BRAND GUIDE
I ND E X
2
“WHEELOCK” LOGOS: COLOR: Primary/Secondary
None Departments Teams
FULL
BLACK
GOLD
BLUE
GRAY
WHITE
WHITE ADAPTED
P
S
P
S
P
S
P
S
P
S
P
S
P
S
51
51
52
52
52
52
52
52
52
52
53
53
53
53
7
29
8/9
30/31
8/9
30/31
8/9
30/31
8/9
30/31
10/11
32/33
10/11
32/33
13
35
14
36
15
37
16
38
17
39
18
40
19
41
“WI LDCAT S” LOGOS: COLOR: Primary/Secondary
None Departments Teams
FULL
BLACK
GOLD
BLUE
GRAY
WHITE
WHITE ADAPTED
P
S
P
S
P
S
P
S
P
S
P
S
P
S
51
51
52
52
52
52
52
52
52
52
53
53
53
53
7
29
8
30
8
30
8
30
8
30
10
32
10
32
21
43
22
44
23
45
24
46
25
47
26
48
27
49
I ND E X
3
ACCESSORY LOGOS: COLOR: Primary/Secondary
FULL P
S
BLACK
GOLD
P
P
S
S
BLUE P
S
GRAY
WHITE
P
P
S
S
WHITE ADAPTED P
S
Cat Head
55
56
56
56
56
57
57
Paw
55
56
56
56
56
57
57
"W"
55
56
56
56
56
57
57
"W"heelock
55
56
56
56
56
57
57
*See last pages for Table of contents by file name.
C OL ORS A N D TY P O GRAP HY
4
COOL GRAY 10C COL O R Wheelock’s branding utilizes three main colors, plus black and white: Cool Gray, Gold and Blue. Please be careful to use their correct codes and pantones when designing and printing to keep branding consistent.
T Y PEF A CE Wheelock’s branding utilizes one main typeface: Verdana. This is the typeface also used in the sub-head text of the different logo versions, such as athletic teams and school departments. To keep branding consistent, please do not try to add and combine other fonts.
HEX #63666A PANTONE CMYK 40 30 20 66 RGB 99 12 106
GOLD HEX #FFC846 PANTONE CMYK 0 22 83 0 RGB 255 200 70
BLUE HEX #00053E PANTONE CMYK 100 90 13 68 RGB 0 5 62
C ORR E C T U S E S
COL O R Wheelock’s full color logos we designed with a thin white border around them so they can be used on most backgrounds. Sometimes, to avoid costs or for aesthetic reasons, the monochromatic versions of the logos will be used, and it’s important to pick the right color in each situation. As a rule of thumb, the logo must contrast with the background while matching the environment as much as possible: for dark backgrounds, yellow or white will keep the logo visible and clear, while on light backgrounds, blue or black will work best. Black, white and grey will be safe go-to’s in contexts when the brand’s colors are not used (Example: On a pink breast cancer awareness poster, the white logo would work best).
5
TYPEFACE: FOR HEADLINES, USE VERDANA BOLD IN ALL CAPS For body text, use sentence case in Verdana Regular. This helps keep the hierarchy of information clear. Titles and headlines should always use a higher font size than their respective body text. As a rule of thumb, leading for long titles should equal the font size, and leading for body text should be higher.
6
P R IM A R Y I D E N T I T Y D EP A RT M EN T L O G O S
PRI MAR Y IDE NTI T Y
D E P A RT ME N T LO G O S
1
2
FUL L COLOR Wheelock College was founded in 1888, and its athletic department logos have evolved throughout the years.
C O L L E G E
1_wheelock_college_primary_color
3
2_wheelock_wildcats_primary_color
4
The current wildcat head and word marks were introduced in 2016 and are the main representation of the College’s athletic department. A margin around any logo must be kept to ensure that no other graphic elements interfere with the logo’s clarity and integrity. The depth of the margin is at least equivalent to the height of the “W” in the logo.
3_wheelock_athletics_primary_color
5
4_wheelock_sportsinfo_primary_color
6
5_wildcats_athletics_primary_color
6_wheelock_sportsmed_primary_color
7
PRI MAR Y IDE NTI T Y
7
D E P A RT ME N T LO G O S
8
7_wheelock_college_primary_black
10
9
8_wheelock_athletics_primary_black
11
10_wheelock_athletics_primary_gold
13
12
11_wildcats_athletics_primary_gold
14
13_wheelock_college_primary_blue
16
12_wheelock_college_primary_gold
15
14_ wheelock_athletics_primary_blue
17
16_wheelock_college_primary_gray
9_wildcats_athletics_primary_black
15_wildcats_athletics_primary_blue
18
17_wheelock_athletics_primary_gray
18_wildcats_athletics_primary_gray
8
PRI MAR Y IDE NTI T Y
19
D E P A RT ME N T LO G O S
20
19_wheelock_wildcats_primary_black
22
21
20_wheelock_sportsinfo_primary_black
23
22_wheelock_wildcats_primary_gold
25
24
23_wheelock_sportsinfo_primary_gold
26
25_wheelock_wildcats_primary_blue
28
24_wheelock_sportsmed_primary_gold
27
26_wheelock_sportsinfo_primary_blue
29
28_wheelock_wildcats_primary_gray
21_wheelock_sportmed_primary_black
27_wheelock_sportsmed_primary_blue
30
29_ wheelock_sportsinfo_primary_gray
30_wheelock_sportsmed_primary_gray
9
PRI MAR Y IDE NTI T Y
31
D E P A RT ME N T LO G O S
32
31_wheelock_college_primary_white
34
34_wheelock_college_primary_white_adapted
33
32_wheelock_athletics_primary_white
35
35_wheelock_athletics_primary_white_adapted
