BRAND GUIDE
A FOODIE MANIFESTO
We are foodies. We work with food, not against it. We teach people about food so they can eat smart, not less. We empower people to clear limitations and enable possibilities. We help people define healthy and reach it in their own terms. We feed better minds to feed better bodies. Because food is fuel, not foe.
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LOGO VARIANTIONS Standalone. lock-ups and icon To properly display the logos, always leave around it a minimum margin of the size of the height of the T in “Taste” (or the width of the fork for the icon). STANDALONE
LOCK-UP
ICON
COLORS HSB, RGB, CMYK, HEX and Pantone
GREEN
MINT
BLUE
(main color)
LIGHT BLUE
HSB | 73.40.86
HSB | 168.30.81
HSB | 206.37.83
HSB | 203.90.44
RGB | 201.221.132
RGB | 145.209.197
RGB | 132.177.212
RGB | 10.72.113
CMYK | 22.0.54.0
CMYK | 32.0.18.0
CMYK | 54.10.0.6
CMYK | 100.15.4.24
HEX | #C9DD84
HEX | #91D1C5
HEX | #84B1D4
HEX | #0A4871
Pantone | 2289
Pantone | 565
Pantone | 2169
Pantone | 3015
BLACK
GRAY 1
GRAY 2
GRAY 3
HSB | 203.90.0
HSB | 200, 0, 69
HSB | 200, 0, 90
HSB | 200, 0, 95
RGB | 0.0.0
RGB | 175.175.175
RGB | 229.229.229
RGB | 242.242.242
CMYK | 75.68.67.90
CMYK | 32.26.26.0
CMYK | 9.6.7.0
CMYK | 4.3.3.0
HEX | #000000
HEX | #AFAFAF
HEX | #E5E5E5
HEX | #F2F2F2
Pantone | Black 6C
Pantone | Cool Gray 5
Pantone | 7541
Pantone | 179-1
(main color)
Branding by Daniela Madriz www.danielamadriz.com