CV 2019 Content Creator Awards - www.cv-magazine.com
AIM Sales and Marketing Solutions: Best Digital Services & Marketing Management Agency - East England
Best Event Management Company 2019 - Ontario
Leading Experts in MultiChannel Marketing Solutions - Cambridgeshire Will Yates, Novacom Client Services Director, talks us through the firm and the secrets behind its phenomenal achievements over the past twelve months. Page 16
Welcome to the Content Creator Awards 2019 CV Magazine are running this inaugural award programme to showcase all of you who go above and beyond in creating great content, from web designers, vloggers and bloggers to those creating images and videos for the web, the 2019 Content Creator Awards give credit where it is deserved. As we continue through the 21st century the trend of people turning to content creation as a means of making a living continues to grow. From YouTubers to Bloggers, companies and individuals are continuing to monetize their skills to make a successful living with some of the top content creators making over a million dollars year in year out.
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So, let’s celebrate the great content that is going to be created all the way through 2019. If you believe you deserve to be recognised or know someone who does please complete the voting form below to nominate a candidate.
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Technology & Marketing Ventures, Inc.: Best Venture Development Consultancy 2019 & Award for Innovation in Software Development 2019
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Julee Klein Marketing LLC: Leading Mind in SME Marketing Strategy - Northern California
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aNd Logistix Inc: Best Event Management Company 2019 - Ontario
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Webstuffguy.com: Best Website Design Agency 2019 – Atlanta
10 AIM Sales and Marketing Solutions: Best Digital Services & Marketing Management Agency - East England 12 Chronic Behavior LLC: Best Artist Marketing & Event Planning Firm – Arizona & Best Event Production Project (USA): Influencer Anniversary Party - Phoenix Fashion Week 14 Digitalwerk: Best B2B Online Marketing Company 2019 – Austria 15 Acimga: Best Packaging & Printing Publication 2019 – Italy 16 Novacom: Leading Experts in Multi-Channel Marketing Solutions - Cambridgeshire 17 As Online Platforms Boom, What Is The True Value Of Data?
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Technology & Marketing Ventures, Inc.
Best Venture Development Consultancy 2019 & Award for Innovation in Software Development 2019 Supporting clients across a diverse range of industries, Technology & Marketing Ventures, Inc. (TMVi) is an internationally renowned consultancy dedicated to innovating technology, marketing and ventures to drive success for clients. To celebrate the firm’s success in this year’s Content Creator Awards we profile it and explore the secrets behind its success in this competitive awards programme. A pioneering venture development consultancy, TMVi works closely with its clients to create original content experiences that are strategically adapted to align with continuous change, complexity and risk. This innovative consultancy identifies the most common needs and creates impactful content for businesses, academia and workforces. Among the firm’s projects are ventures with its EmpowerNatorJune™ Brand’s Mission to reinvent education to solve pain-points of businesses, academia and workforces.
