A l c final presentation

Paula Rosa

Daniela Maduro

Professor Mary Alonso

TABLE OF CONTENTS History Our Manifesto Scope Size & Prices Our Competitors Customer Profile Color Palette Fabric Choices Off The Clock Products Line Up Assortment Plan Time & Action Calendar Manufacturers Labeltag Hangtags Packaging Advertisement Launch Nordstrom

HISTORY Women, community and a pioneer spirit have been the driving force of Andrea Lieberman’s 20-year career. A stylist-turned-fashion designer, A traveler at heart, Lieberman spent time in London and Paris before exploring Kenya, Malawi, Tanzania and Uganda for two years. Inspired by the work of local African women, she began collaborating with them, eventually selling their jewelry in her New York concept store, Culture & Reality, which opened in the mid-90s. In 1997, Lieberman pioneered celebrity styling when it was still a relatively new concept, dressing musicians including Sean Combs and Jennifer Lopez. Her groundbreaking styling of Lopez at the Grammy Awards in 2000 (the watershed “Green Dress” moment) would later be cited

by Google’s Eric Schmidt as the inspiration behind Google Image Search. For over 10 years, Lieberman worked as a highly sought-after stylist and collaborator with women including Gwen Stefani, Mary J. Blige, Cameron Diaz and Drew Barrymore. Always seeking the net challenge, Lieberman moved to Los Angeles in 2009 to launch A.L.C.

OUR MANIFESTO

ALC is inspired by intuition and individuality. Influenced by the expanse and light of Los Angeles, our hip hop heritage and an international pioneer spirit, we are defined by a strong sense of style, a rich mix of references and soulful connections. We believe in delivering a product that has designer quality, a contemporary price, a NY DNA and an LA ease. We always have your back: I get you and you get me.

PRICE RANGE: $54-5,995 Sold in over 116 boutiques worldwide Sold in Major Retailers such as Nordstrom and Neiman Marcus

SCOPE SIZE & PRICES Collection: Off The Clock Price Range: $275 - $595 Categories: Tops, Pants, Shorts, Jumpsuits, Rompers, Dresses, and Blazers Seasonless Color

OUR COMPETITORS

Rag & Bone was founded in 2002 by Nathan Bogle and Marcus Wainwright.

The brand has become synonymous with innately wearable clothing that innovatively melds classic tailoring with an edgy yet understated New York aesthetic.

AllSaints is a British Fashion brand that was founded in 1994. The brand is known for being different, edgy, romantic, dark and especially rock and roll.

Sold: 41 Stores Worldwide Online Major retailers

Price Range: $38 - $2,355

Price Range: $85 - $2,795

Sold: 232 Stores Online Major retailers

The Row was established in 2006 by Ashley Olsen and Mary-Kate Olsen. Since its launch, the brand has expanded to include a range of ready-to-wear, eyewear, handbags, and footwear. The Row reflects a sense of relaxed and timeless elegance, focusing on fine fabrics and the perfect fit.

Sold: 2 US Stores Partnership with other stores worldwide Major retailers Price Range: $320 - $24,990

CUSTOMER PROFILE Age: 30 Gender: Female Marital/ Family Status: Single Income: 200,000 Ethniticy: White ( American ) Regional Data: California; Mediterranean-like climate with warm, dry summers and mild, wet winter.

Education: BA in English in Pepperdine University, NYU School

of law with specialization in International law and

human rights.

Reference Group: Working powerful women/ friends Activities: running marathons, reading, visiting museums,

volunteering.

Personality: Workaholic, independent, Creative, open minded, outgoing.

Attitudes: Aware of social and political issues such as women’s

rights.

Class consciousness: Does not care as long as she gets to make a

difference.

James Bernstein * She aspires to be like Amal Clooney *

Motivation: Finds motivation within. Strong woman who wakes up

everyday wanting to be better.

