Index A Brief History of a Great Legacy Our Extraordinary Brand Local Experts. Global Reach The Luxury Experience And So It Begins Property Exposure Your Home’s Journey We’re In This Together Our Promise
Your home is an important place. It’s the place that holds a unique address that belongs solely to you, where you share special moments with friends and family and create memories you’ll cherish for years to come. As you begin your home journey, it’s imperative to partner with trusted professionals who strive to understand your needs, give you personalized attention and service, and make your real estate dreams a reality. At Daniel Gale Sotheby’s International Realty, it has always been our objective to design a journey that checks all your boxes and to find the perfect place that embodies everything you imagine home to be.
Whether buying, selling, or renting, it’s important to work with a professional who values your goals as much as you do.
A Brief History of a Great Legacy
1922
1974
Daniel Gale first hung
Sotheby’s Parke-Bernet
out the shingle for the
International Realty singles out
real estate agency that
Daniel Gale as their affiliate to
bore his name.
partner in the marketing of high-end listings.
1744
1964
1976
Sotheby’s holds its first
Sotheby’s acquires Parke-
Sotheby’s International Realty
auction in London.
Bernet, America’s largest
was founded by Sotheby’s
fine art auction gallery,
fine art dealers. It operates
becoming the world’s first
as a franchise focusing on
international auction house.
brokering and marketing of residential real estate.
2022
1988
Daniel Gale Sotheby’s
Sotheby’s goes public, and
International Realty celebrates
its shares are listed on the
100 years as the preeminent
New York Stock Exchange.
real estate brokerage on Long Island, Brooklyn, and Queens.
Today
2007
2005
Sotheby’s International Realty
Sotheby’s becomes the first
Daniel Gale becomes Daniel Gale
continues to be the only true
international auction house to
Sotheby’s International Realty,
global luxury real estate company
open an office in Russia.
helping SIR launch their new
in the world.
luxury franchise model.
Our Extraordinary Brand Sotheby’s Sotheby’s was established in London in 1744, expanded to New York City in 1955, and expertly markets some of the world’s most valuable items while delivering incomparable service. Sotheby’s world-renowned auction house has brought the most treasured possessions to a global market for nearly three centuries. It has maintained impeccable standards while serving the world’s most discerning clientele.
Sotheby’s is a brand with unparalleled trust and prestige.
Sotheby’s International Realty In 1976, Sotheby’s International Realty was founded to offer clients peerless marketing and expertise in the purchase and sale of real estate. Built on centuries of tradition and dedicated to innovating the luxury real estate experience, through personal relationships, our sellers reach a highly qualified global clientele — and our buyers receive access to remarkable properties and agents everywhere in the world.
Sotheby’s International Realty is the only true global real estate brokerage.
Daniel Gale Sotheby’s International Realty Built on a century-long legacy of delivering unrivaled real estate services, we have been the exclusive partner of Sotheby’s International Realty on Long Island and throughout Brooklyn and Queens for over 40 years.
Our heritage, backed by the Sotheby’s name, creates a powerful and globally recognized alliance.
Local Experts. Global Reach. Real estate advisors that live and work in their communities are crucial to a successful real estate transaction. Local knowledge and expertise, combined with our extensive global network and reach, position our real estate advisors to guide customers through one of life’s biggest decisions.
Our real estate advisors strive to exceed their clients expectations.
Local Experts 30 Offices 950+ Sales Associates Global Reach 1,100 Offices 83 Countries and Territories 26,500 Sales Associates
The Luxury Experience Luxury is defined as a condition of great ease and comfort. We believe luxury is also a level of service. Our real estate advisors are trained to provide clients and customers with a luxury experience, regardless of a home’s price.
At Daniel Gale Sotheby’s International Realty
68% of Sales Under $1M
32% of Sales Over $1M
While 68% of our sales are below $1M, our average sales price remains one of the highest in the industry. We have historically dominated the “luxury” category of $3m+ sales. This speaks to our great understanding of the luxury market and our brand recognition among the affluent.
We believe “luxury” is a level of service at which we consistently excel.
And So It Begins Our advisors market your home for maximum exposure in the marketplace with high-quality, engaging content across all platforms. We take pride in showcasing all our properties through high-definition video, 3D walk-throughs, and rich photography.
Our marketing expertise allows us to garner one of the highest average sales prices in the country.
Quiet Exclusives From photography, staging, and painting the walls, to the excitement of an open house, we know there’s a lot that goes into selling a home. We offer quiet exclusives to benefit our buyers and sellers. These off-market listings are beneficial to sellers because they help to gain exposure for your home while you prepare it for sale, offer discretion for those who don’t want traffic or attention from listing services, and are a great way to see if the price you set generates attention.