33_wildcats_athletics_primary_white
36
36_wildcats_athletics_primary_white_adapted
10
PRI MAR Y IDE NTI T Y
37
D E P A RT ME N T LO G O S
38
37_wheelock_wildcats_primary_white
40
40_wheelock_wildcats_primary_white_adapted
39
38_wheelock_sportsinfo_primary_white
41
41_wheelock_sportsinfo_primary_white_adapted
39_wheelock_sportsmed_primary_white
42
42_wheelock_sportsmed_primary_white_adapted
11
12
W H E E LO C K T EA M L O G O S
PRI M A R Y LOGO S
43
WH E E L O C K T E A M LO G O S
44
43_wheelock_crosscountry_primary_color
46
45
44_wheelock_tennis_primary_color
47
46_wheelock_trackandfield_primary_color
49
48
47_wheelock_soccer_primary_color
50
49_wheelock_volleyball_primary_color
45_wheelock_fieldhockey_primary_color
48_wheelock_lacrosse_primary_color
51
50_wheelock_basketball_primary_color
51_wheelock_softball_primary_color
13
PRI M A R Y LOGO S
52
WH E E L O C K T E A M LO G O S
53
52_wheelock_crosscountry_primary_black
55
54
53_wheelock_tennis_primary_black
56
55_wheelock_trackandfield_primary_black
58
57
56_wheelock_soccer_primary_black
59
58_wheelock_volleyball_primary_black
54_wheelock_fieldhockey_primary_black
57_wheelock_lacrosse_primary_black
60
59_wheelock_basketball_primary_black
60_wheelock_softball_primary_black
14
PRI M A R Y LOGO S
61
WH E E L O C K T E A M LO G O S
62
61_wheelock_crosscountry_primary_gold
64
63
62_wheelock_tennis_primary_gold
65
64_wheelock_trackandfield_primary_gold
67
66
65_ wheelock_soccer_primary_gold
68
67_wheelock_volleyball_primary_gold
63_wheelock_fieldhockey_primary_gold
66_wheelock_lacrosse_primary_gold
69
68_wheelock_basketball_primary_gold
69_wheelock_softball_primary_gold
15
PRI MAR Y LOGO S
70
WH E E L O C K T E A M LO G O S
71
70_wheelock_crosscountry_primary_blue
73
72
71_wheelock_tennis_primary_blue
74
73_wheelock_trackandfield_primary_blue
76
75
74_wheelock_soccer_primary_blue
77
76_wheelock_volleyball_primary_blue
72_wheelock_fieldhockey_primary_blue
75_wheelock_lacrosse_primary_blue
78
77_wheelock_basketball_primary_blue
78_wheelock_softball_primary_blue
16
PRI M A R Y LOGO S
79
WH E E L O C K T E A M LO G O S
80
79_wheelock_crosscountry_primary_gray
82
81
80_wheelock_tennis_primary_gray
83
82_wheelock_trackandfield_primary_gray
85
84
83_wheelock_soccer_primary_gray
86
85_wheelock_volleyball_primary_gray
81_wheelock_fieldhockey_primary_gray
84_wheelock_lacrosse_primary_gray
87
86_wheelock_basketball_primary_gray
87_wheelock_softball_primary_gray
17
PRI M A R Y LOGO S
88
WH E E L O C K T E A M LO G O S
89
88_wheelock_crosscountry_primary_white
91
90
89_wheelock_tennis_primary_white
92
91_wheelock_trackandfield_primary_white
94
93
92_wheelock_soccer_primary_white
95
94_wheelock_volleyball_primary_white
90_wheelock_fieldhockey_primary_white
93_wheelock_lacrosse_primary_white
96
95_wheelock_basketball_primary_white
96_wheelock_softball_primary_white
18
PRI M A R Y LOGO S
97
97_wheelock_crosscountry_primary_white_adapted
100
100_wheelock_trackandfield_primary_white_adapted
103
103_wheelock_volleyball_primary_white_adapted
WH E E L O C K T E A M LO G O S
98
99
98_wheelock_tennis_primary_white_adapted
101
101_wheelock_soccer_primary_white_adapted
104
104_wheelock_basketball_primary_white_adapted
99_wheelock_fieldhockey_primary_white_adapted
102
102_wheelock_lacrosse_primary_white_adapted
105
105_wheelock_softball_primary_white_adapted
19
20
W I L D C A T S T EAM L O G O S
PRI M A R Y LOGO S
106
WI L D C A T S T E A M LO G O S
107
106_wildcats_crosscountry_primary_color
109
108
107_wildcats_tennis_primary_color
110
109_wildcats_trackandfield_primary_color
112
111
110_wildcats_soccer_primary_color
113
112_wildcats_volleyball_primary_color
108_wildcats_fieldhockey_primary_color
111_wildcats_lacrosse_primary_color
114
113_wildcats_basketball_primary_color
114_wildcats_softball_primary_color
21
PRI M A R Y LOGO S
115
WI L D C A T S T E A M LO G O S
116
115_wildcats_crosscountry_primary_black
118
117
116_wildcats_tennis_primary_black
119
118_wildcats_trackandfield_primary_black
121
120
119_wildcats_soccer_primary_black
122
121_wildcats_volleyball_primary_black
117_wildcats_fieldhockey_primary_black
120_wildcats_lacrosse_primary_black
123
122_wildcats_basketball_primary_black
123_wildcats_softball_primary_black
22
PRI M A R Y LOGO S
124
WI L D C A T S T E A M LO G O S
125
124_wildcats_crosscountry_primary_gold
127
126
125_wildcats_tennis_primary_gold
128
127_wildcats_trackandfield_primary_gold
130
129
128_wildcats_soccer_primary_gold
131
130_wildcats_volleyball_primary_gold
126_wildcats_fieldhockey_primary_gold
129_wildcats_lacrosse_primary_gold
132
131_wildcats_basketball_primary_gold
132_wildcats_softball_primary_gold
23
PRI MAR Y LOGO S
133
WI L D C A T S T E A M LO G O S
134