COLOR PALETTE

Pantone 426 C

Pantone 15-4503 TCX

Pantone 11-4800 TCX

Pantone 19-3933 TCX

Pantone 11-4202 TCX

Pantone 15-1314 TCX

Pantone 16-1235 TCX

Pantone 18-1248 TCX

FABRIC CHOICE

Stretch Cotton Woven $13.99 / Yd

Stretch Knit Pique $13.99 / Yd

Polyester Jersey $13.99 / Yd

Rayon Faille $11.99 / Yd

Cotton Canvas $13.99 / Yd

Fine Stretch Cotton Shirting $11.99 / Yd

Brushed Cotton Twill $13.99 / Yd

Light Weight Linen Woven $15.99 / Yd

OFF THE CLOCK

ARIELLE SKIRT Inches

Length

Waist

hip

x Small

29 1/4

26 3/4

37

small

29 1/2

28 1/4

38 1/2

medium

29 3/4

29 3/4

40

large

30

31 3/4

42

Additonal Instructions: Zipper goes on the Left side when wearing it 1� inch Waist width Pantone 11-4800 TCX

Polyester Jersey $13.99 / Yd

Zipper will be silver

Arielle Skirt Amount Per Unit Polyester Jersey Zipper Labels Hangtags Packaging Shipping Total Cost

4 1 1 1 1

Price per Yard 13.99 0.56 0.25 0.11 0.24

Total 55.96 0.56 0.25 0.11 0.24 21.96 57.12

Retail Markup Total Cost Retail Price Retail Markup

83% $ 57.12 $ 336 $ 278.88

ELLIE DRESS Inches

Length

Arm OPENING

11 1/4

Waist Opening

x Small

34 1/2

small

35 1/4 12 19 18 3/4 (39 1/2)

medium

35 3/4 12 3/4

19 1/2

large

36 1/2

20

13 1/2

18 1/2

Chest

17 3/4 (35 1/2)

Neck Width

5 3/4

Neck Drop

9 3/4

6

10

19 3/4 (39 1/2)

6 1/4

10 1/4

20 3/4 (41 1/2)

6 1/2

10 1/2

` Side Sleave: 13 3/4 “inches for en X Small. Add half an inch as size increases Ruffle Length: 3” inches for X Small and Small / 3 3/4 for Medium / 4 1/4 Large Pantone 15-4503 TCX

Light Weight Linen Woven $15.99 / Yd

Sleeve Width: 1/4” inches

Ellie Dress Amount Per Unit Light Weight Linen Woven Labels Hangtags Packaging Shipping Total Cost

3 1 1 1

Price per Yard 15.99 0.25 0.11 0.24

Total 47.97 0.25 0.11 0.24 21.96 70.53

Retail Markup Total Cost Retail Price Retail Markup

75% $ 70.53 $ 486 $ 415.47

FARRAH ROMPER Inches

Length

Arm Length

Waist Opening

x Small

30 24 3/4

small

30 1/2 25 13 1/4 16 (32)

medium

31 25 1/4

31 1/2

large

25 1/2

13

Chest

15 1/2 (31)

Neck Drop

Neck Width

7 3/4

2

8

2

Arm opening

15 15 1/2

19 1/2

16 1/2 (33)

6 1/4

10 1/4

16

20

17 (34)

6 1/2

10 1/2 16 1/2

Aditional Instructions: Top half Length 16’’ then sinched waist then 13 1/2” length for bottom half length Leg opening is 15 1/2” for a small and increase by 1.4 as you go up or down Sinched waist is 1” in length (Blue)

Pantone 15-1314 TCX

Stretch Cotton Polyester Jersey Woven $13.99 / Yd $13.99 / Yd

Pantone 19-3933 TCX

Fine Stretch Cotton Shirting $11.99 / Yd

Farrah Romper Amount Per Unit Stretch Cotton Woven Fine Stretch Cotton Shirting Zipper Labels Hangtags Packaging Shipping Total Cost

3 1 1 1 1 1

Price per Yard 13.99 11.99 0.25 0.11 0.24

Total 41.97 11.99 0.56 0.25 0.11 0.24 21.96 77.08

Retail Markup Total Cost Retail Price Retail Markup

84% $ 77.08 $ 482 $ 404.92

MCKENZIE TOP Inches

Arm Length

Length

Waist Opening

x Small

26 1/2

small

27 4 14 1/2 15 (30)

medium

27 1/2 4 1/4

large

31 1/2

3 3/4

13 1/2

14

Chest

15 15 1/2

14 1/4 (38 1/2)