Such a focus is of vital importance in today’s market as businesses need to constantly change in order to survive and prosper. By 2024, 98% of corporations will have e-learning programs, but need new approaches now to ensure that they are working at peak efficiency. Many are losing sought after millennials because they do not have EmpowerNatorJune™ unique learning video episodes. Within the academic market, organisations need to reverse declining enrolment, endowment and employability. The pain points worsen without EmpowerNatorJune™ Venture Development collaborating with university consortia, executive certification programs, business-academia speaker learning events. Finally, workforces need to stay current and be JIT employable. The stress explodes without byte size, continuous learning and attention to student loan debt solutions. EmpowerNatorJune™ Impact satisfies the needs of all three sectors and offers unique solutions designed to drive success and to increase engagement with end-users. This project and others are helping to drive TMVi to even greater success as the firm works with clients to drive real change and provide them with the technology and knowledge to support their clients and provide them with the cutting-edge solutions they expect. Another focus for the firm is its work driving age diversity in advertising and marketing. Spearheaded by CEO June Klein, TMVi’s core
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mission is to reinvent diversity advertising focusing on boomer entrepreneurial women aged over 50. This demographic rarely looks at adverts because the models are not relevant for them. Unlike major consulting, legal and accounting firms who value the experience of age, this category is only 5% of ad budgets. Yet, in UK, 75% of the wealth is held by people over 50 years old. June undertakes modelling headshots and videos to showcase the benefits of using older women in campaigns. She has also created a how-to e-book on clothes, makeup, and hair for professional women executives to help them to look and feel their best. Ultimately, decision makers hire TMVi to transform their technology into time, talent and wealth. Thanks to its innovative approach to problem solving the firm is able to meet the needs of a variety of clients, and it will continue to do so over the years ahead as it looks towards a bright and prosperous future. As a key global influencer in the corporate market June will be driving TMVi to even greater success and working on even more projects throughout 2019 and further ahead. CONTACT DETAILS: Company: Technology & Marketing Ventures, Inc. Name: June Klein Email: YOU@EmpowerNatorJune.com Web Address: https://linkedin.com/in/ juneklein & http://tmv.com/ Reinventing: Education - TV - Consulting Network - Database - Newsletter
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Reinventing: Education - TV - Consulting Network - Database - Newsletter
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Julee Klein Marketing LLC
Julee Klein Marketing LLC: Leading Mind in SME Marketing Strategy - Northern California Julee Klein Marketing (JKM) is a digital marketing services agency providing solutions and support for small businesses in Northern California. As part of our showcase of a selection of this year’s Content Creator Awards we profile the firm to find out more about the services it offers. Established in 2018, JKM has since flourished and despite its relative youth the firm is now gaining a strong reputation for excellence among North California businesses, including those in Silicon Valley, the renowned technology hub. The firm came about after its Founders spent over 20 years working for corporate teams and advertising and marketing firms serving enterprise level high-tech clients such as Cisco, Intel, McAfee and Adobe. They decided to form their own company and provide their expertise to small business owners in the same region to help drive them to become more effective and efficient.
Thanks to this array of services JKM is able to help its clients to develop a holistic inbound content marketing strategy. The first step in achieving this focus is identifying target markets and developing buyer personas for each. From there the team then assist with developing targeted communications and content that is of value and attracts those buyers within those audiences. Moving forward, JKM is focused on growing as a company and enhancing its already impressive success. The firm will be continuing its partnerships with Constant Contact and HubSpot to deliver services and solutions that
Today JKM supports everyone from start-ups through to large corporations, as well as the local government, providing them all with expert marketing and content creation services. Specifically, the firm focuses on content marketing, email marketing, and digital marketing. This includes blog posts including infographics, contributed articles, lead magnets such as eBooks and reports, as well as other web page content. JKM’s digital marketing services range from whole website design and development to setting up marketing automations or pay-perclick campaigns or social promotions.
“JKM is able to help its clients to develop a holistic inbound content marketing strategy. The first step in achieving this focus is identifying target markets and developing buyer personas for each.”
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allow clients to scale their marketing efforts, as well leveraging its relationships with the local Chamber of Commerce and the neighbouring San Jose Chamber of Commerce. This collaborative approach will drive JKM to even greater success and help it to showcase the talent it has for generating content that really speaks to its clients’ target markets. Company: Julee Klein Marketing LLC Name: Julee Klein Address: 16820 Jackson Oaks Drive, Morgan Hill, CA 95037 Telephone Number: +1 408.762.5701 Web Address: www.juleekleinmarketing.com
, aNd Logistix Inc
aNd Logistix Inc:
Best Event Management Company 2019 - Ontario Drawing on its vast industry experience which spans more than two decades, aNd Logistix is a highly respected company within the special events planning industry. To celebrate the firm’s success in this year’s Content Creator Awards we profile it to learn more about its service offering. For more than 25 years, aNd Logistix has been committed to creating extraordinary events that will engage with its clients and their target audience. Today the firm boasts a skilled team who are dedicated to creating and maintaining strong customer relationships to ensure that they craft events that will meet their needs. The team is extremely proud of the long-term relationships it has with many of its clients. The firm’s 92% repeat client track record is testimony to the strength of these bonds and the quality of aNd Logistix’s work.