133_wildcats_crosscountry_primary_blue
136
135
134_wildcats_tennis_primary_blue
137
136_wildcats_trackandfield_primary_blue
139
138
137_wildcats_soccer_primary_blue
140
139_wildcats_volleyball_primary_blue
135_wildcats_fieldhockey_primary_blue
138_wildcats_lacrosse_primary_blue
141
140_wildcats_basketball_primary_blue
141_wildcats_softball_primary_blue
24
PRI M A R Y LOGO S
142
WI L D C A T S T E A M LO G O S
143
142_wildcats_crosscountry_primary_gray
145
144
143_wildcats_tennis_primary_gray
146
145_wildcats_trackandfield_primary_gray
148
147
146_wildcats_soccer_primary_gray
149
148_wildcats_volleyball_primary_gray
144_wildcats_fieldhockey_primary_gray
149_wildcats_basketball_primary_anthracite
147_wildcats_lacrosse_primary_gray
150
150_wildcats_softball_primary_gray
25
PRI M A R Y LOGO S
151
WI L D C A T S T E A M LO G O S
152
151_wildcats_crosscountry_primary_white
154
153
152_wildcats_tennis_primary_white
155
154_wildcats_trackandfield_primary_white
157
156
155_wildcats_soccer_primary_white
158
157_wildcats_volleyball_primary_white
153_wildcats_fieldhockey_primary_white
156_wildcats_lacrosse_primary_white
159
158_wildcats_basketball_primary_white
159_wildcats_softball_primary_white
26
PRI M A R Y LOGO S
160
160_wildcats_crosscountry_primary_white_adapted
163
163_wildcats_trackandfield_primary_white_adapted
166
166_wildcats_volleyball_primary_white_adapted
WI L D C A T S T E A M LO G O S
161
161_wildcats_tennis_primary_white_adapted
164
164_wildcats_soccer_primary_white_adapted
167
167_wildcats_basketball_primary_white_adapted
162
162_wildcats_fieldhockey_primary_white_adapted
165
165_wildcats_lacrosse_primary_white_adapted
168
168_wildcats_softball_primary_white_adapted
27
28
SECONDARY ID E N T I T Y
D EP A RT M EN T L O G O S
SEC ON D A R Y I DE N TI T Y
D E P A RT M E N T LO G O S
169
29
170
FUL L COLOR The following logos form Wheelock Athletics’ secondary identity and should be given less priority, as it consists of only Wheelock’s wordmarks and thus is less complete.
169_wheelock_college_secondary_color
171
170_wheelock_wildcats_secondary_color
172
The depth of the margin again is at least equivalent to the height of the “W” in the logo. 171_wheelock_athletics_secondary_color
173
172_wheelock_sportsinfo_secondary_color
174
173_wildcats_athletics_secondary_color
174_wheelock_sportsmed_secondary_color
SEC ON D A R Y I DE N TI T Y
175
D E P A RT M E N T LO G O S
176
175_wheelock_college_secondary_black
178
177
176_wheelock_athletics_secondary_black
179
178_wheelock_college_secondary_gold
181
180
182
184
180_wildcats_athletics_secondary_gold
183
182_wheelock_athletics_secondary_blue
185
184_wheelock_college_secondary_gray
177_wildcats_athletics_secondary_black
179_wheelock_athletics_secondary_gold
181_wheelock_college_secondary_blue
30
183_wildcats_athletics_secondary_blue
186
185_wheelock_athletics_secondary_gray
186_wildcats_athletics_secondary_gray
SEC ON D A R Y I DE N TI T Y
187
D E P A RT M E N T LO G O S
188
187_wheelock_wildcats_secondary_black
190
189
188_wheelock_sportsinfo_secondary_black
191
190_wheelock_wildcats_secondary_gold
193
192
194
196
192_wheelock_sportsmed_secondary_gold
195
194_wheelock_sportsinfo_secondary_blue
197
196_wheelock_wildcats_secondary_gray
189_wheelock_sportsmed_secondary_black
191_wheelock_sportsinfo_secondary_gold
193_wheelock_wildcats_secondary_blue
31
195_wheelock_sportsmed_secondary_blue
198
197_wheelock_sportsinfo_secondary_gray
198_wheelock_sportsmed_secondary_gray
SEC ON D A R Y I DE N TI T Y
199
D E P A RT M E N T LO G O S
200
199_wheelock_college_secondary_white
202
202_wheelock_college_secondary_white_adapted
201
200_wheelock_athletics_secondary_white
203
203_wheelock_athletics_secondary_white_adapted
201_wildcats_athletics_secondary_white
204
204_wildcats_athletics_secondary_white_adapted
32
SEC ON D A R Y I DE N TI T Y
205
D E P A RT M E N T LO G O S
206
205_wheelock_wildcats_secondary_white
208
208_wheelock_wildcats_secondary_white_adapted
207
206_wheelock_sportsinfo_secondary_white
207_wheelock_sportsmed_secondary_white
209
210
209_wheelock_sportsinfo_secondary_white_adapted
210_wheelock_sportsmed_secondary_white_adapted
33
34
W H E E LO C K T EA M L O G O S
SECO N D A R Y LO GO S
211
WH E E L O C K TE A M LO G O S
212
211_wheelock_crosscountry_secondary_color
214
213
212_wheelock_tennis_secondary_color
215
214_wheelock_trackandfield_secondary_color
217
216
215_wheelock_soccer_secondary_color
218
217_wheelock_volleyball_secondary_color
213_wheelock_fieldhockey_secondary_color
216_wheelock_lacrosse_secondary_color
219
218_wheelock_basketball_secondary_color
219_wheelock_softball_secondary_color
35
SECO N D A R Y LO GO S
220
WH E E L O C K TE A M LO G O S
221