Neck Drop

7 3/4 8

15 3/4 (31 1/2)

8 1/2

16 1/2 (33)

9

Arm opening

9 1/4 9 1/2 10 1/4 11

Additional Instructions: Neck tie 2” wide and 32” Long One Shoulder Top and the sleebve will be on the left side Pantone 19-3933 TCX

Fine Stretch Cotton Shirting $11.99 / Yd

Mckenzie Top Amount Per Unit Fine Stretch Cotton Shirting Zipper Labels Hangtags Packaging Shipping Total Cost

3 1 1 1 1

Price per Yard 11.99 1.39 0.25 0.11 0.24

Total 35.97 0.56 0.25 0.11 0.24 21.96 59.09

Retail Markup Total Cost Retail Price Retail Markup

80% $ 59.09 $ 295 $ 235.91

BLAKE TROUSER Inches

Length

x Small

42 3/4 43

small

LEG WIDTH

WAIST OPENING

Hip

11

13 1/4

18 3/4

11

13 1/2

19 1/4

medium

43 3/4

11 1/2

14

20

large

44 1/2

12

14 1/2

20 1/2

Additional Instructions: Top Half 24” in the Dark color and the bottom lighter color Belt 1” inches wide and 38” inches long

Pantone 16-1235 TCX

Rayon Faille $11.99 / Yd

Pantone 15-1314 TCX

Stretch Cotton Woven $13.99 / Yd

Ring ( hardware) will be gold

Blake Trouser Amount Per Unit Rayon Faille Stretch Cotton Woven Hardware Labels Hangtags Packaging Shipping Total Cost

2 2 1 1 1 1

Price per Yard 11.99 13.99 2.49 0.25 0.11 0.24

Total 23.98 27.98 2.49 0.25 0.11 0.24 21.96 77.01

Retail Markup Total Cost Retail Price Retail Markup

86% $ 77.01 $ 550 $ 472.99

CARA BLAZER Inches

Length

Arm Length

Waist Opening

Chest

x Small

27 24 1/4 16 1/2 15 3/4 (31 1/2)

small

27 1/4 24 1/2 16 3/4

medium

27 3/4 25

31 1/2

large

25 3/4

Neck width

9 9

17 1/4

16 3/4 (31 1/2)

9 3/4

16

17 3/4

16 1/2 (33)

10 1/4

16 1/2

Pocket Fold 2� inches Long and 4� inches wide

Button will be black Pantone 18-1248 TCX

Stretch Knit Pique $13.99 / Yd

15

16 (32)

Additional Instructions:

Neck fold 3 inches wide

Arm opening

15 1/4

Cara Blazer Amount Per Unit Stretch Knit Pique Cotton Canvas Buttons Labels Hangtags Packaging Shipping Total Cost

2 1.00 1 1 1 1

Price per Yard 11.99 13.99 0.56 0.25 0.11 0.24

Total 23.98 13.99 0.56 0.25 0.11 0.24 21.96 61.09

Retail Markup Total Cost Retail Price Retail Markup

89% $ 61.09 $ 555 493.91

DANI ROMPER Inches

Arm Length

Length

x Small

49 3/4 6 1/4

small

50 6 1/2

medium

50 1/2 6 3/4

large

60

7

Waist Opening

17 3/4 18 18 1/2 19

Neck Width

Neck Drop

Arm opening

17 3/4 (35 1/2)

14 3/4

16 1/2

10 1/2

18 (36)

15 1/4

17

10 3/4

18 3/4 (37 1/2)

15 3/4

17 1/2

1 1 1/2

19 1/2 (39)

16 1/2

17 3/4

12

Chest

Additonal Instructions: Ruffle Sleeve 14” circumference and 4” in width High low from 4” to 6” as it falls Pantone 11-4800 TCX

Thin strap sleeve 1/4” inches Wider strap is 2” inches wide Zipper will be silver on the back top center

Polyester Jersey $13.99 / Yd

Dani Romper Amount Per Unit Polyester Jersey Zipper Labels Hangtags Packaging Shipping Total Cost