Alongside this strong rate of repeat custom, aNd Logistix is also proud that 100% of all of its new business comes from client and industry colleague referrals. The firm work tirelessly with each and every client, be them new or existing, to ensure that they receive an event which exceeds their expectations.
Looking to the future, aNd Logistix will remain committed to driving itself to success and working to enhance the skills of its valued team. The company has always been a very strong
supporter of industry education and boasts an amazing internship program which will remain a key focus for the company as it works to flourish in this increasingly competitive market.
Service is the foundation of aNd Logistix’s success, and as a result it is a key focus for the firm’s team. When working on any event, the firm first creates a project management team of professionals with expertise in all areas of event planning including a creative designer, a logistics manager, and a project manager. All are well versed in dealing creatively with large numbers of people, and as such can drive the event to success and ensure that they create something that meets the client brief whilst being truly remarkable and unforgettable.
“Service is the foundation of aNd Logistix’s success, and as a result it is a key focus for the firm’s team. When working on any event, the firm first creates a project management team of professionals with expertise in all areas of event planning.”
CONTACT DETAILS: Company: aNd Logistix Inc Name: Dana Zita CMP, CSEP Address: 1345 St. Clair Ave West, Third Floor Telephone Number: 4165937744 Web Address: www.andlogistix.com
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Apr19281
Webstuffguy.com
Webstuffguy.com: Best Website Design Agency 2019 - Atlanta Based in Atalanta, Webstuffguy.com is a boutique web design agency offering a wide range of services designed to help small businesses succeed in today’s technological age. We profile the firm to find out more about the services it has to offer. Since its inception in 2009 Webstuffguy.com has been providing all the tools for small business owners to dominate their industry and online presence. From day care centres to realtors, to attorney firms and everything in between, the firm works with a variety of clients to provide them with the online support they need to succeed. These services include Search Engine Optimization, email marketing, social media management, and so much more. Specifically, within the content creation space, the firm offers a wide range of services designed to create written content that will engage and inspire readers. For example, the firm offers a ‘Pay-Per-Click’ management service, creating adverts that appear on Google and therefore have to be very well-written to ensure that they appear
“This focus on growth for clients is the reason why over 95% of the firm’s monthly clients have stayed working with the firm for at least three years or more.”
on search engines and are engaging and interesting to its readers. Other examples of Webstuffguy.com’s content creation services include blog writing services, marketing videos, email campaigns and well-written content on the websites the firm creates. All of these services are designed to help drive the firm’s clients towards growth and success. Webstuffguy.com takes exceptional accountability on this and it is monitored monthly through careful analytical tracking. This focus on growth for clients is the reason why over 95% of the firm’s monthly clients have stayed working with the firm for at least three years or more. Looking towards the future, Webstuffguy.com is keen to continue to offer its client’s the exceptional quality services they need. As the digital marketing industry continues to evolve the firm will remain dedicated to adapting its service offering to meet the needs of its clients and ensure that they flourish over the years to come.
CONTACT DETAILS: Company: Webstuffguy.com Name: Ish Laos Address: Atlanta, GA Telephone Number: 678-542-4394 Web Address: webstuffguy.com
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Webstuffguy.com
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AIM Sales and Marketing Solutions
Best Digital Services & Marketing Management Agency - East England Leading creative and digital marketing agency AIM Sales and Marketing Solutions engages with clients and works with them to get to the heart of their business and develop successful marketing activities that deliver significant targeted traffic, lead generation and business growth. As part of our showcase of some of this year’s Content Creator Awards winners we profile the firm to find out more about the services it has to offer. Drawing on its extensive industry expertise, AIM is a creative tech and marketing support agency, primarily focusing on effective online marketing communications through multichannel methods. By blending its team’s expertise and enthusiasm the firm is able to work with businesses, organisations and charities in support of their strategy, creative branding, innovative content, optimisation (SEO), web design and development and all means of marketing methodology and execution.