220_wheelock_crosscountry_secondary_black
223
222
221_wheelock_tennis_secondary_black
224
223_wheelock_trackandfield_secondary_black
226
225
224_wheelock_soccer_secondary_black
227
226_wheelock_volleyball_secondary_black
222_wheelock_fieldhockey_secondary_black
225_wheelock_lacrosse_secondary_black
228
227_wheelock_basketball_secondary_black
228_wheelock_softball_secondary_black
36
SECO N D A R Y LO GO S
229
WH E E L O C K TE A M LO G O S
230
229_wheelock_crosscountry_secondary_gold
232
231
230_wheelock_tennis_secondary_gold
233
232_wheelock_trackandfield_secondary_gold
235
234
233_wheelock_soccer_secondary_gold
236
235_wheelock_volleyball_secondary_gold
231_wheelock_fieldhockey_secondary_gold
234_wheelock_lacrosse_secondary_gold
237
236_wheelock_basketball_secondary_gold
237_wheelock_softball_secondary_gold
37
SEC ON D A R Y LO GO S
238
W H E E L O C K T E A M LO G O S
239
238_wheelock_crosscountry_secondary_blue
241
240
239_wheelock_tennis_secondary_blue
242
241_wheelock_trackandfield_secondary_blue
244
243
242_wheelock_soccer_secondary_blue
245
244_wheelock_volleyball_secondary_blue
240_wheelock_fieldhockey_secondary_blue
243_wheelock_lacrosse_secondary_blue
246
245_wheelock_basketball_secondary_blue
246_wheelock_softball_secondary_blue
38
SECO N D A R Y LO GO S
247
WH E E L O C K TE A M LO G O S
248
247_wheelock_crosscountry_secondary_gray
250
249
248_wheelock_tennis_secondary_gray
251
250_wheelock_trackandfield_secondary_gray
253
252
251_wheelock_soccer_secondary_gray
254
253_wheelock_volleyball_secondary_gray
249_wheelock_fieldhockey_secondary_gray
252_wheelock_lacrosse_secondary_gray
255
254_wheelock_basketball_secondary_gray
255_wheelock_softball_secondary_gray
39
SECO N D A R Y LO GO S
256
WH E E L O C K TE A M LO G O S
257
256_wheelock_crosscountry_secondary_white
259
258
257_wheelock_tennis_secondary_white
260
259_wheelock_trackandfield_secondary_white
262
261
260_wheelock_soccer_secondary_white
263
262_wheelock_volleyball_secondary_white
258_wheelock_fieldhockey_secondary_white
261_wheelock_lacrosse_secondary_white
264
263_wheelock_basketball_secondary_white
264_wheelock_softball_secondary_white
40
SECO N D A R Y LO GO S
265
265_wheelock_crosscountry_secondary_white_adapted
268
268_wheelock_trackandfield_secondary_white_adapted
271
271_wheelock_volleyball_secondary_white_adapted
WH E E L O C K TE A M LO G O S
266
266_wheelock_tennis_secondary_white_adapted
269
269_wheelock_soccer_secondary_white_adapted
272
272_wheelock_basketball_secondary_white_adapted
41
267
267_wheelock_fieldhockey_secondary_white_adapted
270
270_wheelock_lacrosse_secondary_white_adapted
273
273_wheelock_softball_secondary_white_adapted
42
W I L D C A T S T EAM L O G O S
SECO N D A R Y LO GO S
274
WI L D C A T S TE A M LO G O S
275
274_wildcats_crosscountry_secondary_color
277
276
275_wildcats_tennis_secondary_color
278
277_wildcats_trackandfield_secondary_color
280
279
278_wildcats_soccer_secondary_color
281
280_wildcats_volleyball_secondary_color
276_wildcats_fieldhockey_secondary_color
279_wildcats_lacrosse_secondary_color
282
281_wildcats_basketball_secondary_color
282_wildcats_softball_secondary_color
43
SECO N D A R Y LO GO S
283
WI L D C A T S TE A M LO G O S
284
283_wildcats_crosscountry_secondary_black
286
285
284_wildcats_tennis_secondary_black
287
286_wildcats_trackandfield_secondary_black
289
288
287_wildcats_soccer_secondary_black
290
289_wildcats_volleyball_secondary_black
285_wildcats_fieldhockey_secondary_black
288_wildcats_lacrosse_secondary_black
291
290_wildcats_basketball_secondary_black
291_wildcats_softball_secondary_black
44
SECO N D A R Y LO GO S
292
WI L D C A T S TE A M LO G O S
293
292_wildcats_crosscountry_secondary_gold
295
294
293_wildcats_tennis_secondary_gold
296
295_wildcats_trackandfield_secondary_gold
298
297
296_wildcats_soccer_secondary_gold
299
298_wildcats_volleyball_secondary_gold
294_wildcats_fieldhockey_secondary_gold
297_wildcats_lacrosse_secondary_gold
300
299_wildcats_basketball_secondary_gold
300_wildcats_softball_secondary_gold
45
SEC ON D A R Y LO GO S
301
W I L D C AT S TE A M LO G O S
302
301_wildcats_crosscountry_secondary_blue
304
303
302_wildcats_tennis_secondary_blue
305
304_wildcats_trackandfield_secondary_blue
307
306
305_wildcats_soccer_secondary_blue
308
307_wildcats_volleyball_secondary_blue
303_wildcats_fieldhockey_secondary_blue
306_wildcats_lacrosse_secondary_blue
309
308_wildcats_basketball_secondary_blue
309_wildcats_softball_secondary_blue
46
SECO N D A R Y LO GO S
310
WI L D C A T S TE A M LO G O S
311
310_wildcats_crosscountry_secondary_gray
313
312
311_wildcats_tennis_secondary_gray
314
313_wildcats_trackandfield_secondary_gray
316
315
314_wildcats_soccer_secondary_gray
317