4 1 1 1 1

Price per Yard 13.99 1.39 0.25 0.11 0.24

Total 55.96 0.56 0.25 0.11 0.24 21.96 79.08

Retail Markup Total Cost Retail Price Retail Markup

86.5% $ 79.08 $ 586 506.92

HALSEY SHORTS Length

LEG WIDTH

WAIST

x Small

17 1/2

15 1/4

15 3/4

small

17 3/4

15 1/2

16

medium

18 1/4

16

16 1/2

19 1/2

19

16 1/2

17 1/4

20 1/4

Inches

large

Hip

18 3/4 19

Additional Instructions: 38 Inch long belt in the Black Cotton Canvas 2” inches wide Front Pocket length 6” inches ( Front) Pantone 11-4202 TCX

Pantone 426 C

Back Pocket width 4 3/4” inches (Back) Buckle will be Silver

Brushed Cotton Twill $13.99 / Yd

Cotton Canvas $13.99 / Yd

Halsey Shorts Amount Per Unit Brushed Cotton Twill Cotton Canvas Hardware Buttons Labels Hangtags Packaging Shipping Total Cost

3 1 1 1 1 1 1

Price per Yard 11.99 13.99 2.49 0.56 0.25 0.11 0.24

Total 35.97 13.99 2.49 0.56 0.25 0.11 0.24 21.96 75.57

Retail Markup Total Cost Retail Price Retail Markup

77% $ 75.57 $ 329 253.43

MEGAN TOP Arm Length

Waist Opening

Neck Drop

Length

x Small

17 3/4 3 3/4

17 1/2

15 3/4 (31 1/2)

1

9 1/4

small

18 1/4 3 17 3/4

17 1/2 (35)

1

9 1/2

medium

18 3/4 3 1/4

18 1/2

18 1/4 (34)

1 1/2

10 1/4

large

19 1/2

19

18 3/4 (37 1/2)

3 3/4

Chest

2

Special Instructions: Bottom Cuff 3 1/2� inches wide Black Zipper in the Back of the shirt in Top Center Pantone 426 C

Cotton Canvas $13.99 / Yd

Arm opening

Inches

11

Megan Top Amount Per Unit Cotton Canvas Zipper Labels Hangtags Packaging Shipping Total Cost

3 1 1 1 1

Price per Yard 13.99 1.39 0.25 0.11 0.24

Total 41.97 1.39 0.25 0.11 0.24 21.96 65.92

Retail Markup Total Cost Retail Price Retail Markup

80% $ 65.92 $ 330 264.08

OLIVIA TOP Arm Length

Waist Opening

Inches

Length

x Small

23 27 20 3/4

small

23 1/4

medium

24 28

large

25

27 1/4

29

21

Chest

22 1/2 (45)

21 3/4

23 1/2 (47)

3 3/4

10 1/2

22 3/4

24 1/4 (48 1/2)

4 1/4

16 1/2

Sleeve Cuff 4 1/2” inches

Stretch Knit Pique $13.99 / Yd

9 1/2

3

Zipper Goes in the back - 6” inch zipper

Pantone 18-1248 TCX

3

Arm opening

22 3/4 (45 1/2)

Additional Instructions:

Zipper will be silver

Neck Drop

9 3/4

Olivia Top Stretch Knit Pique Zipper Labels Hangtags Packaging Shipping Total Cost

