OPEN REALITY THE NEW LIVING: 2038
THE TEAM
Isabel Cadena
Daniela Porta
Elisa Hidalgo
INDEX
TARGET
GEN Z:
different cultures, opinions and beliefs are good for society.
TARGET:
MEET SANTIAGO:
AND MARCO:
KEY DRIVERS OF CHANGE
TRENDS: Key drivers of change
TRANSPARENCY 2018 Having nothing to hide.
more valuable authentic
TRANSPARENCY 2038 transparency into interior design
who we really are.
Emotional Intimacy Brand Culture
Self-Satisfaction
Status Race
Emotional Avoidance
Self-Image & Values
TODAY
2038
CHANGING FAMILY STRUCTURES 2018 more accepting of non traditional families
CHANGING FAMILY STRUCTURES 2038 change in marriage and birth rates, Pets are becoming replacement for children,
Challenging Gender Roles Gender Fluid Families Inequality
Co-Parenting
Pet Parenting
TODAY
2038
ENVIRONMENTALISM 2018 overall concern of how human activities threaten the natural environment
ENVIRONMENTALISM 2038 conscious consumerism
sense of pureness demand for smart materials
Food Activism
Sustainability
Reactive Environments
Eco-Friendly
TODAY
Bio-Technology
Lab-Grown Alternatives
2038
WELLNESS 2018 human beings care of themselves;
specialized gyms, veganism, self-care and meditation.
WELLNESS 2038 concern for our overall well being (Sensorial Therapy)
Anxiety
Self-Care at Will
Healthy Habits
Mental Wealth
Neuro Architecture
TODAY
Self-Care at Need
2038
INTERNET OF THINGS 2018 significant change in technology way we relate to it
Internet of things refers to devices that share a mix of information, hardware, software, data and service.
INTERNET OF THINGS 2038 track our physical health
virtual assistant information our devices take from us
Digital Power
Afraid of Technology
Connected Home
Connected Self
Mixed Reality
Trust in Technology
TODAY
2038
PROPOSAL
Our homes shouldn’t only satisfy human needs, they should also be adapted for our pet’s requirements.
A gadget can analyze our pet’s thought patterns and spell them out in human language.
Using technology without having to interact with a screen.
We shouldn’t turn our back to nature, we should embrace it.
Consumers are looking to build wellness-boosting features into their homes from the ground up.
Staying in is the new staying out. Users need the possibility to experience the outside world while staying at home.
Elements of design, including colour light and materials can mentally reinforce vitality and soothe anxiety.
Sensorial therapy can be used as a coping mechanism, giving us tailored Feedback.
Using transparency as part our furniture as a visual metaphor
Minimize visual clutter
Transparency in speech and emotions
THANK YOU!
OPEN REALITY THE NEW LIVING: 2038