BRAND GUIDE
Institute On Religious Life The IRL promotes and supports the growth, development, and renewal of the consecrated life—particularly vowed religious life—as a gift to the Church and an evangelical witness to the world. We include and engage bishops, clergy, religious, consecrated and lay faithful in a collaborative apostolate of prayer and service, guided by the magisterial teachings and rich heritage of the Church.
LOGO
The logo signifies the fire ignited in the hearts of those called to religious life: Vocations sparked by the Holy Spirit.
Symbology: + Burning heart: Vocations + Dove: The Holy Spirit
ICON
WORDMARK
LOGO SUMMARY PRIMARY LOGO
SECONDARY LOGO
ICON
ACCRONYM
PRIMARY WORDMARK
SECONDARY WORDMARK
When possible, choose primary over secondary logos. Use the icon as a brand reminder, not instead of the logo.
MARGINS
For clarity, leave enough space around all the logo versions.
MINIMUN MARGIN SIZES:
WORDMARK HEIGHT
DOVE SHAPE WIDTH
WORDMARK HEIGHT
“I” WIDTH
DON’Ts
To ensure consistency, redability, and quality of design, use the logo as is.
1
2
3
5
6
INSTUTE ON RELIGIOUS LIFE
4
1. Don’t skew or distort 2. Don’t color or texturize 3. Don’t outline
4. Don’t replace the text 5. Don’t rotate or move 6. Don’t edit the vectors
COLORS Blue, yellow and red are the three colors that distinguish the Institute On Religious Life. The overall look is sober and elegant. Blue symbolizes the Holy Spirit, yellow the light He sheds on our paths, and red the passion and commitment religious vocations awaken for the Church. When combining, make sure the colors contrast enough with each other to ensure legibility and comfort to the eye.
Note: Avoid using colored text outside of headlines.
USE THESE EXACT COLOR CODES:
RED CMYK 64.43.74.29 RGB 86.101.73 Pantone 2409 U/UP HEX #566549
BLACK AND WHITE
BLUE
LIGHT BLUE
CMYK 82.71.44.47 RGB 44.53.73 Pantone 648 U/UP HEX #2C3549
CMYK 49.13.36.0 RGB 134.183.170 Pantone 564 U/UP HEX #86B7AA
YELLOW CMYK 0.0.0.10 RGB 230.231.232 Pantone 427 U/UP HEX #E6E7E8
TYPOGRAPHY Text hierarchy helps readers find information and understand its order. To achieve this, follow these guidelines: LEVEL
USE
TYPE SIZE
FONT
LEADING*
L1 or H1
Headlines, key elements
Print: 36 Desktop: 48 Mobile: 32
Goudy Old Style bold, colored.
100% of size
L2 or H2
Sub-heads
Print: 24–18 Desktop: 28–36 Mobile: 22–26
Metropolis bold, colored
125% of size
L3 or H3
Short introductions
Print: 14 Desktop: 18 Mobile: 18
Metropolis semi-bold, Italic
150% of size
L4 or Body
Body copy, content
Print: 12 Desktop: 16 Mobile: 14–16
Metropolis regular
150% of size
L5
Footnotes, captions, sources, etc.
Print: 8 Desktop: 10 Mobile: 8
Metropolis regular, italic
125% of size
*Leading refers to the spacing between each line of text.
L1: 46px Goudy Old Style Bold L2: 21px Metropolis Bold
L3: 14px Metropolis Semi-Bold Italic
L4: 14px Metropolis Regular
GOUDY TITLE Metropolis Bold sub-title
Metropolis Semi-Bold Italic for introductory text, usually one or two sentences long. Use Metropolis Regular for body text with an ideal line length of six to nine words. Goudy Old Style and Metropolis are the typefaces selected for Institute On Religious Life because they work well with each other and with the logo’s wordmark, and because of their legibility and quality. Do not use any other typeface, nor try to incorporate fonts that immitate the custom–made wordmark.
L5: 8px Metropolis Regular Italic
*Footnote, captions or sources.
PHOTOGRAPHY
Photography used in official IRL channels should reflect the look and feel of IRL music videos: sober, elegant, and high in quality. Avoid photography that looks heavily edited or evidently like stock imagery. The quality should stay high, and the style should be consistent throughout the designed piece. If looking for stock images, search first among the well curated free options at unsplash.com or pexels.com.
If combining text and photography, legibility comes first: The background image must not compete with the text in hue, saturation, nor lightness. Turning down the opacity, contrast, and luminosity of the image can help achieve this. Placing the text over a box can also solve this challenge.
TEXTURES
Textures support design, they do not lead it. They are complimentary, so they have to be used sparingly. Play with their opacity and scale so ensure they don’t compete with the important elements of the design.
BRANDING + DESIGN by DanielaMadriz.com