316_wildcats_volleyball_secondary_gray
312_wildcats_fieldhockey_secondary_gray
315_wildcats_lacrosse_secondary_gray
318
317_wildcats_basketball_secondary_gray
318_wildcats_softball_secondary_gray
47
SECO N D A R Y LO GO S
319
WI L D C A T S TE A M LO G O S
320
319_wildcats_crosscountry_secondary_white
322
321
320_wildcats_tennis_secondary_white
323
322_wildcats_trackandfield_secondary_white
325
324
323_wildcats_soccer_secondary_white
326
325_wildcats_volleyball_secondary_white
321_wildcats_fieldhockey_secondary_white
324_wildcats_lacrosse_secondary_white
327
326_wildcats_basketball_secondary_white
327_wildcats_softball_secondary_white
48
SECO N D A R Y LO GO S
328
328_wildcats_crosscountry_secondary_white_adapted
331
331_wildcats_trackandfield_secondary_white_adapted
334
334_wildcats_volleyball_secondary_white_adapted
WI L D C A T S TE A M LO G O S
329
329_wildcats_tennis_secondary_white_adapted
332
332_wildcats_soccer_secondary_white_adapted
335
335_wildcats_basketball_secondary_white_adapted
49
330
330_wildcats_fieldhockey_secondary_white_adapted
333
333_wildcats_lacrosse_secondary_white_adapted
336
336_wildcats_softball_secondary_white_adapted
50
GLOBAL IDENTITY A LT ERNA T E L O G O S
G L OB A L IDE N TI T Y
A L T E RN AT E L O G O S
FUL L COLOR The depth of the margin is at least equivalent to the height of the “W� in the logo.
337
338
337_wheelock_alternate1_color
339
338_wheelock_alternate3_color
340
339_wheelock_alternate2_color
340_wheelock_alternate4_color
51
G L OB A L IDE N TI T Y
341
342
341_wheelock_alternate1_black
345
343
342_wheelock_alternate2_black
346
345_wheelock_alternate1_gold
349
347
350
353
347_wheelock_alternate3_gold
350_wheelock_alternate2_blue
348_wheelock_alternate4_gold
352
351_wheelock_alternate3_blue
355
354_wheelock_alternate2_gray
344_wheelock_alternate4_black
348
351
354
353_wheelock_alternate1_gray
344
343_wheelock_alternate3_black
346_wheelock_alternate2_gold
349_wheelock_alternate1_blue
52
A L T E RN AT E L O G O S
352_wheelock_alternate4_blue
356
355_wheelock_alternate3_gray
356_wheelock_alternate4_gray
G L OB A L IDE N TI T Y
357
358
357_wheelock_alternate1_white
361
361_wheelock_alternate1_white_adapted
53
A L T E RN AT E L O G O S
359
358_wheelock_alternate2_white
362
362_wheelock_alternate2_white_adapted
360
359_wheelock_alternate3_white
363
363_wheelock_alternate3_white_adapted
360_wheelock_alternate4_white
364
364_wheelock_alternate4_white_adapted
54
AC C ES S O R Y L O G O S
G L OB A L IDE N TI T Y
55
A C C E S S O RY L OG O S
FUL L COLOR For a short iconic reference to the school, or for reduced space, the accessory logos come in handy. These logos are shorthands for the other logo versions, as they reference Wheelock Athletics in a simpler way. The reference for the margin around each of these vary: For the Cat Head, use the height of the cat’s eye; for the word mark, use the height of the E; for the Paw, use the height of a toe; for the block “W”, use the height of a toe and its claw.
365
366
365_cathead_color
367
366_wheelock_blockW_color
368
367_paw_color
368_blockW_color
G L OB A L IDE N TI T Y
369
370
369_cathead_black
373
371
370_wheelock_blockW_black
374
373_cathead_gold
377
375
378
381
375_paw_gold
378_wheelock_blockW_blue
376_blockW_gold
380
379_paw_blue
383
382_wheelock_blockW_gray
372_blockW_black
376
379
382
381_cathead_gray
372
371_paw_black
374_wheelock_blockW_gold
377_cathead_blue
56
A C C E S S O RY L OG O S
380_blockW_blue
384
383_paw_gray
384_blockW_gray
G L OB A L IDE N TI T Y
385
386
385_cathead_white
389
387
386_wheelock_blockW_white
390
389_cathead_white_adapted
57
A C C E S S O RY L OG O S
390_wheelock_blockW_white_adapted
388
387_paw_white
391
388_blockW_white
392
391_paw_white_adapted
392_blockW_white_adapted
C ON T E N T S
p. 6 Primary Identity, department logos p. 7 1_wheelock_college_primary_color 2_wheelock_wildcats_primary_color 3_wheelock_athletics_primary_color 4_wheelock_sportsinfo_primary_color 5_wildcats_athletics_primary_color 6_wheelock_sportsmed_primary_color p.8 7_wheelock_college_primary_black 8_wheelock_athletics_primary_black 9_wildcats_athletics_primary_black 10_wheelock_athletics_primary_gold 11_wildcats_athletics_primary_gold 12_wheelock_college_primary_gold 13_wheelock_college_primary_blue 14_ wheelock_athletics_primary_blue 15_wildcats_athletics_primary_blue 16_wheelock_college_primary_gray 17_wheelock_athletics_primary_gray 18_wildcats_athletics_primary_gray p.9 19_wheelock_wildcats_primary_black 20_wheelock_sportsinfo_primary_black 21_wheelock_sportmed_primary_black 22_wheelock_wildcats_primary_gold 23_wheelock_sportsinfo_primary_gold 24_wheelock_sportsmed_primary_gold 25_wheelock_wildcats_primary_blue 26_wheelock_sportsinfo_primary_blue 27_wheelock_sportsmed_primary_blue 28_wheelock_wildcats_primary_gray 29_ wheelock_sportsinfo_primary_gray 30_wheelock_sportsmed_primary_gray p.10 31_wheelock_college_primary_white 32_wheelock_athletics_primary_white 33_wildcats_athletics_primary_white 34_wheelock_college_primary_white_adapted 35_wheelock_athletics_primary_white_adapted 36_wildcats_athletics_primary_white_adapted p. 11 37_wheelock_wildcats_primary_white 38_wheelock_sportsinfo_primary_white 39_wheelock_sportsmed_primary_white 40_wheelock_wildcats_primary_white_adapted 41_wheelock_sportsinfo_primary_white_adapted 42_wheelock_sportsmed_primary_white_adapted