Since the firm’s inception the AIM team have worked on successful product/service launches, creative design, brand-specific innovations’, video content, APP development and all aspects of marketing collateral. Today, as a marketing lead activist agency, AIM is able to undertake every aspect of a project, from compiling a complete marketing strategy through to producing creative branding, design and manage multi-channel digital marketing channels to showcase and promote its clients. With skilled staff who are adept at search protocols and lead in Google Analytics, as well as being experts in web design and SEO, the firm is considered a reputable marketing agency that supports organisations and are treated as the marketing department for any sized organisation they have the privilege of working alongside.
“With the recent changes that browsers now allow users to watch quick videos on a homepage of a website clients are contacting AIM increasingly for projects to help them overcome the challenges that they will face.” 10 Corporate Vision 2019 Content Creator Awards
Operating in the fast-paced and technology-led marketing space, AIM has to work hard to ensure it is ahead of emerging market developments and able to offer clients the support and solutions they need. In the market currently, video is a key focus and has been the biggest growth area for the firm in the past two years. AIM has worked with clients that want a show reel of all their projects for their digital comms and on their website. With the recent changes that browsers now allow users to watch quick videos on a homepage of a website clients are contacting AIM increasingly for projects to help them overcome the challenges they face. The firm has seen Linkedin use more video in the past year as well as the changes on Facebook to upload a cover story and change
placement holders from images to videos. Seeking to adapt around this change, in 2017 AIM hired staff with expertise in producing animation and video to keep up with demand and ensure it remains at the very cutting-edge of the latest industry developments. Looking ahead, as a fast-growing agency focused on success, over the coming years AIM will continue to enhance its team and skillset to meet the ever-evolving needs of its clients across the corporate landscape. Among the firm’s upcoming developments is its new subsidiary, aimbusiness apps, which will focus on providing app solutions to clients. This development and many more will help drive the company to continued success throughout 2019 and further into the future.
CONTACT DETAILS: Company: AIM Sales and Marketing Solutions Name: Hannah Rees Address: Business Technology Centre, Bessemer Drive, Stevenage, Hertfordshire, SG1 2DX Telephone Number: 07890972106 Web Address: www.aimsalesandmarketing.co.uk
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May19003
Chronic Behavior LLC
Best Artist Marketing & Event Planning Firm – Arizona & Best Event Production Project (USA): Influencer Anniversary Party - Phoenix Fashion Week Seeking to support some of the best creative minds on the market today, Chronic Behavior LLC offers a wide range of consultancy services including marketing and event planning. We invited Eva Louis to tell us more. Providing a wide range of services to suit a variety of clients, Chronic Behavior is able to help meet the needs of clients across the film, fashion, art and music markets. Eva begins by taking us through the services the firm offers and how these are built on a unique combination of artistic prowess and business experience.
“At Chronic Behavior, we provide 360-degree marketing strategy and plans, business strategy, writing services, and assistance in creating or even having a client’s marketing publications proofed or developed. Our team boasts extensive experience in documentation development for businesses due to our very unique perspective and our ability to discuss
business requirements and needs. We provide services for press releases, publications, promotions, advertising, blog articles, technical writing, process documentation, SOPs (Standard Operating Procedures), presentation development, report writing, contract development, pamphlet creation, magazines, and newspapers. “As a team we are artists ourselves, however we understand the business aspects needed to help create a solid foundation to enable a structure that will enable our clients to focus on their passion, craft, and dreams. Thanks to our unique perspective we can help our clients to research and identify the best demographics for their products or services. We also provide direction and guidance on the value-added
activities that will help bring exposure and the right audience to them. Where we cannot help, we will direct our clients to other support systems that can serve them in advancing in their passion, craft, or business. We look at every business and individual as a unique concept and custom-tailor services that fit their needs and requirements.”
