Digital Portfolio

PORTFOLIO

DS Danielle Scott

+44 7808506413 Danielle.JaneScott@hotmail.com

(BA) HONS

FASHION COMMUNICATION & PROMOTION

RECENT GRADUATE FROM THE UNIVERSITY OF HUDDERSFIELD

DANIELLESCOTT

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CONTENTS

CV Covering letter and CV 04 MEAT MARKET Modern Menswear Lifestyle Site

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ELEPHANT IN THE ROOM Conceptual Commuter Magazine 12 DISSERTATION Democratisation of the Luxury Fashion Market

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BOX.FRESH Expansion of BoxFresh 18 WORK EXPERIENCE Folio of industry work

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DANIELLESCOTT

Danielle.JaneScott @hotmail.com

Driven by the incentive to find the next big thing, I am a forward thinking individual who is constantly researching, observing and analysing market trends to stay ahead of the game. Passionately creative with a strategic focus, I thrive on looking for new ways to push and challenge the content I am creating.

With a considerable amount of experience across a wide range of disciplines, I believe I have a well-rounded and diverse foundation to bring to the position. I have previously succeeded in assisting events conducted as wider social media marketing campaigns, from initial creative proposals through to creation, analysing and evaluation.

My fluency in Adobe Suite, meticulous attention to detail and clinical organisation aided me in undertaking content design work on top of my responsibilities as a digital marketing assistant at Jimmy Choo.

My greatest asset is my initiative; I seek opportunities to apply my additional skills to benefit the team.

Digital marketing is a complete labour of love. This, paired with my unswerving business focus, means I can work quickly and efficiently while remaining confident and ambitious.

Best Regards

COVERING LETTER

Danielle

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SKILLS

FLUENT IN ADOBE CREATIVE SUITE - CONTENT MANAGEMENT -­ DATA VISUALISATION FLUENT IN ALL SOCIAL MEDIAS - COORDINATING MULTIPLE PROJECTS - UNDERSTAND SEO

QUALITIES

ADAPTABLE THIRST FOR KNOWLEDGE CREATIVE THINKING UNSWERVING DESIRE TO SUCCEED - POSITIVE MINDSET - STRONG PASSION

EXPERIENCE

PRESS INTERN ­| LONDON Alexander McQueen | APR - AUG 15 Worldwide sample management for menswear involving liaising with McQueen’s international PR agency (KCD) Assisted at the SS16 Menswear show Attended Press Days PRESS INTERN ­| LONDON Moschino, Jeremy Scott | JAN - MARCH 15 Monitored daily coverage for Moschino, Jeremy Scott, Alberta Ferretti and Philosophy Generated weekly UK coverage reports and sent these to the Milan Press Office Managed price requests from various publications

DIGITAL MARKETING INTERN ­| LONDON Jimmy Choo | AUG - NOV 14 Documented, analysed and presented weekly and monthly social media statistics, comparing these to competitors and suggesting areas for improvement Compiling weekly content proposals

WHOLESALE INTERN |­ NEW YORK CITY Anna Sui | JUN - AUG 14 Attended showroom appointments with international buyers Fashioned pattern samples to designated buyers Continually maintained showroom presentation for the SS15 collection FURTHER EXPERIENCE INCLUDES

References upon request

EDUCATION FASHION COMMUNICATION & PROMOTION University of Huddersfield | 2012 - 2016 FOUNDATION DIPLOMA ART & DESIGN Andover College | 2011 - 2012 SOCIOLOGY, MEDIA STUDIES AND RELIGIOUS STUDIES Brockenhurst College | 2009 - 2010

CURRICULUM VITAE

REFERENCES

­| Anastasia Barbieri - Set Intern Antipodium - Social Media Intern

CONTACT T • 07808 506413

E • DANIELLE.JANESCOTT@HOTMAIL.COM W • https://uk.linkedin.com/in/daniellescottfcp @DanielleScottDM

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MEATMARKET MEAT MARKET is a contemporary online destination championing modern luxury menswear in the UK. The site answers to a consumer who are early adopters in progressive menswear aesthetics and who are reluctant to the traditional and mainstream.

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PHOTOGRAPHER SCOTT TAYLOR

MODEL

SONNY WALKER

CONTEMPORARY

MEAT MARKET Final Major Project

PROGRESSIVE

FORWARD-THINKING FINAL MAJOR PROJECT

MEAT MARKET

SONNY, AARON

MODELS

SCOTT TAYLOR

PHOTOGRAPHER

MEAT MARKET was scheduled to launch in SS17 and a marketing plan was produced to outline the seasons tactics and PR strategy.