58
p.12 Primary Identity, Wheelock team logos p.13 43_wheelock_crosscountry_primary_color 44_wheelock_tennis_primary_color 45_wheelock_fieldhockey_primary_color 46_wheelock_trackandfield_primary_color 47_wheelock_soccer_primary_color 48_wheelock_lacrosse_primary_color 49_wheelock_volleyball_primary_color 50_wheelock_basketball_primary_color 51_wheelock_softball_primary_color p.14 52_wheelock_crosscountry_primary_black 53_wheelock_tennis_primary_black 54_wheelock_fieldhockey_primary_black 55_wheelock_trackandfield_primary_black 56_wheelock_soccer_primary_black 57_wheelock_lacrosse_primary_black 58_wheelock_volleyball_primary_black 59_wheelock_basketball_primary_black 60_wheelock_softball_primary_black p.15 61_wheelock_crosscountry_primary_gold 62_wheelock_tennis_primary_gold 63_wheelock_fieldhockey_primary_gold 64_wheelock_trackandfield_primary_gold 65_ wheelock_soccer_primary_gold 66_wheelock_lacrosse_primary_gold 67_wheelock_volleyball_primary_gold 68_wheelock_basketball_primary_gold 69_wheelock_softball_primary_gold p.16 70_wheelock_crosscountry_primary_blue 71_wheelock_tennis_primary_blue 72_wheelock_fieldhockey_primary_blue 73_wheelock_trackandfield_primary_blue 74_wheelock_soccer_primary_blue 75_wheelock_lacrosse_primary_blue 76_wheelock_volleyball_primary_blue 77_wheelock_basketball_primary_blue 78_wheelock_softball_primary_blue p.17 79_wheelock_crosscountry_primary_gray 80_wheelock_tennis_primary_gray 81_wheelock_fieldhockey_primary_gray 82_wheelock_trackandfield_primary_gray 83_wheelock_soccer_primary_gray 84_wheelock_lacrosse_primary_gray 85_wheelock_volleyball_primary_gray 86_wheelock_basketball_primary_gray
87_wheelock_softball_primary_gray p.18 88_wheelock_crosscountry_primary_white 89_wheelock_tennis_primary_white 90_wheelock_fieldhockey_primary_white 91_wheelock_trackandfield_primary_white 92_wheelock_soccer_primary_white 93_wheelock_lacrosse_primary_white 94_wheelock_volleyball_primary_white 95_wheelock_basketball_primary_white 96_wheelock_softball_primary_white p.19 97_wheelock_crosscountry_primary_white_adapted 98_wheelock_tennis_primary_white_adapted 99_wheelock_fieldhockey_primary_white_adapted 100_wheelock_trackandfield_primary_white_adapted 101_wheelock_soccer_primary_white_adapted 102_wheelock_lacrosse_primary_white_adapted 103_wheelock_volleyball_primary_white_adapted 104_wheelock_basketball_primary_white_adapted 105_wheelock_softball_primary_white_adapted p.20 Primary Identity, Wildcats team logos p.21 106_wildcats_crosscountry_primary_color 107_wildcats_tennis_primary_color 108_wildcats_fieldhockey_primary_color 109_wildcats_trackandfield_primary_color 110_wildcats_soccer_primary_color 111_wildcats_lacrosse_primary_color 112_wildcats_volleyball_primary_color 113_wildcats_basketball_primary_color 114_wildcats_softball_primary_color p.22 115_wildcats_crosscountry_primary_black 116_wildcats_tennis_primary_black 117_wildcats_fieldhockey_primary_black 118_wildcats_trackandfield_primary_black 119_wildcats_soccer_primary_black 120_wildcats_lacrosse_primary_black 121_wildcats_volleyball_primary_black 122_wildcats_basketball_primary_black 123_wildcats_softball_primary_black p.23 124_wildcats_crosscountry_primary_gold 125_wildcats_tennis_primary_gold 126_wildcats_fieldhockey_primary_gold 127_wildcats_trackandfield_primary_gold 128_wildcats_soccer_primary_gold 129_wildcats_lacrosse_primary_gold
C O NTE N T S
p.24
p.25
p.26
p.27
