Danielle Reed
Sample Portfolio reedwrites@yahoo.com
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This is simply a brief introduction and synopsis of my work. A more extensive body of samples showing an array of my work is available upon request. The first three pages of this presentation consist of a condensed version of my professional experience, background and education as well an overview of the types of work/services I can provide. I have worked with both individual and corporate clients in both a writing and public relations capacity. The overview is not all inclusive, as I can do custom project work (subject to deadline and availability) and mix and match services. Please feel free to contact me with any questions or comments. Contact information is available on the last page of this presentation.
I look forward to working with you!
Danielle Reed
Biographical Sketch Danielle Reed is the assistant to the editor for American Family Physician (AFP), a peerreviewed academic medical journal with a circulation of nearly 200,000. Reed leads the Washington, DC branch of the journal’s editorial office which is responsible for all editing and processing of approximately 150 clinical review articles per year. She is the point of contact for all AFP authors, serving as the facilitator between them and medical editing staff which includes physicians based across the country and AFP’s main office in Overland Park, KS. Prior to AFP, Reed was a content writer for Kudzu.com a service directory site run by Cox Media based in Atlanta, GA. In that position she wrote custom content for the site including how-to guides, user information, reviews and content for listed companies as well as additional custom media content for related publications in Kudzu’s four major markets (Atlanta, San Diego, Las Vegas, Phoenix). In addition, Reed does freelance work as both a public relations and editorial consultant. In the freelance arena she has had articles published in various regional publications . She has had an opportunity to work with various individual and corporate clients on everything from book editing to building resume and portfolio packages , video EPKs and promos and complex communications planning. She has been a champion of social media tools and technologies, with a track record of creating and implementing successful social media and strategic communications programs. She’s used her media, new media, journalism and editorial background to work with constantly evolving technologies in online social networking, SEO, and communications tools to create innovative, effective results for her clients. As a sideline, she is also a spoken word artist. She has had the honor of touring and performing across the country with artists from BET Lyric Café and HBO Def Poetry Jam. She is also an author, having published her first book Emily, Jacob and Boniqua, What NOT to Name Your Child, in late spring 2010.
Resume Highlights Georgetown University/American Family Physician, Washington, DC— Major academic medical journal written by and for primary care physicians Assistant to the Editor/Editorial Assistant Work in tandem with a team of Senior Medical Editors in the publication process of American Family Physician-the nation's premier primary care journal. Circulation 190,000 Williams Lea/McKee Nelson, Washington, DC— White collar, corporate and securities litigation firm Proofreader Worked with a team of word processors as a proofreader for major corporate tax litigation, securities and white-collar litigation firm. Cox Search/ Cox Enterprises (CEI), Atlanta, GA— Major market cable and communications provider Content Writer/Coordinator, Site Operations Served as content writer for Kudzu.com, a locally focused website designed for consumers to locate service professionals. Designed and wrote consumer and merchant content pages and packages including consumer how-to guides. Ad support, management of ad keyword tracking and SEO. O’Connell Meier, Alexandria, VA— Boutique advertising and creative marketing firm Copywriter Served as copywriter for a small boutique advertising agency specializing in both national and international associations and organizations. Clients included American Society for Training and Development and the American Institute for Chemical Engineers. Edited and wrote for direct media and campaign events, including print advertising, marketing materials, and web content. FDCH/emediamillworks, Lanham, MD— Producer of verbatim transcription of network and broadcast programming and corporate earnings statements Editor Copyedited and formatted verbatim, real-time transcripts for various corporations including Fortune 100 companies such as Coca-Cola, General Motors, AT&T and Wachovia. Las Vegas Life/Henderson Home News, Las Vegas, NV— Subsidiary publications of Greenspun Media Group, one of the nation’s largest niche and regional media companies Editorial Assistant/Reporter Served as Editorial Assistant for Las Vegas Life Magazine-a monthly city lifestyle and entertainment magazine. Maintained close contact with public relations departments of major Las Vegas hotel/casino and concert venues. Also, served as reporter for twice-weekly newspaper, Henderson Home News (reprints in Boulder City News).
Education
Georgetown University | Washington, DC MPS in Public Relations/Corporate Communication Concentration in digital communication and social media, 2011 GPA 3.5
Kennesaw State University | Kennesaw, GA MAPW in Professional Writing-in progress. Concentration in Applied Technical Writing GPA 4.0.
Syracuse University | Syracuse, NY BA, dual major in English Textual Studies and International Relations Concentrations- Western Europe/European Union, War, Peace and Conflict Resolution 1998
Work Samples
Logos and Taglines
Promotional Postcards for Blog/Book
Sample campaign ads for innovationmovement.org
Poster presentation (above) and ad copy for Principles of Universal Design (Kennesaw State University).
Ad (right) for Cobb Symphony Orchestra’s Masterworks Series
Wireframes for website redesigns
Sample Press Release
Excerpted Communications Plan
Email newsletter (left) sent to 10K+ customers of kudzu.com Custom content for residential newsletter (below) given to new Atlanta area apartment residents
Additional Clients and Publications List Writing/Editorial Washingtonian Magazine Cox Custom Media/Residential Update Las Vegas Life Bride, Architecture Las Vegas Central New York Business Journal Washington Business Journal Intertext Magazine.
Book Editing My Trials and Errors by James Simms (2011) Before I Die This is Me by Steve D. Joseph (2010) Raw Emotional Lyrics by Shanteria Griglen (2009) A Saturday Surprise by Cleaton Battle (2004)
PR/Strategic Communications WETA Kids (DC 26) Consumer Electronics Association (CEA) Archaeology in the Community (AITC) Keep Cobb Beautiful Cobb County Symphony individual strategic, multimedia, messaging, social media and brand consulting
Additional Consulting Fresco Cleaning Inc. CRUSH, Inc Individual writing and editing workshops, client resumes and resume workshops for groups including the Veteran’s Curation Project (Washington, DC)