A magazine about Consumerism by Daniel Krivacic, Rachel Cooper, Akshay Sree Kumar and Maheen Iziz.
This publication,”Add To Cart”, explores the world of consumerism; the businesses that are running it and the way they use powerful marketing tools. These marketing tools interact with the psychological and emotional parts of a consumer’s brain and influence’s them to purchase products.
The articles in this magazine discuss the effects of the consumer on the economy and the environment. We discuss the different attitudes of customers that shop brands and how they react to the brand as individuals, rather than collectively.
Furthermore, we explore how businesses use clever marketing to possibly manipulate and create an image of a product as desirable, dwelling on how businesses use endorsements to connect and engage with consumers in order to drive the progression of consumerism.