I.#Demographics# II.#Advertising# III.#Direct#Mail# IV.#Events# V.#Hotel# VI.#PR#Strategy# #
SoHo#Demographics#
Forbes#published#most#expensive#neighborhoods#with#SoHo#being# #9#Zip:10012#at#$3,221,371!
#
http://www.cityAdata.com/neighborhood/SohoANewAYorkANY.html#
PRINT NY Mag
W
1.1#million#readers/mo#
117,000#readers/mo#
# #
V 315,000#readers## *as#of#2010#
Interview 350,000#readers#
# #
Surface or Bullet Surface:#165,000# *total#avg.#daily#circulation# Bullet:#50,000# *total#avg.#daily#circulation#
NY Times 1,586,757# *total#avg.#daily## circulation#
The Daily Beast 11.8#unique#visitors# *as#of#2011# # # # #
The Cut
DIGITAL The Huffington Post 2.1#million# *avg.#weekday#circulation# # # #
OUTDOOR Banners (Titan) Impressions:#11,000,000#
CafĂŠ Angelique Impressions:#TBD#
Sawdust Impressions:#TBD# Mural (Colossal) Impressions:#3,150,000#
Advertising# Platform!
Type!
Description!
Duration!
Impressions!
Total!
Print#
NY#Mag#
Magazine#
Oct/Nov#
1.1#million#readers/mo#
$40,000!
Print#
NY#Times#
Newspaper#
Sept/Oct#
1,586,757# *total#avg.#daily#circulation#
$90,000!
Print#
V#
Magazine#
Sept/Oct#
315,000#readers## *as#of#2010#
Corp.! Budget!
Print#
Interview#
Magazine#
Sept/Oct#
350,000#readers#
Corp.! Budget!
Print#
W#Magazine#
Magazine#
Sept/Oct/Nov#
Print#
Surface#or#Bullet# TBD#
Magazine#
November/December#
117k#readers/mo# Surface:#165,000# *total#avg.#daily#circulation# Bullet:#50,000# *total#avg.#daily#circulation#
Digital#
The#Daily#Beast#
Online#
Oct/Nov#
11.8#unique#visitors# *as#of#2011#
$40,000!
Digital#
The#Cut#
Online#
Oct/Nov#
TBD#
$50,000!
Digital#
The#Huffington#Post#
Online#
TBD#
2.1#million# *avg.#weekday#circulation#
Outdoor#
Mural#(Colossal)#
Hand#painted#M130A#mural#on# Lafayette#&#Prince#St.# #
4#weeks# *#Completed#by#10/24#
3,150,000#
$40,000!
Outdoor#
Banners#(Titan)#
55#Street#banners#in#SoHo## #
4#weeks## *#Begin#10/19#
11,000,000#
$40,000! !
TBD! TBD!
TBD!
Advertising#Costs#Comparison# Type!
Description!
TOTAL!COST!!
Pedicabs#(Mr.#Rickshaw)#
Rent#30#pedicabs#with#drivers#to#be#fully# wrapped#and#give#people#free#rides# around#SoHo#for#one#day#
$36,000#
Mural#(Colossal)#
Hand#painted#M130A#mural#on#Lafayette# &#Prince#St.#
$39,000#
Wild#Postings#(VICE)#
Working#with#Vice#to#develop#wild# postings#with#added#digital#
Vintage#Fiat#500#
Banners#(Titan)#
wrapped#and#ride#around#SoHo#for#the#day# giving#people#free#rides,#later#to#be# auctioned#off#to#buy#with#proceeds#to#a# charity# 55#Street#banners#in#SoHo##
at#least#$24,000# at#least#$74,050## *purchasing#5#cars#above###
4#weeks#A#$17,876# 8#weeks#A#$34,100#
12#weeks#A#$51,150# *#Sales#tax#may#apply#
Vespas#(Scooters#NYC)#
at#least#$5,220#
Digital
The Daily Beast
The Cut
The Huffington Post
Hand Painted Murals
jennifer@colossalmediagroup.com#
Market!
Neigh.!
!!
!!
NYA#Manhattan#
Soho#
Unit!#!
##
Format!
##
M130#(A#or#B)# Handpaint#
Location!Description!
Face!