130_wildcats_volleyball_primary_gold 131_wildcats_basketball_primary_gold 132_wildcats_softball_primary_gold 133_wildcats_crosscountry_primary_blue 134_wildcats_tennis_primary_blue 135_wildcats_fieldhockey_primary_blue 136_wildcats_trackandfield_primary_blue 137_wildcats_soccer_primary_blue 138_wildcats_lacrosse_primary_blue 139_wildcats_volleyball_primary_blue 140_wildcats_basketball_primary_blue 141_wildcats_softball_primary_blue 142_wildcats_crosscountry_primary_gray 143_wildcats_tennis_primary_gray 144_wildcats_fieldhockey_primary_gray 145_wildcats_trackandfield_primary_gray 146_wildcats_soccer_primary_gray 147_wildcats_lacrosse_primary_gray 148_wildcats_volleyball_primary_gray 149_wildcats_basketball_primary_anthracite 150_wildcats_softball_primary_gray 151_wildcats_crosscountry_primary_white 152_wildcats_tennis_primary_white 153_wildcats_fieldhockey_primary_white 154_wildcats_trackandfield_primary_white 155_wildcats_soccer_primary_white 156_wildcats_lacrosse_primary_white 157_wildcats_volleyball_primary_white 158_wildcats_basketball_primary_white 159_wildcats_softball_primary_white 160_wildcats_crosscountry_primary_white_adapted 161_wildcats_tennis_primary_white_adapted 162_wildcats_fieldhockey_primary_white_adapted 163_wildcats_trackandfield_primary_white_adapted 164_wildcats_soccer_primary_white_adapted 165_wildcats_lacrosse_primary_white_adapted 166_wildcats_volleyball_primary_white_adapted 167_wildcats_basketball_primary_white_adapted 168_wildcats_softball_primary_white_adapted
p.28 Secondary Identity, Department logos p.29 169_wheelock_college_secondary_color 170_wheelock_wildcats_secondary_color 171_wheelock_athletics_secondary_color 172_wheelock_sportsinfo_secondary_color 173_wildcats_athletics_secondary_color
59
174_wheelock_sportsmed_secondary_color p.30 175_wheelock_college_secondary_black 176_wheelock_athletics_secondary_black 177_wildcats_athletics_secondary_black 178_wheelock_college_secondary_gold 179_wheelock_athletics_secondary_gold 180_wildcats_athletics_secondary_gold 181_wheelock_college_secondary_blue 182_wheelock_athletics_secondary_blue 183_wildcats_athletics_secondary_blue 184_wheelock_college_secondary_gray 185_wheelock_athletics_secondary_gray 186_wildcats_athletics_secondary_gray p.31 187_wheelock_wildcats_secondary_black 188_wheelock_sportsinfo_secondary_black 189_wheelock_sportsmed_secondary_black 190_wheelock_wildcats_secondary_gold 191_wheelock_sportsinfo_secondary_gold 192_wheelock_sportsmed_secondary_gold 193_wheelock_wildcats_secondary_blue 194_wheelock_sportsinfo_secondary_blue 195_wheelock_sportsmed_secondary_blue 196_wheelock_wildcats_secondary_gray 197_wheelock_sportsinfo_secondary_gray 198_wheelock_sportsmed_secondary_gray p.32 199_wheelock_college_secondary_white 200_wheelock_athletics_secondary_white 201_wildcats_athletics_secondary_white 202_wheelock_college_secondary_white_adapted 203_wheelock_athletics_secondary_white_adapted 204_wildcats_athletics_secondary_white_adapted p.33 205_wheelock_wildcats_secondary_white 206_wheelock_sportsinfo_secondary_white 207_wheelock_sportsmed_secondary_white 208_wheelock_wildcats_secondary_white_adapted 209_wheelock_sportsinfo_secondary_white_adapted 210_wheelock_sportsmed_secondary_white_adapted p.34 Secondary Identity, Wheelock team logos p.35 211_wheelock_crosscountry_secondary_color 212_wheelock_tennis_secondary_color 213_wheelock_fieldhockey_secondary_color 214_wheelock_trackandfield_secondary_color 215_wheelock_soccer_secondary_color 216_wheelock_lacrosse_secondary_color 217_wheelock_volleyball_secondary_color
p.36
p.37
p.38
p.39
p.40
218_wheelock_basketball_secondary_color 219_wheelock_softball_secondary_color 220_wheelock_crosscountry_secondary_black 221_wheelock_tennis_secondary_black 222_wheelock_fieldhockey_secondary_black 223_wheelock_trackandfield_secondary_black 224_wheelock_soccer_secondary_black 225_wheelock_lacrosse_secondary_black 226_wheelock_volleyball_secondary_black 227_wheelock_basketball_secondary_black 228_wheelock_softball_secondary_black 229_wheelock_crosscountry_secondary_gold 230_wheelock_tennis_secondary_gold 231_wheelock_fieldhockey_secondary_gold 232_wheelock_trackandfield_secondary_gold 233_wheelock_soccer_secondary_gold 234_wheelock_lacrosse_secondary_gold 235_wheelock_volleyball_secondary_gold 236_wheelock_basketball_secondary_gold 237_wheelock_softball_secondary_gold 238_wheelock_crosscountry_secondary_blue 239_wheelock_tennis_secondary_blue 240_wheelock_fieldhockey_secondary_blue 241_wheelock_trackandfield_secondary_blue 242_wheelock_soccer_secondary_blue 243_wheelock_lacrosse_secondary_blue 244_wheelock_volleyball_secondary_blue 245_wheelock_basketball_secondary_blue 246_wheelock_softball_secondary_blue 247_wheelock_crosscountry_secondary_gray 248_wheelock_tennis_secondary_gray 249_wheelock_fieldhockey_secondary_gray 250_wheelock_trackandfield_secondary_gray 251_wheelock_soccer_secondary_gray 252_wheelock_lacrosse_secondary_gray 253_wheelock_volleyball_secondary_gray 254_wheelock_basketball_secondary_gray 255_wheelock_softball_secondary_gray 256_wheelock_crosscountry_secondary_white 257_wheelock_tennis_secondary_white 258_wheelock_fieldhockey_secondary_white 259_wheelock_trackandfield_secondary_white 260_wheelock_soccer_secondary_white 261_wheelock_lacrosse_secondary_white 262_wheelock_volleyball_secondary_white 263_wheelock_basketball_secondary_white 264_wheelock_softball_secondary_white
