News on NIL - Part 2 Saturday, August 28, 2021
Blog readers will recall our recent report on "NIL" - name, image, and likeness - which the US Supreme Court ruled was something student-athletes should be free to monetize.* UCLA earlier this week "enthusiastically" implemented a NIL policy: UCLA Athletics Introduces "Westwood Ascent" NIL Program August 23, 2021 LOS ANGELES - UCLA today announced "Westwood Ascent" a comprehensive Name, Image and Likeness (NIL) program designed to support the school's student-athletes to build their personal brand and maximize their NIL opportunities. Westwood Ascent focuses on three pillars - Education, Brand-Building and Monitoring and Disclosure, which is required for NIL activities. Martin Jarmond, the Alice and Nahum Family Director of Athletics at UCLA, said, "We enthusiastically embrace Name, Image and Likeness. With the launch of Westwood Ascent, we're well-positioned to be a leader in providing our student-athletes the tools to maximize their NIL opportunities in Los Angeles and beyond. The future is here." In addition, UCLA Athletics has partnered with the UCLA Anderson School of Management (Anderson) and the Center for Media, Entertainment & Sports (MEMES) on a series of summer workshops available to all UCLA student-athletes. The workshops, which began in July, highlight areas of NIL importance, including personal finance, brandbuilding, business law, contracts and ethics. "UCLA's student-athletes consistently show leadership and drive on and off the field of play, bringing pride and joy to the Bruin community," said Jay Tucker, Executive Director, Center for MEMES. "The Anderson School is thrilled to be helping our elite studentathletes better understand all aspects of the business of their name, imagine and likeness." UCLA Athletics has also partnered with INFLCR** and COMPASS (CLC + Game Plan) to provide additional education, brand-building and disclosure support for all studentathletes. Through INFLCR, all UCLA student-athletes will have access to industry-leading brandbuilding technology that delivers internal media and national photography to personalized 218
UCLA Faculty Association Blog: 3rd Quarter 2021
