The Prom Guide | 2015 Sales Kit

THE PROM GUIDE

The ultimate special event publication.

2016 Made For Dancing Vintage Prom Photos Until We Meet Again

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Contents FASHION / / 05 Made for Dancing

// From stilettos to wedges, oxfords to brogues, we cover the best dance shoes for Prom.

20 For the Budget Conscious

// Our comprehensive guide to finding your dress for under $250.

07 What is your Prom Style Personality?

15 OTR v. Custom?

12 Major Prom Makeover

26 Looking the Part

// Check out our quiz to find out your style and what style tips work best for you.

// Learning small tricks that make the biggest impact.

Featured

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// We pit Off the Rack against Custom clothing and help you decide which is the best avenue to pursue.

// The best Grunge, Emo, Punk and Goth Prom Looks.

Until We Meet Again A look into the art of The After-Prom

BEHIND THE SCENES / / 02 Floral Know-How

// What does a Red Rose mean? This and other Prom Flower know-how.

09 Finding Your Ride

// An essential guide to help you when hiring a limousine.

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Featured

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Real Life Prom Date Photos Take a look into the past and see where we were and where we are now.

BEAUTY / /

SCHOOLS / /

11 Top 10 Hairstyles / /

26 Doing Work in the 21

18 Hair & Make Up

// Touch up Make-up & Hair tips.

14 Saying Cheese

// Posing Tips to show off your most beautiful Prom Look.

13 DIY v. Pro

// Should you get your hair & make-up done professionally?

16 Shorties

// Inspiring styles for those with a shorter head of hair.

st

// Organization & Study Apps that’ll help you ace your finals.

27 Sorority 101

// Things you should definitely consider before joining a sorority.

31 School & Money

// Paying for College or University­— OSAP, Student Loans, Grants, Bursaries, and more.

32 Globe-trotting Students

// Why you should consider becoming an international student.

29 Getting Social

// Easy tricks everyone secretly uses for making friends at a new school.

30 Be Kind & Unwind

// Stressed out? Here’s how to totally unwind in 5 minutes or less.

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BEAUTY / /

a Making

it all the way to the b

After Party

n

Article by: Donna Keuhl

P

rom can actually be months of planning and preparation for this special event, the hours searching for the dress and the right accessories. Com-

plimenting your attire and creating the flawless everlasting memories of Prom is ensuring you have chosen the correct hairstyle and make up for you. Practicing and planning ahead with experimenting with several different looks will ensure you select the best style for your big night. Don’t rush your hair & make up especially on such a big night!

TIPS FOR CRE ATING THAT ALL- N IGHT-

LASTI NG MAK E UP:

Primers can actually do double-duty! Primers are a must when it comes to long-wearing makeup, but who knew they could also perk up tired eyes? Just a very thin veil has a brightening effect, you can sub in your highlighter-plus-primer formula for the usual concealer. The longwear aspect is already built in, so dab it on solo or apply to the inner corner of your eye!

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Use setting powder, EVERYWHERE! Yes, you can stretch something as simple as setting powder to the multitasking max. Powders today are no longer what they used to be; they have a much more transparent, translucent finish to them. And they’re not just great for canceling out shine or sealing in your foundation—when doing a smoky eye, cover each layer of color with a light dusting of powder for

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longer wear and smoother blending.

Many girls opt to have their hair done in a salon on the morning of prom, but it’s also a popular choice to do your own prom hair.

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Lasting lipstick and lip liner: It’s not the product, but the prep work that makes your pout stay put all day.

Apply foundation to canvas out the lip line, fill in the lips with your liner, then use your lipstick (or gloss) of choice.

As the top layer gradually wears off, it leaves behind a chic stain that requires no touch-ups.

Prom is easily one of the most memorable occasions in a high school girl’s life. The dress, the shoes, the date, and of course the hair have to be just right! Many girls opt to have their hair done in a salon on the morning of prom, but it’s also a popular choice to do your own prom hair.

There is hundreds of great tutorials online offering advice on how to create beautifully styles for any hair type. Get inspired by the romantic, trendy, and classic hairstyles for your big night. Whatever your vibe is, there’s a ‘do to match your prom look! Doing your online research and doing test runs with the styles will guarantee the perfect look for you big night!

