A web domain is an actual presence on the Internet, such as a web page. A web domain name is a substitute that replaces the Internet Protocol (IP) address. For example, we can replace the IP address 207.97.195.109 with a domain name such as www.study.com. Making the translation from an IP address to a domain name is accomplished through the Domain Name System (DNS). Using our previous example, you can see that it is much easier to remember the domain name than the IP address.
Let's look at our domain name a little closer. Our domain name is www.study.com. The www is a third-level domain, informing your browser to look for the domain name on the web. The second portion, 'study,' is unique and is considered the second-level domain name, and the .com portion represents the top-level domain, or TLD. A domain name breakdown is illustrated below.
What is the Purpose of a Domain Name? The primary purpose of a domain name is to help visitors locate your web site with minimal effort. Your web domain name is your identity on the Internet and should be distinctive enough to set you apart from your competition while being descriptive enough to impart important information about you or your organization. In other words, a web site with a quality domain name creates a picture of what is inside, similar to a business having unique and fashionable storefront windows. By looking into the windows (your domain), prospective customers are able to get a good glimpse of what your web site is about. One additional note: You can incorporate your domain name as part of multiple email addresses, enabling you to maintain separation between departments and services.
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