."
EnterPRize is the American Idol of Puerto Rico Entrepreneurship
Use the unexpected
beat the guessing machine not gimmicks curiosity by creating gaps
How much plastic in American is eventually recycled? How many kids do you think get on a school bus hungry because their parents don’t have money for food?
Make it concrete
make it easy to remember
Movie popcorn contains 20 g fat
Movie popcorn contains more fat than a bacon-and-eggs breakfast, a Big Mac, and fries for lunch and a steak dinner with all the trimmings combined.
Build credibility
details statistics
Buried under a sea of garbage
1,609 lbs x person x year
Health 10% plastic Risks
Waste Costs
Make it emotional & personal
make people care make it personal & human not tear jerkers, relevant to people
Get Intimate With Your Customer
HUMAN CENTRIC
women 25-35 who are parents of children with developmental challenges
Sara is a 26 year old mother of Adrain who struggles to speak at 4 years old. She despeartly wants to hear him say “mama.�
05
Rules ofDesigning Slides
Do not vomit information
6 words to a tweet
Use powerful visuals
Love the Whitespace
Digest the Numbers
G
rasslark
+
$287
budget Mo.
x26
Daily $10.50 = @ Ticket $274 avg.
$100,000 Year per Unit
Use color wisely
04
Important ThingsWhen Presenting (Howtostand &deliver)
1 Avoid the “umm” “err” “you know” Eye Contact Matters 2 Speak Simply (not your smarts, their 3 understanding) Don’t bulls@$t (if you don’t know say so) 4 Be Conscious of Body Language 5 (stand up straight, don’t distract) Respect theAudience (Don’t cheapen your story 6 Practice, Practice, Practice 7
www.seriouslycreative.com facebook.com/WeAreSeriouslyCreative