Kozmetika Afrodita company presentation

Full Company Name: Address: Zip/Post code: Country: Managing director: Phone: Fax: E-mail: Web: Nature of business: Sector: Number of employees:

KOZMETIKA AFRODITA d.o.o.

Kidričeva 54 3250 Rogaška Slatina SLOVENIA - EU Ms. Danica Zorin Mijošek + 386 3 812 11 60 + 386 3 812 11 63 tajnistvo.afrodita@siol.com www.kozmetika-afrodita.com Cosmetic industry Skin and hair cosmetic for professional use and home care 120

Company presentation Getting Started The beginnings of the company reach back to 1970 when Danica Zorin Mijošek, company founder and director, set out on the journey of entrepreneurship.

Her clearly set goals led her to the therapy unit at Rogaška Slatina spa in northeast Slovenia, a prestigious spa resort with inexhaustible springs of healing mineral water, where she opened her first cosmetic salon, which is still a successful business. The new salon added variety to the existing local spa tourism, which mostly welcomed guests from neighbouring European countries. The scant range of cosmetic products available on the market brought about the manufacture of a first face-care product – camomile cream, which heralded the development of cosmetics under the Kozmetika Afrodita brand.

The Kozmetika Afrodita Brand The growing demand of delighted customers stimulated organised production, and later the opening of the Kozmetika Afrodita d.o.o. company, which developed a wide range of products for face, body and hair care. The guiding principle – to provide products of consistent quality from largely natural ingredients – gave the trademark visibility and as a result made it competitive.

In the late eighties, owing to the increasingly liberalised market, buyers could finally find products bearing the Kozmetika Afrodita brand on the shelves of stores.

A Time of Changes Slovenia experienced many changes and jolts in the early nineties, and these were also felt in business. Kozmetika Afrodita found itself in a difficult situation due to the loss almost overnight of its market in the former Yugoslavia. By changing its strategy to focus on foreign markets, the company managed to keep on all of its employees and steer back on to the charted course.

Kozmetika Afrodita Today The company employs over 120 people of varied expertise, with emphasis on highly educated staff from the fields of pharmacy, microbiology, chemistry, management and marketing communications, united by the following values: strong teamwork, sincerity in relationships, promotion of creativity and motivation between colleagues.

Today, the company occupies premises of cca. 6.000 m², one third of which is a business area and two-thirds modern production facilities. Professionalism and sensitivity to customers' needs continuously give rise to new ideas, patents and products that complement the already rich product range.

Company presentation

Kozmetika Afrodita Tomorrow The successful development of Kozmetika Afrodita is not a coincidence but the result of its well-formulated and visible identity, which is actively communicated in order to consolidate our market share despite the flood of rival products. The key to our future evolution is the development of competitive advantages in the production of cosmetics that are as natural as possible: - by assuring sustained and consistent quality (in compliance with EU legislation and certificates granted by international institutes); - by using active natural ingredients: herbal extracts and essential oils; - with a broad range of products: products for general consumption, professional care products - with products at accessible prices; - by investing in innovations; - with know-how and expertly trained staff.

The Mission of the company is to be closely anchored and useful to the community and each of its individuals. We strive to satisfy our customers to the greatest possible extent with our products and services, and to cooperate with our business partners, suppliers and others to our common advantage.

The Vision of the company is to remain a successful commercial entity whose knowledge and professional work lead it to a prominent position in the modern world and the ability to create new directions in the cosmetic industry.

The Objective of the company is to solidify the Kozmetika Afrodita brand on existing markets and in the long term, to remain one of the most highly regarded and socially aware cosmetics firms on the Slovene and foreign markets and to satisfy the needs, desires and expectations of our customers.

The future belongs to modern, enterprising companies that carefully plan and strategically manage their brand while staying loyal to the tradition that led the way to business excellence.

Company presentation

The Company's Production today is aprox. 300 products and consists of two groups of product: Products for general consumption including face, body and hair-care products, are, as a result of the increasing use of natural active ingredients, more appreciated each year and have gained international success.

Kozmetika Afrodita is the Slovenian market leader in sales of anti-cellulite products in retail chains and ranks second with its face and body-care line. The total value of sales abroad exceeds 50% of the entire production.

Within the framework of retail systems and cosmetics stores in chosen markets, it supplies more than 10.000 stores in 15 countries worldwide.

Programme for general use 80% Professional care 20%

Programme for general use consists of: - facial care, - body care, - anti-cellulite treatment, - hand and foot care, - shampoos for hair and body, - hair care & styling.

The professional care group of products consists of: Salon Exclusive - for professional use in cosmetic salons, wellness centres, spa centres and hair salons with products for: - facial care, - body care, - anti-cellulite treatment, - hand and foot care, - aromatherapy, - wellness programme, - hair care & styling.

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Home Care - line for customers who wish to follow up professional cosmetic treatment with quality care at home.

To the satisfaction of customers they are used in treatments at two Afrodita cosmetic salons in Rogaška Slatina and at Afrodita Beauty centre. Moreover, our quality has won the trust of more than 5.000 cosmetic salons and wellness centres at home and abroad.

Company presentation

About the Products All products are designed and developed in our own laboratories, where they undergo scrupulous chemical and microbiological testing. Internationally certified testing is carried out at world-renowned institutes. Kozmetika Afrodita does not conduct animal testing. This basic philosophy also underlies our choice of raw materials suppliers.

The excellence of wide range of products is shown in: -

incorporated ingredients of natural plant origin, use of selected EcoCert certified ingredients, compatibility with the skin, products, free of added parabenes, silicones, paraffin.

Kozmetika Afrodita – Business Excellence Kozmetika Afrodita achieves business excellence through exceptional creativity, motivation and a spirit of innovation, which drive employees to reach outstanding results in terms of company success, effectiveness, competitiveness, social responsibility, reputation and development of strategic partnerships.

Our goals in the next three years are: -

to remain a leading manufacturer of cosmetics domestically, to consolidate the position on existing foreign markets, to expand sales to the markets in the region of the southeastern part of Europe: Albania, Bulgaria, Ukraine, Slovakia, to expande sales into markets of EU countries: Austria, Germany etc.

Kozmetika Afrodita – Messengers of Beauty Since 1970 At Kozmetika Afrodita we unveil the secrets of nature, incorporating a profusion of the very best plant-based active ingredients of verified quality into our products, developed with our own formulas, while increasingly eliminating non-natural additives.

In our own laboratory complex, with highly educated staff from the fields of pharmacy, microbiology and chemistry, we conceive and develop new ideas, patents and products, friendly to the user and the environment.

Our products undergo scrupulous dermatological, chemical and microbiological tests, and are certified by international institutes. We do not use animal testing.

KOZMETIKA AFRODITA stands by its claims and the measurable effects it states.

Honesty is the value we endorse, as confirmed by generations of satisfied consumers.

new

Lifting effect

Discover the excellence of the Natural Lift line: - SMOOTHES, FIRMS AND MOISTURISES SKIN IN 1 HOUR - incorporated ingredients are of natural origin (up to 94% share) - selected ingredients are EcoCert certified

in hour In a natural way.

Results - after 1 hour: deep wrinkles and lines fill up and the skin surface becomes even.

The skin is thoroughly moisturised.* - after 5 hours: the skin is still moisturised, significantly smoother and firmer.

* tested in vivo on 30 users