“Specifically, among our award-winning projects was our work on the marketing for the Worldwide “At Chronic Behavior, Women’s Film Festival we provide 360-degree and our work with marketing strategy and Phoenix Fashion Week.” plans, business strategy, When selecting the firm as one of our Content Creator Awards for 2019 our judges writing services, and noted its work on the Influencer Anniversary Party for Phoenix Fashion Week. This is assistance in creating among the Chronic Behavior’s most or even having a client’s significant projects to date, as Eva highlights. among our award-winning marketing publications “Specifically, projects was our work on the marketing for Worldwide Women’s Film Festival and proofed or developed.” the our work with Phoenix Fashion Week, which
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have been some of our most significant work. We helped build the Worldwide Women’s Film Festival presence from zero to almost a 1000 followers per social media platform. For a young film festival, we were able to obtain worldwide exposure literally all across the globe and achieved them obtaining representation from between 21 to 24 different countries with over 200 films submitted which is no small feat.
“For every client we strive to deliver the best services based on their needs and will do testing and trial runs on implementations, communications, social media, as needed.” “For Phoenix Fashion Week, Chronic Behavior has worked in parallel from a media perspective doing vast media coverage and writing and filming the events, interviews, shows, and parties associated as regular support for just over seven years. We have established our footprint utilizing our blog which has over 50k followers which has been as a result of much of this work. This last fall
Chronic Behavior LLC
we also hosted the biggest cabana party on the finale night of Phoenix Fashion Week 2018 which was a huge success related to rebranding and marketing of our company in association with this event.”
“Chronic Behavior will provide measurable statistics and will also provide help based on the core services and deliverables that are agreed upon.” Working in such a people-focused market Chronic Behavior has to offer the highest possible standard of client service to ensure its continued success, as Eva is keen to emphasize.
“Seeking to ensure that we provide our clients with the best possible support and service, we work with clients to establish regular follow-up where applicable including impromptu check-ins as well as regularly scheduled meetings. Since we establish contractual relationships we provide clauses that give clients the freedom to say if they aren’t happy they can decide to leave a contract. Our goal is to be flexible to a client’s needs and not penalize if for some reason it’s just
best for them to leave. This puts the power in our client’s hands, so they know they are paying for only the services they want. “For every client we strive to deliver the best services based on their needs and will do testing and trial runs on implementations, communications, social media, as needed. Where we can provide measurable statistics those will also be provided based on the core services and deliverables that are agreed upon.” As she looks ahead Eva is confident that Chronic Behavior can continue to flourish in this competitive and growing market, as she is proud to conclude.
“Looking to the future, Chronic Behavior is moving into in the film production business, which includes development of several feature and short films which will all be marketed and distributed with partnerships. Additionally, we are establishing future workshops for training and education for clients in several areas. These developments will help us to drive even greater success for both ourselves and, most importantly, our clients, over the years ahead.” Contact Details: Company: Chronic Behavior LLC Name: Eva Louis Address: PO Box 1676, Chandler, AZ 85244 Telephone Number: (602) 492-4843 Web Address: www.chronicbehavior.com
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Digitalwerk
Digitalwerk: Best B2B Online Marketing Company 2019 - Austria One of the top ten leading digital agencies in Austria, Digitalwerk is dedicated to connecting digital branding with campaigns to deliver against its clients’ KPIs and generate strong return on marketing investment. To celebrate the firm’s success in this year’s Content Creator Awards we profile it and share the techniques it employs to ensure success for each and every client it has the pleasure of collaborating with. Since its inception Digitalwerk has worked with a wide range of brands, and today the firm boasts a diverse portfolio of clients which extends from B2C clients in the food, auto motive and travel markets to B2B businesses such as Mayr-Melnhof Group, Zumtobel and Oracle. For this diverse array of clients, the firm offers a wide range of services encompassing the building of unique online experiences such as websites or platforms as well as performance driven campaigns across the entire digital ecosystem. Working alongside Zumtobel, the firm has worked to generate leads and nurture decision makers in the commercial light and tech industry with a focus on a continuous B2B communication strategy. Additionally, when working with Mayr-Melnhof Group Digitalwerk has worked tirelessly to deliver unique and insightful content to packaging industry leaders with the goal to provide best user experience and search-engine optimization.
