Germany Professional Hair Care Market

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Germany Professional Hair Care Market Study Web - www.industryarc.com

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Germany Professional Hair Care Market Revenue (2014-2020)

Germany Salon Landscape

Germany Professional Hair Care Market Overview

Germany Professional Hair Care Market by Distribution Channel

Germany Professional Hair Care Market Share Analysis

Germany Cosmetics & Personal Care Market Overview

Top 5 Company Profiles (Trends, Developments, Market Share by Product Category)

Germany Country Overview.

Germany Professional Hair Care Products Market Scope

Appendix

TABLE OF CONTENTS

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3

SCOPE OF THE STUDY

“Germany Professional Hair Care Products Market” includes the study of Back Bar and Over-the-Counter products sold in the year 2014 and estimation of market size for 2020 

Back-bar products are used by professionals/stylists for the services in the salon

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Over-the-Counter or take-home /salon retail products are the professional hair care products that are sold over the salon counter by hairdressers or hair specialists and sales through other retail formats such as speciality stores, supermarkets, online sales and so on

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The report focuses more on the products sold and used for services in salon

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Geographically, the report focuses on Germany with special emphasis on the major cities such as Berlin, Hamburg, Munich, Frankfurt, Cologne, Stuttgart, Dusseldorf, Hannover, Mitte and Dresden



This report deals with 4 major hair-care categories namely, Hair coloring, Straightening and perming, Shampoos and conditioners and Hair styling

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SURVEY QUESTIONNAIRE: KEY DATA POINTS  Survey Questionnaire was designed with questions focusing on the below aspects  Average number of customers for each salon by service type  Performance of each brand and average share of sales for each of product categories under scope  Price of the products by brand and product category  Customers preference with respect to brands and type of products  Profit margins for various products and the reason for each salon using a specific product  Market size for each product category from the manufacturers perspective  Distributor Perspective in terms of demand and salon preference

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CATEGORY DEFINITIONS 

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SHAMPOOS Shampoo is used to clean hair and scalp by removing dirt and oil caused by environment and external products applied on hair. Various types of shampoos are available in the market such as shampoos for colored hair, dry hair, normal hair, oily hair, treatment shampoos, anti-dandruff shampoos CONDITIONERS Conditioners are used in treatment and to soften the hair. It is used after shampoo to improve the texture and appearance of hair. Various types of conditioners are available in the market such as deep conditioners, leave in conditioners, anti-dandruff conditioners HAIR STRAIGHTENING & PERMING PRODUCTS It is a thermal treatment designed to permanently flatten or permanently wave the hair. Different types of straightening are Japanese Straightening, Brazilian Straightening, keratin hair treatment etc.

HAIR COLORING PRODUCTS These products are designed to color or tone the natural hair. It is used to cover gray hair or color the hair as desired. The degree of permanence and intensity differs. This category includes permanent, semi-permanent, demi-permanent, temporary colors and bleaches HAIR STYLING PRODUCTS Designed to control and enhance hair appearance. It Includes gels, mousse, volumizers, hair spray, thickeners, shine enhancers, pomades, waxes, tonics and styling lotions HAIR TREATMENT PRODUCTS These products are designed to treat scalp skin disorder or damaged hair due to prolonged or repeated heat exposure, chemical exposure and by straightening and perming. It includes oils, serum, mask, Scalp cleansing solution, spray, lotion

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GERMANY SALON LANDSCAPE, 2014  As of 2014, the total number of hair salons in Germany

Salon Distribution in Germany, 2014

was estimated to be around 80,000  35% of the salons fall under the organized category

35% Organized

while the remaining are unorganized salons

Unorganized

 The major hair salon chains present in Germany are 65%

Frisor Klier (900), Essanelle Hair Group AG (258), Ryf Coiffeur (130), Friseur Jung, Friseur Klinck (54), Vidal

Source: Expert Insights, IndustryARC Analysis

Sassoon, Toni&Guy (14), Peter Polzer (8) and Marlies

Moller (6)

Average Prices For Hair Care Services In Germany, 2014

*() indictaes number of branches  The price of the service varies depending on the hair type, hair length, the products preferred for usage and the salon type

Service

Price Range (EUR)

Hair Color

40-130

Straight Perm/Permanent Wave

50-100

Hair Wash (Shampoo, conditioning)

25-50

Styling

10-30 Source: Expert Insights, IndustryARC Analysis

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GERMANY PROFESSIONAL HAIR CARE PRODUCT MARKET REVENUE 

Professional Hair Care Product market of Germany was valued at EURXXX.XX m ($XXX.XX m) in 2014 and is projected to grow at a CAGR of X.X% to reach EURXXX.XX m ($XXX.XX m) by 2020



Hair coloring products, growing at a X.X% CAGR through 2020 occupied the largest market share of XX.X% in the German professional hair care market, generating a revenue of EURXXX.XX m ($XXX.XX m) in 2014



Professional shampoo and conditioner products including the treatment products are the second biggest market with a share of XX.X% of the professional hair care market in 2014, growing at a CAGR of X.X% during the forecast period Professional Hair Care Products Market Revenue, by Category, 2014,2020 (Million) Service

2014(EUR)

2014($)

