LEFT BRAIN//RIGHT BRAIN

Page 1

left

insights into the mind of a graphic design student

BRAIN

right BRAIN Case Study: monitering the brain activity of 18 designers over a 21 day period

school work 55%

961hours

school time

504 hours

1737 hours

x18

9072 hours

35

class lecture 35% 604 hours

software usage

10

675 hours

studying

Adobe Illustrator 30% 207 hours

10% 172hours

30 45

other

2% 8hours

2

Adobe After Eects

18 Adobe indesign 5%

18% 124 hours

personal time

rational objective

20%

12% 85hours

12

holistic synthesizing subjective

11% 75 hours

11

20

only 20% of subjects recorded having any personal time

reading internet

television

27% 177hours

27

29

29% 197 hours

intuitive

film

online streaming

television

random

80

30hours

sequential analytic

45% 307 hours

5

Adobe Photoshop

logical

55

2% 12hours

2

media consumption 674 hours

19

print

social networking

time period: 1 week

19% 129 hours

(primarily Facebook)

exercise

exercise: weekly average: 2 hours

eating

eating: weekly average: 6 hours

driving

driving:weekly average:6.5hours

sleep

sleep: nightly average: 7.5 hours work:weekly average:11hours

listening to music

work


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