When tackling a new brief or task for any client, the team at Digitalwerk have an innovative approach which ensures the outcome always meets the exact needs of the client. Initially, the firm consult with the client from the very first step, then they run benchmark and data analysis from web to advert experience. From this information the team is able to create a digital strategy with concrete KPIs, which helps clients to see the benefits that Digitalwerk’s strategy can have. Throughout the project the firm’s teams follow the pulse of digital trends and work very closely with the industry experts on the client-side to tackle a brief. With an in-house team of content creators and experts the firm is able to ensure every stage of the process runs perfectly smoothly for their client.
content plays a crucial role in the early stages of the process, from exploring problems and solutions within a market all the way to making a purchase decision and staying in constant touch with the brand as the user continues to use their product or service.
By crafting digital strategies that connect digital branding and campaigns, over the years Digitalwerk has enabled dozens of companies to grow their brands. More than just a content provider, the firm consults its clients on the role of content along the user journey, helping them to integrate content into every aspect of their service offering. For many of the firm’s clients
Ultimately, it is Digitalwerk’s mission to craft a tailored solution to each client’s business challenge and to become a trusted partner in their journey. This will remain the company’s core focus over the coming years as it strives to work with even more clients and drive them to greater brand recognition.
“By crafting digital strategies that connect digital branding and campaigns, over the years Digitalwerk has enabled dozens of companies to grow their brands. We are more than just a content provider.” CONTACT DETAILS: Company: Digitalwerk Name: Michael Gattereder office@digitalwerk.agency Address: Museumsplatz 1, Stiege 10, Top 12, 1070 Vienna Telephone Number: +43 1 264 4248 Web Address: https://digitalwerk.agency/
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Unique to the market, Digitalwerk explores the use of content holistically and starts with the end-user before talking about formats, channels and methods of distribution. Content can come in many forms and shapes, from video-based story ad series or webinar-based welcome cycles. The team at Digitalwerk are experienced in supporting clients to create a variety of styles of content and provide them with advice on how to use this effectively.
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, Acimga
Best Packaging & Printing Publication 2019 - Italy Working tirelessly to support the printing and packaging market, Acimga is the association of Italian manufacturers of machinery for the graphic, paper and converting industry. We profile the organisation to find out more about the range of services it offers to its valued members. Established in 1947, for more than 70 years Acimga has played a key role in the printing and packaging industry both in Italy and internationally, by representing “Made by Italy” production. Today, the association offers its members a wide range of services, including eight exhibitions held annually around the world, training courses and the latest insight on technical regulations including UNI, CEN and ISO, as well as a wide range of online and offline communications. It also provides marketing intelligence with market analysis for over 100 countries. As part of this the association offers 600 charts with three-year economic projections for the 20 largest importing and exporting countries in the industry and the possibility for associates to have the same data for 152 countries. Such insight ensures that Acimga members are always ahead of emerging trends in the printing materials market
and able to offer their clients the service they expect. When working with a new associate, Acimga works with them to ensure it understands their business, needs and expectations, as well as offering them multiple channels of communication to ensure they have easy access to support whenever they need it. As a result of this approach every member of the association feels fully supported and able to use the organisation as a resource to help drive their business to even greater success. Ultimately, Acimga’s mission is to promote nationally and internationally the Italian manufacturers of machinery for the graphic, paper and converting industry. Looking ahead, the organisation will be seeking to enhance its service offering and grow its reach. As part of this focus, it will be looking at the entire supply chain and working with other associations to ensure it is able to support a wide range of members over the years to come.
“Acimga has played a key role in the printing and packaging industry both in Italy and internationally, by representing “Made by Italy” production. Looking ahead, Acimga will be seeking to enhance its service offering and grow its reach.”