2020(EUR) 2020($)

Coloring

XXX.XX

XXX.XX

XXX.XX

XXX.XX

X.X%

Perming and Straightening

XXX.XX

XXX.XX

XXX.XX

XXX.XX

-X.X%

Shampoo & Conditioning

XXX.XX

XXX.XX

XXX.XX

XXX.XX

X.X%

Styling

XXX.XX

XXX.XX

XXX.XX

XXX.XX

-X.X%

Total

XXX.XX

XXX.XX

XXX.XX

XXX.XX

X.X%

CAGR

Source: Expert Insights, IndustryARC Analysis

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Professional Hair Care Products Market Share, By Category, 2014

Source: Expert Insights, IndustryARC Analysis

PROFESSIONAL HAIR CARE MARKET TRENDS BY PRODUCT CATEGORY, 2014

Category

Trend •

Hair color

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•

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•

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Perming & straightening

------------------------------------------------------------------------------------•

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• Shampoos & conditioners

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• Styling products

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PROFESSIONAL HAIR COLORING PRODUCTS MARKET, 2014 KEY DEVELOPMENTS  Hair color is the largest category among all the professional hair care products in Germany, generating a revenue of EUR XX.XXm ($XXX.XXm) in 2014. It is estimated to reach EURXXX.XX m ($XXX.XX m) by 2020, growing at X.X% CAGR  Permanent Hair Coloring products accounted for XX.X% of the overall hair coloring market as of 2014. Semi/demi permanent type hair coloring products, bleaching products and toners accounted for XX.X%, X.X% and X.X% of the market respectively  In Germany, P&G Co. tops the professional hair coloring market, accounting for XX.X% share in 2014 followed by L’Oreal Group and Kao Corporation, accounting for XX.X% and XX.X% market share respectively Professional Hair Color Products Market Revenue,

by Company(2014) (EUR Million) Rank

Brand

Percent share

Value (EUR Million)

1

Procter & Gamble Co.

XX.X %

XX.XX

2

L’Oreal Group

XX.X %

XX.XX

3

Kao Corporation

XX.X %

XX.XX

4

Henkel AG & Co. KGaA

XX.X %

XX.XX

5

John Paul Mitchell Systems

XX.X %

XX.XX

Total

XXX.XX Source: Expert Insights, IndustryARC Analysis

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Professional Hair Color Market Revenue

By Product Type, 2014

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Source: Expert Insights, IndustryARC Analysis

COMPANY PROFILE - L’ORÉAL GROUP L’ORÉAL GROUP: PROFESSIONAL HAIR CARE PRODUCTS - GERMANY  Professional hair care brands of L'Oréal group available in Germany include L’Oreal Professionnel, Kerastase, Redken, Shu Uemura and Matrix  Inoa (L’Oreal Professionnel) brand is in high demand for hair color service in Germany as it is an ammonia-free color  In Germany, shampoos and conditioners generated about XX.X% of revenue in L’Oreal’s professional hair care products market due to strong take home sales, followed by coloring products which occupied XX%  Kerastase in May, 2015 has launched Matérialiste volume gel spray for thicker volume and medium hold

 L’Oreal Professionnel in April, 2015 has added “Wet Domination” product line to the styling Series Tecni.ART for wetstyled looks

L'Oreal Group, Germany professional hair care products market share, by category (2014)

Source: Expert Insights , IndustryARC Analysis

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RESPONDENTS SNAPSHOT 

Total number of primary respondents – XXX

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Primary respondents of this survey are hair salon owners, managers, manufacturers of hair care products and distributors

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Areas Covered - Berlin, Hamburg, Munich, Frankfurt, Cologne, Stuttgart, Dusseldorf, Hannover, Mitte and Dresden

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Salons covered for primary interviews includes both organized and unorganized salons along with major salon chains in the country Total number of respondents 120 100 80 60 40 20 0 Marlies Moller

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Peter Polzer Toni&Guy

Friseur Klinck

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Ryf Coiffeur Essanelle Frisor Klier Hair Group AG

Others

RESEARCH METHODOLOGY

MARKET ESTIMATION METHODOLOGY

Demand Side

PRIMARY SOURCES

(BOTTOM-UP APPROACH)

3 membered three focused groups were assigned work to visit the salons or contact the salons and complete the survey

Salon Owners, Salon Managers, Manufactures of Professional Hair Care Products. Distributors and Suppliers

SECONDARY SOURCES Database

FOCUSED GROUPS & RESEARCHERS

Salon Web Portals, Journals and Beauty Magazines, Country Statistics Association, Premium Databases for Prices

Primary Sources

Secondary Sources

Focused Groups & Researchers

DATA CONSOLIDATION

INFORMATION SOURCED

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Two Researchers were asked to collect the data on a weekly basis and generate qualitative and quantitative analysis

One Project Manager and a consultants with experience in consumer sector manages the entire team and validates the collected data

FOCUSED GROUPS RESEARCH FLOW

Survey Group 2 Survey Group 2

Survey Group 2 Distributors Survey Group 1

Survey Group 1

Survey Group 3

Manufacturers

Statistical Tool

Survey Group 1

Survey Group 3

Survey Group 3 Final Processed Data

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Salon Owners

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