RESIDE SUMMER 2021
BESPOKE BEAUTY DIRECT-TO - CONSUMER COMPANIES OFFER PRODUCTS FOR EVERY FACE
veryone’s complexion is unique, be it dry, sensitive, normal, combination, E or oily and prone to breakouts. There-
fore, skin care shouldn’t have a one-sizefits-all approach, but should instead be geared to each individual. Nowadays, people can complete an online skin evaluation, receive recommendations tailored to their skin type, and get a customized regimen delivered to their door. These five bespoke beauty brands offer personalized products for every face.
PROVEN
Environment, lifestyle, and other factors play a considerable role in your skin’s well-being, and Proven considers each when curating a custom routine. Made in the U.S. by Stanford University scientists, the line curates three multifunctional products—a cleanser, day moisturizer with SPF, and night cream—based on a 47-question “Skin Genome Quiz,” which takes about five to 10 minutes to complete. Because skin needs evolve depending on the seasons, stress, and life events, Proven recommends retaking the test every five to seven weeks. Expect a combination of natural and nontoxic ingredients in the brand’s offerings. For a one-time order of a 45- to 60-day supply, the price is $145. For subscribers, the set costs $119, with the option of repeat shipments every four, six, or eight weeks. ATOLLA
If you’re unsure what type of skin you have, Atolla offers an online skin assessment to aid the company’s chemists in creating a custom serum just for you. Their bespoke recipes consider allergies, medications, and more, and you’ll be provided with tips on integrating the formula into your current skin-care routine. As a customer, you’ll be able to try out the company’s at-home testing tools and consult with in-house aestheticians to measure your skin’s progress, adjusting ingredients as needed. Atolla’s 54