CONTACT DETAILS: Company: Acimga Address: Piazza Castello, 28, 20121 - Milano - Italy Telephone Number: +39 02 2481262 Web Address: acimga.it
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, Company: Novacom | Contact: Will Yates Website: www.novacom.group
Leading Experts in MultiChannel Marketing Solutions - Cambridgeshire: Novacom Multi-award-winning Novacom is a globally renowned specialist in digital transformation and multi-channel marketing. As part of our overview of some of this year’s Content Creator Awards Will Yates, Novacom Client Services Director, talks us through the agency and the secrets behind its phenomenal achievements over the past twelve months. Novacom, an international digital marketing and digital transformation agency, has won the Corporate Vision Content Creator Awards’ Leading Experts in MultiChannel Marketing Solutions – Cambridgeshire accolade for 2019.
using our technologies to gain a deep understanding of their communication preferences. Thanks to this approach, we are able to build customer experiences that create a recipients’ firm engagement with our client’s brand, meaning our client is being listened to above the noise of crowded international markets.
What is striking about this young and fast-growing agency is while digital marketing technology is at its heart, it has a very strong track record in powerful multilanguage specialist technical content writing, designed to deliver complex client stories that get results worldwide.
“Profiling target international audiences, separating the people into specific groups by interest or cultural behaviours, and then using the communication channel they prefer to communicate a highly specific message takes insight. However, developing that insight is very valuable because the multichannel processes we follow create engaged long-term customers, who feel valued because they are able to pick and choose how they then wish to communicate with our client – they have control.”
These multilanguage content specialisms include targeted biotech advertising, MedTech and pharmaceutical marketing, along with automotive marketing in the conventional, electric and autonomous fields. This diverse range of services are all delivered to closely defined audiences, across the world. In today’s market, clients want much more than just multi-sector support, but instead expect the precise delivery of this specialist marketing to the target recipients. In this area Novacom’s multichannel expertise comes to the fore, as Will is eager to highlight.
“Working with our clients, we invest significant amounts of time in profiling target recipients and
Close performance measurement covers each step in the buyer journey, meaning the Novacom analytics team know what the individual wants to know, how they want to receive information, and when they want it. Will believes in what Novacom deliver and is excited to discuss the agency’s service offering in detail.
“As part of our tailored approach, we measure everything we do on a client campaign: from who viewed, say, an email, or a video or CGI flythrough of an electric
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vehicle powertrain or human body we have produced and when, and who wanted to learn more about a particular aspect. “Many campaign assets, such as CGI or white papers are specially designed to measure specific areas of interest within that particular asset, meaning we know ever-more about an individual’s level of interest, and how close they are to making a purchase. We measure it all, and because we work with the integrated marketing and sales (IMS) model, we can manage the sales interest or enquiry process, helping the marketing team channel this to their sales colleagues as a qualified sales lead” As a result of this approach, when the sales team pick up the phone to a marketing-qualified lead, they know what that individual is already interested in and the level of interest that has been generated in any one, or several products or services, which makes the sales process that much easier. Through the use of these multichannel technologies and performance measurement technologies, the agency is able to deliver not only sales support, but much more. Working with the University of Cambridge, Novacom is applying these techniques to the measurement of psychological responses to environmental sustainability, as Will explains.
“At Novacom, we look at every project or campaign through a multifaceted lens, and as such we see both marketing content and the delivery channels as being co-dependent in terms of delivering successful outcomes. Having worked closely on this co-dependency and, using AI technologies, we can now predict financial return on marketing investment (ROMI) for each campaign we launch; meaning clients know exactly how profitable each campaign will be.” Ultimately, over the years Novacom has pioneered much of this multichannel predictive technology with its global clients in the energy, technology and finance sectors. In addition, the firm has also learned to scale the technology to meet the needs of national and regional companies, leading the firm to greater versatility, as Will is proud to conclude.
“As we look towards an everevolving future, Novacom is keen to offer clients innovative, flexible solutions that meet their constantly changing needs. As such, we are able to implement the multilanguage and predictive technologies in other market sectors, and can offer them the proactive, future-proofed services they need. After all, in today’s markets, we’re all on a fast learning curve, and all our solutions help clients stay ahead of the competition.”
