Danielle Thacker Portfolio

Graphic Designer

PORTFOLIO Danielle Thacker 2005 - 2019

Danielle Thacker My name is Danielle, I am a passionate designer with creative and conceptual skills, exceptional attention to detail, and strong ability to collaborate with marketing and other essential departments.

I desire employment with a fast paced growing company and to provide effective support to marketing efforts by promoting company’s product value and brand attributes.

My passion lies in the cumulation of smart ideas and passionate goals to bring more beauty and innovation into the world. With over thirteen years in the graphic design industry I offer my expertise in working with print media, trade show displays, logo design, social media marketing, multimedia marketing and website design and development.

EDUCATION

PROFESSIONAL SKILLS

International Academy of Art & Design Tampa, Florida - 2005 GPA: 3.87 Magna Cum Laude Major: Graphic Design Degree: Associates of Science Awarded certificate for outstanding achievement in Illustration.

Awarded certificate for outstanding achievement in marketing campaign implementation & design.

SPECIALTIES

www.paxdei.net danielle@paxdei.net Pax Dei Designs

Adobe Creative Cloud Microsoft Office Suite HTML Project Management Social Media Mail Chimp Team Collaboration Communication

EXPERIENCE

- Brochures & Newsletters

- Multimedia Marketing

- Logos & Business Cards

- Website Design

- Posters & Post Cards

- Social Media Marketing

- Digital Publications

- Digital Forms & Documents

- Contracts & Stationary

- Annual Reports & Flyers

- Photograph Restoration

- Fine Art

2019, Current independent contractor for several different companies and individuals assisting them with redesigns of their logos, branding packages and social media marketing campaigns.

Please see my resume for more detailed information.

“I strive for two things in design: simplicity and clarity. Great design is born of those two things.� ~ Lindon Leader

LOGO design

Logo and Branding! Your logo is the first thing people notice!

From the first brainstorming session, to the sketches on paper, digital drawing versions and lots of communication!

The right logo is essential to a company and the message you are trying to communicate. I am up to date on the latest trends so that your logo is timeless!

Wake Recruiting A new company desires a fresh and fun logo for providing the aesthetic industry with talented professionals.

Client Wake Recruiting Lauren Kilpatrick, CEO Scope of Work Logo & Business Card Year 2016

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The Future Was Yesterday An up and coming cryptocurrency company, the owner wanted a fresh design that communicated Bitcoin not only being up and coming but timeless.

Client Jonathan Thacker Scope of Work Multimedia Logo Year 2014

Revolution Dance Company Based out of South Carolina, Revolution Dance Company had an idea in their head but could not get it drawn out on paper. Working closely with their team we created a design that not only did the instructors love but the dancers were proud to have represent their dance company.

A sign was constructed and uniforms to match!

Client Dawn Williams Revolution Dance Company Scope of Work Help bring the idea from conversations with the client to life.

Year 2016 5

Sketch Ideas / Brainstorm

First Round of Versions

Second Round of Versions

Final Round of Versions

Mei Kitchens After the final layout was selected the client requested a specific color and instructed what part of the logo they wanted to have a color. Color was added and sent back immediately. A full set of different file types were created and a set of guidelines for future use and color specifications.

Client was very satisfied and currently uses the logo on their website.

Client Website www.meikitchens.com Logo Specifications Logo Guidelines Packet

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Mei Kitchens Client Mei Kitchens Scope of Work Edit existing logo or create better one.

Year 2018

Final Logo

Final Color Logo

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WEB

design I have worked on projects from simple graphics to be displayed on websites and I have redesigned entire websites.

I do extensive research on the latest trends and take tutorials so that I can stay on top of the best practices for website design.

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Redesigns & Responsive Web Designing images for websites is more then just html. You need to keep in mind that everyone is on their smart phone these days and that if a website is not responsive people will most likely not stay very long or skip your website all together. Designing images for fast loading web pages is important as well. I try to keep up on the latest trends and best practices for web images and design.

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Best Deals Book Client requested an overall “new look� for website, logo, magazine and internal document forms.

Client needed an updated campaign and all components for fast growing magazine company. After the marketing materials were designed and produced we worked together on updating the website for the Best Deals digital publication and advertiser sales site.

Images were created specifically for the Best Deals Book website and uploaded to the pages. The digital publications are uploaded each month for online viewing.

Client Best Deals Book, LLC Scope of Work Website Redesign Website www.BestDealsBook.com Year 2018

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Industrial Projects Report Client is an industrial construction employment service previously using a published printed monthly magazine for job seekers in the industrial construction business.

The website was also a place that job seekers could go to look for companies hiring in their field. As technology grew the need to have an updated look based on user friendly web compensates and a more sleek look was requested and I worked with the owner and his IT department on updating the website by creating graphic slides and images and providing the IT webmaster with these images to rebuild the custom html site.

Client Industrial Projects Report Scope of Work Website Redesign Year 2016

After Home Page

Hot Projects Page

Magazine Page

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Graphic design

Industrial Projects Report Client is an industrial construction employment service wanting to update their out dated logo, magazine layout, internal documents and sales material.

They wanted to keep the same gold brushed metal look to the logo, and add other modern elements.

A bonus feature article and cover is provided to an advertiser each month and I have been the sole designer for 90% of the past 34 issues. Compiling most of the internal advertisements and the sole designer for any internal marketing materials and forms.