Quiet exclusives help to create the urgency for buyers to act.
The Art of Publicity The corporate marketing team works hand-in-hand with public relation experts known locally and globally. Our listings have been featured in print, web, and broadcast media, including local, regional, national, and international outlets (e.g., The New York Times, New York Post, The Wall Street Journal, Architectural Digest, The Real Deal, CNN, NBC, etc.)
When executed successfully, public relations can have more credibility with real estate consumers than paid advertising.
29%
Wall Street Journal NY Times NY Post Newsday NBC, CBS, Channel 12 Inman Leading Luxury The Week 6 Sq. Ft. Robb Report Fox Business Financial Times Bloomberg Architectural Digest Daily Mail People Magazine Gotham Magazine Hamptons Magazine Hamptons Cottages & Gardens
Share of Voice What is “Share of Voice”? Share of Voice (SOV) is a measure of the market a brand owns compared against its competitors.
We dominate the conversation.
Property Exposure We deliver a 360-degree integrated approach to all our digital marketing strategies. From a social media post, to a website visit, to a property showing, to the closing table, we’re mapping out every touchpoint in a buyer’s journey.
Our goal is to drive more value and opportunity to you and your home.
14 Languages Available Translations
623.5M Page Views
523 Million Annual Visitors
56% Visitors outside the US
SothebysRealty.com The #1 Most Visited Luxury Real Estate Website An average of 4.4 million unique visitors per month frequent our Sotheby’s International Realty website for a view of what’s next in their home journey. Experience a seamless presentation across desktop, mobile, and tablet.
The site attracts more consumers searching for luxury real estate than any other major website in the world.
3.7 Million Annual Impressions Via Google
1 Min | 39 Sec Average time on website (15% higher than industry average)
80 Countries Regularly visit DanielGale.com
DanielGale.com Our Regional Website Our regionally-focused website features listings available for sale or rent within the New York City and Long Island area. It is designed for quick contact to schedule a showing and features a growing list of regularly updated local real estate market trends. And we can connect your future buyers to all of them.
DanielGale.com is optimized for buyers to easily view and access information about your listing.
Digital Advertising Our dedicated in-house digital marketing team leverages different channels of opportunity to increase the visibility that your home deserves.
We have exclusive advertising partnerships with many of the world’s most respected media, including several industry-first partnerships that allow our brand to successfully connect with a global audience of qualified real estate consumers. We emphasize exclusivity, cuttingedge technologies, strategic positioning, social traffic drivers, and video content integration.
Our marketing plans enhance our position as the market leader and drive essential traffic to your listing.
HO U S E 24
3.8M Impressions
7.1% Click through rate on videos | Industry Avg. 6.8%
$572M Potential sales made from social media
Trending on Social Media From the aspirational buyer to the intentional buyer, our increasing reach of 4 million followers across all social media channels seek out our real estate-focused lifestyle content on a daily basis.
Social media increases your property’s exposure and garners high interest from followers.
Winning on Social Media Consistent Provide regular content to maintain the interest and participation of your followers.
Informative Deliver knowledgeable content to keep your followers interested and invested.
Content Share powerful content to keep your audience captivated and involved.
Video/3D Walk-Throughs Utilizing video and 3D walk-throughs is a must in today’s real estate market. We focus on partnering with the best videographers and producers to create captivating property videos, engaging social media content, and interactive virtual tours that showcase your home in the best possible way.
The community videos hosted on our website make it easy for buyers to learn more about the area, see what it’s like to live there, and picture themselves as part of the neighborhood.
Video engages the viewer, captures attention, and encourages further discovery.
Real estate listings with video receive
403%
more inquiries than listings without.
Of all buyers and sellers
85%
want to work with an agent who uses video as part of their marketing efforts.
86% of homebuyers use video to research a particular community and
70% use video to tour the inside of homes.
Source: LemonLight.com
Print Marketing We’ll create a unique marketing plan for your property, which leverages email marketing, social media targeting, search engine optimization, and automated electronic promotion. Our goal is to attract clientele from targeted key audiences within your surrounding area as well as our own vast sphere of influence.
Through our consistent and personalized campaigns, we’ll expertly market your home locally and around the world.
Reside Magazine RESIDE® is our magazine devoted to art, inspirational homes, and lifestyles worldwide. We present it to our readers through captivating editorial created by our partner Culture Shock, centered around Sotheby’s Auction, interior design trends, architecture, locations, lifestyles, and more.
With inspiring content and widespread impact, RESIDE® provides access to a highly targeted regional audience.