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As Online Platforms Boom, What Is The True Value Of Data? With many new platforms enabling greater sharing of data between consumers and companies, what is the value of this resource and how can it be properly protected and harnessed? Throughout the corporate landscape companies are increasingly creating new online platforms which will help them to better support clients, and in-sodoing will drive them to share data with them. For example, Cloud Gateway, the award-winning hybrid cloud connectivity platform-as-a-service (PaaS), have recently announced a partnership with global interconnection and data center company, Equinix, to create a new cloud connectivity system that empowers businesses to embrace a complete multicloud strategy. The partnership will combine Cloud Gateway’s hybrid connectivity PaaS, with Equinix’s Cloud Exchange (ECX) Fabric’s rich, extensive ecosystem of 1,800 network and 2,900 cloud and IT service providers. This will provide businesses with one streamlined and secure platform to quickly deploy hybrid digital infrastructure anywhere in the world. Additionally, another recent development in the world of data is the news that a leading UK innovator in business intelligence solutions is targeting a global market of more than five million users with the launch of a new software service aimed at bolstering corporate security. Power BI Sentinel has been designed to provide additional benefits to businesses using Microsoft’s analytical tool Power BI by providing secure document back-up, change tracking, documentation and data lineage analysis. Alex Whittles, who is a Microsoft MVP (Most Valuable Professional) and founder of big data company Purple Frog Systems in Telford, has spent the last six months developing the new software. He said: “I’ve had this idea going round in my head for about 10 years so I’m absolutely delighted to finally be launching Sentinel.
“We have invested a considerable amount of time and money in this project over the last six months and our specialist developers have come up with a software service which will provide organisations with greater security and governance of their data, including helping manage GDPR compliance. “This is particularly important within large corporate organisations where Power BI is being used in multiple locations, across a number of departments and by a large number of employees “There are currently a number of limitations to using Power BI on its own, but our new software is designed to bridge some of those gaps by providing automated documentation of reports and giving data controllers the capabilities to view, in real time, how and what data is being actually used across all parts of the business. “The software is designed not only to save businesses time and money but it also has huge implications when it comes to improving data security and simplifying and accelerating disaster recovery,” he added. Meanwhile, the DMA has partnered with the University of Edinburgh to explore the true value of data. In a bid to uncover the true worth of information to business, the DMA is partnering with the University of Edinburgh to deliver a series of lectures, roundtables and thoughtleadership material as part of a new campaign exploring the value of data. The Value of Data campaign aims to elevate and champion the role of data and help organisations responsibly deliver value to their customers.
“In line with our core value of putting the customer first, ethics will sit at the heart of this project. We’ll be exploring the concept of data driving shareholder value in an ethical and monetary sense and looking to showcase the value of values,” said Rachel Aldighieri,
MD at the DMA. “In partnership with the University of Edinburgh, we will be creating tools and training that will help businesses thrive from innovation, technology and data, while ensuring responsible marketing sits at the core of business practices.” Working alongside Merkle, the campaign sponsor, and the University of Edinburgh’s research Centre for Design Informatics and Bayes Centre, supported by Edinburgh Innovations, the DMA aims to create a navigable roadmap to establish bold, innovative and data-led approaches that will have a positive impact on businesses and the customer experience. As the leading trade association representing the interests of the data and marketing industry, this is one of a number of initiatives the DMA is embarking on to improve the customer experience and promote responsible marketing. Firas Khnaisser, Chair of DMA Scotland, and head of decisioning at Standard Life added: “We want to ask difficult questions about where the ‘value’ of data really lies. In the data? Its quality, quantity, or in the way we use it to create better outcomes for customers? The true value of data will help our industry develop better services, create better customer experiences and evolve into better societies.
“Scotland is a hub of data expertise, fintech firms and start-ups thanks to government investment, and close collaboration between private, public and educational institutions. The DMA wants to lead the data debate from Scotland - and to drive the conversation across the UK and the world.” This campaign shows that the corporate landscape is slowly coming to understand the fact that data plays a large part in every business and every consumer’s lives, but moving forward more needs to be done to ensure that the true value of data is understood by everyone.
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18 Corporate Vision 2019 Content Creator Awards