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THE PROM GUIDE Every year there is a new graduating class of grade 8’s & 12’s. A metamorphosis of adolescents to teens and teens to young adults, a celebration and the coming of a new phase of a young person’s life.

Unforgettable moments are what we are all in search of, but who wants to spend countless precious hours searching the internet or going from store to store? Beautiful By Design has taken the countless wasted hours out of the search. The Prom Guide has been designed for party goers & their families to quickly and easily locate the resources needed for graduation, prom, and all of life’s other special milestone events while addressing the needs of all consumers. Annually, BBD will celebrate these moments with new collections of must have’s, fashion’s top trends, and the year’s up & coming look in the Prom & Special Event world.

BBD will produce and distribute over 50,000 copies of our annual Prom & Special Event Resource Guide through Indigo – Chapters, our advertisers and BBD’s Promella, a Prom & Special Event Showcase. The guide will help consumers find the resources needed for special moments in their lives that will help create these everlasting & beautiful memories. There are NO comparable publications in Canada and there is a huge demand for a resource guide in the marketplace. Prom Guide has carved out a niche position in the market with its exclusive and unique placement on the magazine stand against its US prom industry publications. Each guide will be shrink wrapped and loaded with samples as a direct marketing tool for our advertisers, allowing for coupons, incentives and samples to get directly into the target market’s hands.

I personally invite you to become a part of an extremely exciting & exclusive advertising and marketing opportunity.

Donna Keuhl CEO/Founder P.O. Box 757, Ohsweken, ON, N0A 1M0 416 239 9001 info@thepromguide.ca thepromguide.ca

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THE PROM GUIDE Market Analysis//

The Prom Guide is specifically targeted to the Prom and Special Events Market. Graduation, Semi Formal, Formals or Prom, the name doesn’t matter as much as the events themselves. This is a major milestone in a

Target Demographics

young person’s life, so tweens, teens and even parents will

Male & Female

do what they can to celebrate it. The average Grad, Semi,

Students aged 12 – 20, Parents 40+, 16+ Party goers

Formal or Prom Attendee will spend as little as $600 to as

Any Education Level

much as a couple of thousands of dollars. The average teen-

Motivated by Price, Quality, Aesthetics/Appeal

ager will spend around $800 for their prom. Just add it up…

Parents are the purchasers

$250 plus for gowns, $50 plus for shoes, $100 on Aesthetics,

In search of convenient resources

$100 on Hair, $75 on Make Up, $100 for a Limo, $50 on Flowers, $50 plus on jewelry.

Grade 8 Graduation is not as an elaborate an affair as Grade 12 Prom, but many full time working parents will still spend the money to outfit their children. In Canada, more than 70% of the cost of Prom falls directly on the parents. The unique thing is that working class parents, as well as upper middle class parents, participate in the Prom experience with their children. It’s a coming of age for the Graduating Teen and a bonding time for the parents of the same teen.

Canada is still relatively new in the entire Prom experience, with an average household spending of $804 on Prom, compared to the USA which spends an average of $1,086 for the same event.

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However, unlike the USA, Canada’s parents are more

The Prom Guide will be a high quality, high fashion pub-

involved with the preparation and general spending for

lication created by BBD. BBD will be hiring only the very

Prom. Boys are following fairly closely to the girls when it

best that Canadian Universities & Colleges have to offer.

comes to putting on “The Right Stuff.” The average tux-

It is the intention of BBD to hire a younger, more styl-

edo is no longer the “riguer.” More and more young men

ish and involved force who is still very much in touch with

are beginning to opt for a designer look, choosing a Bespoke

what other teenagers want. The design, articles and fash-

suit over a regular tuxedo or choosing a more stylish tuxedo, ion spreads will be exclusively created by the 29 and under over the traditional boxed look.

youth. Up to 4 pages of the Prom Guide will be dedicated to a list of services, helplines and government services just for

Prom has also broken many barriers by bringing together

youths and a discounted rate will be given to specific non-

a multitude of cultural and individualized style in cities all

profit groups for additional advertising in the guide.

over Canada. From an Indian Langa or a Chinese Cheong Sam to a traditional prom dress to a sexy little affair. Every-

The Prom Guide will also offer information on Canadian

thing and anything goes.

products and service providers for prom. Helpful articles will be published to help Prom Attendee’s plan their prom.