Client Industrial Projects Report Scope of Work Logo Redesign Website Redesign Publication Redesign Year 2015-2018 12

Old Logo

New Logo

HRCC The client holds an annual Human Resources Convention for human resource professionals in the industrial construction industry.

The client requests an agenda and a who’s who for distribution to the annual attendees, paying special attention to the officers and sponsors.

The client also requests name badges that are created in Photoshop and InDesign data merge.

Client Human Resources Construction Council Scope of Work Agenda Booklet Name Badges Year 2015-2018 13

JR’s Famous Coffee Client started a small coffee business that she wanted to be bright and cheery with specific graphics used.

The client also hired me for promotional graphics each month for social media and her custom website.

Client JR’s Famous Coffee Scope of Work Create a logo for a small town coffee house.

Website https://www.facebook.com/jrsfamouscoffee/ Year 2017

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T Shirt Designs Whether it’s for a non profit organization, for a friend’s new business or my own personal passion, designing t-shirts is more of a hobby then any kind of job.

Client Miscellaneous Scope of Work Custom Design Vector Graphics for Apparel Year 2005 - 2018 15

POSTER design

There are so many uses for posters these days and the best thing is a poster can be used for multiple marketing pieces. I have created posters that then were converted to home pages on websites, marketing folders, covers of magazines, web banners and business cards.

Typography is an art in and of itself. The placement of text, the fonts used and the pertinent information that you place on a poster can make or break that design. I do a lot of research for any design that I begin and posters are no exception. I have designed simple flyers for Field Day’s, Art Auctions, Bake Offs, Convention Banners and Signs, Employees Banners and Notices.

Custom Poster Design & Typography From custom Christmas gifts, to non profit art auctions, my love for typography can be utilized to take quotes, sayings and poems to give unique gifts or sold for a good cause. This particular piece hangs in my hall and has been sold as a print for numerous friend’s and their businesses.

Client Miscellaneous Scope of Work Custom Typography Year 2008 - 2018 16

Hendrick’s BBQ Menu My client wanted a redesign of his existing menu that had been created in Illustrator and they were unable to edit any of the menu items or prices. They requested that the menu be created in InDesign and that the file to be packaged and organized for easy transfer, print and editing. The project was a success and the client continued to contact me for other projects.

Client Hendrick’s BBQ Menu Scope of Work Recreate Menu in InDesign using style sheets.

Client Website http://hendricksbbq.com/menu/ Year 2018 17

Pop Up Display Banners My client requested @ 7’ x 3’ pop up banner that they could bring to the local Home Shows and to have it communicate the fact that they are the best in their niche. Their tagline is that they are the fastest growing in Florida and this banner was created in a very short period of time to ensure that they could bring it to the up and coming home show .

Client Best Deals Book, LLC Scope of Work Create a pop up banner, using recent branding campaign Year 2017-2018

Client Industrial Projects Report

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Scope of Work Create a pop up banner

Event Flyers

Over the years I have created numerous flyers for friends and for freelance. Some of these flyers include a submission form, some are to be used in social media and some are for invitation only members. Whatever the request I make sure I sit with my client to understand exactly what they want to accomplish with their flier so that we can communicate it best on one page.

Client Miscellaneous Clients Scope of Work Create Event Flyers Year 2017-2018 (pictured) 19

BRANDING design

Wake Recruiting A new company desires a fresh and fun logo for providing the aesthetic industry with talented professionals.

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EDITORIAL design

Best Deals Book Client contracted me to redesign the look of their magazine and all marketing materials. Worked one on one with owner to devise a clean and classic theme for all of his print and digital materials.

Contract was from January 2017, through April 2018 Client Best Deals Book Scope of Work Media Packet Website Marketing Materials Six Monthly Magazines Media Kit Best Deals Book Media Kit Year 2017-2018

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Miscellaneous Magazines I managed, designed, proofed and was the customer liaison for six monthly magazines distributed to affluent home owners in the southwest Florida.

We launced three new magazines in three zones: • Lee/Collier County • Charlotte County • Tampa Bay - Pinellas/Pasco/Hillsborough Counties Client Best Deals Book Exclusively Home Improvements Scope of Work Miscellaneous Magazines Websites www.bestdealsbook.com www.EhiMag.com Year 2017-2018 23

MULTIMEDIA design

Best Deals Book Working with the management team and sales team, I compiled the subscription list based on a monthly data sheet provided by the sales teams.

I designed the layout for the newsletter using Mail Chimp email program.

Client Best Deals Book Scope of Work Design & Manage Mass Emails Year 2017

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Best Deals Book Sole designer for designing and posting weekly social media posts for: • Exclusively Home Improvements • Best Deals Book

Client Best Deals Book Scope of Work Design & Post Social Media Year 2017 - 2018

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FINE art

Painting I love everything about art and that includes painting, sketching, arts and crafts and digital design. I like to bring beauty into the world and with a sense of wonder and awe.

I am often commissioned for custom paintings and also create posters and other items upon request.

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Ella Ella the elephant was a gift for a friend who was going through some trying times. She had moved into a new apartment and she loves elephants and color. I created this piece to make her happy and when other people saw her, they wanted copies, so I had several poster size prints made up and greeting cards and made a lot of people friend’s of Ella’s.

Friend Kimberly Rose Scope of Work Acrylic Medium Year 2016

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www.paxdei.net danielle@paxdei.net Pax Dei Designs