To support the marketing plan, an event plan and brand handbook were produced with original imagery and branding. I curated a highly professional photo shoot that included samples sent from Christopher Shannon, Raf Simons and Liam Hodges.

DS DANIELLESCOTT

Danielle.JaneScott @hotmail.com

PHOTOGRAPHER

SCOTT TAYLOR

The tone of the site challenged the heteronormative gender boundaries of menswear fashion.

The project concept developed from LC:M’s vision of moving British menswear on from its traditional tailoring legacy to creating modern and transgressive garments. Set to compete against Mr Porter and Menswear Style, MEAT MARKET offered an alternative destination for articulated, relevant and creativefocused content and retail option.

MODELS

SONNY, AARON

DS DANIELLESCOTT

Danielle.JaneScott @hotmail.com

ELEPHANT IN THE ROOM Elephant in the Room is a free fortnightly publication aimed to be an alternative and satirical option for city commuters.

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PHOTOGRAPHER SCOTT TAYLOR

MODELS

URSULA, DOM & LOUISA

DS DANIELLESCOTT

Danielle.JaneScott @hotmail.com

PHOTOGRAPHER S COT T TAY LO R

MODELS

URSULA, DOM & LOUISA

STYLING

EMILY WATMOUGH

Acting as Editor-In-Chief in a group project, the commuter magazine was creatively-inclined and featured two editorials curated by the team. I built the concept rationale and market positioning to take the project to a professional and relevant creation.

I aimed to create the magazine to reinstall the relevance of print in the competition of instant news via Online. Elephant in the Room takes current affairs and offers an alternative perspective with an idealistic stance. With a raw tone, Elephant in the Room pairs its unapologetic articles with undemanding and subdued editorials.

DS DANIELLESCOTT

Danielle.JaneScott @hotmail.com

CASE STUDY

the Democratisation o The term luxury remains an intangible phenomenon resting between existence and non-existence. The aim of my case study was to review the concept of luxury and to assess the term in regards to three levels of perception. The research takes three exemplary luxury fashion brands that represent the three levels of perception and investigates the marketing structure that constitutes the level of luxury perception in consumers.

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The three luxury perce from DeBarnier et al structure created by A luxury fashion brand primary research: Mi luxury, Chanel for inte for inaccessible luxury agreed definition of l the notion from a new the understanding, f performance held on

of Luxury Fashion

eption scales were sourced l. (2011) who studied the Alleres (1993). Also, three ds were chosen in the ichael Kors for accessible ermediate luxury and Ala誰a y. In the absence of an luxury, this study explores w point of view to advance furthermore, through the social media.

Various statistical analyses are carried out to comprise a relevant structure of perception scales to a modern definition of luxury. This research shows some convergences between social media marketing practices and level of luxury perceptions.

DS DANIELLESCOTT

Danielle.JaneScott @hotmail.com

BOXFRESH

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Box.Fresh is a marketing promotional strategy designed to develop a brand architecture for the brand Boxfresh, acting as a parent brand in this marketing plan. I created a contextualised and concentration sub-brand named Box.Fresh. From sourcing consumer research in Berlin, Box.Freshwas developed to centre around sustainable, eco and independent sports and technology.

I created a seasonal marketing strategy for the sub-brand, involving extreme eco-sports events that connected to opening a concept, pop-up store in Bikini Berlin. The strategy plan was focused on promoting my ability to utilise consumer research and apply this to a relevant and innovative marketing concept.

DANIELLESCOTT

Danielle.JaneScott @hotmail.com

With nearly two years experience in a variety of marketing and PR roles, I have established a diverse industry portfolio of live projects. I have assisted events held as a part of a wider digital marketing campaign for Jimmy Choo, assisted at Alexander McQueen’s LC:M show and worked on set with Anastasia Barbieri for Wall St Journal. I have proven to successfully grow social media statistics, undertaken graphic design work to create blog and social media content as well as maintain online influencer relations.

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ALEXANDER MCQUEEN Press Intern ANASTASIA BARBIERI Set Assistant MOSCHINO Press Intern JIMMY CHOO Digital Marketing Intern ANNA SUI Wholesale Intern ANTIPODIUM Social Media & Wholesale Intern

DS DANIELLESCOTT DANIELLESCOTT Danielle.JaneScott

Danielle.JaneScott @hotmail.com @hotmail.com

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