C O NTE N T S
p.41 265_wheelock_crosscountry_secondary_white_adapted 266_wheelock_tennis_secondary_white_adapted 267_wheelock_fieldhockey_secondary_white_adapted 268_wheelock_trackandfield_secondary_white_adapted 269_wheelock_soccer_secondary_white_adapted 270_wheelock_lacrosse_secondary_white_adapted 271_wheelock_volleyball_secondary_white_adapted 272_wheelock_basketball_secondary_white_adapted 273_wheelock_softball_secondary_white_adapted p.42 Secondary Identity, Wildcat team logos p.43 274_wildcats_crosscountry_secondary_color 275_wildcats_tennis_secondary_color 276_wildcats_fieldhockey_secondary_color 277_wildcats_trackandfield_secondary_color 278_wildcats_soccer_secondary_color 279_wildcats_lacrosse_secondary_color 280_wildcats_volleyball_secondary_color 281_wildcats_basketball_secondary_color 282_wildcats_softball_secondary_color p.44 283_wildcats_crosscountry_secondary_black 284_wildcats_tennis_secondary_black 285_wildcats_fieldhockey_secondary_black 286_wildcats_trackandfield_secondary_black 287_wildcats_soccer_secondary_black 288_wildcats_lacrosse_secondary_black 289_wildcats_volleyball_secondary_black 290_wildcats_basketball_secondary_black 291_wildcats_softball_secondary_black p.45 292_wildcats_crosscountry_secondary_gold 293_wildcats_tennis_secondary_gold 294_wildcats_fieldhockey_secondary_gold 295_wildcats_trackandfield_secondary_gold 296_wildcats_soccer_secondary_gold 297_wildcats_lacrosse_secondary_gold 298_wildcats_volleyball_secondary_gold 299_wildcats_basketball_secondary_gold 300_wildcats_softball_secondary_gold p.46 301_wildcats_crosscountry_secondary_blue 302_wildcats_tennis_secondary_blue 303_wildcats_fieldhockey_secondary_blue 304_wildcats_trackandfield_secondary_blue 305_wildcats_soccer_secondary_blue 306_wildcats_lacrosse_secondary_blue 307_wildcats_volleyball_secondary_blue 308_wildcats_basketball_secondary_blue 309_wildcats_softball_secondary_blue
60
p.47 310_wildcats_crosscountry_secondary_gray 311_wildcats_tennis_secondary_gray 312_wildcats_fieldhockey_secondary_gray 313_wildcats_trackandfield_secondary_gray 314_wildcats_soccer_secondary_gray 315_wildcats_lacrosse_secondary_gray 316_wildcats_volleyball_secondary_gray 317_wildcats_basketball_secondary_gray 318_wildcats_softball_secondary_gray p.48 319_wildcats_crosscountry_secondary_white 320_wildcats_tennis_secondary_white 321_wildcats_fieldhockey_secondary_white 322_wildcats_trackandfield_secondary_white 323_wildcats_soccer_secondary_white 324_wildcats_lacrosse_secondary_white 325_wildcats_volleyball_secondary_white 326_wildcats_basketball_secondary_white 327_wildcats_softball_secondary_white p.49 328_wildcats_crosscountry_secondary_white_adapted 329_wildcats_tennis_secondary_white_adapted 330_wildcats_fieldhockey_secondary_white_adapted 331_wildcats_trackandfield_secondary_white_adapted 332_wildcats_soccer_secondary_white_adapted 333_wildcats_lacrosse_secondary_white_adapted 334_wildcats_volleyball_secondary_white_adapted 335_wildcats_basketball_secondary_white_adapted 336_wildcats_softball_secondary_white_adapted p.50 Global Identity, alternate logos p.51 337_wheelock_alternate1_color 338_wheelock_alternate3_color 339_wheelock_alternate2_color 340_wheelock_alternate4_color p.52 341_wheelock_alternate1_black 342_wheelock_alternate2_black 343_wheelock_alternate3_black 344_wheelock_alternate4_black 345_wheelock_alternate1_gold 346_wheelock_alternate2_gold 347_wheelock_alternate3_gold 348_wheelock_alternate4_gold 349_wheelock_alternate1_blue 350_wheelock_alternate2_blue 351_wheelock_alternate3_blue 352_wheelock_alternate4_blue 353_wheelock_alternate1_gray
354_wheelock_alternate2_gray 355_wheelock_alternate3_gray 356_wheelock_alternate4_gray p.53 357_wheelock_alternate1_white 358_wheelock_alternate2_white 359_wheelock_alternate3_white 360_wheelock_alternate4_white 361_wheelock_alternate1_white_adapted 362_wheelock_alternate2_white_adapted 363_wheelock_alternate3_white_adapted 364_wheelock_alternate4_white_adapted p.54 Global Identity, Accessory logos p.55 365_cathead_color 366_wheelock_blockW_color 367_paw_color 368_blockW_color p.56 369_cathead_black 370_wheelock_blockW_black 371_paw_black 372_blockW_black 373_cathead_gold 374_wheelock_blockW_gold 375_paw_gold 376_blockW_gold 377_cathead_blue 378_wheelock_blockW_blue 379_paw_blue 380_blockW_blue 381_cathead_gray 382_wheelock_blockW_gray 383_paw_gray 384_blockW_gray p.57 385_cathead_white 386_wheelock_blockW_white 387_paw_white 388_blockW_white 389_cathead_white_adapted 390_wheelock_blockW_white_adapted 391_paw_white_adapted 392_blockW_white_adapted
61
All logos in this book are property of Wheelock C ollege Athletics. A ll branding was designed by Daniela Mad riz . w w w.danielamadriz.com