Amount Per Unit 3.00 1 1 1 1

Price per Yard 13.99 1.39 0.25 0.11 0.24

Total 41.97 1.39 0.25 0.11 0.24 21.96 65.92

Retail Markup Total Cost Retail Price Retail Markup

76% $ 65.92 $ 275 209.08

Arielle Skirt #45231 Cost: $ 57.12 Retail: $ 336.00

Ellie Dress #45232 Cost: $ 70.43 Retail: $ 486.00

Farrah Romper #45233 Cost: $ 77.08 Retail: $ 482.00

Mckenzie Top #45234 Cost: $ 59.09 Retail: $ 295.00

Blake Trouser #45235 Cost: $ 77.01 Retail: $ 550.00

Cara Blazer #45236 Cost: $ 61.09 Retail: $ 555.00

Dani Jumpsuit #45237 Cost: $ 79.08 Retail: $ 586.00

Halsey Short #45238 Cost: $7 5.57 Retail: $ 329.00

Megan Top #45239 Cost: $ 65.92 Retail: $ 330.00

Oiivia Top #45240 Cost: $ 65.92 Retail: $ 275.00

ASSORTMENT PLAN

TIME & ACTION CALENDAR Season Vendor: Country: Account Manager: Order Confirmation/ Production Reservation Date Complete Color/ Pattern Breakdown Due 1st Labdip/ Strike Off Submission Final Labdip Strike Off Approval Due 1st Fit Sample Submit 1st Fit Comments Due 2nd Fit Sample Submit 2nd Fit Comments Due Fit Approval Due Date Latest Trims/ Accessories Approval Date Piece Goods Knitting/ Weaving Date Piece Goods Dyeing Date Bulk Fabric Submit For Approval Ad Samples Submit Fabric Ex Mill Fabric in Factory Date Actionable Prepro Submit Production Cutting Production Sewing Commence Top Sample Submit Shipment at Consolidator Date In LA (8th of the Month)

Spring/Summer 18 Classic Fashion Apparel Industries Jordan Paula R. & Daniela M. 7/23/18 7/23/18 n/a 8/18/18 8/30/18 9/9/18 9/15/18 9/25/18 10/1/18 10/14/18 8/28/18 8/25/18 10/22/18 8/31/18 9/18/18 10/1/18 10/8/18 10/10/18 10/15/18 10/20/18 12/20/18 February

MANUFACTURER Classic Fashion Apparel Industry Irbid, Jordan Revenue: 21,000,000 Classic Fashion supplies garments of top quality such as active wear - knit tops and bottoms, outer wear - jackets, woven denim and twill bottoms, woven tops, uniform wear - jackets and bottoms, formal wear - pants and tops, work wear, etc. to world leaders in retail marketing like Under Armour Inc., Wal-Mart Stores Inc., Hanes Brand Inc., GAP Inc., Gear for Sports Inc., American Eagle Outfitters Inc., One Jeanswear Group, J.C. Penney Company Inc., Lands’ End, etc. The Company has been included in the Golden List of Companies established by the Ministry of Labor of the Kingdom of Jordan. It is also a member of ILO-IFC Better Work Program.

LABEL TAG

HANGTAG

PACKAGING

MEGAN TOP PROCESS

“ Off The Clock” Campaign Photos

ADVERTISING

A.L.C : Introducing the New Limited Edition “Off The Clock” Collection

Shop Exclusively at our website and at alll Nordstrom’s in California Shop Now

WEB PAGE

LAUNCH WHERE: Herringbone 7837 Herschel Ave, La Jolla, CA 92037 WHEN: January 31st, 2019 @ 2 p.m.

BUDGET: $25,000 DESCRIPTION: As previously mentioned Andrea Lieberman the stylist and founder of A.L.C. has already established a name amongst renown celebrities such as Cameron Diaz, Gwyneth Paltrow & Gwen Stefani when she began working as their stylist in 1995. Today, after almost ten years, her brand has expanded as she continues to use celebrities as her best way of reaching success. She recently collaborated with supermodel Chrissy Teigen and created their collection in collaboration with Intermix. Famous celebrities, close friends of Andrea & loyal customers will be invited to this event and will be the first ones to experience this innovative collection.

Selected press will be invited to this launch. Models will be walking around the event and will be displaying these new items. Each guest will go home with one of the new items from the collection.

EVENT

Off the clock

Will be sold in all Nordstrom’s in California Total of 30 Stores A.L.C.’s new S/S ‘19 campaign “ Off The Clock” will be featured online through their website and exclusively in Nordstrom.

SPECIAL THANKS TO:

Model: Megan Boynton Photographer: Nicole Betances Sewing Consultant: Lenore Usarzewicz

SOURCES: www.wgsn.com www.alctd.com www.businessoffashion.com www.wwd.com www.fashionista.com