Daily! Circulation!
4KWeek! Impressions!
Size! H!x!W!
Net!! 4KWeek!! Media!Space!Cost!
Ratecard(
Discounted!
Handpaint! Production!Cost!
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LAFAYETTE#&#PRINCE#ST#
North#
105,000#
3,150,000#
Panels#at:#
$35,000#
$26,000#
$17,000#
$28,000#
$16,000#
$14,000#
$28,000#
$16,000#
$14,000#
$56,000#
$30,000#
$25,000#
W#
NYA#Manhattan#
Soho#
M135#
Handpaint#
LAFAYETTE#&#BROOME#ST#
North#
75,000#
2,250,000#
NYA#Manhattan#
Soho#
M136#
Handpaint#
LAFAYETTE#&#SPRING#ST#
South#
75,000#
2,250,000#
NYA#Manhattan#
Soho#
M135#+#M136# Handpaint# COMBINED#
LAFAYETTE#&#BROOME#/# LAFAYETTE#&#SPRING#
North#&# South#
150,000#
4,500,000#
W#
W#
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10/8#
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10/22#
10/29#
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Murals#A#Colossal# REGARDING#M130A# For#the#onAsite#execution#of#this#wall,#the#production#takes#4#days#(this#is# estimated#&#always#subject#to#slight#fluctuation#with#the#pace#of#the# human#hand).#The#painters#work#8aA6p#each#day,#or#longer#if#necessary.# # The#production#is#completed#prior*#to#the#start#of#the#campaign#so#as#not# to#cut#into#the#paid#4Aweek#media#space.# # The#campaign#prior#runs#right#up#until#Sunday,#therefore,#we#would#jump# on#the#wall##first#thing#Monday,#but#the#earliest#we#would#be#able#to# complete#the#mural#is#most#likely#Wednesday#10/24#or#Thursday#10/25.# (We#would#still#honor#a#full#4Aweek#period#from#the#completion#date).# # Our#pricing#structure#is#based#on#the#size#of#the#wall,#not#color#or#image# complexity,#so#this#won't#affect#the#cost#much.#However#we'd#love#to#bring# such#a#great#brand#to#life#&#I'd#like#to#see#what#kind#of#discount#we#can# provide#to#help.#
The#current#pricing#is:# 4Awk#Media:#$26k# Production:#$17k# # We#can#bring#the#media#down#to#$22k#($4,000# additional#discount)#to#help#come#closer#to#your# budget# # Wall#is#on#a#5Aday#hold#(Tuesday#8/7)#until#we# come#to#a#decision# # TOTAL#COST:#$39,000#
Banners
#
#
#
Café Angelique
#
Sawdust
Sawdust#Sidewalk/Street#
Additional#Promotion#A#MOBILE# Type!
Description!
Duration!
Vespas#(Scooters#NYC)# #
Rent#30#Vespas#with#drivers#to# be#fully#wrapped#and#give# people#free#rides#around#SoHo# for#one#day# #
TBD# #1#Day#
Vintage#Fiat#500#
TBD# #1#Day# have#fully#wrapped#and#ride# around#SoHo#for#the#day#giving# people#free#rides,#later#to#be# auctioned#off#to#buy#with# proceeds#to#a#charity# #
Pedicabs#(Mr.#Rickshaw)#
Rent#30#pedicabs#with#drivers# to#be#fully#wrapped#and#give# people#free#rides#around#SoHo# for#one#day# #
TBD# #1#Day#
Total!Cost! at#least#$5,220!
