DIGITIZED CONNECTIONS

Objective: Establish commons to address tension between the communities of Wooldawn and the University of Chicago

Project Date: Fall 2022

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Located on a busy intersection in Woodlawn Chicago, the project utilizes several digitized programmable screens oriented towards various surrounding points of pause to create an adaptable space that is experiencable both in passing and in participation of community events.

By integrating an adaptable and strategically oriented media surface into the urban fabric of Woodlawn, a new form of public space is established where the local community has an opportunity to connect with areas and individuals that they are otherwise digitally and physically isolated from.

“Cross cutting content” or CCC is digital media that conflicts with a users personal beliefs. Digital algorithims have reduced the exposure to CCC by 15% and reduced viewership of said content by 70%. This has established a condition of digital isolation, with different groups being separated in both the physical and digital world.

Mass public media such as billboards prove to be an incredibly effective way to introduce new ideas quickly to large amounts of people, with one study finding that 71% of Americans view billboards on a semi-regular basis. This public communication platform could be used for purposes aside from marketing, reaching large numbers of people quickly and developing a greater awareness beyond current digital and geographical borders.

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