The world’s best article on PAUL ARDEN. By Dan Bergevin Copyright © 2009 by Dan Bergevin two books Its Not How Good You Are Its How Good You Want To Be and Whatever You Think, Think The Opposite. For me, reading his books is like tapping into some innate power supply that I forgot I had. They are more than just creative inspiration – they are instruction manuals for a mindset that is a prerequisite to getting outrageous results out of everything you do in life.