Your Home’s Journey launch date, 1 Finalize coming soon or QE
2 Schedule property
photography, videography, 3D walk-through
3 Submit for any pressworthy opportunities
4 Create custom property brochure for print and digital
5 Begin social
media campaign
6 Mail “Just Listed” postcards 7 Host broker open house local display 8 Begin advertisement
9 Host public open house 10 Negotiate offers
We’re in this Together At Daniel Gale Sotheby’s International Realty our collaborative environment fosters teamwork through trust and unified goals. We strive to exceed all your expectations, and that includes offering services that make your experience exceptional. Our agents are backed by an entire team to help them best service you and your property.
We understand how the importance of working together benefits you.
Headquarters Our Headquarters is a creative and collaborative space with a full-service marketing, advertising, and digital department, as well as: Agent Services Copywriters Digital Specialists General Counsel Graphic Designers Luxury Specialists Marketing Specialists Photographers Public Relations Specialists Relocation and Referrals Videographers
Relocation / Referrals Daniel Gale Sotheby’s International Realty has an experienced, well-respected, and highly credentialed team that stands ready to help you. If you’re moving to Long Island, Brooklyn, or Queens, they can assist with area tours and information to help identify the perfect town for you. If you are leaving the area, our established relationships with leading brokerages across the United States and around the world allow us to connect you with a trusted local real estate professional who will work with us to provide you with the highest level of service. We also specialize in working with individuals being relocated by their employer and corporate group moves.
Our professionals will guide you with the personal, caring service you deserve to ensure your transition is successful.
Ambassador Abstract Ambassador Abstract, LLC is a full-service title insurance company that provides both residential and commercial title insurance for transactions throughout Long Island, the Hamptons, the five boroughs, and New York State. When you list your property with Daniel Gale Sotheby’s International Realty, your agent, with your approval, can order a preliminary title search on your property, giving you the assurance that any possible clouds discovered on title to the property have been called to your attention.
Any issues can be corrected before you go to contract, ensuring a timely closing.
The Masterpiece Collection All Masterpiece Collection homes benefit from being represented and marketed like no other properties across Long Island, Brooklyn, Queens, and around the world. All the experience and expertise of Daniel Gale Sotheby’s International Realty is brought to every transaction from initial engagement and marketing to sale and closing. Inclusion in the Masterpiece Collection is not solely determined by a price point. There are certainly more expensive homes on the market, but none more special.
The Masterpiece Collection will expose your home to a curated and targeted audience and will have a dedicated Luxury Specialist to assist the agent.
DGNY Commercial DGNY Commercial is owned by Daniel Gale Sotheby’s International Realty. This affiliation, coupled with the strength and experience of our agents, ensures that our client’s transactions are handled in the most professional, effective, and transparent manner. DGNY Commercial will facilitate all our client’s commercial real estate goals regardless of size or scope. Their top priority is analyzing and executing the transaction while treating our clients as partners.
Backed by our extensive commercial real estate expertise, our primary goal is our clients’ business success.
Daniel Gale Foundation The Daniel Gale Foundation is committed to supporting community endeavors and improving the lives of those living on Long Island and in the five boroughs of New York City through the united efforts of its volunteers and the generosity of its donors. We are proud to be partnered with over 65 organizations that support local initiatives and share our commitment to giving back to the communities we serve.
All who participate in this mission are inspired and guided by the core values of empathy, kindness, compassion, understanding, and respect.
Some of the Organizations We Support
100,000
Meals distributed across Long Island, Brooklyn, and Queens
America’s Vet Dogs Angela’s House Arts Gowanus City Harvest Cold Spring Harbor Education Foundation Cold Spring Harbor Labs Heckscher Museum of Art
5,000 Coats donated to those in need
Helping Hand Rescue Mission Huntington Hospital Island Harvest Long Island Children’s Museum Nassau County Museum of Art North Shore Land Alliance
We helped more than
1,000
women and men to Dress for Success
Old Westbury Gardens Pink Aid Residents Forward Saint Mary’s Parish St. Francis Hospital & Heart Center The Brooklyn Bank Interfaith Nutritional Network Townwide Fund of Huntington United Way of Long Island
3,500 Hours of time dedicated to our communities across Long Island, Brooklyn, and Queens
Our Promise We have spent the last 100 years serving our clients and customers across Long Island, Brooklyn, and Queens. It has always been our objective to offer the best in marketing, technology, dedicated agents, luxury at all price points, and local and global exposure to every listing. We continue to flourish because of you. We look forward to what’s next as we continue to deliver the unparalleled service that Daniel Gale Sotheby’s International Realty is known for.
Video Library
SIR Brand Story
Sotheby’s Highest Auction
100 Year Video
Property Journey
Community Videos
DG Foundation
danielgale.com