at#least#$74,050## *purchasing#5#cars#above### #
$36,000! #
Vespa Scooter
edwin@njrentascooter.com#
Pricing# $174#for#the#day#rental#for#a# Vespa.## This#price#includes#delivery,# pickup,#tax,#and#insurance.# Company#located#someone# that#fits#the#description#and# is#an#experienced#motorcycle# you#a#quote#for#the#driver# until#they#speak#with#him.#
Vespas# #Scooters#NYC# Going#to#send#a#deck#later#today#8/7# Will#be#able#to#provide#us#with#30#scooters# May#have#to#find#our#own#drivers# # # # Total#Cost:##
#
#
#
at#least#$5,220# ($174#x#30#for#rental)#
Each#scooter#can#carry#two#people#and#has#been#extensively#vetted#for#riding#in#New#York#City#streets.## # Our#fleet#consist#of#6#types#of#scooters:# ! ! Aprilia!SR50!DiTech!(1!available)! Made#in#Italy# Matte#Black## 50cc#(requires#no#motorcycle#license)# RaceAInspired#Italian#styling# ! Aprilia!SR50!Factory!(3!available)! Made#in#Italy# Gloss#Black## 50cc#(requires#no#motorcycle#license)# RaceAInspired#Italian#styling# ! Genuine!Buddy!50!(2!available)! Made#in#America# 2#colors#available#A#Seafoam#Green#and#Saint#Tropez#Blue# 50cc#(requires#no#motorcycle#license)# ! Classic!Styling! ! Yamaha!Zuma!125!(4!available)! Made#in#Japan# 2#colors#available#A#Metallic#Black#and#Gloss#Blue# 125cc#(motorcycle#license#necessary)# RaceAInspired#Japanese#Styling# ! Honda!Reflex!250!(3!available)! Made#in#Japan# 2#colors#available#A#Metallic#Black#and#Metallic#Red# 250cc#(motorcycle#license#necessary)# Sleek#Contemporary#Styling# ! Vespa!250!GTS!ie!(2!available)! Made#in#Italy# 2#colors#available#A#Gloss#Black#and#Excalibur#Silver# 250cc#(motorcycle#license#necessary)# Classic#Italian#Styling# We#currently#have#15#scooters,#but#we#can#certainly#expand#if#needed.##
Vintage#Fiat#500#
http://newyork.craigslist.org/brk/cto/3176406608.html#
http://newyork.craigslist.org/lgi/cto/3127000263.html#
http://newyork.craigslist.org/que/cto/3123063556.html#
http://longisland.craigslist.org/cto/3107836230.html#
http://cnj.craigslist.org/cto/3047327872.html#
Pedi cabs
Pedicabs#offer#a#uniqure,#personal#and## environmentally#friendly#form#of#transportation# and#advertising.#Mr.#Rickshaw#is#the#largest#fully# insured#pedicab#fleet#in#New#York#City.#With#30# matching#red#pedicabs,#we#can#off#the#most# extensive#uniform#branding#experience#of#any# pedicab#fleet.# steve@mrrickshaw.com#
Pedicabs# #Mr.#Rickshaw#
# # # # # # #
As#for#our#NYC#Inventory,#we#have#just#finished#a#ten#week#program#with#100#bikes.#The# dedicated#day#for#that#program#included#40#drivers#dressed#in#suits.#So#we#can#definitely#handle# 30.#As#far#as#pricing#goes#you#are#looking#at:# All!Prices!are!per!Unit.! ! ! ! ! ! TOTALS! Media#Rate#$150#x#30#(One#Day#of#Media)## # # # #$4,500# Installation#$250#x#30#(installation#of#full#wrap)### # # # $7,500# Driver#Fee###$400#(1#driver#up#to#eight#hours)#x#30## # # # $12,000# Production# #this#one#happens#to#be#the#hardest#to#quote#without## knowing#what#your#choices#are#that#were#described#in#the#Mr.#Rickshaw# media#kit.For#the#purpose#of#this#I#will#assume#you#want#to#do#the#full#wrap,### and#in#that#case#the#printing#cost#would#land#somewhere#between#$400A$500#per## cab#depending#on#your#design#choices.#For#these#types#of#events#we#only#use# the#best#materials#unless#you#ask#for#something#cheaper.### # # #$12,000#
DAY!OF!PEDICAB!RIDING!AROUND!SOHO!TOTAL!COST:!!#
###############
$36,000#
Chocolates
Cost#of#Chocolates# 3000#4#piece#boxes#would#be#the#following,#each#containing#4# two#colored#logos:# # customization#logo#1:#$600# customization#logo#2:#$600# customization#logo#3:#$600# customization#logo#4:#$600# # 3000#4#pc#boxes=#$42,000# # Subtotal:#$44,400# # Total#after#corporate#discount:#$36,000!(Plus!shipping!and! handling)#
Events
Budget
#
#
Invite
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Venue
Joyce Theater - SoHo