Prom has also become a place to shout out a message,

A series of real life prom experiences will be featured in the

whether it be “The Right to Education” or “The Right to

magazine as well as exclusive interview with celebrities or

be an Individual”. It has and will become the final place to

red carpet favourites.

have your say before leaving elementary or high school and embarking on the journey to adulthood.

So, if you are planning to target the following: Grade 8 Graduating Students

Prom is an emotional and powerful event in many peoples’

Grade 12 Prom Attendees

lives, both for the teen and their parents. There is a strong

Event and Party Planners

emotional connection to Prom that will last way into a per-

Bar/Bat Mitzvahs

son’s life. This is why both the parents and the teen partici-

Quinceneara, Sweet 16, or Debudante Balls

pate in the prom experience.

School Proms Then The Prom Guide is offering the perfect platform to

Before a wedding, Prom is the first big event in many teenag-

connect with your target.

ers’ lives, so many teens make huge mistakes that can cause them a lot of money and disappointment. The Prom Guide wants to make the Prom Experience easy and seamless by finding products and services who have strong interests in working with teens and their parents. But most importantly Canadian businesses who wants the teen business.

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THE PROM GUIDE Advertising// Standard// Double Page Spread Single Page 1/2 Vertical/Horizontal

Sample Inserts//

Direct Marketing Program Each guide w ill be shrink wrapped w ith sample inserts.

Please contact The Prom Guide for a personalized quote.

1/3 Page 1/4 Page

Online//

Business Card

Premium Positions// Inside Front Cover Back Cover

Sponsored Banner Logo Sidebar Ad Rotating Sidebar Logo

(Bonus Sponsored Online Ad)

Inside Back Cover

*A ll advertisements include a mention on tw itter @ThePromGuide.

Premium positions are contracted on a f irst-come f irst-ser ved basis only.

Special pricing available when purchasing multiple advertisements.

Notes//

Advertorial $2500 SP W/ 1/2 page purchase.

Directory Listing// Bold Print Business Card Ad

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Please submit all spreads as individual pages with bleeds.

All Artwork & Ads must be approved by The Prom Guide The Prom Guide Ad Design Rate: +10% of listed ad pricing. ($100 for Business Card sized)

Advertisement Sizes//

Double Page Spread

Full Page, Trim

17.5” x 10.875”

8.75” x 10.875”

1/2 Page Vertical

1/2 Page Horizontal

1/3 Page Vertical

1/4 Page

Business Card

3.5” x 10.875”

8.75” x 4.75”

2.5” x 10.875”

3.5” x 4.75”

3.5” x 2”

Sponsored Banner Logo

Premium Sidebar

Rotating Sidebar

*Sizes to be determined

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THE PROM GUIDE

Contacts// thepromguide.ca @thepromguide

Donna Keuhl

Therese Guidolin

Founder/CEO//

Project Manager//

416 239 9001 donna@thepromguide.ca

416 918 6353 therese@thepromguide.ca

Andrew Ly

Daniel Francavilla

Creative Director//

Digital Strategist//

289 233 5919 andrew@thepromguide.ca

daniel@thepromguide.ca

Roxanne Williams

Nathanial Matthews

Account Executive//

Account Executive//

905 872 7699 roxanne@thepromguide.ca

647 657 0700 nathanial@thepromguide.ca

JB Mercado

Rachael Cortese

Account Executive//

Account Executive//

416 303 4926 jb@thepromguide.ca

647 216 7224 rachael@thepromguide.ca

Shelly Blacklock

Samantha Nodwell

Account Executive//

Executive Assistant//

905 570 3607 shelly@thepromguide.ca

416 239 9001 samantha@thepromguide.ca

Amanda Reise Executive Assistant// 416 239 9001 amanda@thepromguide.ca