SOHO MARKETING
New York, September 2012
ADVERTISING
PRINT ADVERTISING-GLOBAL Please note: the below issues will have the GLOBAL creative
W 465,000 Circulation 40th Anniversary Issue – Nov 2012 On Sale: October 15, 2012
INTERVIEW
350,000 Circulation Oct/Nov Issue On Sale: October 9, 2012
V 315,000 Circulation Winter Issue On Sale: November 15, 2012
PRINT ADVERTISING-SOHO CREATIVE VERSACE SoHo – OPENING ROLL OUT
NEW YORK MAGAZINE 405,000 Circulation Election Issue– 10/22 (TBD) On Sale: October 15, 2012 Gifts, Fashionables, Urbanist Issue – 11/19 On Sale: November 12, 2012 INTERVIEW 350,000 Circulation Oct/Nov Issue On Sale: October 9, 2012
NEW YORK TIMES – Style Section 4,601,000 readers Style Section On Sale: October 18, 2012
Artwork Proposal: Soho Specific Adver6sing
DIGITAL ADVERTISING VERSACE SoHo – OPENING ROLL OUT
THE DAILY BEAST 15 million unique visitors # of impressions: TBD Dates: October 18 – November 18, 2012 Artwork Proposal:
NEW YORK MAGAZINE & THE CUT 3 million impressions Dates: October 18 – November 18, 2012
Soho Specific Adver6sing
OUTDOOR ADVERTISING
BANNERS
OUTDOOR ADVERTISING **PLEASE NOTE: The City of New York must approve the banner campaign. They will not use creative that bas been printed or used digitally.**
Artwork Proposal:
Banners (Titan) Impressions: 11,000,000 Number of Banners: 55 Soho Specific Dates: October 15 – November 11,Adver6sing 2012
OUTDOOR ADVERTISING VERSACE SoHo – OPENING ROLL OUT
BILLBOARD
Dates – TBD Location – seeking location in Lower East Side
Artwork Proposal:
URBAN PANELS
Dates – TBD Location – TBD
Soho Specific Adver6sing
CARD TO RESIDENTS OF SOHO / DOWNTOWN
CARD VERSACE SoHo – OPENING ROLL OUT
DESCRIPTION
Heavyweight white card with gold gild announcing store opening
LIST
NY Mag, Database and Possibly NY Times
DROP DATE
Monday, Oct. 8
TOTAL RECIPIENTS
TBD
DEDICATED EMAIL
EMAIL VERSACE SoHo – OPENING ROLL OUT
Day of Opening
To VERSACE database
Oct. 23
To New York Magazine & W Magazine databases
Artwork Proposal: Soho Specific Adver6sing
SOCIAL MEDIA & WEBSITE VERSACE SoHo – OPENING ROLL OUT
Day of Store Opening & Surrounding Event
Surrounding Event
VERSACE.COM
Dedicated area on website
OTHER
Work with NY Mag, Dujour and W on social media posting
HOTEL OUTREACH VERSACE SoHo – OPENING ROLL OUT
Targeting 3 hotels in SoHo. Hotels that have confirmed participation:
JAMES 27 Grand
10 minute walk from Boutique 1 minute by car
SOHO TRUMP 246 Spring
10 minute walk from Boutique 1 minute by car
EVENTS October 24 New York, NY
Event
Loca0on
Time
Guests
Cocktail
VERSACE SoHo
6:00-8:00pm
300
The Joyce Theater 8:00-10:00pm
60
Dinner
Blogger
VERSACE SoHo
TBD
40
COCKTAIL VERSACE SoHo | 160 Mercer Street, New York, NY 10012 | 6:00 – 8:00 p.m. | 250 Guests
GUEST LIST
Provided by PR Consulting
CATERING
Shiraz Events: passed hors d’oeuvres; passed champagne and white wine
MENU
TBD
MUSIC
Playlist provided by DJ Hazzi
STAFF
Clean cut, attractive male models in black pants, shoes and belt with I [Medusa] SoHo T-shirts
GIFTS
Buttons & Candy
INVITE VERSACE SoHo | 160 Mercer Street, New York, NY 10012 | 6:00 – 8:00 p.m. | 250 Guests
DECOR VERSACE SoHo | 160 Mercer Street, New York, NY 10012 | 6:00 – 8:00 p.m. | 250 Guests
To follow…
DINNER Joyce Theater | 155 Mercer Street, New York, NY 10012 | 8:00 – 10:00 p.m. | 60 Guests
GUEST LIST
Provided by PR Consulting
CATERING
TBD
MENU
TBD
MUSIC
Playlist provided by DJ Hazzi
STAFF
Black pants, belt and shoes; Crisp black dress shirt and tie; Clean cut, attractive male models
GIFTS
Earbuds & Greeting Cards
LOCATION Joyce Theater | 155 Mercer Street, New York, NY 10012 | 8:00 – 10:00 p.m. | 60 Guests
DECOR Joyce Theater | 155 Mercer Street, New York, NY 10012 | 8:00 – 10:00 p.m. | 60 Guests
Black with gold accents
BLOGGER VERSACE SoHo | 160 Mercer Street, New York, NY 10012 | TBD | 40 Guests
GUEST LIST
Provided by PR Consulting
CATERING
TBD
MENU
TBD
MUSIC
Playlist provided by DJ Hazzi
STAFF
TBD
GIFTS
Board games & iPhone cases packaged in VERSACE tote bag
DECOR VERSACE SoHo | 160 Mercer Street, New York, NY 10012 | TBD | 40 Guests
To follow…
ADDITIONAL EVENTS
ADDITIONAL EVENTS VERSACE SoHo – OPENING ROLL OUT
NOVEMBER 2ND & 3RD
Serve Bellinis from Cipriani to invited guests
EARLY DECEMBER
Downtown individual to host an intimate holiday party in store